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Compare HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement

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At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(14,326)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Star Rating
(1)4.0 out of 5
Market Segments
Not enough data
Information
Pros & Cons
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, while Salesforce Marketing Cloud Account Engagement lags behind at 7.6. Reviewers mention that HubSpot's intuitive interface and user-friendly design make it easier for small businesses to navigate and utilize its features effectively.
  • Reviewers mention that HubSpot Marketing Hub offers superior email marketing capabilities, scoring 8.9 for sending outbound emails compared to Salesforce's 8.4. Users appreciate HubSpot's robust email templates and automation features, which streamline their marketing efforts.
  • Users on G2 highlight HubSpot's strong support quality, scoring 8.7, while Salesforce's support is rated at 7.4. Reviewers say that HubSpot's customer service is responsive and helpful, making it a preferred choice for businesses needing assistance.
  • Reviewers mention that HubSpot Marketing Hub provides better landing page and form creation tools, scoring 8.5 compared to Salesforce's 7.4. Users appreciate the drag-and-drop functionality and customizable templates that make it easy to create effective lead capture forms.
  • Users report that HubSpot's reporting and analytics features are more user-friendly, with a score of 8.5 for dashboards, while Salesforce scores 8.2. Reviewers say that HubSpot's visual reporting tools help them easily track campaign performance and make data-driven decisions.
  • G2 users highlight HubSpot's strong integration capabilities, scoring 8.3, while Salesforce is rated at 8.5. However, users mention that HubSpot's integrations are often easier to set up and manage, making it a more appealing option for small businesses looking to connect various tools.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
Browse all 4 pricing plans
Free Trial
HubSpot Marketing Hub
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information available
Ratings
Meets Requirements
8.5
9,629
Not enough data
Ease of Use
8.6
11,308
Not enough data
Ease of Setup
8.1
7,027
Not enough data
Ease of Admin
8.5
4,965
Not enough data
Quality of Support
8.7
9,110
Not enough data
Has the product been a good partner in doing business?
8.7
4,883
Not enough data
Product Direction (% positive)
8.8
9,266
Not enough data
Features by Category
8.0
6,650
Not enough data
Email Marketing
8.8
5542
|
Verified
Not enough data
8.9
5404
|
Verified
Not enough data
8.6
5389
|
Verified
Not enough data
8.8
5092
|
Verified
Not enough data
Online Marketing
8.5
5242
|
Verified
Not enough data
8.2
4562
|
Verified
Not enough data
8.1
4286
|
Verified
Not enough data
8.1
4807
|
Verified
Not enough data
8.1
4448
|
Verified
Not enough data
Lead Management
8.5
5002
|
Verified
Not enough data
8.1
4731
|
Verified
Not enough data
8.4
4842
|
Verified
Not enough data
8.0
4347
|
Verified
Not enough data
8.4
4786
|
Verified
Not enough data
8.2
4516
|
Verified
Not enough data
8.4
4491
|
Verified
Not enough data
8.4
4502
|
Verified
Not enough data
Campaign Management
8.2
4088
|
Verified
Not enough data
7.9
3675
|
Verified
Not enough data
7.9
3625
|
Verified
Not enough data
7.2
2770
|
Verified
Not enough data
Social
7.7
3729
|
Verified
Not enough data
8.1
4134
|
Verified
Not enough data
8.1
4101
|
Verified
Not enough data
8.0
3980
|
Verified
Not enough data
7.7
3201
|
Verified
Not enough data
Reporting & Analytics
8.3
5160
|
Verified
Not enough data
8.0
4814
|
Verified
Not enough data
7.6
3965
|
Verified
Not enough data
7.5
3648
|
Verified
Not enough data
7.7
4063
|
Verified
Not enough data
Platform
8.0
3504
|
Verified
Not enough data
8.5
3534
|
Verified
Not enough data
8.7
3487
|
Verified
Not enough data
8.0
2466
|
Verified
Not enough data
7.4
2365
|
Verified
Not enough data
8.6
3322
|
Verified
Not enough data
7.9
2538
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
291
Not enough data
6.8
287
Not enough data
6.8
287
Not enough data
6.6
288
Not enough data
6.6
287
Not enough data
6.7
289
Not enough data
Integration
8.4
3511
|
Verified
Not enough data
8.0
3197
|
Verified
Not enough data
8.1
2983
|
Verified
Not enough data
Account Data ManagementHide 20 FeaturesShow 20 Features
7.5
1,616
Not enough data
Lead Intelligence
7.8
1155
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1239
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1156
Not enough data
8.0
1211
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1119
Not enough data
7.8
1105
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1155
Not enough data
7.8
1089
Not enough data
7.7
1033
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.4
2,057
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
7.3
90
Not enough data
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
336
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Account-Based Orchestration PlatformsHide 15 FeaturesShow 15 Features
7.6
309
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.4
773
Not enough data
Platform Basics
8.2
557
Not enough data
8.5
639
Not enough data
Platform Reporting
8.4
655
Not enough data
8.6
698
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
7.8
2,893
Not enough data
Content & Collaboration
8.3
1274
Not enough data
8.3
1328
Not enough data
8.1
1019
Not enough data
8.3
1094
Not enough data
8.7
1405
Not enough data
8.3
966
Not enough data
Social Management
8.2
2193
Not enough data
8.6
2368
Not enough data
8.4
2104
Not enough data
8.3
2250
Not enough data
8.0
1671
Not enough data
8.2
951
Not enough data
7.3
325
Not enough data
Agentic AI - Social Media Management
6.8
72
Not enough data
7.0
69
Not enough data
7.1
71
Not enough data
6.8
69
Not enough data
7.1
71
Not enough data
7.0
71
Not enough data
7.0
73
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.7
520
Not enough data
Platform Basics
8.1
429
Not enough data
8.0
439
Not enough data
Platform Data
8.0
435
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Not enough data
Platform Additional Functionality
8.0
423
Not enough data
8.2
443
Not enough data
8.2
438
Not enough data
Agentic AI - Customer Journey Analytics
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.1
1,704
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Not enough data
Social Functionality
8.2
1311
Not enough data
Campaign Management
8.3
1327
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
8.0
26
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
7.9
1,612
Not enough data
Page Customization
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Not enough data
Page Optimization
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Not enough data
Integrations
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Not enough data
Generative AI
7.1
348
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
7.8
1,115
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
826
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Not enough data
Marketing Campaigns
8.0
815
Not enough data
7.6
720
Not enough data
7.8
780
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
3,539
Not enough data
Marketing Operations
7.7
2234
|
Verified
Not enough data
8.3
2675
|
Verified
Not enough data
8.0
2444
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
535
Not enough data
Agentic AI - Marketing Analytics
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub
HubSpot Marketing Hub
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
51.6%
Mid-Market(51-1000 emp.)
42.0%
Enterprise(> 1000 emp.)
6.4%
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
0%
Mid-Market(51-1000 emp.)
0%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Other
0%
Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Demandbase One
Demandbase One
Add Demandbase One
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement Alternatives
Act-On
Act-On
Add Act-On
Ortto
Ortto
Add Ortto
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 Comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement Discussions
Monty the Mongoose crying
Salesforce Marketing Cloud Account Engagement has no discussions with answers