# Agentforce 360 Platform (formerly Salesforce Platform) vs HubSpot Marketing Hub Comparison

| | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 4,005 | 14,835 | 
| **Largest Market Segment** | Mid-Market (45.6% of reviews) | Small-Business (51.5% of reviews) | 
| **Entry Level Price** | $25/user/month*  (billed annually) | $0.00 | 

---
## Top Pros & Cons

### Agentforce 360 Platform (formerly Salesforce Platform)

Pros:
- Ease of Use (1592 reviews)
- Features (780 reviews)

Cons:
- Learning Curve (561 reviews)
- Complexity (525 reviews)

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Email Marketing (908 reviews)

Cons:
- Learning Curve (656 reviews)
- Missing Features (609 reviews)

---
## Ratings Comparison
| Rating | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2368 reviews) | 8.5 (9959 reviews) | 
  | **Ease of Use** | 8.5 (3138 reviews) | 8.6 (11647 reviews) | 
  | **Ease of Setup** | 8.4 (1917 reviews) | 8.1 (7341 reviews) | 
  | **Ease of Admin** | 8.5 (806 reviews) | 8.5 (5032 reviews) | 
  | **Quality of Support** | 8.5 (2112 reviews) | 8.7 (9413 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (800 reviews) | 8.7 (4950 reviews) | 
  | **Product Direction (% positive)** | 8.7 (2331 reviews) | 8.8 (9560 reviews) | 

---
## Pricing

### Agentforce 360 Platform (formerly Salesforce Platform)

#### Entry-Level Pricing

Plan: Platform Starter

Price: $25 /user/month*  (billed annually)

Description: Users access apps built with the following services:


Key Features:
- Access 10 custom objects
- 200 APIs calls /user/day
- Lightning App Builder 

[Browse all 3 editions](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/pricing)

#### Free Trial

Yes

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 6998 |

#### Email Marketing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.8 (5663 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.9 (5496 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.6 (5425 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.8 (5169 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.5 (5323 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.2 (4589 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.1 (4308 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.1 (4821 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 8.1 (4471 reviews) ✓ Verified | 

#### Lead Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.5 (5087 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.1 (4758 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.4 (4895 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.0 (4374 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.4 (4845 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.2 (4555 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.4 (4511 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.4 (4587 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (4136 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.9 (3695 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | 7.9 (3641 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.2 (2779 reviews) ✓ Verified | 

#### Social

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Listening** | Not enough data | 7.7 (3736 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 8.1 (4140 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 8.1 (4139 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 8.0 (3989 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.7 (3213 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.3 (5284 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.0 (4834 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.6 (3990 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.6 (3674 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.7 (4078 reviews) ✓ Verified | 

#### Platform

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Customization ** | Not enough data | 7.9 (3571 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.5 (3642 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.7 (3507 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.0 (2476 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.4 (2371 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (3365 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.9 (2546 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (303 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (290 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (299 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (292 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (295 reviews) | 
| **Decision Making** | Not enough data | 6.7 (296 reviews) | 

#### Integration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (3541 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.0 (3233 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (3024 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.5/10 | 1631 |

#### Lead Intelligence

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 7.7 (1154 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 7.9 (1190 reviews) | 
| **Lead Analysis ** | Not enough data | 8.1 (1246 reviews) | 

#### Lead Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (1332 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.5 (1155 reviews) | 
| **Account Identification ** | Not enough data | 8.0 (1211 reviews) | 

#### Marketing Campaigns

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.9 (1176 reviews) | 
| **Revenue Planning ** | Not enough data | 7.3 (1062 reviews) | 
| **Media Attribution ** | Not enough data | 7.5 (1118 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.8 (1104 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 8.1 (1267 reviews) | 

#### Campaign Execution

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization ** | Not enough data | 7.8 (1155 reviews) | 
| **Prioritized Accounts ** | Not enough data | 7.8 (1089 reviews) | 
| **Trending Accounts ** | Not enough data | 7.7 (1033 reviews) | 
| **Email Campaigns ** | Not enough data | 8.7 (1407 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (90 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (90 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (89 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (90 reviews) | 
| **Decision Making** | Not enough data | 6.5 (91 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 2062 |

#### Messenger

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Sequencing** | Not enough data | 8.0 (1215 reviews) ✓ Verified | 
| **AI** | Not enough data | 7.4 (1043 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | 7.9 (1258 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | 7.8 (1180 reviews) ✓ Verified | 

#### Channels

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Media** | Not enough data | 8.0 (1443 reviews) ✓ Verified | 
| **Website** | Not enough data | 8.2 (1420 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | 7.1 (840 reviews) | 
| **Voice Assistants** | Not enough data | 6.8 (737 reviews) ✓ Verified | 
| **Other** | Not enough data | 7.4 (796 reviews) ✓ Verified | 

#### Customers

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.2 (1487 reviews) ✓ Verified | 
| **Profiles** | Not enough data | 8.2 (1473 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.3 (1619 reviews) ✓ Verified | 
| **Lead Gathering** | Not enough data | 8.4 (1572 reviews) ✓ Verified | 
| **Sales Conversion** | Not enough data | 8.2 (1474 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (67 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (67 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (68 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (66 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (67 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (67 reviews) | 
| **Decision Making** | Not enough data | 6.6 (69 reviews) | 

### Data Masking

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.1/10 | 16 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Data Masking

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Sensitive Fields** | 9.5 (14 reviews) | Not enough data | 
| **Dynamic Masking** | 9.2 (14 reviews) | Not enough data | 
| **Static Masking** | 9.1 (13 reviews) | Not enough data | 
| **Consistent Masking** | 9.2 (13 reviews) | Not enough data | 
| **Random Masking** | 8.6 (13 reviews) | Not enough data | 

### Workplace Innovation Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 371 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Application Deployment** | 8.9 (281 reviews) | Not enough data | 
| **Native Deployment** | 8.8 (272 reviews) | Not enough data | 
| **Data Security** | 9.3 (294 reviews) | Not enough data | 
| **Access Control** | 9.0 (294 reviews) | Not enough data | 
| **Scalability** | 9.2 (296 reviews) | Not enough data | 
| **Lifecycle Management** | 9.0 (283 reviews) | Not enough data | 

#### Automation

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Workflow Automation** | 9.0 (321 reviews) | Not enough data | 
| **Workflow Mapping** | 8.9 (307 reviews) | Not enough data | 
| **Real-Time Updates** | 9.1 (315 reviews) | Not enough data | 

#### Development

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Application Templates** | 8.9 (284 reviews) | Not enough data | 
| **UI Code Extending** | 8.6 (245 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.5 (235 reviews) | Not enough data | 
| **Collaborative Development** | 9.0 (265 reviews) | Not enough data | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Policy, User, and Role Management** | Not enough data | Not enough data | 
| **Approval Workflows** | Not enough data | Not enough data | 
| **Automated Provisioning** | Not enough data | Not enough data | 
| **Bulk Changes** | Not enough data | Not enough data | 
| **Centralized Management** | Not enough data | Not enough data | 
| **Self-Service Access Requests** | Not enough data | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Single Sign-On** | Not enough data | Not enough data | 
| **BYOD support** | Not enough data | Not enough data | 
| **Password Vault** | Not enough data | Not enough data | 
| **Centralized management** | Not enough data | Not enough data | 
| **Role-based security** | Not enough data | Not enough data | 
| **Live notifications** | Not enough data | Not enough data | 
| **Live session recording & playback** | Not enough data | Not enough data | 
| **Hide passwords** | Not enough data | Not enough data | 
| **Temporary, time-limited privilege** | Not enough data | Not enough data | 

#### Monitoring

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Audit Logging** | Not enough data | Not enough data | 
| **Activity Logging** | Not enough data | Not enough data | 
| **Anomaly Detection** | Not enough data | Not enough data | 

#### Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Audit log** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

### Cloud Migration

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 119 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Migration** | 9.2 (104 reviews) | Not enough data | 
| **Data Variety** | 9.1 (99 reviews) | Not enough data | 
| **Alerts and Logging** | 8.9 (99 reviews) | Not enough data | 
| **Data Replication** | 8.7 (96 reviews) | Not enough data | 

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Backup and Recovery** | 9.1 (96 reviews) | Not enough data | 
| **Integration Variety** | 9.0 (98 reviews) | Not enough data | 
| **Access and Security** | 9.2 (102 reviews) | Not enough data | 
| **Real time Monitoring** | 9.1 (99 reviews) | Not enough data | 

#### Security

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Protection** | 9.3 (103 reviews) | Not enough data | 

#### Agentic AI - Cloud Migration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 7.5 (14 reviews) | Not enough data | 
| **Decision Making** | 8.3 (15 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 94 |

#### Design and Customization

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.8 (85 reviews) | 
| **Pop-Up Types** | Not enough data | 7.6 (83 reviews) | 
| **No-Code Customization** | Not enough data | 7.8 (85 reviews) | 
| **Mobile Optimized** | Not enough data | 7.7 (83 reviews) | 

#### Campaigns

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 7.4 (80 reviews) | 
| **Triggered Campaigns** | Not enough data | 7.5 (79 reviews) | 
| **A/B Testing** | Not enough data | 7.6 (80 reviews) | 
| **Analytics** | Not enough data | 7.6 (77 reviews) | 

#### Integrations

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (81 reviews) | 
| **WCM Integrations** | Not enough data | 7.1 (74 reviews) | 
| **E-Commerce Integrations** | Not enough data | 6.9 (68 reviews) | 
| **Social Media Integrations** | Not enough data | 7.5 (76 reviews) | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (75 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.3/10 | 343 |

#### Attribution Modeling

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.0 (283 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 7.7 (278 reviews) | 
| **Algorithmic Attribution** | Not enough data | 7.2 (255 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.3 (249 reviews) | 
| **Offline Attribution** | Not enough data | 6.9 (246 reviews) | 
| **Custom Attribution** | Not enough data | 7.4 (259 reviews) | 

#### Agentic AI - Attribution

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (37 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (36 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (38 reviews) | 

#### Marketing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **B2B Attribution** | Not enough data | 7.8 (255 reviews) | 
| **B2C Attribution** | Not enough data | 7.2 (236 reviews) | 
| **Marketing Channels** | Not enough data | 8.2 (282 reviews) | 
| **Integrations** | Not enough data | 8.3 (289 reviews) | 

#### Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Dashboards** | Not enough data | 8.4 (312 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (295 reviews) | 
| **Custom Reporting** | Not enough data | 8.1 (301 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.6/10 | 314 |

#### Platform Basics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (242 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.5 (242 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.4 (241 reviews) | 
| **Multichannel Engagement** | Not enough data | 8.1 (26 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.0 (25 reviews) | 

#### Platform Data

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.2 (236 reviews) | 
| **Revenue Analytics** | Not enough data | 7.9 (232 reviews) | 

#### Platform Additional Functionality 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (257 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 

#### Artificial Intelligence

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 6.9 (24 reviews) | 
| **AI Personalization** | Not enough data | 7.2 (24 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.5/10 | 773 |

#### Platform Basics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.2 (557 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.5 (639 reviews) | 

#### Platform Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (655 reviews) | 
| **Dashboards** | Not enough data | 8.6 (698 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.0/10 | 30 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Dashboard** | 9.1 (27 reviews) | Not enough data | 
| **Reporting** | 9.2 (27 reviews) | Not enough data | 
| **Integrations** | 9.2 (28 reviews) | Not enough data | 
| **End-user management** | 9.0 (27 reviews) | Not enough data | 
| **Audit trails** | 9.0 (25 reviews) | Not enough data | 
| **APIs** | 8.8 (25 reviews) | Not enough data | 
| **Mobile SDK** | 8.7 (24 reviews) | Not enough data | 
| **Customizable design** | 8.9 (27 reviews) | Not enough data | 
| **Server-side storage** | 9.1 (25 reviews) | Not enough data | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 347 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Self-registration and self-service** | 8.6 (300 reviews) | Not enough data | 
| **Authentication** | 9.1 (317 reviews) | Not enough data | 
| **Scalability** | 9.2 (314 reviews) | Not enough data | 
| **Consent and preference management** | 8.9 (305 reviews) | Not enough data | 
| **Social login** | 8.6 (290 reviews) | Not enough data | 
| **Customer data linking** | 9.1 (320 reviews) | Not enough data | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Adaptive MFA** | 9.3 (9 reviews) | Not enough data | 
| **Anomaly Detection** | 8.7 (10 reviews) | Not enough data | 
| **Fraudulent Login Detection** | 9.8 (10 reviews) | Not enough data | 
| **Adaptive Authentication Policies** | 9.0 (7 reviews) | Not enough data | 
| **Risk-Based Authentication** | 9.2 (10 reviews) | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Behavioral Biometric Analysis** | 7.9 (8 reviews) | Not enough data | 
| **Liveness Detection** | 8.1 (9 reviews) | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Account Recovery Assistants** | 8.8 (10 reviews) | Not enough data | 
| **Constraint Enforcement** | 7.7 (8 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |

#### Content & Collaboration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.3 (1275 reviews) | 
| **Content Library** | Not enough data | 8.3 (1330 reviews) | 
| **Shared Inbox** | Not enough data | 8.1 (1020 reviews) | 
| **Approval Workflows** | Not enough data | 8.3 (1094 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (1408 reviews) | 
| **Content Creation** | Not enough data | 8.3 (969 reviews) | 

#### Social Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (2195 reviews) | 
| **Social Publishing** | Not enough data | 8.6 (2373 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (2107 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (2254 reviews) | 
| **Social Ads** | Not enough data | 8.0 (1675 reviews) | 
| **Campaign Planning** | Not enough data | 8.2 (956 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (325 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (73 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (70 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (72 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (72 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (72 reviews) | 
| **Decision Making** | Not enough data | 6.9 (74 reviews) | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.6/10 | 92 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **User provisioning** | 8.6 (74 reviews) | Not enough data | 
| **Password manager** | 8.7 (76 reviews) | Not enough data | 
| **Single Sign-on** | 8.9 (78 reviews) | Not enough data | 
| **Enforces policies** | 8.7 (74 reviews) | Not enough data | 
| **Authentication** | 9.3 (76 reviews) | Not enough data | 
| **Multi-factor authentication** | 9.1 (78 reviews) | Not enough data | 

####  Type

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **On-premises solution** | 8.7 (73 reviews) | Not enough data | 
| **Cloud-solution** | 8.7 (75 reviews) | Not enough data | 

####  Reporting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Tracking** | 8.8 (73 reviews) | Not enough data | 
| **Reporting** | 8.9 (74 reviews) | Not enough data | 
| **Access & Permission Change Reporting** | 9.0 (14 reviews) | Not enough data | 
| **Compliance & Audit Trail Export** | 9.4 (12 reviews) | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Adaptive & Contextual Access Control** | 8.3 (12 reviews) | Not enough data | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Identity Lifecycle Management** | 8.8 (12 reviews) | Not enough data | 
| **Self‑Service Account Management** | 8.3 (12 reviews) | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | 7.5 (12 reviews) | Not enough data | 
| **Automated Policy Tuning** | 7.2 (12 reviews) | Not enough data | 
| **Predictive Role Recommendations** | 7.6 (12 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 528 |

#### Platform Basics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.1 (430 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (441 reviews) | 

#### Platform Data

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (438 reviews) | 
| **Trends Reporting** | Not enough data | 7.9 (436 reviews) | 
| **Dashboards** | Not enough data | 8.5 (488 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (440 reviews) | 

#### Platform Additional Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.0 (424 reviews) | 
| **Integrations** | Not enough data | 8.2 (444 reviews) | 
| **Automated Alerts** | Not enough data | 8.2 (440 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (86 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (85 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (86 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (86 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 1712 |

#### Platform Interoperability

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.0 (593 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (62 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (62 reviews) | 
| **Decision Making** | Not enough data | 7.3 (67 reviews) | 

#### Social Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.1 (1311 reviews) | 

#### Campaign Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (1331 reviews) | 
| **Campaign Optimization** | Not enough data | 8.2 (1266 reviews) | 
| **Reach** | Not enough data | 8.2 (1190 reviews) | 
| **Bulk Editing** | Not enough data | Feature Not Available | 
| **Batch Uploading** | Not enough data | Feature Not Available | 
| **Brand Safety** | Not enough data | 8.3 (1085 reviews) | 
| **Fraud Protection** | Not enough data | Feature Not Available | 
| **Frequency Capping** | Not enough data | Feature Not Available | 
| **Budget Pacing** | Not enough data | Feature Not Available | 
| **Creative Optimization** | Not enough data | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (1067 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Feature Not Available | 

#### Targeting

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (1191 reviews) | 
| **Retargeting** | Not enough data | 8.2 (1110 reviews) | 
| **Geo-Targeting** | Not enough data | 8.0 (1006 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (983 reviews) | 

#### Platform

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (1163 reviews) | 
| **Custom Reports** | Not enough data | 8.2 (1309 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (1336 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (1183 reviews) | 
| **Customization** | Not enough data | 8.3 (1308 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (1348 reviews) | 
| **Internationalization** | Not enough data | 8.4 (1054 reviews) | 
| **Notifications** | Not enough data | 8.4 (1249 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 27 |

#### Responses

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (23 reviews) | 
| **Route To Human** | Not enough data | 8.9 (22 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.0 (22 reviews) | 

#### Automation - AI Agents

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 7.8 (23 reviews) | 
| **Customer Interaction Automation** | Not enough data | 7.4 (24 reviews) | 
| **Lead Generation** | Not enough data | 8.0 (23 reviews) | 
| **Document Processing** | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | 7.6 (24 reviews) | 

#### Platform

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (23 reviews) | 
| **Integration** | Not enough data | 8.9 (23 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.0 (22 reviews) | 

#### Autonomy -  AI Agents

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Feature Not Available | 
| **Adaptive Responses** | Not enough data | 7.1 (23 reviews) | 
| **Task Execution** | Not enough data | 7.5 (23 reviews) | 
| **Problem Solving** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (24 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (24 reviews) | 

### DevOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 9.3/10 | 77 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Configuration Management** | 9.2 (61 reviews) | Not enough data | 
| **Access Control** | 9.2 (63 reviews) | Not enough data | 
| **Orchestration** | 9.2 (62 reviews) | Not enough data | 

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Automation** | 9.3 (63 reviews) | Not enough data | 
| **Integrations** | 9.3 (62 reviews) | Not enough data | 
| **Extensibility** | 9.4 (62 reviews) | Not enough data | 

#### Processes

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Pipeline Control** | 9.2 (62 reviews) | Not enough data | 
| **Workflow Visualization** | 9.4 (62 reviews) | Not enough data | 
| **Continuous Deployment** | 9.2 (62 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |

#### Page Customization

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.4 (1358 reviews) ✓ Verified | 
| **Templates** | Not enough data | 7.9 (1397 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 7.8 (1281 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.1 (1319 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.1 (1185 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (1293 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.2 (1333 reviews) ✓ Verified | 
| **SEO** | Not enough data | 7.8 (1222 reviews) ✓ Verified | 

#### Integrations

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.4 (756 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 8.7 (1248 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 8.5 (1245 reviews) ✓ Verified | 

#### Generative AI

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (349 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (85 reviews) | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.5/10 | 87 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **App complexity** | 7.9 (73 reviews) | Not enough data | 
| **App Variety** | 8.4 (67 reviews) | Not enough data | 
| **Customized Branding** | 8.6 (65 reviews) | Not enough data | 
| **Application Templates** | 8.4 (65 reviews) | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Migration** | 8.5 (64 reviews) | Not enough data | 
| **Data Synchronization** | 8.6 (66 reviews) | Not enough data | 
| **Data Security** | 9.0 (66 reviews) | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Adaptive Learning** | 8.8 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 

### Application Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 164 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Functionality

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Ease of Use** | 9.0 (138 reviews) | Not enough data | 
| **File Management** | 8.8 (130 reviews) | Not enough data | 
| **Multi-Language Support** | 8.7 (121 reviews) | Not enough data | 
| **Customization** | 9.1 (131 reviews) | Not enough data | 
| **Straight-Out-the-Box Functionality** | 8.7 (129 reviews) | Not enough data | 
| **Help Guides** | 8.8 (123 reviews) | Not enough data | 
| **Patching & Updates** | 9.0 (121 reviews) | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 27 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.7 (20 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 1124 |

#### Agentic AI - Account-Based Analytics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (77 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (77 reviews) | 

#### Lead Intelligence

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (793 reviews) | 
| **Account-level Insights ** | Not enough data | 8.3 (827 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (845 reviews) | 

#### Lead Management

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (914 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.7 (782 reviews) | 
| **Account Identification ** | Not enough data | 8.2 (853 reviews) | 

#### Marketing Campaigns

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (813 reviews) | 
| **Revenue Planning ** | Not enough data | 7.6 (720 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (779 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (775 reviews) | 
| **Customization ** | Not enough data | 8.2 (889 reviews) | 
| **Journey Analytics** | Not enough data | 8.1 (830 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Low-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.9/10 | 357 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Application Design

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **UI Code Extending** | 8.6 (227 reviews) | Not enough data | 
| **Programming Code Extending** | 8.6 (230 reviews) | Not enough data | 
| **Customized Branding** | 8.7 (249 reviews) | Not enough data | 
| **Application Templates** | 8.6 (239 reviews) | Not enough data | 
| **Workflows** | 8.9 (271 reviews) | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Migration** | 8.8 (261 reviews) | Not enough data | 
| **Data Synchronization** | 8.9 (262 reviews) | Not enough data | 
| **Data Security** | 9.2 (260 reviews) | Not enough data | 

#### Publishing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Application Deployment** | 8.9 (235 reviews) | Not enough data | 
| **Platform Compatability** | 8.9 (247 reviews) | Not enough data | 
| **Lifecycle Management** | 8.9 (233 reviews) | Not enough data | 

#### Agentic AI - Low-Code Development Platforms

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Adaptive Learning** | 8.9 (41 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.1 (39 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (41 reviews) | Not enough data | 

### Cloud Platform as a Service (PaaS)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.6/10 | 826 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Development

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Application Deployment** | 8.7 (586 reviews) | Not enough data | 
| **Development Tools** | 8.6 (567 reviews) | Not enough data | 
| **Development Environment** | 8.6 (518 reviews) | Not enough data | 
| **Language Support** | 8.6 (545 reviews) | Not enough data | 
| **Testing** | 8.5 (512 reviews) | Not enough data | 

#### Database

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Database Management** | 9.0 (565 reviews) | Not enough data | 
| **Analytics** | 8.8 (658 reviews) | Not enough data | 
| **Auto Scaling** | 8.5 (505 reviews) | Not enough data | 
| **Backup / Recovery** | 8.6 (550 reviews) | Not enough data | 
| **Storage** | 8.6 (603 reviews) | Not enough data | 

#### Infrastructure

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Networking** | 8.5 (554 reviews) | Not enough data | 
| **Virtual Machines** | 8.1 (514 reviews) | Not enough data | 
| **Security** | 9.1 (588 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | 8.8/10 | 214 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### User Interface Design

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **WYSIWYG Editor** | 8.4 (133 reviews) ✓ Verified | Not enough data | 
| **Customized Branding** | 8.6 (152 reviews) ✓ Verified | Not enough data | 
| **App Templates** | 8.7 (154 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 9.1 (156 reviews) ✓ Verified | Not enough data | 

#### Data Control

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Migration** | 8.9 (149 reviews) ✓ Verified | Not enough data | 
| **Data Synchronization** | 8.9 (157 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 9.1 (155 reviews) ✓ Verified | Not enough data | 

#### Publishing

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Application Deployment** | 8.8 (141 reviews) ✓ Verified | Not enough data | 
| **Platform Compatibility** | 8.9 (146 reviews) | Not enough data | 
| **Lifecycle Management** | 8.9 (144 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Adaptive Learning** | 8.6 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (32 reviews) | Not enough data | 

### Data Security

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Compliance

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Access Management** | Not enough data | Not enough data | 
| **At-Risk Analysis** | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | 

#### Administration

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Database Management** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **API / integrations** | Not enough data | Not enough data | 

#### Security 

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Data Transport** | Not enough data | Not enough data | 
| **Data Types** | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 3571 |

#### Marketing Operations

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.7 (2242 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.3 (2683 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.0 (2456 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.5 (2480 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (2878 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (3127 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.8 (2376 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.1 (2563 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (2394 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.5 (540 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (172 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (167 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (166 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce 360 Platform (formerly Salesforce Platform)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories

**Unique to Agentforce 360 Platform (formerly Salesforce Platform) (14):** [Application Development Platforms ](https://www.g2.com/categories/application-development-platforms), [DevOps Platforms](https://www.g2.com/categories/devops-platforms), [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Workplace Innovation Platforms](https://www.g2.com/categories/workplace-innovation-platforms), [Data Masking Software](https://www.g2.com/categories/data-masking), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [Cloud Migration Software](https://www.g2.com/categories/cloud-migration), [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder), [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Cloud Platform as a Service (PaaS) Software](https://www.g2.com/categories/cloud-platform-as-a-service-paas)

**Unique to HubSpot Marketing Hub (15):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce 360 Platform (formerly Salesforce Platform) | HubSpot Marketing Hub | 
|---|---|---|
| **Small-Business** | 20.5% | 51.5% | 
| **Mid-Market** | 45.6% | 42.0% | 
| **Enterprise** | 33.9% | 6.5% | 

### By Industry

#### Agentforce 360 Platform (formerly Salesforce Platform)

- **Computer Software:** 13.7%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 6.8%
- **Non-Profit Organization Management:** 4.2%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 2.8%
- **Telecommunications:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Consulting:** 2.5%
- **Manufacturing:** 2.2%
- **Other:** 47.1%

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Internet:** 2.0%
- **Non-Profit Organization Management:** 2.0%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.1%

---
## Alternatives

### Alternatives to Agentforce 360 Platform (formerly Salesforce Platform)

- [Quickbase](https://www.g2.com/products/quickbase/reviews) — 4.5/5 stars (1563 reviews)
- [Claris FileMaker](https://www.g2.com/products/claris-filemaker/reviews) — 4.5/5 stars (578 reviews)
- [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews)
- [OutSystems](https://www.g2.com/products/outsystems/reviews) — 4.5/5 stars (1796 reviews)
- [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews) — 4.3/5 stars (559 reviews)
- [AppSheet](https://www.g2.com/products/appsheet/reviews) — 4.8/5 stars (405 reviews)
- [Mendix](https://www.g2.com/products/mendix/reviews) — 4.4/5 stars (355 reviews)
- [ServiceNow App Engine](https://www.g2.com/products/servicenow-app-engine/reviews) — 4.5/5 stars (1116 reviews)
- [Zoho Creator](https://www.g2.com/products/zoho-creator/reviews) — 4.3/5 stars (163 reviews)
- [Airtable](https://www.g2.com/products/airtable/reviews) — 4.6/5 stars (3278 reviews)

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [SALESmanago](https://www.g2.com/products/salesmanago/reviews) — 4.4/5 stars (326 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1441 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

---
## Top Discussions

### Agentforce 360 Platform (formerly Salesforce Platform)

- Title: [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) — 5 comments, 2 upvotes
  > **Top comment:** "Learn how to create new accounts, and update existing leads and contacts. "
- Title: [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) — 2 comments
  > **Top comment:** "It's a system that helps you manage all past sales activity and understand your business' pipeline. "
- Title: [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) — 2 comments, 1 upvote
  > **Top comment:** "Salesforce redefines the way businesses connect with customers through service, marketing, and sales by creating a more meaningful relationship.

It has..."
- Title: [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) — 2 comments
  > **Top comment:** "Go to Salesforce Authenticator app and click Add an Account.
"
- Title: [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/how-do-i-add-an-account-to-salesforce-authenticator) — 2 comments
  > **Top comment:** "You can open the Salesforce Authenticator app on your mobile device. If you're opening the app for the first time, you see a tour of the app's features. Take..."

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-360-platform-formerly-salesforce-platform-vs-hubspot-marketing-hub)