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At a Glance
Market Segments
Enterprise (59.1% of reviews)
Enterprise (42.4% of reviews)
Entry-Level Pricing
Starting at $10.00 1 User Per Month
$70.00 1 User Per Month
IBM Cognos Analytics
Star Rating
(450)4.1 out of 5
Market Segments
Enterprise (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansTableau
Star Rating
(3,370)4.4 out of 5
Market Segments
Enterprise (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tableau excels in data visualizations, scoring 9.4 compared to IBM Cognos Analytics' 8.5. Reviewers mention that Tableau's intuitive drag-and-drop interface makes it easier to create stunning visual representations of data, which enhances user engagement and understanding.
- Reviewers mention that Tableau's dashboards score significantly higher at 9.1 versus IBM Cognos Analytics' 7.9. Users say that Tableau's dashboard capabilities allow for more interactive and customizable options, making it easier to present data insights effectively.
- Users on G2 highlight that Tableau's ease of use is superior, with a score of 8.3 compared to IBM Cognos Analytics' 7.5. Reviewers say that Tableau's user-friendly design and extensive online resources contribute to a smoother learning curve for new users.
- G2 users report that IBM Cognos Analytics has a strong focus on enterprise needs, with 59.8% of reviews coming from the enterprise market segment, compared to Tableau's 43.2%. Reviewers mention that Cognos offers robust data governance features, which are crucial for large organizations managing sensitive data.
- Users say that while both products offer good support, Tableau shines with a quality of support score of 8.3 versus IBM Cognos Analytics' 7.4. Reviewers mention that Tableau's customer service is responsive and helpful, which is vital for users needing quick resolutions to issues.
- Reviewers mention that IBM Cognos Analytics has a lower entry-level price starting at $10.00 compared to Tableau's $70.00, making it a more accessible option for smaller businesses or teams looking to implement analytics without a significant upfront investment.
Pricing
Entry-Level Pricing
IBM Cognos Analytics
Cognos® Analytics On Demand - Standard
Starting at $10.00
1 User Per Month
Upload and model data, combine data sets, create dashboards and stories, and view report outputs.
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- Dashboards, storytelling and collaboration
- Cognos mobile
Tableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
IBM Cognos Analytics
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.2
312
8.7
2,378
Ease of Use
7.5
335
8.3
2,771
Ease of Setup
7.1
194
8.2
1,436
Ease of Admin
7.0
143
8.2
774
Quality of Support
7.5
280
8.3
2,031
Has the product been a good partner in doing business?
7.8
139
8.6
752
Product Direction (% positive)
7.9
295
8.8
2,356
Features by Category
Reports
8.1
204
|
Verified
8.7
1714
|
Verified
7.6
163
|
Verified
8.2
1580
|
Verified
8.1
193
|
Verified
9.1
1755
|
Verified
7.7
144
|
Verified
8.6
1358
7.9
187
|
Verified
9.1
1738
|
Verified
Self Service
8.1
176
|
Verified
8.5
1673
|
Verified
8.5
193
|
Verified
8.7
1702
|
Verified
8.0
177
|
Verified
8.5
1620
|
Verified
7.7
164
|
Verified
8.2
1417
7.5
159
|
Verified
8.2
1505
|
Verified
7.3
126
|
Verified
7.9
1324
|
Verified
Advanced Analytics
7.8
130
|
Verified
7.8
1279
8.1
166
|
Verified
9.1
1710
|
Verified
8.0
118
|
Verified
8.1
1287
Building Reports
8.2
122
|
Verified
8.3
1001
|
Verified
8.1
120
|
Verified
8.2
963
|
Verified
7.9
106
|
Verified
8.3
834
|
Verified
7.5
91
|
Verified
8.1
843
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.1
204
|
Verified
8.7
1714
|
Verified
7.6
163
|
Verified
8.2
1580
|
Verified
8.1
193
|
Verified
9.1
1755
|
Verified
7.7
144
|
Verified
8.6
1358
7.9
187
|
Verified
9.1
1738
|
Verified
Data Preparation
8.3
72
|
Verified
8.6
859
|
Verified
8.3
72
|
Verified
8.4
849
|
Verified
Data Modeling and Blending
8.4
77
|
Verified
8.5
885
|
Verified
8.5
77
|
Verified
8.8
908
|
Verified
8.2
73
|
Verified
8.5
876
|
Verified
Generative AI
7.3
36
7.4
426
7.5
37
7.5
453
Agentic AI - Analytics Platforms
7.8
9
7.4
131
8.0
9
7.5
134
8.0
9
7.8
133
8.1
9
7.6
131
8.1
9
7.7
129
8.0
9
7.4
128
7.8
9
7.8
128
Self Service
8.1
176
|
Verified
8.5
1673
|
Verified
8.5
193
|
Verified
8.7
1702
|
Verified
8.0
177
|
Verified
8.5
1620
|
Verified
7.7
164
|
Verified
8.2
1417
7.5
159
|
Verified
8.2
1505
|
Verified
7.3
126
|
Verified
7.9
1324
|
Verified
Deployment & Integration - Analytics Platforms
8.6
6
8.3
113
8.1
6
8.3
110
7.8
6
8.1
109
8.1
6
8.4
109
Advanced Analytics
7.8
130
|
Verified
7.8
1279
8.1
166
|
Verified
9.1
1710
|
Verified
8.0
118
|
Verified
8.1
1287
Performance & Scalability - Analytics Platforms
8.3
6
8.0
112
8.6
6
8.2
109
Advanced Analytics & Modeling - Analytics Platforms
8.6
6
8.1
109
8.9
6
8.0
107
8.6
6
7.8
108
Agentic AI Capabilities - Analytics Platforms
8.9
6
7.6
106
8.6
6
7.7
105
8.1
6
7.8
105
7.8
6
7.7
106
Personalized Intelligence - Analytics Platforms
8.1
6
7.7
107
8.3
6
7.9
108
8.6
6
7.9
107
Building Reports
8.2
122
|
Verified
8.3
1001
|
Verified
8.1
120
|
Verified
8.2
963
|
Verified
7.9
106
|
Verified
8.3
834
|
Verified
7.5
91
|
Verified
8.1
843
|
Verified
Reports
8.1
204
|
Verified
8.7
1714
|
Verified
7.6
163
|
Verified
8.2
1580
|
Verified
8.1
193
|
Verified
9.1
1755
|
Verified
7.7
144
|
Verified
8.6
1358
7.9
187
|
Verified
9.1
1738
|
Verified
Self Service
8.1
176
|
Verified
8.5
1673
|
Verified
8.5
193
|
Verified
8.7
1702
|
Verified
8.0
177
|
Verified
8.5
1620
|
Verified
7.7
164
|
Verified
8.2
1417
7.5
159
|
Verified
8.2
1505
|
Verified
7.3
126
|
Verified
7.9
1324
|
Verified
Building Reports
8.2
122
|
Verified
8.3
1001
|
Verified
8.1
120
|
Verified
8.2
963
|
Verified
7.9
106
|
Verified
8.3
834
|
Verified
7.5
91
|
Verified
8.1
843
|
Verified
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
27
Not enough data
9.4
27
Analysis
Not enough data
9.0
27
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.6
234
Not enough data
8.8
233
Not enough data
8.2
233
Data Interaction
Not enough data
8.2
233
Not enough data
8.1
235
Not enough data
8.3
234
Not enough data
8.5
236
Not enough data
8.3
234
Not enough data
8.4
231
Not enough data
8.4
233
Not enough data
8.3
229
Data Exporting
Not enough data
8.5
228
Not enough data
8.4
228
Not enough data
8.4
229
Generative AI
Not enough data
7.4
224
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
8.2
31
8.4
251
Feature Not Available
8.4
254
Feature Not Available
8.4
244
Data Analysis
8.7
33
9.0
273
8.8
33
8.9
268
Decision Making
8.7
31
8.7
259
8.5
33
9.4
271
8.4
33
9.1
266
8.3
31
8.7
262
Generative AI
7.9
17
8.0
177
8.1
17
8.0
177
Categories
Categories
Shared Categories
IBM Cognos Analytics and Tableau are categorized as Embedded Business Intelligence, Analytics Platforms, and Predictive Analytics
Unique Categories
IBM Cognos Analytics has no unique categories
Tableau is categorized as Location Intelligence, Insurance Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
IBM Cognos Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.3%
Insurance
8.4%
Financial Services
8.1%
Computer Software
6.5%
Banking
5.5%
Other
60.2%
Information Technology and Services
11.7%
Financial Services
7.1%
Computer Software
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.4%
Other
65.3%
Discussions
Where can I find more answers on my questions?
2 Comments
MD
We're IBM Gold partners with a ton of experience implementing Cognos, and have lots of good free technical information on our blog at...Read more
I heard Cognos Analytics 11.11 was out - where can I find more information?
2 Comments
MD
As of October 2019, the latest version is 11.1.4. We just did a livestream earlier this week to review the latest updates. You can check that out here:...Read more
Have you used DMR ? Have you found it better than a relational or a powercube?
1 Comment
CM
Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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