Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$0.00
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,446)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,604)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in ease of use, with many users praising its intuitive interface and straightforward setup process. Reviewers highlight the drag-and-drop builder for creating emails and landing pages, making it accessible even for those without technical expertise.
- Users say that Agentforce Marketing (formerly Salesforce Marketing Cloud) offers powerful automation capabilities, particularly through its Journey Builder feature. This allows for the creation of complex, multi-step customer journeys that can be triggered by user behavior, which is a standout for those needing advanced marketing automation.
- According to verified reviews, HubSpot Marketing Hub's reporting and dashboard features are highly regarded, enabling users to build insightful reports without excessive complexity. This capability is particularly beneficial for small businesses looking to track their marketing performance effectively.
- Reviewers mention that while Agentforce Marketing provides a comprehensive view of customer data, it can be perceived as complicated and may require technical support for optimal use. Users have noted that the learning curve can be steep compared to HubSpot, which is often seen as more user-friendly.
- Users highlight HubSpot's strong customer support, with many noting quick response times and helpful resources. This level of support is crucial for businesses that may not have dedicated IT staff to troubleshoot issues, making HubSpot a favorable choice for smaller teams.
- G2 reviewers report that Agentforce Marketing shines in its data-driven insights, particularly for larger organizations that require detailed segmentation and analytics. Users appreciate the ability to leverage SQL for audience segmentation, which can enhance targeted marketing efforts.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.2
3,281
8.5
9,800
Ease of Use
7.6
3,458
8.6
11,485
Ease of Setup
7.3
1,946
8.1
7,188
Ease of Admin
7.8
1,715
8.5
5,024
Quality of Support
7.7
3,095
8.7
9,267
Has the product been a good partner in doing business?
8.0
1,680
8.7
4,942
Product Direction (% positive)
7.5
3,174
8.9
9,435
Features by Category
Email Marketing
7.9
1174
8.8
5603
|
Verified
8.4
1171
8.9
5452
|
Verified
8.1
1151
8.6
5407
|
Verified
8.2
1069
8.8
5137
|
Verified
Online Marketing
7.4
1064
8.5
5291
|
Verified
7.4
890
8.2
4577
|
Verified
7.5
842
8.1
4299
|
Verified
7.2
918
8.1
4813
|
Verified
7.3
854
8.1
4458
|
Verified
Lead Management
8.0
1033
8.5
5040
|
Verified
7.6
995
8.1
4743
|
Verified
8.0
1044
8.4
4864
|
Verified
7.9
1025
8.0
4367
|
Verified
8.1
1025
8.4
4819
|
Verified
7.8
965
8.2
4532
|
Verified
7.9
923
8.4
4502
|
Verified
8.3
1034
8.4
4550
|
Verified
Campaign Management
7.6
875
8.2
4112
|
Verified
7.6
771
7.9
3687
|
Verified
7.1
669
7.9
3632
|
Verified
6.7
201
7.2
2774
|
Verified
Social
6.3
376
7.7
3732
|
Verified
6.6
566
8.1
4137
|
Verified
6.9
216
8.1
4120
|
Verified
7.0
203
8.0
3985
|
Verified
6.9
177
7.7
3204
|
Verified
Reporting & Analytics
7.4
1068
8.3
5223
|
Verified
6.9
892
8.0
4826
|
Verified
6.5
770
7.6
3979
|
Verified
6.5
716
7.5
3664
|
Verified
6.5
703
7.7
4071
|
Verified
Platform
7.0
633
7.9
3533
|
Verified
7.8
191
8.5
3582
|
Verified
8.0
679
8.7
3496
|
Verified
7.4
168
8.0
2470
|
Verified
7.4
129
7.4
2369
|
Verified
8.0
670
8.6
3330
|
Verified
7.8
139
7.9
2543
|
Verified
Agentic AI - Marketing Automation
7.2
9
6.8
296
6.5
9
6.8
287
7.2
10
6.8
291
6.9
9
6.6
289
5.8
8
6.6
289
7.1
8
6.7
292
Integration
8.0
668
8.4
3524
|
Verified
7.7
535
8.0
3209
|
Verified
7.4
497
8.1
2995
|
Verified
Lead Intelligence
Not enough data
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1570
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Integrations
Not enough data
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
8.4
31
8.0
283
8.9
29
7.7
276
8.7
23
7.2
255
8.3
26
7.3
249
8.7
27
6.9
246
8.4
30
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
8.5
39
7.8
255
8.3
27
7.2
236
8.5
33
8.2
282
8.2
37
8.3
289
Reporting
7.8
41
8.4
310
7.6
39
8.3
295
7.6
40
8.1
301
Platform Basics
Not enough data
8.5
242
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
236
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
7.9
42
8.1
430
8.0
44
8.0
441
Platform Data
7.7
49
8.0
438
7.4
45
7.9
436
7.8
47
8.5
488
7.9
44
8.2
440
Platform Additional Functionality
8.7
47
8.0
424
8.0
41
8.2
444
8.5
43
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1311
Campaign Management
Not enough data
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Responses
Not enough data
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Automation - AI Agents
Not enough data
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
7.6
46
8.4
1359
|
Verified
7.8
47
7.9
1398
|
Verified
7.8
47
7.8
1281
|
Verified
8.0
43
8.1
1319
|
Verified
Page Optimization
8.0
42
8.1
1186
|
Verified
7.5
39
8.0
1293
|
Verified
7.8
44
8.2
1333
|
Verified
7.4
36
7.8
1222
|
Verified
Integrations
7.9
35
7.4
756
|
Verified
7.9
46
8.7
1249
|
Verified
8.0
40
8.5
1246
|
Verified
Generative AI
7.9
11
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
7.7
2238
|
Verified
8.5
107
8.3
2680
|
Verified
8.0
99
8.0
2450
|
Verified
8.7
105
8.5
2478
|
Verified
7.5
76
Feature Not Available
7.9
69
Feature Not Available
Campaign Activity
8.6
100
8.3
2877
|
Verified
8.6
114
8.4
3123
|
Verified
8.3
89
7.8
2375
|
Verified
8.4
102
8.1
2563
|
Verified
8.1
92
8.0
2393
|
Verified
7.9
73
7.5
538
Agentic AI - Marketing Analytics
8.3
5
6.7
171
8.0
5
6.9
166
8.0
5
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and HubSpot Marketing Hub are categorized as Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Lead Capture, Loyalty Management, Personalization, and Personalization Engines
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Account-Based Analytics, Account Data Management, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 Comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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