Introducing G2.ai, the future of software buying.Try now
Compare HubSpot Sales Hub and Shape Software 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Aissist.io
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AppNomu SalesQ
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Zoho CRM
Visit Website
At a Glance
Market Segments
Small-Business (60.8% of reviews)
Small-Business (60.3% of reviews)
Entry-Level Pricing
$0.00
$119.00 Per Month
HubSpot Sales Hub
Star Rating
(13,375)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansShape Software
Star Rating
(65)4.5 out of 5
Market Segments
Small-Business (60.3% of reviews)
Pros & Cons
Entry-Level Pricing
$119.00 Per Month
Learn more about Shape SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Sales Hub excels in document signing features, with a stellar rating of 9.7 for Document Signing, while Shape Software lacks a comparable feature set, which may limit its utility for users needing robust e-signature capabilities.
- Reviewers mention that HubSpot Sales Hub offers superior ease of use with a score of 8.7, compared to Shape Software's 9.3, indicating that users find Shape's interface more intuitive and user-friendly, particularly for small businesses.
- G2 users highlight that Shape Software shines in Sales Force Automation, particularly in Contact & Account Management with a score of 9.1, while HubSpot's score of 8.7 suggests it may not be as comprehensive in managing customer relationships.
- Users on G2 emphasize that HubSpot Sales Hub's email marketing capabilities, particularly in Sending Outbound Emails (9.7), are highly rated, whereas Shape Software's email marketing features are less robust, which could impact marketing effectiveness.
- Reviewers mention that Shape Software's quality of support is rated higher at 9.1 compared to HubSpot's 8.6, indicating that users may experience better assistance and responsiveness when issues arise with Shape Software.
- Users say that HubSpot Sales Hub's reporting features are rated highly, particularly in Reporting (10.0), which is crucial for tracking sales performance, while Shape Software's reporting capabilities may not provide the same level of insight.
Pricing
Entry-Level Pricing
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Shape Software
Software User License
$119.00
Per Month
With Shape, you don't need to decide between different product offerings. Most of our features are included in one system for an affordable month-to-month price.
- CRM
- Built-in Calling
- Text Messaging
Free Trial
HubSpot Sales Hub
Free Trial is available
Shape Software
No trial information availableRatings
Meets Requirements
8.6
9,747
8.9
42
Ease of Use
8.7
10,633
9.3
41
Ease of Setup
8.3
4,611
7.8
13
Ease of Admin
8.6
3,110
8.2
12
Quality of Support
8.6
8,775
9.1
40
Has the product been a good partner in doing business?
8.7
3,064
8.3
12
Product Direction (% positive)
8.7
9,327
8.3
34
Features by Category
Signature Process
Not enough data
9.7
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
9.7
11
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
9.8
11
Agentic AI - E-Signature
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Scalability
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
11
Platform
Not enough data
9.8
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Sales Force Automation
8.7
6030
|
Verified
9.1
20
Feature Not Available
9.3
19
8.5
5883
|
Verified
8.8
20
8.5
6076
|
Verified
9.3
20
7.8
4182
|
Verified
8.9
20
8.5
5043
|
Verified
9.0
19
7.8
3239
|
Verified
8.9
19
7.8
3144
|
Verified
9.0
19
8.2
2436
9.0
21
Marketing Automation
8.7
5364
|
Verified
9.1
22
8.5
5033
|
Verified
8.8
20
8.7
5175
|
Verified
9.0
21
8.1
4424
|
Verified
8.9
20
Customer Support
8.3
3615
|
Verified
8.9
20
8.2
2446
9.2
19
8.4
3280
|
Verified
9.1
19
8.0
3262
|
Verified
9.0
19
8.3
3494
|
Verified
9.0
19
Reporting & Analytics
8.2
5741
|
Verified
9.0
20
8.4
6094
|
Verified
9.1
21
7.9
4268
|
Verified
9.1
19
Mobile & Social
8.0
3790
|
Verified
8.8
20
8.1
2441
|
Verified
9.6
17
7.7
4109
|
Verified
9.0
19
Platform
8.1
2898
|
Verified
8.8
12
8.3
2513
|
Verified
8.6
13
8.5
2969
|
Verified
8.9
12
8.1
2273
|
Verified
8.6
12
7.5
1966
8.8
12
8.0
2567
|
Verified
8.8
12
8.6
2969
|
Verified
8.3
13
8.0
1656
8.3
13
Integration
8.4
2257
|
Verified
9.0
12
8.2
2360
|
Verified
8.9
12
8.1
2219
|
Verified
9.1
11
Generative AI
7.4
666
Not enough data
Agentic AI - CRM
7.1
206
Not enough data
7.1
204
Not enough data
7.3
202
Not enough data
7.1
205
Not enough data
7.0
204
Not enough data
7.0
204
Not enough data
7.1
204
Not enough data
Email Marketing
Not enough data
9.4
19
Not enough data
9.7
18
Not enough data
9.8
17
Not enough data
9.4
18
Online Marketing
Not enough data
9.4
17
Not enough data
9.3
17
Not enough data
9.6
16
Not enough data
9.6
16
Not enough data
9.4
18
Lead Management
Not enough data
9.7
17
Not enough data
9.8
17
Not enough data
9.3
17
Not enough data
9.7
16
Not enough data
9.8
16
Not enough data
9.2
17
Not enough data
9.7
16
Not enough data
9.5
18
Campaign Management
Not enough data
9.3
18
Not enough data
9.6
16
Not enough data
9.4
18
Not enough data
9.3
18
Social
Not enough data
9.8
16
Not enough data
9.8
16
Not enough data
9.2
16
Not enough data
9.8
15
Not enough data
9.4
16
Reporting & Analytics
Not enough data
9.8
16
Not enough data
9.7
16
Not enough data
9.6
16
Not enough data
9.9
16
Not enough data
9.6
16
Platform
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
8.9
11
Not enough data
9.7
10
Not enough data
8.9
11
Not enough data
10.0
9
Not enough data
9.8
10
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.4
11
Not enough data
9.1
11
Not enough data
8.9
11
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.4
526
Not enough data
8.6
622
Not enough data
8.8
650
Not enough data
8.9
657
Not enough data
Organization
9.0
679
Not enough data
8.8
665
Not enough data
8.6
603
Not enough data
Performance Analysis
8.3
557
Not enough data
8.8
666
Not enough data
Sales Analysis
8.5
561
Not enough data
8.7
617
Not enough data
Generative AI
8.1
156
Not enough data
8.3
156
Not enough data
Agentic AI - AI Sales Assistant
7.8
20
Not enough data
7.9
19
Not enough data
7.9
20
Not enough data
7.9
20
Not enough data
8.1
20
Not enough data
8.0
20
Not enough data
8.3
20
Not enough data
Integrated Workflows
8.8
1625
Not enough data
9.0
1671
Not enough data
8.3
1434
Not enough data
8.2
1334
Not enough data
8.8
1515
Not enough data
8.7
1379
Not enough data
8.6
1301
Not enough data
Repeatability and Reportability
8.6
1474
Not enough data
8.7
1542
Not enough data
8.6
1514
Not enough data
8.1
1391
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.2
1241
Not enough data
8.1
1208
Not enough data
8.2
1200
Not enough data
7.8
1080
Not enough data
7.7
1026
Not enough data
Generative AI
7.3
490
Not enough data
Agentic AI - Sales Engagement
7.0
175
Not enough data
7.2
176
Not enough data
7.2
177
Not enough data
7.3
176
Not enough data
7.1
177
Not enough data
7.2
177
Not enough data
7.1
178
Not enough data
Dialing Options
Not enough data
10.0
11
Not enough data
9.3
10
Not enough data
Not enough data
Agent Tools
Not enough data
9.8
10
Not enough data
9.2
11
Not enough data
9.4
11
Automation
Not enough data
10.0
10
Not enough data
9.3
10
Not enough data
9.3
12
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.2
299
Not enough data
7.9
267
Not enough data
8.0
276
Not enough data
Feature Not Available
Not enough data
Agent Performance Management
Feature Not Available
Not enough data
7.5
241
Not enough data
7.7
251
Not enough data
Generative AI
7.6
110
Not enough data
Agentic AI - Conversation Intelligence
7.4
24
Not enough data
7.4
24
Not enough data
7.6
24
Not enough data
7.2
24
Not enough data
7.6
23
Not enough data
7.2
23
Not enough data
7.2
23
Not enough data
Templates
Not enough data
10.0
12
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
9.9
12
Edit
Not enough data
9.5
13
Not enough data
9.9
12
Not enough data
9.4
13
Logistics
Not enough data
10.0
12
Not enough data
9.7
12
Not enough data
9.4
13
Not enough data
9.4
13
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
9.8
10
Not enough data
10.0
10
Collaboration
Not enough data
9.7
10
Not enough data
10.0
9
Not enough data
10.0
11
Not enough data
9.8
11
Not enough data
9.7
11
Not enough data
10.0
11
Responses
7.9
8
Not enough data
8.1
8
Not enough data
7.1
8
Not enough data
Automation - AI Agents
8.6
7
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Platform
7.7
8
Not enough data
7.9
8
Not enough data
8.6
7
Not enough data
Autonomy - AI Agents
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
7.1
7
Not enough data
Generative AI
8.8
7
Not enough data
8.8
7
Not enough data
Integrations
8.3
520
Not enough data
9.0
716
Not enough data
8.3
585
Not enough data
8.4
574
Not enough data
7.7
485
Not enough data
Branding & Customizatio
8.6
625
Not enough data
8.7
645
Not enough data
8.4
567
Not enough data
Automatic Rules & Configurations
8.7
619
Not enough data
8.9
628
Not enough data
8.5
585
Not enough data
Agentic AI - Business Scheduling
7.6
45
Not enough data
7.6
45
Not enough data
Agentic AI - Visitor Identification
5.7
16
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
6.6
77
Not enough data
6.8
77
Not enough data
6.6
77
Not enough data
Incentives
7.9
767
Not enough data
8.1
844
|
Verified
Not enough data
7.6
715
|
Verified
Not enough data
8.3
940
Not enough data
Personalization
8.4
965
Not enough data
8.5
1095
|
Verified
Not enough data
8.8
1193
|
Verified
Not enough data
8.5
985
|
Verified
Not enough data
Administrative
8.6
1019
|
Verified
Not enough data
8.4
899
|
Verified
Not enough data
8.3
855
Not enough data
Agentic AI - Email Tracking
6.9
114
Not enough data
6.8
114
Not enough data
6.9
114
Not enough data
6.9
114
Not enough data
6.9
113
Not enough data
6.8
114
Not enough data
6.9
115
Not enough data
Analytics
8.7
2087
10.0
12
8.8
2076
9.9
12
Feature Not Available
9.7
11
Customizations
8.8
2128
10.0
11
8.9
2127
10.0
12
8.8
2220
9.9
12
Feature Not Available
9.7
12
8.9
2200
10.0
11
Generative AI
7.5
480
Not enough data
Agentic AI - Sales Analytics
6.9
100
Not enough data
7.1
99
Not enough data
7.2
97
Not enough data
7.3
99
Not enough data
7.1
98
Not enough data
Data Sourcing
8.3
1349
Not enough data
8.4
1418
Not enough data
8.2
1286
Not enough data
8.6
1536
Not enough data
8.4
1380
Not enough data
Predictive Analytics
8.1
1337
Not enough data
8.2
1297
Not enough data
7.7
1124
Not enough data
7.9
1256
Not enough data
Sales Management
8.7
1545
Not enough data
7.9
1238
Not enough data
8.4
1400
Not enough data
8.9
1610
Not enough data
Agentic AI - Outbound Call Tracking
7.5
63
Not enough data
7.1
61
Not enough data
Calling
8.6
1190
9.4
11
8.1
982
10.0
10
8.6
1149
9.2
11
8.7
1181
10.0
10
7.9
70
Not enough data
Contacts
8.7
1256
9.7
10
8.4
1098
9.1
11
8.6
1158
10.0
10
Insights
9.0
1345
10.0
10
8.7
1186
9.2
11
Feature Not Available
9.8
10
Feature Not Available
10.0
10
8.4
1090
10.0
10
7.5
66
Not enough data
Agentic AI - Sales Enablement
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Not enough data
Content Management
8.4
802
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
811
Not enough data
8.4
797
Not enough data
Analytics
8.4
880
Not enough data
8.4
881
Not enough data
8.4
826
Not enough data
8.3
800
Not enough data
Learning Management - Sales Enablement
7.4
38
Not enough data
7.3
37
Not enough data
7.7
39
Not enough data
Revenue Enablement - Sales Enablement
7.2
37
Not enough data
7.1
37
Not enough data
7.4
38
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.8
11
Not enough data
9.4
12
Not enough data
9.3
12
Tracking
Not enough data
9.7
11
Not enough data
9.8
10
Not enough data
9.8
10
Analytics
Not enough data
9.4
11
Not enough data
10.0
11
Not enough data
9.4
11
Not enough data
9.8
10
Call Routing
Not enough data
10.0
9
Not enough data
9.4
11
Not enough data
9.2
11
Administration
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
10
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Sales Hub and Shape Software are categorized as Outbound Call Tracking, Email Tracking, and CRM
Unique Categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Sales Analytics, Visitor Identification, Sales Performance Management, AI Agents For Business Operations, and Insurance CRM
Shape Software is categorized as Marketing Automation, Email Template Builder, Auto Dialer, Client Portal, E-Signature, Inbound Call Tracking, SMS Marketing, and Lead Scoring
Reviews
Reviewers' Company Size
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shape Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Financial Services
12.1%
Accounting
10.3%
Real Estate
8.6%
Marketing and Advertising
6.9%
Banking
6.9%
Other
55.2%
Alternatives
Discussions
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
Shape Software has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
