# IBM Cognos Analytics vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that **Looker** excels in user interface design, making it easy for users to create interactive dashboards quickly. One user highlighted the ability to build dashboards with real-time data, showcasing clear KPIs, which enhances their ability to visualize performance metrics effectively.
- **Users say** that **IBM Cognos Analytics** provides a robust platform for reporting, with features that allow for clear pictorial representations of business performance. Reviewers appreciate its customization options, which help tailor reports to meet specific client needs, making it a valuable tool for presentations.
- **According to verified reviews** , **Looker** offers superior ease of setup and administration, with users noting the flexibility to configure integrations across various platforms. This adaptability is particularly beneficial for teams that require seamless data connectivity and quick adjustments to their analytics environment.
- **Reviewers mention** that while **IBM Cognos Analytics** has a strong focus on data modeling and governance, some users find the navigation and initial learning curve to be challenging. However, once familiar, users find the tool easy to manipulate and effective for data analysis.
- **G2 reviewers highlight** that **Looker** shines in collaboration and workflow capabilities, allowing teams to work together efficiently on analytics projects. Users appreciate the platform's ability to facilitate shared insights and discussions, enhancing team productivity.
- **Users report** that **IBM Cognos Analytics** stands out in its ability to handle large datasets and provide detailed insights through its reporting features. One user noted the tool's effectiveness in helping C-level executives understand growth through well-structured reports, which is crucial for strategic decision-making.



| | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 461 | 1,640 | 
| **Largest Market Segment** | Enterprise (58.5% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | Starting at $44.90 1 User Per Month | No pricing available | 

---
## Top Pros & Cons

### IBM Cognos Analytics

Pros:
- Ease of Use (36 reviews)
- Report Generation (17 reviews)

Cons:
- Learning Curve (18 reviews)
- Learning Difficulty (10 reviews)

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

---
## Ratings Comparison
| Rating | IBM Cognos Analytics | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.2 (318 reviews) | 8.7 (1125 reviews) | 
  | **Ease of Use** | 7.5 (341 reviews) | 8.3 (1131 reviews) | 
  | **Ease of Setup** | 7.2 (199 reviews) | 8.2 (607 reviews) | 
  | **Ease of Admin** | 7.0 (143 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 7.5 (285 reviews) | 8.6 (960 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (139 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 7.9 (301 reviews) | 8.7 (1053 reviews) | 

---
## Pricing

### IBM Cognos Analytics

#### Entry-Level Pricing

Plan: Cognos® Analytics On Demand  - Premium

Price: Starting at $44.90 1 User Per Month

Description: A fully managed solution for up to 200 users
• AI Agents, reporting, data discovery and dashboarding
• Upgrades, infrastructure and scaling
• Mix and match licenses based on user requirements in one tenant
• No minimum quantity, pay as you grow


Key Features:
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- All Standard features +
- Create, run and schedule reports

[Browse all 3 editions](https://www.g2.com/products/ibm-cognos-analytics/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.7/10 | 265 |
| **Looker** | 8.3/10 | 777 |

#### Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Calculated Fields** | 8.1 (176 reviews) ✓ Verified | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.5 (194 reviews) ✓ Verified | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 7.7 (164 reviews) ✓ Verified | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.6 (160 reviews) ✓ Verified | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.3 (126 reviews) ✓ Verified | 7.7 (500 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Predictive Analytics** | 7.8 (132 reviews) ✓ Verified | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.0 (168 reviews) ✓ Verified | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (120 reviews) | 8.0 (515 reviews) ✓ Verified | 

#### Building Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Data Transformation** | 8.2 (122 reviews) ✓ Verified | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (121 reviews) ✓ Verified | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (108 reviews) ✓ Verified | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (92 reviews) ✓ Verified | 8.1 (330 reviews) ✓ Verified | 

#### Platform

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Looker** | 8.2/10 | 743 |

#### Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.1/10 | 272 |
| **Looker** | 7.9/10 | 799 |

#### Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Data Preparation

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Connectors** | 8.2 (72 reviews) ✓ Verified | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (73 reviews) ✓ Verified | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Data Querying** | 8.4 (77 reviews) ✓ Verified | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 8.5 (77 reviews) ✓ Verified | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.2 (74 reviews) ✓ Verified | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **AI Text Generation** | 7.3 (37 reviews) | 7.1 (88 reviews) | 
| **AI Text Summarization** | 7.5 (37 reviews) | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (10 reviews) | 7.2 (40 reviews) | 
| **Multi-step Planning** | 8.0 (9 reviews) | 7.4 (39 reviews) | 
| **Cross-system Integration** | 7.6 (9 reviews) | 7.3 (40 reviews) | 
| **Adaptive Learning** | 8.0 (9 reviews) | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 8.0 (10 reviews) | 7.3 (40 reviews) | 
| **Proactive Assistance** | 8.0 (10 reviews) | 7.4 (39 reviews) | 
| **Decision Making** | 7.8 (10 reviews) | 7.6 (38 reviews) | 

#### Self Service 

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Calculated Fields** | 8.1 (176 reviews) ✓ Verified | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.5 (194 reviews) ✓ Verified | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 7.7 (164 reviews) ✓ Verified | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.6 (160 reviews) ✓ Verified | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.3 (126 reviews) ✓ Verified | 7.7 (500 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (7 reviews) | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | 8.3 (7 reviews) | 8.3 (42 reviews) | 
| **Embedded Analytics and White-labeling** | 8.1 (6 reviews) | 7.6 (34 reviews) | 
| **Data Source Connectivity** | 8.3 (7 reviews) | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Predictive Analytics** | 7.8 (132 reviews) ✓ Verified | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.0 (168 reviews) ✓ Verified | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (120 reviews) | 8.0 (515 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | 8.6 (7 reviews) | 7.2 (54 reviews) | 
| **Concurrent User Support** | 8.8 (7 reviews) | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Data Modeling and Governance** | 9.1 (9 reviews) | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | 8.9 (6 reviews) | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 8.8 (7 reviews) | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 9.2 (8 reviews) | 7.1 (34 reviews) | 
| **Natural Language Queries** | 8.8 (7 reviews) | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.8 (6 reviews) | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Feature Not Available | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Feature Not Available | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | 7.8 (6 reviews) | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | 8.1 (6 reviews) | 7.5 (34 reviews) | 

#### Building Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Data Transformation** | 8.2 (122 reviews) ✓ Verified | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (121 reviews) ✓ Verified | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (108 reviews) ✓ Verified | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (92 reviews) ✓ Verified | 8.1 (330 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.6/10 | 263 |
| **Looker** | 8.4/10 | 769 |

#### Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Reports Interface** | 8.1 (206 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 7.6 (164 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.1 (195 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 7.7 (144 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (189 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Calculated Fields** | 8.1 (176 reviews) ✓ Verified | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.5 (194 reviews) ✓ Verified | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 7.7 (164 reviews) ✓ Verified | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.6 (160 reviews) ✓ Verified | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.3 (126 reviews) ✓ Verified | 7.7 (500 reviews) ✓ Verified | 

#### Building Reports

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Data Transformation** | 8.2 (122 reviews) ✓ Verified | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (121 reviews) ✓ Verified | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (108 reviews) ✓ Verified | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (92 reviews) ✓ Verified | 8.1 (330 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Looker** | 8.4/10 | 323 |

#### Metrics

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (237 reviews) | 
| **Engagement** | Not enough data | 8.7 (237 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (223 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (225 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (214 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (218 reviews) | 
| **Conversions** | Not enough data | 8.5 (229 reviews) | 
| **Funnels** | Not enough data | 8.3 (222 reviews) | 

#### Reporting

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (241 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (241 reviews) | 
| **Segmentation** | Not enough data | 8.5 (244 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (198 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (204 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (253 reviews) | 

#### Other

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (225 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (208 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (200 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (214 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (206 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (178 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (190 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (217 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | 8.5/10 | 37 |
| **Looker** | N/A | N/A |

#### Statistical Tool

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Scripting** | 8.2 (32 reviews) | Not enough data | 
| **Data Mining** | 8.9 (6 reviews) | Not enough data | 
| **Algorithms** | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Analysis** | 8.7 (35 reviews) | Not enough data | 
| **Data Interaction** | 8.8 (34 reviews) | Not enough data | 

#### Decision Making

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Modeling** | 8.7 (32 reviews) | Not enough data | 
| **Data Visualizations** | 8.6 (35 reviews) | Not enough data | 
| **Report Generation** | 8.4 (36 reviews) | Not enough data | 
| **Data Unification** | 8.3 (32 reviews) | Not enough data | 

#### Generative AI

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **AI Text Generation** | 7.9 (19 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (19 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Cognos Analytics** | N/A | N/A |
| **Looker** | 8.2/10 | 310 |

#### Marketing Operations

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to IBM Cognos Analytics (1):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | IBM Cognos Analytics | Looker | 
|---|---|---|
| **Small-Business** | 15.6% | 19.3% | 
| **Mid-Market** | 25.9% | 60.7% | 
| **Enterprise** | 58.5% | 20.0% | 

### By Industry

#### IBM Cognos Analytics

- **Information Technology and Services:** 11.1%
- **Insurance:** 8.5%
- **Financial Services:** 8.2%
- **Computer Software:** 6.4%
- **Banking:** 5.4%
- **Education Management:** 4.9%
- **Higher Education:** 4.9%
- **Government Administration:** 3.9%
- **Retail:** 3.6%
- **Consulting:** 2.8%
- **Other:** 40.2%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to IBM Cognos Analytics

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (590 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

---
## Top Discussions

### IBM Cognos Analytics

- Title: [I heard Cognos Analytics 11.11 was out - where can I find more information?](https://www.g2.com/discussions/cognos-11-11) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "https://www.ibm.com/communities/analytics/cognos-analytics-blog/cognos-analytics-release-r11-11-0-11-is-here/"
- Title: [Where can I find more answers on my questions?](https://www.g2.com/discussions/further-faqs) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Check out this blog 
https://www.ibm.com/communities/analytics/cognos-analytics/blog/"
- Title: [What is IBM Cognos Analytics with Watson used for?](https://www.g2.com/discussions/what-is-ibm-cognos-analytics-with-watson-used-for) — 1 comment
  > **Top comment:** "You can leverage IBM Cognos Analytics with Watson for many of the reasons:

Business Intelligence & Reporting: It helps organizations turn raw data into..."
- Title: [What are all the different types of prompt in Cognos?](https://www.g2.com/discussions/what-are-all-the-different-types-of-prompt-in-cognos) — 1 comment, 1 upvote
  > **Top comment:** "In IBM Cognos, prompts are user interface objects that allow users to enter parameter values that are used to filter and control the content of a report...."
- Title: [Why only 10000 limit is kept in filters for dashboard](https://www.g2.com/discussions/why-only-10000-limit-is-kept-in-filters-for-dashboard) — 1 comment, 1 upvote
  > **Top comment:** "When you ran data big banks which has million of records, thats why filters capacity 10k is defined."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ibm-cognos-analytics-vs-looker)