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Compare IBM Digital Analytics vs Adobe Analytics
See this
comparison of IBM Digital Analytics vs. Adobe Analytics
based on data from user reviews. IBM Digital Analytics rates 3.1/5 stars with 59 reviews. Adobe Analytics rates 4.0/5 stars with 542 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.9
8.4
Ease of Use
Ease of Use
5.8
7.0
Ease of Setup
Ease of Setup
5.4
6.4
Ease of Admin
Ease of Admin
7.0
7.2
Quality of Support
Quality of Support
6.1
7.5
Ease of Doing Business With
Ease of Doing Business With
7.0
7.6
Product Direction (% positive)
Product Direction (% positive)
3.4
6.9
Meets Requirements
IBM Digital Analytics
6.9
Adobe Analytics
8.4
Ease of Use
IBM Digital Analytics
5.8
Adobe Analytics
7.0
Ease of Setup
IBM Digital Analytics
5.4
Adobe Analytics
6.4
Ease of Admin
IBM Digital Analytics
7.0
Adobe Analytics
7.2
Quality of Support
IBM Digital Analytics
6.1
Adobe Analytics
7.5
Ease of Doing Business With
IBM Digital Analytics
7.0
Adobe Analytics
7.6
Product Direction (% positive)
IBM Digital Analytics
3.4
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Adobe Analytics
8.5
Engagement
IBM Digital Analytics
7.0
Adobe Analytics
8.3
Entry and Exit Pages
IBM Digital Analytics
7.2
Adobe Analytics
8.4
Standard Event Tracking
IBM Digital Analytics
7.0
Adobe Analytics
8.3
Custom Event Tracking
IBM Digital Analytics
6.5
Adobe Analytics
8.4
Retention
IBM Digital Analytics
7.0
Adobe Analytics
7.9
Return
IBM Digital Analytics
6.9
Adobe Analytics
7.9
Conversions
IBM Digital Analytics
7.5
Adobe Analytics
8.4
Funnels
IBM Digital Analytics
6.5
Adobe Analytics
8.1
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Adobe Analytics
8.1
Trending
IBM Digital Analytics
6.2
Adobe Analytics
8.2
Retroactive Reporting
IBM Digital Analytics
6.2
Adobe Analytics
8.0
Segmentation
IBM Digital Analytics
6.0
Adobe Analytics
8.3
Mobile Reporting
IBM Digital Analytics
4.9
Adobe Analytics
7.9
Unification Across Devices
IBM Digital Analytics
5.6
Adobe Analytics
7.7
Custom Reports and Dashboards
IBM Digital Analytics
5.9
Adobe Analytics
8.3
Other
User Data
IBM Digital Analytics
6.3
Adobe Analytics
8.3
Site Search Reporting
IBM Digital Analytics
6.6
Adobe Analytics
8.2
Load Time Monitoring
IBM Digital Analytics
5.5
Adobe Analytics
7.8
Campaign Tracking
IBM Digital Analytics
6.7
Adobe Analytics
8.4
E-Commerce
IBM Digital Analytics
7.3
Adobe Analytics
8.3
Promotional Messages
IBM Digital Analytics
6.6
Adobe Analytics
7.9
Administration Alerts
IBM Digital Analytics
6.5
Adobe Analytics
8.0
Administration
Performance and Reliability
IBM Digital Analytics
6.4
Adobe Analytics
8.2
User, Role, and Access Management
IBM Digital Analytics
7.5
Adobe Analytics
8.3
API / Integrations
IBM Digital Analytics
6.5
Adobe Analytics
7.8
QA Testing
IBM Digital Analytics
5.6
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.4%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
49.1%
45.5%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Retail
15.7%
Marketing and Advertising
14.6%
 
Marketing and Advertising
15.7%
Retail
6.0%
 
Internet
7.1%
Financial Services
5.2%
 
Insurance
7.1%
Information Technology and Services
5.1%
 
Information Technology and Services
7.1%
Internet
4.0%
 
Other
47.1%
Other
65.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
EMMANUEL I.
Consultant in Research

The software is very efficient in data analysis and especially linear regression analysis

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
IBM Digital Analytics
Most Helpful Favorable Review
EMMANUEL I.
Consultant in Research

The software is very efficient in data analysis and especially linear regression analysis

Most Helpful Critical Review
Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Screenshots

 
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IBM Digital Analytics

Videos

 No videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

IBM Digital Analytics
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

IBM Digital Analytics
No downloads provided
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