Compare IBM Digital Analytics, Piwik PRO, Adobe Analytics, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Adobe Analytics
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.9
8.7
8.4
9.0
Ease of Use
Ease of Use
5.8
8.1
7.0
7.7
Ease of Setup
Ease of Setup
5.4
8.0
6.4
7.8
Ease of Admin
Ease of Admin
7.0
8.3
7.2
8.1
Quality of Support
Quality of Support
6.1
7.6
7.6
7.4
Ease of Doing Business With
Ease of Doing Business With
7.0
8.5
7.7
8.2
Product Direction (% positive)
Product Direction (% positive)
3.3
8.3
7.0
8.4
Meets Requirements
IBM Digital Analytics
6.9
Piwik PRO
8.7
Adobe Analytics
8.4
Google Analytics
9.0
Ease of Use
IBM Digital Analytics
5.8
Piwik PRO
8.1
Adobe Analytics
7.0
Google Analytics
7.7
Ease of Setup
IBM Digital Analytics
5.4
Piwik PRO
8.0
Adobe Analytics
6.4
Google Analytics
7.8
Ease of Admin
IBM Digital Analytics
7.0
Piwik PRO
8.3
Adobe Analytics
7.2
Google Analytics
8.1
Quality of Support
IBM Digital Analytics
6.1
Piwik PRO
7.6
Adobe Analytics
7.6
Google Analytics
7.4
Ease of Doing Business With
IBM Digital Analytics
7.0
Piwik PRO
8.5
Adobe Analytics
7.7
Google Analytics
8.2
Product Direction (% positive)
IBM Digital Analytics
3.3
Piwik PRO
8.3
Adobe Analytics
7.0
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Adobe Analytics
8.6
Google Analytics
9.0
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Adobe Analytics
8.3
Google Analytics
8.7
Entry and Exit Pages
IBM Digital Analytics
7.2
Piwik PRO
8.5
Adobe Analytics
8.4
Google Analytics
8.7
Standard Event Tracking
IBM Digital Analytics
7.0
Piwik PRO
8.8
Adobe Analytics
8.3
Google Analytics
8.5
Custom Event Tracking
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.4
Google Analytics
8.3
Retention
IBM Digital Analytics
7.1
Piwik PRO
8.9
Adobe Analytics
7.9
Google Analytics
8.3
Return
IBM Digital Analytics
6.9
Piwik PRO
8.5
Adobe Analytics
8.0
Google Analytics
8.4
Conversions
IBM Digital Analytics
7.5
Piwik PRO
8.8
Adobe Analytics
8.4
Google Analytics
8.5
Funnels
IBM Digital Analytics
6.5
Piwik PRO
8.2
Adobe Analytics
8.1
Google Analytics
8.1
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Adobe Analytics
8.1
Google Analytics
8.7
Trending
IBM Digital Analytics
6.3
Piwik PRO
8.3
Adobe Analytics
8.2
Google Analytics
8.5
Retroactive Reporting
IBM Digital Analytics
6.3
Piwik PRO
8.4
Adobe Analytics
8.0
Google Analytics
8.2
Segmentation
IBM Digital Analytics
6.0
Piwik PRO
8.4
Adobe Analytics
8.3
Google Analytics
8.4
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Adobe Analytics
7.9
Google Analytics
8.5
Unification Across Devices
IBM Digital Analytics
5.6
Piwik PRO
7.6
Adobe Analytics
7.7
Google Analytics
8.2
Custom Reports and Dashboards
IBM Digital Analytics
5.9
Piwik PRO
9.0
Adobe Analytics
8.3
Google Analytics
8.5
Other
User Data
IBM Digital Analytics
6.3
Piwik PRO
8.7
Adobe Analytics
8.3
Google Analytics
8.4
Site Search Reporting
IBM Digital Analytics
6.6
Piwik PRO
8.7
Adobe Analytics
8.2
Google Analytics
8.5
Load Time Monitoring
IBM Digital Analytics
5.5
Piwik PRO
7.9
Adobe Analytics
7.8
Google Analytics
8.3
Campaign Tracking
IBM Digital Analytics
6.7
Piwik PRO
8.5
Adobe Analytics
8.4
Google Analytics
8.7
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Adobe Analytics
8.3
Google Analytics
8.5
Promotional Messages
IBM Digital Analytics
6.5
Piwik PRO
8.2
Adobe Analytics
7.9
Google Analytics
8.0
Administration Alerts
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.0
Google Analytics
8.2
Administration
API / Integrations
IBM Digital Analytics
6.5
Piwik PRO
8.0
Adobe Analytics
7.9
Google Analytics
8.4
QA Testing
IBM Digital Analytics
5.6
Piwik PRO
7.7
Adobe Analytics
8.0
Google Analytics
8.1
Performance and Reliability
IBM Digital Analytics
6.4
Piwik PRO
8.2
Adobe Analytics
8.2
Google Analytics
8.9
User, Role, and Access Management
IBM Digital Analytics
7.4
Piwik PRO
8.8
Adobe Analytics
8.3
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.5%
45.5%
27.2%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
27.3%
28.2%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
49.1%
27.3%
44.6%
11.8%
IBM Digital Analytics
Small-Business
17.5%
Mid-Market
33.3%
Enterprise
49.1%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Adobe Analytics
Small-Business
27.2%
Mid-Market
28.2%
Enterprise
44.6%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Retail
15.3%
Information Technology and Services
13.0%
Marketing and Advertising
14.7%
Marketing and Advertising
21.8%
 
Marketing and Advertising
15.3%
Staffing and Recruiting
8.7%
Retail
5.9%
Information Technology and Services
6.8%
 
Insurance
8.3%
Marketing and Advertising
8.7%
Information Technology and Services
5.3%
Computer Software
6.7%
 
Internet
6.9%
Education Management
8.7%
Financial Services
5.1%
Internet
6.0%
 
Information Technology and Services
6.9%
Computer Software
8.7%
Internet
3.9%
Higher Education
2.9%
 
Other
47.2%
Other
52.2%
Other
65.0%
Other
55.7%
IBM Digital Analytics
Retail
15.3%
Marketing and Advertising
15.3%
Insurance
8.3%
Internet
6.9%
Information Technology and Services
6.9%
Other
47.2%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Adobe Analytics
Marketing and Advertising
14.7%
Retail
5.9%
Information Technology and Services
5.3%
Financial Services
5.1%
Internet
3.9%
Other
65.0%
Google Analytics
Marketing and Advertising
21.8%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

I do not like how it is sometimes hard to get a hold of.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
IBM Digital Analytics
Most Helpful Favorable Review
Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Most Helpful Critical Review
G2 User

I do not like how it is sometimes hard to get a hold of.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
IBM Digital Analytics
No videos provided
Piwik PRO
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
IBM Digital Analytics
No downloads provided
Piwik PRO
No downloads provided
Google Analytics
No downloads provided
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