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At a Glance
Market Segments
Small-Business (51.5% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$0.00
$1,250.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,173)4.5 out of 5
Market Segments
Small-Business (51.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,403)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, while Salesforce Marketing Cloud Account Engagement lags behind at 7.6. Reviewers mention that HubSpot's intuitive interface and user-friendly design make it easier for small businesses to navigate and utilize its features effectively.
- Reviewers mention that HubSpot Marketing Hub offers superior email marketing capabilities, scoring 8.9 for sending outbound emails compared to Salesforce's 8.4. Users appreciate HubSpot's robust email templates and automation features, which streamline their marketing efforts.
- Users on G2 highlight HubSpot's strong support quality, scoring 8.7, while Salesforce's support is rated at 7.4. Reviewers say that HubSpot's customer service is responsive and helpful, making it a preferred choice for businesses needing assistance.
- Reviewers mention that HubSpot Marketing Hub provides better landing page and form creation tools, scoring 8.5 compared to Salesforce's 7.4. Users appreciate the drag-and-drop functionality and customizable templates that make it easy to create effective lead capture forms.
- Users report that HubSpot's reporting and analytics features are more user-friendly, with a score of 8.5 for dashboards, while Salesforce scores 8.2. Reviewers say that HubSpot's visual reporting tools help them easily track campaign performance and make data-driven decisions.
- G2 users highlight HubSpot's strong integration capabilities, scoring 8.3, while Salesforce is rated at 8.5. However, users mention that HubSpot's integrations are often easier to set up and manage, making it a more appealing option for small businesses looking to connect various tools.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
HubSpot Marketing Hub
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.5
9,513
8.0
1,727
Ease of Use
8.6
11,186
7.6
1,768
Ease of Setup
8.1
6,918
7.3
1,072
Ease of Admin
8.5
4,916
7.9
1,053
Quality of Support
8.7
9,001
7.4
1,623
Has the product been a good partner in doing business?
8.7
4,836
7.9
1,029
Product Direction (% positive)
8.8
9,149
7.3
1,679
Features by Category
Email Marketing
8.8
5476
|
Verified
7.9
1224
|
Verified
8.9
5342
|
Verified
8.4
1220
|
Verified
8.6
5341
|
Verified
8.1
1207
|
Verified
8.7
5048
|
Verified
8.2
1120
|
Verified
Online Marketing
8.4
5187
|
Verified
7.4
1117
|
Verified
8.2
4523
|
Verified
7.4
940
|
Verified
8.1
4245
|
Verified
7.5
894
|
Verified
8.1
4770
|
Verified
7.3
969
|
Verified
8.1
4415
|
Verified
7.3
906
|
Verified
Lead Management
8.5
4949
|
Verified
8.0
1087
|
Verified
8.1
4695
|
Verified
7.6
1049
|
Verified
8.4
4800
|
Verified
8.0
1092
|
Verified
8.0
4307
|
Verified
8.0
1080
|
Verified
8.4
4737
|
Verified
8.1
1077
|
Verified
8.2
4476
|
Verified
7.8
1009
|
Verified
8.4
4453
|
Verified
7.9
978
|
Verified
8.4
4454
|
Verified
8.3
1081
|
Verified
Campaign Management
8.2
4043
|
Verified
7.6
923
|
Verified
7.9
3638
|
Verified
7.7
815
|
Verified
7.9
3587
|
Verified
7.2
710
|
Verified
7.2
2736
|
Verified
6.8
214
Social
7.7
3695
|
Verified
6.4
406
8.1
4096
|
Verified
6.6
601
|
Verified
8.1
4061
|
Verified
7.0
230
|
Verified
8.0
3943
|
Verified
7.1
220
|
Verified
7.6
3164
|
Verified
7.0
192
Reporting & Analytics
8.3
5102
|
Verified
7.4
1118
|
Verified
8.0
4772
|
Verified
6.9
942
|
Verified
7.5
3920
|
Verified
6.6
814
|
Verified
7.5
3611
|
Verified
6.5
760
|
Verified
7.7
4029
|
Verified
6.5
746
|
Verified
Platform
7.9
3473
|
Verified
7.0
655
|
Verified
8.5
3503
|
Verified
7.8
194
8.7
3467
|
Verified
8.0
704
|
Verified
8.0
2450
|
Verified
7.5
176
|
Verified
7.4
2350
|
Verified
7.5
135
8.6
3295
|
Verified
8.0
696
|
Verified
7.9
2524
|
Verified
7.9
147
Agentic AI - Marketing Automation
6.7
267
7.3
8
6.8
263
7.0
9
6.8
264
7.0
9
6.6
265
7.0
9
6.6
264
6.5
9
6.6
266
7.6
9
Integration
8.4
3489
|
Verified
8.0
694
|
Verified
8.0
3172
|
Verified
7.7
556
|
Verified
8.1
2962
|
Verified
7.4
518
|
Verified
Lead Intelligence
7.7
1147
|
Verified
8.3
54
7.9
1181
8.2
54
8.1
1228
8.4
54
Lead Management
8.3
1320
8.4
55
7.5
1148
8.1
55
8.0
1203
8.5
55
Marketing Campaigns
7.9
1167
8.4
54
7.4
1055
8.3
52
7.5
1109
8.2
53
7.8
1096
|
Verified
8.4
55
8.1
1257
8.6
55
Campaign Execution
7.8
1147
8.4
51
7.8
1080
8.5
52
7.7
1024
8.5
52
8.7
1394
8.8
52
Agentic AI - Account Data Management
6.4
88
Not enough data
6.8
88
Not enough data
6.7
87
Not enough data
6.8
88
Not enough data
6.5
88
Not enough data
Messenger
8.0
1211
|
Verified
Not enough data
7.4
1040
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
7.8
1176
|
Verified
Not enough data
Channels
8.0
1436
|
Verified
Not enough data
8.1
1415
|
Verified
Not enough data
7.1
838
Not enough data
6.8
735
|
Verified
Not enough data
7.4
794
|
Verified
Not enough data
Customers
8.2
1483
|
Verified
Not enough data
8.2
1470
|
Verified
Not enough data
8.3
1616
|
Verified
Not enough data
8.4
1565
|
Verified
Not enough data
8.2
1471
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.7
67
Not enough data
6.6
66
Not enough data
6.7
67
Not enough data
6.5
66
Not enough data
6.6
66
Not enough data
6.6
67
Not enough data
6.7
68
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.5
40
Not enough data
6.8
40
Not enough data
7.3
40
Not enough data
7.3
40
Edit
Not enough data
7.1
39
Not enough data
7.5
39
Not enough data
7.9
38
Logistics
Not enough data
8.1
39
Not enough data
6.7
37
Not enough data
7.5
38
Not enough data
7.5
40
Generative AI
Not enough data
7.0
25
Not enough data
7.3
25
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
53
Not enough data
8.3
54
Not enough data
8.2
50
Not enough data
Feature Not Available
Not enough data
8.6
33
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
84
Not enough data
Campaigns
7.4
80
Not enough data
7.5
80
Not enough data
7.5
79
Not enough data
7.6
77
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
7.0
69
Not enough data
7.6
77
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
256
Not enough data
7.3
250
Not enough data
6.9
247
Not enough data
7.4
260
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.7
253
Not enough data
7.2
237
Not enough data
8.1
278
Not enough data
8.3
282
Not enough data
Reporting
8.3
307
Not enough data
8.3
293
Not enough data
8.0
297
Not enough data
Platform Basics
8.5
238
8.5
8
8.5
239
9.0
8
8.4
239
8.3
8
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
234
8.5
8
7.9
229
8.8
8
Platform Additional Functionality
8.3
256
8.5
8
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.7
22
Not enough data
7.1
22
Not enough data
Platform Basics
8.2
555
Not enough data
8.5
636
Not enough data
Platform Reporting
8.4
652
Not enough data
8.6
695
Not enough data
Content & Collaboration
8.3(won by default)
1269
Not enough data
8.3(won by default)
1322
Not enough data
8.1(won by default)
1015
Not enough data
8.3(won by default)
1089
Not enough data
8.7(won by default)
1399
Not enough data
8.3(won by default)
960
Not enough data
Social Management
8.2(won by default)
2186
Not enough data
8.6(won by default)
2359
Not enough data
8.4(won by default)
2099
Not enough data
8.3(won by default)
2245
Not enough data
8.0(won by default)
1666
Not enough data
8.2(won by default)
946
Not enough data
7.3(won by default)
324
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
71
Not enough data
7.1(won by default)
68
Not enough data
7.2(won by default)
70
Not enough data
6.9(won by default)
68
Not enough data
7.2(won by default)
70
Not enough data
7.1(won by default)
70
Not enough data
7.1(won by default)
72
Not enough data
Platform Basics
8.1
427
8.1
52
8.0
436
8.3
54
Platform Data
8.0
430
8.0
57
7.9
428
7.8
54
8.5
478
8.2
57
8.2
434
8.2
53
Platform Additional Functionality
8.0
419
8.8
55
8.2
440
8.3
49
8.2
435
8.7
52
Agentic AI - Customer Journey Analytics
6.7
85
Not enough data
6.9
84
Not enough data
6.8
85
Not enough data
6.9
85
Not enough data
Platform Interoperability
8.0
590
Not enough data
Agentic AI - Social Media Advertising
7.2
59
Not enough data
7.4
59
Not enough data
7.2
56
Not enough data
7.2
59
Not enough data
7.2
60
Not enough data
7.5
64
Not enough data
Social Functionality
8.2
1304
Not enough data
Campaign Management
8.3
1320
Not enough data
8.2
1258
Not enough data
8.2
1184
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1079
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1111
Not enough data
8.0
1061
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1186
Not enough data
8.2
1104
Not enough data
8.0
1000
Not enough data
8.0
977
Not enough data
Platform
8.3
1154
Not enough data
8.2
1303
Not enough data
8.8
1328
Not enough data
8.7
1353
Not enough data
8.6
1177
Not enough data
8.3
1302
Not enough data
8.6
1340
Not enough data
8.4
1049
Not enough data
8.4
1242
Not enough data
Responses
9.1
23
Not enough data
9.0
22
Not enough data
8.3
22
Not enough data
Automation - AI Agents
7.6
23
Not enough data
7.5
23
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.8
23
Not enough data
Platform
8.3
23
Not enough data
8.6
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.5
23
Not enough data
7.8
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
23
Not enough data
8.1
23
Not enough data
Page Customization
8.4
1350
|
Verified
7.8
53
7.9
1388
|
Verified
8.1
54
7.8
1272
|
Verified
8.0
53
8.1
1311
|
Verified
8.2
48
Page Optimization
8.1
1176
|
Verified
8.2
48
8.0
1286
|
Verified
7.9
46
8.1
1324
|
Verified
8.1
51
7.8
1213
|
Verified
7.6
39
Integrations
7.4
749
|
Verified
8.0
38
8.7
1240
|
Verified
8.2
52
8.5
1238
|
Verified
8.2
43
Generative AI
7.2
344
7.9
12
Agentic AI - Landing Page Builders
6.6
81
Not enough data
Lead Monitoring
Not enough data
8.3
52
Not enough data
8.2
52
Not enough data
8.0
51
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.7
50
Not enough data
7.9
52
Not enough data
7.2
48
Not enough data
7.7
52
Analytics
Not enough data
7.9
51
Not enough data
7.6
53
Customization
Not enough data
7.9
54
Not enough data
8.1
53
Not enough data
7.9
51
Not enough data
8.2
50
Agentic AI - Lead Scoring
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.3
5
Attribution
Not enough data
8.3
44
Not enough data
8.4
45
Not enough data
7.8
41
Discovery
Not enough data
8.5
44
Not enough data
8.4
45
Not enough data
8.4
42
Management
Not enough data
7.9
43
Not enough data
8.4
43
Platform
Not enough data
8.4
43
Not enough data
8.2
43
Agentic AI - Account-Based Analytics
7.1
77
Not enough data
7.3
76
Not enough data
7.1
77
Not enough data
7.2
78
Not enough data
7.2
77
Not enough data
Lead Intelligence
8.0
786
7.8
32
8.2
820
8.3
31
8.3
836
8.3
31
Lead Management
8.4
904
7.8
31
7.7
778
8.1
31
8.1
847
8.1
31
Marketing Campaigns
8.0
809
8.0
31
7.6
715
7.6
31
7.8
775
8.1
31
8.0
771
8.2
31
8.2
882
8.2
31
8.1
825
7.7
31
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2222
|
Verified
7.9
73
8.3
2660
|
Verified
8.2
78
8.0
2429
|
Verified
7.9
72
8.5
2461
|
Verified
8.6
76
Feature Not Available
7.6
69
Feature Not Available
7.9
61
Campaign Activity
8.3
2858
|
Verified
8.4
73
8.3
3096
|
Verified
8.3
81
7.8
2362
|
Verified
8.2
69
8.1
2547
|
Verified
8.2
73
8.0
2380
|
Verified
8.0
71
7.5
526
7.9
68
Agentic AI - Marketing Analytics
6.8
166
Not enough data
6.9
159
Not enough data
6.7
161
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement are categorized as Account-Based Orchestration Platforms, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Pop-Up Builder, Conversational Marketing, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Salesforce Marketing Cloud Account Engagement is categorized as Lead Scoring, Lead Capture, Email Template Builder, and Customer Journey Mapping
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Computer Software
19.2%
Information Technology and Services
13.1%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
49.0%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 Comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 Comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
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