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Compare HubSpot Marketing Hub and Keap 
Featured Products
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (87.5% of reviews)
Entry-Level Pricing
$0.00
Starting at $249.00 1500 Contacts Per Month
HubSpot Marketing Hub
Star Rating
(14,346)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKeap
Star Rating
(9)4.0 out of 5
Market Segments
Small-Business (87.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Marketing, particularly in Automated Email Responses with a score of 8.8, while Keap's score of 8.7 shows it also performs well but slightly less effectively in this area.
- Reviewers mention that HubSpot's Ease of Use is rated at 8.6, making it more user-friendly compared to Keap's 7.2, which users find can be more complex to navigate.
- G2 users highlight HubSpot's superior Landing Pages and Forms feature, scoring 8.5, while Keap's score of 7.7 indicates it may not offer the same level of customization and effectiveness.
- Users on G2 report that HubSpot's Quality of Support is rated at 8.7, which is higher than Keap's 8.3, suggesting that HubSpot provides more responsive and helpful customer service.
- Reviewers mention that HubSpot's Marketing Automation Integration scores an impressive 8.8, while Keap's score of 8.5 indicates it also integrates well but may lack some of the advanced features that HubSpot offers.
- Users say that HubSpot's Campaign Management features, with a score of 8.8, are more robust compared to Keap's 8.0, allowing for better tracking and optimization of marketing efforts.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Keap
Free Trial is available
Ratings
Meets Requirements
8.5
9,647
9.2
8
Ease of Use
8.6
11,326
7.7
8
Ease of Setup
8.1
7,044
8.3
8
Ease of Admin
8.5
4,970
Not enough data
Quality of Support
8.7
9,125
8.8
7
Has the product been a good partner in doing business?
8.7
4,888
Not enough data
Product Direction (% positive)
8.8
9,285
5.6
8
Features by Category
Sales Force Automation
Not enough data
8.9
6
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
6
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
9.3
5
|
Verified
Marketing Automation
Not enough data
8.9
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.3
5
|
Verified
Customer Support
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Reporting & Analytics
Not enough data
8.7
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.3
5
Mobile & Social
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.8
5554
|
Verified
Not enough data
8.9
5415
|
Verified
Not enough data
8.6
5394
|
Verified
Not enough data
8.8
5100
|
Verified
Not enough data
Online Marketing
8.5
5252
|
Verified
Not enough data
8.2
4567
|
Verified
Not enough data
8.1
4291
|
Verified
Not enough data
8.1
4812
|
Verified
Not enough data
8.1
4453
|
Verified
Not enough data
Lead Management
8.5
5009
|
Verified
Not enough data
8.1
4737
|
Verified
Not enough data
8.4
4847
|
Verified
Not enough data
8.0
4353
|
Verified
Not enough data
8.4
4793
|
Verified
Not enough data
8.2
4521
|
Verified
Not enough data
8.4
4496
|
Verified
Not enough data
8.4
4511
|
Verified
Not enough data
Campaign Management
8.2
4094
|
Verified
Not enough data
7.9
3681
|
Verified
Not enough data
7.9
3630
|
Verified
Not enough data
7.2
2775
|
Verified
Not enough data
Social
7.7
3733
|
Verified
Not enough data
8.1
4138
|
Verified
Not enough data
8.1
4107
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
7.7
3205
|
Verified
Not enough data
Reporting & Analytics
8.3
5169
|
Verified
Not enough data
8.0
4818
|
Verified
Not enough data
7.6
3970
|
Verified
Not enough data
7.5
3653
|
Verified
Not enough data
7.7
4067
|
Verified
Not enough data
Platform
8.0
3512
|
Verified
Not enough data
8.5
3540
|
Verified
Not enough data
8.7
3491
|
Verified
Not enough data
8.0
2470
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3327
|
Verified
Not enough data
7.9
2542
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
294
Not enough data
6.8
289
Not enough data
6.8
290
Not enough data
6.6
291
Not enough data
6.6
290
Not enough data
6.7
292
Not enough data
Integration
8.4
3515
|
Verified
Not enough data
8.0
3201
|
Verified
Not enough data
8.1
2987
|
Verified
Not enough data
Lead Intelligence
7.8
1155
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1239
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1156
Not enough data
8.0
1211
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1119
Not enough data
7.8
1105
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1155
Not enough data
7.8
1089
Not enough data
7.7
1033
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Not enough data
Social Management
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
436
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
595
Not enough data
Agentic AI - Social Media Advertising
7.1
64
Not enough data
7.2
63
Not enough data
7.0
60
Not enough data
7.1
63
Not enough data
7.1
64
Not enough data
7.4
69
Not enough data
Social Functionality
8.2
1313
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1267
Not enough data
8.2
1192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1087
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1119
Not enough data
8.0
1069
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1194
Not enough data
8.2
1112
Not enough data
8.0
1008
Not enough data
8.0
985
Not enough data
Platform
8.3
1164
Not enough data
8.2
1311
Not enough data
8.8
1338
Not enough data
8.7
1361
Not enough data
8.6
1185
Not enough data
8.3
1311
Not enough data
8.6
1350
Not enough data
8.4
1056
Not enough data
8.4
1250
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1184
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
826
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Not enough data
Marketing Campaigns
8.0
815
Not enough data
7.6
720
Not enough data
7.8
780
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2236
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2447
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2874
|
Verified
Not enough data
8.3
3115
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
537
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
165
Not enough data
6.6
167
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Keap are categorized as Landing Page Builders and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Invoice Management, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, CRM, and Insurance CRM
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Consulting
25.0%
Marketing and Advertising
25.0%
Professional Training & Coaching
12.5%
Leisure, Travel & Tourism
12.5%
Health, Wellness and Fitness
12.5%
Other
12.5%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Keap has no discussions with answers
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