# IBM Cognos Analytics, Metabase vs Looker Comparison

| | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 461 | 145 | 1,641 | 
| **Largest Market Segment** | Enterprise (58.5% of reviews) | Mid-Market (51.8% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | Starting at $44.90 1 User Per Month | $0.00 | No pricing available | 

---
## Top Pros & Cons

### IBM Cognos Analytics

Pros:
- Ease of Use (36 reviews)
- Report Generation (17 reviews)

Cons:
- Learning Curve (18 reviews)
- Learning Difficulty (10 reviews)

### Metabase

Pros:
- Ease of Use (12 reviews)
- Data Visualization (5 reviews)

Cons:
- Slow Performance (5 reviews)
- Missing Features (4 reviews)

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

---
## Ratings Comparison
| Rating | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (318 reviews) | 8.8 (101 reviews) | 8.7 (1125 reviews) | 
  | **Ease of Use** | 7.5 (341 reviews) | 8.4 (104 reviews) | 8.3 (1131 reviews) | 
  | **Ease of Setup** | 7.2 (199 reviews) | 9.1 (43 reviews) | 8.2 (607 reviews) | 
  | **Ease of Admin** | 7.0 (143 reviews) | 8.9 (25 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 7.5 (285 reviews) | 8.0 (75 reviews) | 8.6 (960 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (139 reviews) | 8.9 (20 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 7.9 (301 reviews) | 8.3 (91 reviews) | 8.7 (1053 reviews) | 

---
## Pricing

### IBM Cognos Analytics

#### Entry-Level Pricing

Plan: Cognos® Analytics On Demand  - Premium

Price: Starting at $44.90 1 User Per Month

Description: A fully managed solution for up to 200 users
• AI Agents, reporting, data discovery and dashboarding
• Upgrades, infrastructure and scaling
• Mix and match licenses based on user requirements in one tenant
• No minimum quantity, pay as you grow


Key Features:
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- All Standard features +
- Create, run and schedule reports

[Browse all 3 editions](https://www.g2.com/products/ibm-cognos-analytics/pricing)

#### Free Trial

Yes

### Metabase

#### Entry-Level Pricing

Plan: Open Source

Price: $0.00

Description: The user-friendly BI suite in a box.

Key Features:
- Unlimited charts
- Unlimited dashboards
- Connect to 20+ database types

[Browse all 4 editions](https://www.g2.com/products/metabase/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.6/10 | 265 |
| **Metabase** | 8.5/10 | 57 |
| **Looker** | 8.3/10 | 777 |

#### Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.9 (46 reviews) | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.5 (42 reviews) | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.5 (45 reviews) | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (40 reviews) | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 9.1 (45 reviews) | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.1 (176 reviews) ✓ Verified | 8.3 (41 reviews) | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.5 (194 reviews) ✓ Verified | 8.8 (41 reviews) | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | 8.7 (42 reviews) | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 7.7 (164 reviews) ✓ Verified | 8.1 (41 reviews) | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.6 (160 reviews) ✓ Verified | 8.4 (39 reviews) | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.3 (126 reviews) ✓ Verified | 7.7 (35 reviews) | 7.7 (500 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 7.8 (132 reviews) ✓ Verified | 7.5 (40 reviews) | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.0 (168 reviews) ✓ Verified | 9.1 (45 reviews) | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (120 reviews) | 7.8 (41 reviews) | 8.0 (515 reviews) ✓ Verified | 

#### Building Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.2 (122 reviews) ✓ Verified | 8.8 (13 reviews) | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (121 reviews) ✓ Verified | 8.3 (13 reviews) | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (108 reviews) ✓ Verified | 8.6 (16 reviews) | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (92 reviews) ✓ Verified | 8.8 (10 reviews) | 8.1 (330 reviews) ✓ Verified | 

#### Platform

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Metabase** | N/A | N/A |
| **Looker** | 8.2/10 | 743 |

#### Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.9 (46 reviews) | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.5 (42 reviews) | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.5 (45 reviews) | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (40 reviews) | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 9.1 (45 reviews) | 8.7 (673 reviews) ✓ Verified | 

#### Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.1/10 | 272 |
| **Metabase** | 8.1/10 | 68 |
| **Looker** | 7.9/10 | 799 |

#### Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.9 (46 reviews) | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.5 (42 reviews) | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.5 (45 reviews) | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (40 reviews) | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 9.1 (45 reviews) | 8.7 (673 reviews) ✓ Verified | 

#### Data Preparation

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Connectors** | 8.2 (72 reviews) ✓ Verified | 8.3 (47 reviews) | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (73 reviews) ✓ Verified | 8.3 (45 reviews) | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Data Querying** | 8.4 (77 reviews) ✓ Verified | 8.6 (56 reviews) | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 8.5 (77 reviews) ✓ Verified | 8.8 (56 reviews) | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.2 (74 reviews) ✓ Verified | 8.3 (52 reviews) | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **AI Text Generation** | 7.3 (37 reviews) | 6.9 (16 reviews) | 7.1 (88 reviews) | 
| **AI Text Summarization** | 7.5 (37 reviews) | 7.6 (16 reviews) | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.7 (10 reviews) | 6.7 (8 reviews) | 7.2 (40 reviews) | 
| **Multi-step Planning** | 8.0 (9 reviews) | 7.3 (8 reviews) | 7.4 (39 reviews) | 
| **Cross-system Integration** | 7.6 (9 reviews) | 8.0 (9 reviews) | 7.3 (40 reviews) | 
| **Adaptive Learning** | 8.0 (9 reviews) | 7.5 (8 reviews) | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 8.0 (10 reviews) | 7.1 (8 reviews) | 7.3 (40 reviews) | 
| **Proactive Assistance** | 8.0 (10 reviews) | 7.1 (8 reviews) | 7.4 (39 reviews) | 
| **Decision Making** | 7.8 (10 reviews) | 7.7 (8 reviews) | 7.6 (38 reviews) | 

#### Self Service 

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.1 (176 reviews) ✓ Verified | 8.3 (41 reviews) | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.5 (194 reviews) ✓ Verified | 8.8 (41 reviews) | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | 8.7 (42 reviews) | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 7.7 (164 reviews) ✓ Verified | 8.1 (41 reviews) | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.6 (160 reviews) ✓ Verified | 8.4 (39 reviews) | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.3 (126 reviews) ✓ Verified | 7.7 (35 reviews) | 7.7 (500 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **No-code Dashboard Builder** | 8.1 (7 reviews) | 8.9 (11 reviews) | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | 8.3 (7 reviews) | 8.7 (9 reviews) | 8.3 (42 reviews) | 
| **Embedded Analytics and White-labeling** | 8.1 (6 reviews) | 8.7 (9 reviews) | 7.6 (34 reviews) | 
| **Data Source Connectivity** | 8.3 (7 reviews) | 9.1 (11 reviews) | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 7.8 (132 reviews) ✓ Verified | 7.5 (40 reviews) | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.0 (168 reviews) ✓ Verified | 9.1 (45 reviews) | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (120 reviews) | 7.8 (41 reviews) | 8.0 (515 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Large data handling and Query Speed** | 8.6 (7 reviews) | 6.9 (14 reviews) | 7.2 (54 reviews) | 
| **Concurrent User Support** | 8.8 (7 reviews) | 7.8 (9 reviews) | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Data Modeling and Governance** | 9.1 (9 reviews) | 7.4 (9 reviews) | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | 8.9 (6 reviews) | 7.3 (8 reviews) | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 8.8 (7 reviews) | 7.5 (8 reviews) | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | 9.2 (8 reviews) | 7.2 (9 reviews) | 7.1 (34 reviews) | 
| **Natural Language Queries** | 8.8 (7 reviews) | 7.1 (8 reviews) | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.8 (6 reviews) | 7.5 (8 reviews) | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Feature Not Available | 7.5 (8 reviews) | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Feature Not Available | 7.9 (8 reviews) | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | 7.8 (6 reviews) | 7.9 (8 reviews) | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | 8.1 (6 reviews) | 8.8 (8 reviews) | 7.5 (34 reviews) | 

#### Building Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.2 (122 reviews) ✓ Verified | 8.8 (13 reviews) | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (121 reviews) ✓ Verified | 8.3 (13 reviews) | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (108 reviews) ✓ Verified | 8.6 (16 reviews) | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (92 reviews) ✓ Verified | 8.8 (10 reviews) | 8.1 (330 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.6/10 | 263 |
| **Metabase** | 8.5/10 | 57 |
| **Looker** | 8.4/10 | 769 |

#### Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.9 (46 reviews) | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.5 (42 reviews) | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.5 (45 reviews) | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (40 reviews) | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 9.1 (45 reviews) | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.1 (176 reviews) ✓ Verified | 8.3 (41 reviews) | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.5 (194 reviews) ✓ Verified | 8.8 (41 reviews) | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | 8.7 (42 reviews) | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 7.7 (164 reviews) ✓ Verified | 8.1 (41 reviews) | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.6 (160 reviews) ✓ Verified | 8.4 (39 reviews) | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.3 (126 reviews) ✓ Verified | 7.7 (35 reviews) | 7.7 (500 reviews) ✓ Verified | 

#### Building Reports

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.2 (122 reviews) ✓ Verified | 8.8 (13 reviews) | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (121 reviews) ✓ Verified | 8.3 (13 reviews) | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (108 reviews) ✓ Verified | 8.6 (16 reviews) | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (92 reviews) ✓ Verified | 8.8 (10 reviews) | 8.1 (330 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Metabase** | N/A | N/A |
| **Looker** | 8.4/10 | 323 |

#### Metrics

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.8 (237 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.7 (237 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (223 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.3 (225 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.4 (214 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | Not enough data | 8.4 (218 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.5 (229 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.3 (222 reviews) | 

#### Reporting

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.4 (241 reviews) | 
| **Trending** | Not enough data | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.6 (241 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (244 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.1 (198 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.4 (204 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.0 (253 reviews) | 

#### Other

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.7 (225 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.6 (208 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.4 (200 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.7 (214 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.7 (206 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.2 (178 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.3 (190 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.4 (217 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Metabase** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.5/10 | 37 |
| **Metabase** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Statistical Tool

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Scripting** | 8.2 (32 reviews) | Not enough data | Not enough data | 
| **Data Mining** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Algorithms** | 8.6 (6 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Analysis** | 8.7 (35 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 8.8 (34 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Modeling** | 8.7 (32 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | 8.6 (35 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 8.4 (36 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 8.3 (32 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **AI Text Generation** | 7.9 (19 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.0 (19 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Metabase** | N/A | N/A |
| **Looker** | 8.2/10 | 310 |

#### Marketing Operations

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to IBM Cognos Analytics (1):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)


**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | IBM Cognos Analytics | Metabase | Looker | 
|---|---|---|---|
| **Small-Business** | 15.6% | 35.3% | 19.3% | 
| **Mid-Market** | 25.9% | 51.8% | 60.7% | 
| **Enterprise** | 58.5% | 12.9% | 20.0% | 

### By Industry

#### IBM Cognos Analytics

- **Information Technology and Services:** 11.1%
- **Insurance:** 8.5%
- **Financial Services:** 8.2%
- **Computer Software:** 6.4%
- **Banking:** 5.4%
- **Education Management:** 4.9%
- **Higher Education:** 4.9%
- **Government Administration:** 3.9%
- **Retail:** 3.6%
- **Consulting:** 2.8%
- **Other:** 40.2%

#### Metabase

- **Information Technology and Services:** 15.2%
- **Computer Software:** 13.0%
- **Financial Services:** 9.4%
- **Hospital & Health Care:** 5.1%
- **Internet:** 4.3%
- **Education Management:** 3.6%
- **Accounting:** 2.9%
- **Computer Games:** 2.9%
- **E-Learning:** 2.9%
- **Hospitality:** 2.9%
- **Other:** 37.7%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to IBM Cognos Analytics

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (592 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)

### Alternatives to Metabase

- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1623 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Plotly Dash Enterprise](https://www.g2.com/products/plotly-dash-enterprise/reviews) — 4.8/5 stars (36 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

---
## Top Discussions

### IBM Cognos Analytics

- Title: [I heard Cognos Analytics 11.11 was out - where can I find more information?](https://www.g2.com/discussions/cognos-11-11) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "https://www.ibm.com/communities/analytics/cognos-analytics-blog/cognos-analytics-release-r11-11-0-11-is-here/"
- Title: [Where can I find more answers on my questions?](https://www.g2.com/discussions/further-faqs) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Check out this blog 
https://www.ibm.com/communities/analytics/cognos-analytics/blog/"
- Title: [What is IBM Cognos Analytics with Watson used for?](https://www.g2.com/discussions/what-is-ibm-cognos-analytics-with-watson-used-for) — 1 comment
  > **Top comment:** "You can leverage IBM Cognos Analytics with Watson for many of the reasons:

Business Intelligence & Reporting: It helps organizations turn raw data into..."
- Title: [What are all the different types of prompt in Cognos?](https://www.g2.com/discussions/what-are-all-the-different-types-of-prompt-in-cognos) — 1 comment, 1 upvote
  > **Top comment:** "In IBM Cognos, prompts are user interface objects that allow users to enter parameter values that are used to filter and control the content of a report...."
- Title: [Why only 10000 limit is kept in filters for dashboard](https://www.g2.com/discussions/why-only-10000-limit-is-kept-in-filters-for-dashboard) — 1 comment, 1 upvote
  > **Top comment:** "When you ran data big banks which has million of records, thats why filters capacity 10k is defined."

### Metabase

- Title: [Is Metabase free?](https://www.g2.com/discussions/is-metabase-free) — 2 comments
  > **Top comment:** "Yes"
- Title: [What is Metabase used for?](https://www.g2.com/discussions/metabase-what-is-metabase-used-for) — 1 comment
  > **Top comment:** "To store & track the business revenue details."
- Title: [Is Metabase secure?](https://www.g2.com/discussions/is-metabase-secure) — 1 comment, 1 upvote
  > **Top comment:** "Yes. It provides SSO integration, and a capability to invite users via e-mail where only the user gets to set their password and password reset capability...."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ibm-cognos-analytics-vs-metabase-vs-looker)