Compare IBM Cognos Analytics and ThoughtSpot 
At a Glance
Market Segments
Enterprise (58.6% of reviews)
Enterprise (42.6% of reviews)
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Starting at $25.00 1 Users Per Month
IBM Cognos Analytics
Star Rating
(460)4.1 out of 5
Market Segments
Enterprise (58.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansThoughtSpot
Star Rating
(321)4.4 out of 5
Market Segments
Enterprise (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 Users Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that IBM Cognos Analytics excels in providing a robust reporting and dashboarding experience, with users appreciating its ability to create complex reports and visuals that are easy to understand. One user noted how it effectively bridges the gap between data and understanding, making it particularly useful in educational settings.
- Users say that ThoughtSpot stands out for its intuitive interface and ease of use, allowing even non-technical users to conduct searches and generate insights effortlessly. Reviewers highlighted the helpful resources available through ThoughtSpot University, which aids in discovering the software's full potential.
- According to verified reviews, IBM Cognos Analytics has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Many users have praised its stability and speed once set up, which contributes to a reliable analytics environment.
- Reviewers mention that ThoughtSpot's search capabilities are particularly impressive, with users noting that it provides quick and relevant responses to queries. This feature empowers teams to access analytics without needing deep technical knowledge, making it a great choice for organizations with diverse user skill levels.
- G2 reviewers highlight that while IBM Cognos Analytics has a slightly lower ease of use score compared to ThoughtSpot, it compensates with its powerful data visualization tools. Users have expressed satisfaction with the platform's ability to turn complex data into clear visuals, which is essential for effective decision-making.
- Users report that ThoughtSpot's pricing model, starting at $25, may be a barrier for some smaller organizations, especially when compared to IBM Cognos Analytics, which starts at $10. However, many users feel that the investment in ThoughtSpot is justified by its user-friendly features and strong support.
Pricing
Entry-Level Pricing
IBM Cognos Analytics
Cognos® Analytics On Demand - Standard
Starting at $10.00
1 User Per Month
Upload and model data, combine data sets, create dashboards and stories, and view report outputs.
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- Dashboards, storytelling and collaboration
- Cognos mobile
ThoughtSpot
ThoughtSpot Analytics - Essentials
Starting at $25.00
1 Users Per Month
For small teams to find and share insights with AI Analytics
- Dynamic, interactive dashboards
- Actionable insights
- From 5-50 users
Free Trial
IBM Cognos Analytics
Free Trial is available
ThoughtSpot
Free Trial is available
Ratings
Meets Requirements
8.2
317
8.3
257
Ease of Use
7.5
340
8.7
257
Ease of Setup
7.2
199
8.0
123
Ease of Admin
7.0
143
8.3
109
Quality of Support
7.5
284
8.7
230
Has the product been a good partner in doing business?
7.8
139
8.9
107
Product Direction (% positive)
7.9
300
9.1
255
Features by Category
Reports
8.1
206
|
Verified
8.7
156
|
Verified
7.6
164
|
Verified
8.5
148
|
Verified
8.1
194
|
Verified
8.4
159
|
Verified
7.7
144
|
Verified
8.2
129
|
Verified
7.9
189
|
Verified
8.8
158
|
Verified
Self Service
8.1
176
|
Verified
8.2
145
|
Verified
8.5
194
|
Verified
8.6
152
|
Verified
8.0
179
|
Verified
8.6
149
|
Verified
7.7
164
|
Verified
8.8
161
|
Verified
7.6
160
|
Verified
8.2
137
|
Verified
7.3
126
|
Verified
7.5
112
|
Verified
Advanced Analytics
7.9
132
|
Verified
7.8
113
8.1
167
|
Verified
8.6
153
|
Verified
8.0
119
|
Verified
8.0
122
|
Verified
Building Reports
8.2
122
|
Verified
7.6
95
|
Verified
8.1
120
|
Verified
7.6
99
|
Verified
7.9
107
|
Verified
8.0
85
|
Verified
7.5
91
|
Verified
7.6
78
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.1
206
|
Verified
8.7
156
|
Verified
7.6
164
|
Verified
8.5
148
|
Verified
8.1
194
|
Verified
8.4
159
|
Verified
7.7
144
|
Verified
8.2
129
|
Verified
7.9
189
|
Verified
8.8
158
|
Verified
Data Preparation
8.3
72
|
Verified
8.2
102
|
Verified
8.4
73
|
Verified
7.9
100
|
Verified
Data Modeling and Blending
8.4
77
|
Verified
8.4
112
|
Verified
8.5
77
|
Verified
8.5
116
|
Verified
8.2
74
|
Verified
8.2
104
|
Verified
Generative AI
7.3
37
7.1
23
7.5
37
6.8
23
Agentic AI - Analytics Platforms
7.8
10
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.1
9
6.0
5
8.3
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
Self Service
8.1
176
|
Verified
8.2
145
|
Verified
8.5
194
|
Verified
8.6
152
|
Verified
8.0
179
|
Verified
8.6
149
|
Verified
7.7
164
|
Verified
8.8
161
|
Verified
7.6
160
|
Verified
8.2
137
|
Verified
7.3
126
|
Verified
7.5
112
|
Verified
Deployment & Integration - Analytics Platforms
8.8
7
8.7
5
8.3
7
Not enough data
7.8
6
Not enough data
8.3
7
Not enough data
Advanced Analytics
7.9
132
|
Verified
7.8
113
8.1
167
|
Verified
8.6
153
|
Verified
8.0
119
|
Verified
8.0
122
|
Verified
Performance & Scalability - Analytics Platforms
8.6
7
8.3
5
8.8
7
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
9.0
8
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Agentic AI Capabilities - Analytics Platforms
9.2
8
Not enough data
8.8
7
7.3
5
8.1
6
Not enough data
7.8
6
Not enough data
Personalized Intelligence - Analytics Platforms
8.1
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
Building Reports
8.2
122
|
Verified
7.6
95
|
Verified
8.1
120
|
Verified
7.6
99
|
Verified
7.9
107
|
Verified
8.0
85
|
Verified
7.5
91
|
Verified
7.6
78
|
Verified
Reports
8.1
206
|
Verified
8.7
156
|
Verified
7.6
164
|
Verified
8.5
148
|
Verified
8.1
194
|
Verified
8.4
159
|
Verified
7.7
144
|
Verified
8.2
129
|
Verified
7.9
189
|
Verified
8.8
158
|
Verified
Self Service
8.1
176
|
Verified
8.2
145
|
Verified
8.5
194
|
Verified
8.6
152
|
Verified
8.0
179
|
Verified
8.6
149
|
Verified
7.7
164
|
Verified
8.8
161
|
Verified
7.6
160
|
Verified
8.2
137
|
Verified
7.3
126
|
Verified
7.5
112
|
Verified
Building Reports
8.2
122
|
Verified
7.6
95
|
Verified
8.1
120
|
Verified
7.6
99
|
Verified
7.9
107
|
Verified
8.0
85
|
Verified
7.5
91
|
Verified
7.6
78
|
Verified
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity and Prep - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Insight Generation - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction and Workflow - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Agent Management - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
8.2
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
8.7
34
Not enough data
8.8
33
Not enough data
Decision Making
8.7
31
Not enough data
8.6
34
Not enough data
8.5
35
Not enough data
8.3
31
Not enough data
Generative AI
8.0
18
Not enough data
8.1
18
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
IBM Cognos Analytics and ThoughtSpot are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
IBM Cognos Analytics is categorized as Predictive Analytics
ThoughtSpot is categorized as Agentic Analytics and AI Agents For Business Operations
Reviews
Reviewers' Company Size
IBM Cognos Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ThoughtSpot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.1%
Insurance
8.5%
Financial Services
8.3%
Computer Software
6.5%
Banking
5.4%
Other
60.2%
Information Technology and Services
10.9%
Computer Software
9.2%
Financial Services
8.9%
Retail
5.6%
Telecommunications
4.9%
Other
60.5%
Discussions
Where can I find more answers on my questions?
2 Comments
MD
We're IBM Gold partners with a ton of experience implementing Cognos, and have lots of good free technical information on our blog at...Read more
I heard Cognos Analytics 11.11 was out - where can I find more information?
2 Comments
MD
As of October 2019, the latest version is 11.1.4. We just did a livestream earlier this week to review the latest updates. You can check that out here:...Read more
Have you used DMR ? Have you found it better than a relational or a powercube?
1 Comment
CM
Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more
How is ThoughtSpot priced?
2 Comments
IH
They have to pricing models. Per consumption through credits and per size of data (number of rows) connected to ThoughtSpot Read more
How beneficial is Thoughtspot with end user who are not that much expert in data ?
2 Comments
VS
ThoughtSpot makes self-service simple and quick, even for users with no technical background. Anyone from line of business users to analysts to more...Read more
Who is ThoughtSpot?
1 Comment
Official Response from ThoughtSpot
ThoughtSpot is a next generation analytics platform powered by the World’s first Relational Search engine. ThoughtSpot's search-driven analytics lets...Read more
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