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Compare HubSpot Marketing Hub and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
$0.00
Starting at $1,250.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,353)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud
Star Rating
(4,439)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many users highlighting its intuitive interface and seamless integration across various business functions. This makes it particularly appealing for small businesses looking for a straightforward marketing solution.
- Users say Salesforce Marketing Cloud is a powerful tool for email marketing, with some reviewers calling it "one of the best in the industry." Its capabilities for deep segmentation and personalization are frequently praised, making it a strong choice for businesses with complex marketing needs.
- According to verified reviews, HubSpot Marketing Hub stands out for its robust support and ease of setup. Users appreciate the quick onboarding process and the availability of resources, which help them get started without significant hurdles.
- Reviewers mention that while Salesforce Marketing Cloud offers advanced features for multi-channel campaigns, some users experience challenges with configuration and setup, which can be a barrier for those without technical expertise.
- Users highlight HubSpot's strong performance in email sequencing and data management, noting that it effectively connects various aspects of their marketing efforts, leading to a more cohesive strategy.
- G2 reviewers indicate that Salesforce Marketing Cloud is particularly effective for CRM-driven marketing strategies, with users noting its powerful data capabilities and the ability to manage complex customer journeys, although it may require a steeper learning curve.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
HubSpot Marketing Hub
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
9,647
8.2
3,278
Ease of Use
8.6
11,326
7.6
3,455
Ease of Setup
8.1
7,044
7.3
1,943
Ease of Admin
8.5
4,970
7.8
1,714
Quality of Support
8.7
9,125
7.7
3,092
Has the product been a good partner in doing business?
8.7
4,888
8.0
1,679
Product Direction (% positive)
8.8
9,285
7.5
3,171
Features by Category
Email Marketing
8.8
5554
|
Verified
7.9
1174
8.9
5415
|
Verified
8.4
1168
8.6
5394
|
Verified
8.1
1150
8.8
5100
|
Verified
8.2
1066
Online Marketing
8.5
5252
|
Verified
7.4
1062
8.2
4567
|
Verified
7.4
889
8.1
4291
|
Verified
7.5
841
8.1
4812
|
Verified
7.2
917
8.1
4453
|
Verified
7.3
854
Lead Management
8.5
5009
|
Verified
8.0
1033
8.1
4737
|
Verified
7.6
995
8.4
4847
|
Verified
8.0
1045
8.0
4353
|
Verified
7.9
1025
8.4
4793
|
Verified
8.1
1025
8.2
4521
|
Verified
7.8
965
8.4
4496
|
Verified
7.9
923
8.4
4511
|
Verified
8.3
1034
Campaign Management
8.2
4094
|
Verified
7.6
875
7.9
3681
|
Verified
7.6
771
7.9
3630
|
Verified
7.1
669
7.2
2775
|
Verified
6.7
201
Social
7.7
3733
|
Verified
6.3
376
8.1
4138
|
Verified
6.6
566
8.1
4107
|
Verified
6.8
215
8.0
3984
|
Verified
7.0
203
7.7
3205
|
Verified
6.9
177
Reporting & Analytics
8.3
5169
|
Verified
7.4
1067
8.0
4818
|
Verified
6.9
892
7.6
3970
|
Verified
6.5
770
7.5
3653
|
Verified
6.5
716
7.7
4067
|
Verified
6.5
703
Platform
8.0
3512
|
Verified
7.0
632
8.5
3540
|
Verified
7.8
189
8.7
3491
|
Verified
8.0
676
8.0
2470
|
Verified
7.4
168
7.4
2369
|
Verified
7.3
128
8.6
3327
|
Verified
8.0
669
7.9
2542
|
Verified
7.8
139
Agentic AI - Marketing Automation
6.8
294
6.9
8
6.8
289
6.5
9
6.8
290
7.0
11
6.6
291
6.9
9
6.6
290
5.8
8
6.7
292
7.1
8
Integration
8.4
3515
|
Verified
8.0
667
8.0
3201
|
Verified
7.7
533
8.1
2987
|
Verified
7.4
496
Lead Intelligence
7.8
1155
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1239
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1156
Not enough data
8.0
1211
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1119
Not enough data
7.8
1105
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1155
Not enough data
7.8
1089
Not enough data
7.7
1033
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
38
Not enough data
8.5
41
Targeting
Not enough data
9.2
42
Not enough data
9.0
41
Triggered Content
Not enough data
8.6
27
Not enough data
8.3
22
Not enough data
8.9
33
Personalized Content
Not enough data
8.8
32
Not enough data
8.9
25
Not enough data
8.9
40
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
30
Not enough data
8.8
29
Not enough data
8.9
28
Not enough data
8.7
29
Not enough data
8.9
29
Not enough data
8.6
30
Not enough data
9.1
30
Not enough data
8.9
30
SMS Platform
Not enough data
9.0
28
Not enough data
9.3
29
Not enough data
8.4
30
Not enough data
7.9
30
Not enough data
8.5
27
Not enough data
8.7
30
Agentic AI - SMS Marketing
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Platform Basics
Not enough data
8.3
107
Not enough data
8.3
107
Not enough data
8.4
104
Not enough data
8.4
87
Not enough data
8.5
87
Agentic AI - Customer Journey Mapping
Not enough data
8.1
13
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
8.4
31
7.7
275
8.9
29
7.2
255
8.7
23
7.3
249
8.3
26
6.9
246
8.7
27
7.4
259
8.4
30
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
8.5
39
7.2
236
8.3
27
8.2
281
8.5
33
8.3
286
8.2
37
Reporting
8.4
309
7.8
41
8.3
295
7.6
39
8.1
299
7.6
40
Platform Basics
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Not enough data
Social Management
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
7.9
42
8.0
440
8.0
44
Platform Data
8.0
436
7.7
49
7.9
433
7.4
45
8.5
484
7.8
47
8.2
438
7.9
44
Platform Additional Functionality
8.0
424
8.7
47
8.2
444
8.0
41
8.2
439
8.5
43
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
595
Not enough data
Agentic AI - Social Media Advertising
7.1
64
Not enough data
7.2
63
Not enough data
7.0
60
Not enough data
7.1
63
Not enough data
7.1
64
Not enough data
7.4
69
Not enough data
Social Functionality
8.2
1313
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1267
Not enough data
8.2
1192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1087
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1119
Not enough data
8.0
1069
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1194
Not enough data
8.2
1112
Not enough data
8.0
1008
Not enough data
8.0
985
Not enough data
Platform
8.3
1164
Not enough data
8.2
1311
Not enough data
8.8
1338
Not enough data
8.7
1361
Not enough data
8.6
1185
Not enough data
8.3
1311
Not enough data
8.6
1350
Not enough data
8.4
1056
Not enough data
8.4
1250
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
7.6
46
7.9
1397
|
Verified
7.8
47
7.8
1281
|
Verified
7.8
47
8.1
1319
|
Verified
8.0
43
Page Optimization
8.1
1184
|
Verified
8.0
42
8.0
1293
|
Verified
7.5
39
8.1
1332
|
Verified
7.8
44
7.8
1221
|
Verified
7.4
36
Integrations
7.4
756
|
Verified
7.9
35
8.7
1247
|
Verified
7.9
46
8.5
1245
|
Verified
8.0
40
Generative AI
7.1
349
7.9
11
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
826
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Not enough data
Marketing Campaigns
8.0
815
Not enough data
7.6
720
Not enough data
7.8
780
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
7.7
2236
|
Verified
8.0
92
8.3
2677
|
Verified
8.5
107
8.0
2447
|
Verified
8.0
99
8.5
2476
|
Verified
8.7
105
Feature Not Available
7.5
76
Feature Not Available
7.9
69
Campaign Activity
8.3
2874
|
Verified
8.6
100
8.3
3115
|
Verified
8.6
114
7.8
2375
|
Verified
8.3
89
8.1
2561
|
Verified
8.4
102
8.0
2393
|
Verified
8.1
92
7.5
537
7.9
73
Agentic AI - Marketing Analytics
6.7
171
8.3
5
6.9
165
8.0
5
6.6
167
8.0
5
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Salesforce Marketing Cloud are categorized as Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Attribution, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Account-Based Analytics, Account Data Management, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Lead Capture, Loyalty Management, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Alternatives
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What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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