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# HubSpot Marketing Hub vs Salesforce Platform Comparison - What are their main differences?

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HubSpot Marketing HubSalesforce Platform[+ Add Product](#)

Pricing

**HubSpot Marketing Hub**
Free Trial

**$0.00** · Marketing Hub Free

**Salesforce Platform**
Free Trial

**$25** /user/month\* (billed annually) · Platform Starter

**Pricing Insights**
from reviews

Time to Implement

**HubSpot Marketing Hub**
2 monthsFaster

Based on 2804 responses

**Salesforce Platform**
5 months

Based on 160 responses

Return on Investment

**HubSpot Marketing Hub**
13 months1 month sooner

Based on 2358 responses

**Salesforce Platform**
14 months

Based on 149 responses

Perceived Cost

**HubSpot Marketing Hub**
$$$$$

**Salesforce Platform**
$$$$$

Average Discount

**HubSpot Marketing Hub**
17%3% more

**Salesforce Platform**
14%

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

 ![Salesforce Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b2a749c6cf5119ab76e497c1082c3161/agentforce-360-platform-formerly-salesforce-platform.svg "Salesforce Platform")

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**Pros & Cons**
from reviews

**HubSpot Marketing Hub**
[
Ease of Use (2525)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[
Email Marketing (1111)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312777&qs=pros-and-cons#reviews)[
Learning Curve (808)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[
Missing Features (786)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316183&qs=pros-and-cons#reviews)

**Salesforce Platform**
[
Ease of Use (1639)
](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews?filters%5Bsentiment_snippet%5D=1166607&qs=pros-and-cons#reviews)[
Features (799)
](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews?filters%5Bsentiment_snippet%5D=1163191&qs=pros-and-cons#reviews)[
Learning Curve (574)
](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews?filters%5Bsentiment_snippet%5D=1161553&qs=pros-and-cons#reviews)[
Complexity (539)
](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews?filters%5Bsentiment_snippet%5D=1161923&qs=pros-and-cons#reviews)

Integrations

**HubSpot Marketing Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image")

6sense Sales Intelligence

](https://www.g2.com/products/6sense-sales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image")

ActBlue

](https://www.g2.com/products/actblue/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[
View all
](https://www.g2.com/products/hubspot-marketing-hub/integrations)

**Salesforce Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bb141ebbc2e76c4e88d96562ee818982/ab-tutor.png "Product Avatar Image")

AB Tutor

](https://www.g2.com/products/ab-tutor/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[
View all
](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/integrations)

Screenshots

**HubSpot Marketing Hub**
 ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png)

**Salesforce Platform**
 ![Salesforce Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/66027/App-Builder.png)

**Ratings**
from reviews

Meets Requirements

**HubSpot Marketing Hub**

8.5

8.510,193

**Salesforce Platform**

8.9

8.92,403

Ease of Use

**HubSpot Marketing Hub**

8.6

8.612,658

**Salesforce Platform**

8.5

8.53,708

Ease of Setup

**HubSpot Marketing Hub**

8.1

8.18,300

**Salesforce Platform**

8.3

8.32,480

Ease of Admin

**HubSpot Marketing Hub**

8.5

8.55,139

**Salesforce Platform**

8.5

8.5834

Quality of Support

**HubSpot Marketing Hub**

8.7

8.79,630

**Salesforce Platform**

8.5

8.52,144

Has the product been a good partner in doing business?

**HubSpot Marketing Hub**

8.7

8.75,054

**Salesforce Platform**

8.8

8.8828

Product Direction (% positive)

**HubSpot Marketing Hub**

8.8

8.89,744

**Salesforce Platform**

8.7

8.72,352

**Features**
ratings from reviews

Marketing Automation

8.5

7,991

Not enough data

Application Development Platforms

Not enough data

9.0

194

Workplace Innovation Platforms

Not enough data

9.0

378

Account-Based Analytics

7.7

1,130

Not enough data

Attribution

7.3

350

Not enough data

Software Testing

Not enough data

8.9

26

AI Agents For Business Operations

8.0

29

Not enough data

Social Media Management

7.8

2,918

Not enough data

Data Masking

Not enough data

9.1

17

Pop-Up Builder

7.4

94

Not enough data

Cloud Migration

Not enough data

8.7

119

Consent Management Platform (CMP)

Not enough data

8.9

31

Customer Identity and Access Management (CIAM)

Not enough data

8.8

348

Drag and Drop App Builder

Not enough data

8.5

94

Identity and Access Management (IAM)

Not enough data

8.6

96

Account Data Management

7.5

1,637

Not enough data

DevOps Platforms

Not enough data

9.3

80

Conversational Marketing

7.4

2,072

Not enough data

Landing Page Builders

7.9

1,627

Not enough data

Account-Based Orchestration Platforms

7.6

314

Not enough data

Account-Based Web and Content Experiences

8.5

773

Not enough data

Customer Journey Analytics

7.7

533

Not enough data

Social Media Advertising

8.0

1,716

Not enough data

Low-Code Development Platforms

Not enough data

9.2

385

Cloud Platform as a Service (PaaS)

Not enough data

8.7

1,395

Marketing Analytics

7.8

3,611

Not enough data

No-Code Development Platforms

Not enough data

8.8

225

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

Small-Business(50 or fewer emp.)
20.4%

Mid-Market(51-1000 emp.)
44.9%

Enterprise(\> 1000 emp.)
34.7%

Small-Business(50 or fewer emp.)
20.4%

Mid-Market(51-1000 emp.)
44.9%

Enterprise(\> 1000 emp.)
34.7%

**Reviewers' Industry**

[![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews)
HubSpot Marketing Hub

Computer Software
15.4%

Marketing and Advertising
12.6%

Information Technology and Services
11.3%

Financial Services
5.2%

Education Management
2.6%

Other
53.0%

[![Salesforce Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b2a749c6cf5119ab76e497c1082c3161/agentforce-360-platform-formerly-salesforce-platform.svg "Salesforce Platform")](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
Salesforce Platform

Computer Software
12.3%

Information Technology and Services
12.0%

Financial Services
7.0%

Non-Profit Organization Management
4.6%

Consulting
3.0%

Other
61.0%

Alternatives

**HubSpot Marketing Hub Alternatives**

 ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")

[
Demandbase One
](/products/demandbase-one/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

**Salesforce Platform Alternatives**

 ![Quickbase](https://images.g2crowd.com/uploads/product/hd_favicon/b9699c0fa4dd8b1e4dca9cb53b76f2b0/quickbase.svg "Quickbase")

[
Quickbase
](/products/quickbase/reviews)

 ![Nintex](https://images.g2crowd.com/uploads/product/hd_favicon/6d05d223727de012d13b1eb6341b2deb/nintex-nintex.svg "Nintex")

[
Nintex
](/products/nintex-nintex/reviews)

 ![Claris FileMaker](https://images.g2crowd.com/uploads/product/hd_favicon/4baae6ad7797dd81b5b6ff04015d3b3e/claris-filemaker.svg "Claris FileMaker")

[
Claris FileMaker
](/products/claris-filemaker/reviews)

 ![Zoho Creator](https://images.g2crowd.com/uploads/product/hd_favicon/0a84f55c85a46579b1dc756a6fee5a0b/zoho-creator.svg "Zoho Creator")

[
Zoho Creator
](/products/zoho-creator/reviews)

## HubSpot Marketing Hub vs Salesforce Platform

When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use. However, reviewers felt that Salesforce Platform is easier to set up and do business with overall. Both products were equally easy to administer.

- Reviewers felt that Salesforce Platform meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Salesforce Platform.