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Compare IBM Digital Analytics, Piwik PRO, Adobe Analytics, and Google Analytics 360

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Adobe Analytics
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.9
8.7
8.4
8.7
Ease of Use
Ease of Use
5.8
8.1
7.0
7.9
Ease of Setup
Ease of Setup
5.4
8.0
6.4
7.8
Ease of Admin
Ease of Admin
7.0
8.3
7.2
8.3
Quality of Support
Quality of Support
6.1
7.6
7.5
7.9
Ease of Doing Business With
Ease of Doing Business With
7.0
8.5
7.6
8.4
Product Direction (% positive)
Product Direction (% positive)
3.4
8.3
6.9
8.1
Meets Requirements
IBM Digital Analytics
6.9
Piwik PRO
8.7
Adobe Analytics
8.4
Google Analytics 360
8.7
Ease of Use
IBM Digital Analytics
5.8
Piwik PRO
8.1
Adobe Analytics
7.0
Google Analytics 360
7.9
Ease of Setup
IBM Digital Analytics
5.4
Piwik PRO
8.0
Adobe Analytics
6.4
Google Analytics 360
7.8
Ease of Admin
IBM Digital Analytics
7.0
Piwik PRO
8.3
Adobe Analytics
7.2
Google Analytics 360
8.3
Quality of Support
IBM Digital Analytics
6.1
Piwik PRO
7.6
Adobe Analytics
7.5
Google Analytics 360
7.9
Ease of Doing Business With
IBM Digital Analytics
7.0
Piwik PRO
8.5
Adobe Analytics
7.6
Google Analytics 360
8.4
Product Direction (% positive)
IBM Digital Analytics
3.4
Piwik PRO
8.3
Adobe Analytics
6.9
Google Analytics 360
8.1

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Adobe Analytics
8.5
Google Analytics 360
8.6
Engagement
IBM Digital Analytics
7.0
Piwik PRO
8.8
Adobe Analytics
8.3
Google Analytics 360
8.4
Entry and Exit Pages
IBM Digital Analytics
7.2
Piwik PRO
8.5
Adobe Analytics
8.4
Google Analytics 360
8.4
Standard Event Tracking
IBM Digital Analytics
7.0
Piwik PRO
8.8
Adobe Analytics
8.3
Google Analytics 360
8.6
Custom Event Tracking
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.4
Google Analytics 360
8.3
Retention
IBM Digital Analytics
7.0
Piwik PRO
8.9
Adobe Analytics
7.9
Google Analytics 360
8.3
Return
IBM Digital Analytics
6.9
Piwik PRO
8.5
Adobe Analytics
7.9
Google Analytics 360
8.1
Conversions
IBM Digital Analytics
7.5
Piwik PRO
8.8
Adobe Analytics
8.4
Google Analytics 360
8.3
Funnels
IBM Digital Analytics
6.5
Piwik PRO
8.2
Adobe Analytics
8.1
Google Analytics 360
8.1
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Adobe Analytics
8.1
Google Analytics 360
8.8
Trending
IBM Digital Analytics
6.2
Piwik PRO
8.3
Adobe Analytics
8.2
Google Analytics 360
8.5
Retroactive Reporting
IBM Digital Analytics
6.2
Piwik PRO
8.4
Adobe Analytics
8.0
Google Analytics 360
8.3
Segmentation
IBM Digital Analytics
6.0
Piwik PRO
8.4
Adobe Analytics
8.3
Google Analytics 360
8.3
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Adobe Analytics
7.9
Google Analytics 360
8.4
Unification Across Devices
IBM Digital Analytics
5.6
Piwik PRO
7.6
Adobe Analytics
7.7
Google Analytics 360
8.2
Custom Reports and Dashboards
IBM Digital Analytics
5.9
Piwik PRO
9.0
Adobe Analytics
8.3
Google Analytics 360
8.5
Other
User Data
IBM Digital Analytics
6.3
Piwik PRO
8.7
Adobe Analytics
8.3
Google Analytics 360
8.3
Site Search Reporting
IBM Digital Analytics
6.6
Piwik PRO
8.7
Adobe Analytics
8.2
Google Analytics 360
8.1
Load Time Monitoring
IBM Digital Analytics
5.5
Piwik PRO
7.9
Adobe Analytics
7.8
Google Analytics 360
8.2
Campaign Tracking
IBM Digital Analytics
6.7
Piwik PRO
8.5
Adobe Analytics
8.4
Google Analytics 360
8.3
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Adobe Analytics
8.3
Google Analytics 360
8.3
Promotional Messages
IBM Digital Analytics
6.6
Piwik PRO
8.2
Adobe Analytics
7.9
Google Analytics 360
8.1
Administration Alerts
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.0
Google Analytics 360
8.2
Administration
Performance and Reliability
IBM Digital Analytics
6.4
Piwik PRO
8.2
Adobe Analytics
8.2
Google Analytics 360
8.5
User, Role, and Access Management
IBM Digital Analytics
7.5
Piwik PRO
8.8
Adobe Analytics
8.3
Google Analytics 360
8.6
API / Integrations
IBM Digital Analytics
6.5
Piwik PRO
8.0
Adobe Analytics
7.8
Google Analytics 360
8.2
QA Testing
IBM Digital Analytics
5.6
Piwik PRO
7.7
Adobe Analytics
8.0
Google Analytics 360
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.4%
45.5%
26.6%
47.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
27.3%
27.9%
32.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
49.1%
27.3%
45.5%
19.9%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%

Reviewers' Industry

 
Retail
15.7%
Information Technology and Services
13.0%
Marketing and Advertising
14.6%
Marketing and Advertising
18.9%
 
Marketing and Advertising
15.7%
Staffing and Recruiting
8.7%
Retail
6.0%
Information Technology and Services
4.8%
 
Internet
7.1%
Marketing and Advertising
8.7%
Financial Services
5.2%
Real Estate
3.7%
 
Insurance
7.1%
Education Management
8.7%
Information Technology and Services
5.1%
Internet
3.7%
 
Information Technology and Services
7.1%
Computer Software
8.7%
Internet
4.0%
Education Management
3.7%
 
Other
47.1%
Other
52.2%
Other
65.1%
Other
65.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

Screenshots

 
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IBM Digital Analytics
Google Analytics 360

Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
IBM Digital Analytics
No videos provided
Piwik PRO
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics 360
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
IBM Digital Analytics
No downloads provided
Piwik PRO
No downloads provided
Google Analytics 360
No downloads provided
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