Link copied to clipboard # HubSpot Service Hub vs ServiceNow Customer Service Management Comparison - What are their main differences? Share [ Export ](/compare/hubspot-service-hub/servicenow-customer-service-management/export.csv) Service HubServiceNow Customer Service...[+ Add Product](#) Pricing **HubSpot Service Hub** Free Trial **$15.00** per\_user Per Month · Service Hub Starter **$100.00** per\_user Per Month · Service Hub Professional **$150.00** per\_user Per Month · Service Hub Enterprise **ServiceNow Customer Service Management** Free Trial **Contact Vendor for Pricing** Per Year · Basic **Pricing Insights** from reviews Perceived Cost **HubSpot Service Hub** $$$$$ **ServiceNow Customer Service Management** $$$$$ Average Discount **HubSpot Service Hub** 18%2% more **ServiceNow Customer Service Management** 16% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **HubSpot Service Hub** 6 months Based on 100 responses **ServiceNow Customer Service Management** 6 months Based on 100 responses Return on Investment **HubSpot Service Hub** 6 months Based on 100 responses **ServiceNow Customer Service Management** 6 months Based on 100 responses ![HubSpot Service Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-service-hub.svg "HubSpot Service Hub") ![ServiceNow Customer Service Management](https://images.g2crowd.com/uploads/product/hd_favicon/c7ed381b8103a08f610090492732a5fe/servicenow-customer-service-management.svg "ServiceNow Customer Service Management") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **HubSpot Service Hub** [ Ease of Use (325) ](https://www.g2.com/products/hubspot-service-hub/reviews?filters%5Bsentiment_snippet%5D=1782979&qs=pros-and-cons#reviews)[ Features (214) ](https://www.g2.com/products/hubspot-service-hub/reviews?filters%5Bsentiment_snippet%5D=1781532&qs=pros-and-cons#reviews)[ Missing Features (117) ](https://www.g2.com/products/hubspot-service-hub/reviews?filters%5Bsentiment_snippet%5D=1782709&qs=pros-and-cons#reviews)[ Limited Customization (93) ](https://www.g2.com/products/hubspot-service-hub/reviews?filters%5Bsentiment_snippet%5D=1784310&qs=pros-and-cons#reviews) **ServiceNow Customer Service Management** [ Ease of Use (34) ](https://www.g2.com/products/servicenow-customer-service-management/reviews?filters%5Bsentiment_snippet%5D=1933455&qs=pros-and-cons#reviews)[ Features (26) ](https://www.g2.com/products/servicenow-customer-service-management/reviews?filters%5Bsentiment_snippet%5D=1933151&qs=pros-and-cons#reviews)[ Learning Curve (18) ](https://www.g2.com/products/servicenow-customer-service-management/reviews?filters%5Bsentiment_snippet%5D=1931007&qs=pros-and-cons#reviews)[ Steep Learning Curve (15) ](https://www.g2.com/products/servicenow-customer-service-management/reviews?filters%5Bsentiment_snippet%5D=1931041&qs=pros-and-cons#reviews) Integrations **HubSpot Service Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/2009535/large_detail_39db1ed8763167584847acd8af504226.png "Product Avatar Image") 360NRS ](https://www.g2.com/products/360nrs/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fbd2153b13fc6c72bbb5b34110ab8e55/accelo%282%29.png "Product Avatar Image") Accelo ](https://www.g2.com/products/accelo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_24587f96a3fcccbd1a27958aacca893c/actionstep.png "Product Avatar Image") Actionstep ](https://www.g2.com/products/actionstep/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9123a1dbf0c1bcaae03bd64e3b68870d/adam-ai.png "Product Avatar Image") adam.ai ](https://www.g2.com/products/adam-ai/reviews)[ View all ](https://www.g2.com/products/hubspot-service-hub/integrations) **ServiceNow Customer Service Management** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_655078e0d371d8c5d65524f6ae30a0ba/adobe-acrobat-sign.png "Product Avatar Image") Adobe Acrobat Sign ](https://www.g2.com/products/adobe-acrobat-sign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c1a0f4b0efee5e7783a1bc34eb31e158/adobe-connect.png "Product Avatar Image") Adobe Connect ](https://www.g2.com/products/adobe-connect/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-connect.jpg "Product Avatar Image") Connect ](https://www.g2.com/products/amazon-connect/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e35321b76b5727e3fe4fa0476cfe294/atlassian-atlas.png "Product Avatar Image") Atlassian Atlas ](https://www.g2.com/products/atlassian-atlas/reviews)[ View all ](https://www.g2.com/products/servicenow-customer-service-management/integrations) Screenshots **HubSpot Service Hub** ![HubSpot Service Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1464326/Customer-Agent---Service-Hub-Knowledge-Base-Articles.png) **ServiceNow Customer Service Management** ![ServiceNow Customer Service Management screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1452429/1.-Case-Management.png) **Ratings** from reviews Meets Requirements **HubSpot Service Hub** **8.5** /10 Based on 2,152 responses **ServiceNow Customer Service Management** **8.7** /10 Based on 241 responses Ease of Use **HubSpot Service Hub** **8.6** /10 Based on 2,425 responses **ServiceNow Customer Service Management** **8.5** /10 Based on 381 responses Ease of Setup **HubSpot Service Hub** **8.3** /10 Based on 1,432 responses **ServiceNow Customer Service Management** **8.1** /10 Based on 222 responses Ease of Admin **HubSpot Service Hub** **8.5** /10 Based on 923 responses **ServiceNow Customer Service Management** **8.4** /10 Based on 98 responses Quality of Support **HubSpot Service Hub** **8.8** /10 Based on 1,974 responses **ServiceNow Customer Service Management** **8.5** /10 Based on 317 responses Has the product been a good partner in doing business? **HubSpot Service Hub** **8.8** /10 Based on 911 responses **ServiceNow Customer Service Management** **8.6** /10 Based on 100 responses Product Direction (% positive) **HubSpot Service Hub** **8.7** /10 Based on 2,017 responses **ServiceNow Customer Service Management** **9.0** /10 Based on 232 responses **Features** ratings from reviews Help Desk **8.4** /10 Based on 1,234 responses **8.2** /10 Based on 119 responses Conversational Support **8.0** /10 Based on 933 responses **8.5** /10 Based on 12 responses Live Chat **8.4** /10 Based on 889 responses **8.5** /10 Based on 82 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Customer Self-Service **8.3** /10 Based on 748 responses **7.5** /10 Based on 61 responses Digital Customer Service Platforms **7.6** /10 Based on 86 responses **7.0** /10 Based on 6 responses Customer Success **8.0** /10 Based on 1,036 responses Not enough data Shared Inbox **8.3** /10 Based on 570 responses Not enough data AI Agents For Business Operations **8.7** /10 Based on 19 responses Not enough data Contact Center Workforce Not enough data **8.1** /10 Based on 30 responses Customer Service Automation Not enough data **8.4** /10 Based on 165 responses Social Customer Service Not enough data **7.8** /10 Based on 13 responses Enterprise Feedback Management **8.5** /10 Based on 346 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 59.2% Mid-Market(51-1000 emp.) 37.3% Enterprise(\> 1000 emp.) 3.4% Small-Business(50 or fewer emp.) 59.2% Mid-Market(51-1000 emp.) 37.3% Enterprise(\> 1000 emp.) 3.4% Small-Business(50 or fewer emp.) 12.6% Mid-Market(51-1000 emp.) 33.9% Enterprise(\> 1000 emp.) 53.6% Small-Business(50 or fewer emp.) 12.6% Mid-Market(51-1000 emp.) 33.9% Enterprise(\> 1000 emp.) 53.6% **Reviewers' Industry** [![HubSpot Service Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-service-hub.svg "HubSpot Service Hub")](https://www.g2.com/products/hubspot-service-hub/reviews) HubSpot Service Hub Computer Software 19.2% Information Technology and Services 10.7% Marketing and Advertising 5.2% Financial Services 4.6% Education Management 3.4% Other 56.9% [![ServiceNow Customer Service Management](https://images.g2crowd.com/uploads/product/hd_favicon/c7ed381b8103a08f610090492732a5fe/servicenow-customer-service-management.svg "ServiceNow Customer Service Management")](https://www.g2.com/products/servicenow-customer-service-management/reviews) ServiceNow Customer Service Management Information Technology and Services 31.0% Telecommunications 5.7% Financial Services 4.7% Computer Software 4.2% Consulting 4.0% Other 50.4% Alternatives **HubSpot Service Hub Alternatives** ![Freshdesk](https://images.g2crowd.com/uploads/product/hd_favicon/700ca107b848b083e9b0659a98efb160/freshdesk.svg "Freshdesk") [ Freshdesk ](/products/freshdesk/reviews) ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") [ Fin ](/products/fin/reviews) ![Zendesk for Customer Service](https://images.g2crowd.com/uploads/product/hd_favicon/7b95b13ec74f28d1bdceba616c8f8e97/zendesk-for-customer-service.svg "Zendesk for Customer Service") [ Zendesk for Customer Service ](/products/zendesk-for-customer-service/reviews) ![Front](https://images.g2crowd.com/uploads/product/hd_favicon/1fe01c88159eb52ed7e93d98cdce08a5/front.svg "Front") [ Front ](/products/front/reviews) **ServiceNow Customer Service Management Alternatives** ![Salesforce Service Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/e2170cb2fb1e97e4b23447ad004fa376/agentforce-service-formerly-salesforce-service-cloud.svg "Salesforce Service Cloud") [ Salesforce Service Cloud ](/products/agentforce-service-formerly-salesforce-service-cloud/reviews) ![Zendesk for Customer Service](https://images.g2crowd.com/uploads/product/hd_favicon/7b95b13ec74f28d1bdceba616c8f8e97/zendesk-for-customer-service.svg "Zendesk for Customer Service") [ Zendesk for Customer Service ](/products/zendesk-for-customer-service/reviews) ![Freshdesk](https://images.g2crowd.com/uploads/product/hd_favicon/700ca107b848b083e9b0659a98efb160/freshdesk.svg "Freshdesk") [ Freshdesk ](/products/freshdesk/reviews) ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") [ Fin ](/products/fin/reviews) ## Service Hub vs ServiceNow Customer Service... FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between ServiceNow Customer Service... vs Service Hub? ServiceNow Customer Service Management and Service Hub are both rated 4.4/5, but Service Hub is favored by small businesses and scores higher on Quality of Support, while ServiceNow Customer Service Management is more prominent in the enterprise segment and is noted for its automation and centralization features. | [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) | [Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) | | --- | --- | | 4.4/5 (499 reviews) | 4.4/5 (2,920 reviews) | | Enterprise | Small-Business | | 8.0 | 8.3 | | 8.4 | 8.8 | | Automation, Centralization | Ease of Use, Ticketing Management | ### How do the pricing models of ServiceNow Customer Service... and Service Hub compare? Service Hub is rated higher for value, with a stronger Price/Cost satisfaction score than ServiceNow Customer Service Management. - **ServiceNow Customer Service Management:** Reviewers frequently cite high costs and licensing as a challenge, especially for smaller organizations, and mention that ROI is only justified for larger-scale deployments. - **Service Hub:** Reviewers highlight that Service Hub offers strong value for small businesses, but note that advanced features are limited to higher-tier plans, which can increase costs for growing teams. - **Switching reasons:** Several reviewers mention switching from ServiceNow Customer Service Management to Service Hub due to Service Hub's lower cost and easier setup for small businesses. ### What are the best alternatives to ServiceNow Customer Service... and Service Hub? The top three alternatives to ServiceNow Customer Service Management and Service Hub are Fin, Agentforce Service (formerly Salesforce Service Cloud), and Zendesk for Customer Service. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) | 4.4/5 (499) | Enterprise | High cost, justified for large-scale use | Automation, Centralization | | [Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) | 4.4/5 (2,920) | Small-Business | Strong value for SMBs, higher tiers increase cost | Ease of Use, Ticketing Management | | [Fin](https://www.g2.com/products/fin/reviews) | 4.5/5 (3,901) | Small-Business | — | Automation | | [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) | 4.4/5 (7,359) | Mid-Market | — | Integrations | | [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) | 4.3/5 (7,035) | Mid-Market | — | Ease of Use | ### Which Customer Service Automation features should I prioritize when comparing ServiceNow Customer Service... and Service Hub? Buyers comparing ServiceNow Customer Service Management and Service Hub should prioritize automation, workflow management, ease of use, ticketing management, and integration capabilities. - **Automation:** ServiceNow Customer Service Management (18 all-time mentions), Service Hub (125 all-time mentions) - **Workflow Management:** ServiceNow Customer Service Management (10 all-time mentions for automation features), Service Hub (workflow automation cited in recent reviews) - **Ease of Use:** ServiceNow Customer Service Management (34 all-time mentions), Service Hub (325 all-time mentions) - **Ticketing Management:** ServiceNow Customer Service Management (centralization and case management cited in recent reviews), Service Hub (135 all-time mentions) - **Integrations:** ServiceNow Customer Service Management (integration cited in recent reviews), Service Hub (119 all-time mentions) ### What are the pros and cons of ServiceNow Customer Service... vs Service Hub? ServiceNow Customer Service Management's headline strength is automation and centralization, while Service Hub's is ease of use and ticketing management. - **ServiceNow Customer Service Management strengths:** Automation (18 all-time mentions), centralization (16), customization (14), efficiency (21), intuitive UI (13), strong workflow features (10), and robust integrations. - **ServiceNow Customer Service Management trade-offs:** Learning curve (18), steep learning curve (15), complexity (12), and higher cost for smaller teams. - **Service Hub strengths:** Ease of use (325), ticketing management (135), helpful features (170), automation (125), integrations (119), intuitive interface (94), and strong knowledge base (62). - **Service Hub trade-offs:** Limited customization (93), ticketing issues (72), and advanced features gated behind higher-tier plans. ### Is ServiceNow Customer Service... or Service Hub better for small businesses? Service Hub is the better fit for small businesses, as reflected by its largest reviewer segment and strong small-business sentiment. - **ServiceNow Customer Service Management:** Enterprise segment; reviewers note the platform is powerful but often too complex and costly for small teams. - **Service Hub:** Small-Business segment; reviewers consistently highlight its ease of use, value, and suitability for small and growing businesses. ### Which Customer Service Automation platform has better integrations? Service Hub is favored for integrations, with more reviewer-cited integration mentions and higher all-time counts. - **ServiceNow Customer Service Management:** Integrations with Salesforce and Marketo are cited in recent reviews, with integration mentioned 16 times all-time. - **Service Hub:** Integrations are cited in 119 reviews all-time, with reviewers frequently mentioning CRM, marketing, and ticketing integrations as key strengths. ### How do ServiceNow Customer Service... and Service Hub compare on customer support? Service Hub scores higher on Quality of Support, with a 0.4-point advantage over ServiceNow Customer Service Management (8.8 vs 8.4). - **ServiceNow Customer Service Management:** Reviewers describe support as responsive and knowledgeable, but note that complex configurations may require more assistance. - **Service Hub:** Reviewers consistently praise the support team for being helpful, responsive, and easy to work with, especially during onboarding and troubleshooting. ### Which is easier to implement, ServiceNow Customer Service... or Service Hub? Service Hub is rated higher for Ease of Setup, with a 0.3-point advantage over ServiceNow Customer Service Management (8.3 vs 8.0). - **ServiceNow Customer Service Management:** Reviewers note that setup can be complex and time-consuming, especially for advanced workflows and customizations, but guided manuals and onboarding support are helpful. - **Service Hub:** Reviewers highlight quick and easy setup, intuitive onboarding, and a user-friendly interface, with many citing fast adoption and minimal training required. ### Which product has better Workflows? Service Hub is favored for Workflows, with higher reviewer-cited mention counts and strong workflow automation sentiment. - **ServiceNow Customer Service Management:** Workflow automation is cited in 10 reviews all-time, with reviewers noting strong automation features but also mentioning complexity in setup. - **Service Hub:** Workflow automation is cited in 125 reviews all-time, with reviewers consistently praising its ease of use and effectiveness in automating support processes.