# HubSpot Sales Hub vs Scratchpad Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Scratchpad. Users appreciate its robust features, such as the ability to create and manage a comprehensive database of clients and deals, which enhances their workflow and productivity.
- **Users say** that Scratchpad shines in its customizable interface, allowing for tiering abilities and dedicated sections for team collaboration. This flexibility is particularly praised by users who value the ability to share notes and manage tasks efficiently, making it a strong contender for teams that prioritize customization.
- **Reviewers mention** that HubSpot Sales Hub offers a more intuitive user experience, with features like an AI assistant that provides valuable insights and helps streamline workflows. This has been highlighted as a key advantage for users looking for a tool that enhances their sales processes without a steep learning curve.
- **According to verified reviews** , Scratchpad is recognized for its seamless integration with Salesforce and other tools, which users find essential for keeping track of deals and opportunities. This integration capability is a significant draw for teams already embedded in the Salesforce ecosystem.
- **G2 reviewers highlight** that HubSpot Sales Hub's performance is consistently reliable, with users noting minimal downtime and a strong support system. This reliability is crucial for sales teams that depend on uninterrupted access to their tools for managing client relationships and sales activities.
- **Users report** that while Scratchpad offers a responsive workspace for task management and note-taking, it faces challenges in areas like call analysis and email tracking, where HubSpot Sales Hub outperforms. This difference may influence users who require comprehensive sales engagement features as part of their daily operations.



| | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 13,806 | 1,493 | 
| **Largest Market Segment** | Small-Business (60.9% of reviews) | Mid-Market (57.6% of reviews) | 
| **Entry Level Price** | $0.00 | $0.00 Per Month | 

---
## Top Pros & Cons

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

### Scratchpad

Pros:
- Ease of Use (16 reviews)
- Helpful (12 reviews)

Cons:
- Expensive (3 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
  | **Meets Requirements** | 8.6 (10022 reviews) | 9.2 (975 reviews) | 
  | **Ease of Use** | 8.7 (10913 reviews) | 9.6 (986 reviews) | 
  | **Ease of Setup** | 8.4 (4869 reviews) | 9.4 (114 reviews) | 
  | **Ease of Admin** | 8.6 (3159 reviews) | 9.0 (76 reviews) | 
  | **Quality of Support** | 8.6 (9026 reviews) | 9.7 (896 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3111 reviews) | 9.6 (76 reviews) | 
  | **Product Direction (% positive)** | 8.7 (9575 reviews) | 9.3 (822 reviews) | 

---
## Pricing

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

### Scratchpad

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Key Features:
- Prompt builder
- Prompt manager
- 3 AI sales sheets

[Browse all 4 editions](https://www.g2.com/products/scratchpad/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 7587 |
| **Scratchpad** | N/A | N/A |

#### Sales Force Automation

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Contact & Account Management** | 8.7 (6154 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.6 (6031 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.6 (6186 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.8 (4202 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 8.5 (5093 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.8 (3262 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 7.8 (3171 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 8.2 (2467 reviews) | Not enough data | 

#### Marketing Automation

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Email Marketing** | 8.7 (5417 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.5 (5063 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.7 (5256 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 8.1 (4451 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Case Management** | 8.3 (3634 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 8.1 (2466 reviews) | Not enough data | 
| **Knowledge Base** | 8.4 (3304 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 8.0 (3281 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 8.2 (3511 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Reporting** | 8.2 (5841 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.4 (6153 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.0 (4299 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Social Collaboration Features** | 8.0 (3813 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 8.1 (2462 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (4131 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Customization** | 8.1 (2955 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.3 (2596 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (2988 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.1 (2283 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.5 (1976 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.0 (2583 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.6 (3019 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (1669 reviews) | Not enough data | 

#### Integration

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (2270 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.2 (2396 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (2244 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **AI Text Generation** | 7.4 (685 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (219 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (213 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (220 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (214 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (217 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (215 reviews) | Not enough data | 
| **Decision Making** | 7.2 (214 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Scratchpad** | N/A | N/A |

#### Lead Generation

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 837 |
| **Scratchpad** | 8.4/10 | 190 |

#### Lead Facilitation

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Customer-facing Chatbot** | 8.4 (526 reviews) | 7.7 (53 reviews) | 
| **Lead Qualification** | 8.6 (623 reviews) | 8.8 (61 reviews) | 
| **Lead Follow-up** | 8.9 (651 reviews) | 8.8 (72 reviews) | 
| **Meeting Scheduling ** | 8.9 (658 reviews) | 8.3 (61 reviews) | 

#### Organization

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.9 (679 reviews) | 9.6 (168 reviews) | 
| **Data Entry** | 8.8 (666 reviews) | 9.7 (162 reviews) | 
| **Integrations / APIs** | 8.6 (603 reviews) | 9.1 (124 reviews) | 

#### Performance Analysis

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Coaching ** | 8.3 (556 reviews) | 8.3 (68 reviews) | 
| **Peformance Tracking** | 8.8 (668 reviews) | 8.6 (81 reviews) | 

#### Sales Analysis

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | 8.6 (75 reviews) | 
| **Sales Forecasting ** | 8.7 (620 reviews) | 9.5 (111 reviews) | 

#### Generative AI

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **AI Text Generation** | 8.1 (156 reviews) | 6.6 (17 reviews) | 
| **AI Text Summarization** | 8.3 (155 reviews) | 6.2 (17 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (19 reviews) | Not enough data | 
| **Decision Making** | 8.2 (19 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1884 |
| **Scratchpad** | 7.1/10 | 206 |

#### Integrated Workflows

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Task Management** | 8.8 (1639 reviews) | 8.9 (182 reviews) | 
| **Email Tracking/Automation** | 9.0 (1689 reviews) | 6.4 (116 reviews) | 
| **Calls and Voice** | 8.3 (1439 reviews) | 5.0 (100 reviews) | 
| **Other Outreach Options ** | 8.2 (1336 reviews) | 6.4 (85 reviews) | 
| **CRM Integration** | 8.8 (1526 reviews) | 9.5 (195 reviews) | 
| **Calendar** | 8.7 (1388 reviews) | 7.6 (130 reviews) | 
| **Shared Records** | 8.5 (1302 reviews) | 8.6 (148 reviews) | 

#### Repeatability and Reportability

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Content Management** | 8.6 (1478 reviews) | 7.9 (143 reviews) | 
| **Workflow Management** | 8.7 (1550 reviews) | 9.0 (171 reviews) | 
| **Workflow Performance** | 8.6 (1522 reviews) | 8.8 (155 reviews) | 
| **Sales Coaching and Insights** | 8.1 (1393 reviews) | 7.2 (118 reviews) | 
| **Gamification** | Feature Not Available | 5.6 (96 reviews) | 

#### AI and Automation

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Lead Prioritization** | 8.2 (1246 reviews) | 7.8 (129 reviews) | 
| **Lead Scoring** | 8.1 (1211 reviews) | 7.0 (110 reviews) | 
| **Best Time of Day Scheduling** | 8.1 (1202 reviews) | 6.1 (95 reviews) | 
| **Buyer Intelligence** | 7.8 (1083 reviews) | 5.5 (94 reviews) | 
| **Machine Learning** | 7.7 (1030 reviews) | 5.5 (95 reviews) | 

#### Generative AI

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **AI Text Generation** | 7.3 (494 reviews) | 5.4 (74 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (180 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (180 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (181 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (180 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (181 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (181 reviews) | Not enough data | 
| **Decision Making** | 7.1 (183 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 387 |
| **Scratchpad** | 4.3/10 | 6 |

#### Call Analytics

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Call Recording** | 8.2 (304 reviews) | 4.3 (5 reviews) | 
| **Machine Learning** | 7.9 (270 reviews) | 4.7 (6 reviews) | 
| **Call Analysis** | 8.0 (279 reviews) | 3.3 (6 reviews) | 
| **Lead Qualification** | Feature Not Available | 3.9 (6 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Customer Scoring** | Feature Not Available | 3.3 (6 reviews) | 
| **Speech-to-Text** | 7.5 (244 reviews) | 6.0 (5 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **AI Text Summarization** | 7.6 (112 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 7.5 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (24 reviews) | Not enough data | 
| **Decision Making** | 7.5 (25 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 11 |
| **Scratchpad** | N/A | N/A |

#### Responses

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Personalization** | 8.3 (10 reviews) | Not enough data | 
| **Route To Human** | 8.5 (10 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 7.7 (10 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.1 (9 reviews) | Not enough data | 
| **Lead Generation** | 8.7 (9 reviews) | Not enough data | 
| **Document Processing** | 8.5 (9 reviews) | Not enough data | 
| **Feedback Collection** | 8.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Conversation Editor** | 8.2 (10 reviews) | Not enough data | 
| **Integration** | 8.3 (10 reviews) | Not enough data | 
| **Human-In-The-Loop** | 8.9 (9 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Independent Decision Making** | 7.8 (9 reviews) | Not enough data | 
| **Adaptive Responses** | 7.8 (9 reviews) | Not enough data | 
| **Task Execution** | 8.0 (9 reviews) | Not enough data | 
| **Problem Solving** | 7.6 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **AI Text Generation** | 9.1 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 9.0 (10 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 773 |
| **Scratchpad** | N/A | N/A |

#### Integrations

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **MS Teams Integration** | 8.3 (524 reviews) | Not enough data | 
| **Email Integration** | 9.0 (722 reviews) | Not enough data | 
| **Zoom Integration** | 8.3 (589 reviews) | Not enough data | 
| **Google Meet Integration** | 8.4 (579 reviews) | Not enough data | 
| **Salesforce Integration** | 7.7 (488 reviews) | Not enough data | 

#### Branding & Customizatio

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Custom Booking Page** | 8.6 (629 reviews) | Not enough data | 
| **Personalized Links** | 8.7 (649 reviews) | Not enough data | 
| **Personalized Web Embed** | 8.4 (570 reviews) | Not enough data | 

#### Automatic Rules & Configurations

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Set Working Hours** | 8.7 (623 reviews) | Not enough data | 
| **Automatic Updates** | 8.9 (632 reviews) | Not enough data | 
| **Buffer Times** | 8.5 (589 reviews) | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (48 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (47 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 6.1/10 | 17 |
| **Scratchpad** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Cross-system Integration** | 6.0 (17 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1388 |
| **Scratchpad** | 8.2/10 | 432 |

#### Agentic AI - Sales Performance Management

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (82 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (82 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (82 reviews) | Not enough data | 

#### Incentives

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Badges** | 7.9 (770 reviews) | Feature Not Available | 
| **Triggers** | 8.1 (848 reviews) ✓ Verified | 7.3 (148 reviews) | 
| **Commission Calculator** | 7.5 (719 reviews) ✓ Verified | Feature Not Available | 
| **Leaderboards** | 8.3 (944 reviews) | 7.0 (131 reviews) | 

#### Personalization

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Profiles** | 8.4 (967 reviews) | Feature Not Available | 
| **Custom Reports** | 8.5 (1100 reviews) ✓ Verified | 8.9 (262 reviews) | 
| **Dashboards** | 8.8 (1199 reviews) ✓ Verified | 9.1 (264 reviews) | 
| **Goal Setting** | 8.5 (991 reviews) ✓ Verified | 8.0 (167 reviews) | 

#### Administrative

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Integration** | 8.6 (1022 reviews) ✓ Verified | 9.4 (282 reviews) | 
| **Employee Structure** | 8.4 (903 reviews) ✓ Verified | 8.2 (149 reviews) | 
| **Behavior Monitoring** | 8.3 (857 reviews) | 7.9 (145 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.8/10 | 2526 |
| **Scratchpad** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (118 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (118 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (118 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (118 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (117 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (118 reviews) | Not enough data | 
| **Decision Making** | 6.9 (119 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Open Rates** | 8.7 (2098 reviews) | Not enough data | 
| **Link Activity** | 8.8 (2084 reviews) | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Email Platform Integration** | 8.8 (2137 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (2136 reviews) | Not enough data | 
| **Notifications** | 8.8 (2233 reviews) | Not enough data | 
| **Email Categorization** | Feature Not Available | Not enough data | 
| **Templates** | 8.9 (2212 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **AI Text Generation** | 7.5 (485 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1859 |
| **Scratchpad** | 8.3/10 | 48 |

#### Agentic AI - Sales Analytics

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (105 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (103 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (101 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (103 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (102 reviews) | Not enough data | 

#### Data Sourcing

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Data Sourcing** | 8.3 (1357 reviews) | 8.3 (42 reviews) | 
| **Exporting & Sharing Data** | 8.4 (1426 reviews) | 8.0 (42 reviews) | 
| **Multi-Device Data Visualization** | 8.2 (1290 reviews) | 7.4 (38 reviews) | 
| **Interactive Dashboards** | 8.6 (1546 reviews) | 9.1 (46 reviews) | 
| **Data Segmentation** | 8.4 (1388 reviews) | 9.2 (40 reviews) | 

#### Predictive Analytics

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Lead Scoring** | 8.1 (1346 reviews) | 7.1 (39 reviews) | 
| **Opportunity Scoring** | 8.2 (1302 reviews) | 8.5 (39 reviews) | 
| **Risk Analysis** | 7.7 (1131 reviews) | 8.1 (38 reviews) | 
| **Live Forecasting** | 7.9 (1263 reviews) | 8.6 (43 reviews) | 

#### Sales Management

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Live Pipeline Management** | 8.8 (1553 reviews) | 9.3 (46 reviews) | 
| **Sales Gamification** | 7.9 (1245 reviews) | 7.1 (40 reviews) | 
| **Account-Based Analytics** | 8.4 (1407 reviews) | 8.4 (41 reviews) | 
| **Activity Tracking** | 8.9 (1620 reviews) | 8.6 (43 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.3/10 | 1509 |
| **Scratchpad** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (62 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (60 reviews) | Not enough data | 

#### Calling

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Record Calls** | 8.6 (1192 reviews) | Not enough data | 
| **Generate Location** | 8.1 (983 reviews) | Not enough data | 
| **Call Types** | 8.6 (1151 reviews) | Not enough data | 
| **Click-to-Call** | 8.7 (1182 reviews) | Not enough data | 
| **Auto Dialer** | 7.9 (70 reviews) | Not enough data | 

#### Contacts

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Personalization** | 8.7 (1257 reviews) | Not enough data | 
| **Information Locater** | 8.4 (1100 reviews) | Not enough data | 
| **Record Prospect Data** | 8.6 (1160 reviews) | Not enough data | 

#### Insights

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Notes** | 9.0 (1347 reviews) | Not enough data | 
| **Daily Summary** | 8.7 (1188 reviews) | Not enough data | 
| **Automated Voicemails** | Feature Not Available | Not enough data | 
| **Automated Emails** | Feature Not Available | Not enough data | 
| **Sorts Prospects** | 8.4 (1092 reviews) | Not enough data | 
| **Automated Note Taking** | 7.5 (67 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Scratchpad** | 8.0/10 | 7 |

#### Agentic AI - Sales Coaching

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Knowledge Base** | Not enough data | 9.2 (6 reviews) | 
| **Coaching Materials** | Not enough data | 7.9 (7 reviews) | 
| **Playbook Creation** | Not enough data | 8.1 (6 reviews) | 
| **Video Record** | Not enough data | Not enough data | 

#### Feedback

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Review** | Not enough data | 8.3 (5 reviews) | 
| **Scorecard** | Not enough data | 6.3 (5 reviews) | 
| **Coaching Card** | Not enough data | 8.3 (5 reviews) | 
| **Leaderboard** | Not enough data | 6.0 (5 reviews) | 
| **Real-Time Updates** | Not enough data | 10.0 (7 reviews) | 
| **Notifications** | Not enough data | 8.3 (5 reviews) | 
| **Competition** | Not enough data | 7.5 (6 reviews) | 

#### Generative AI

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 1025 |
| **Scratchpad** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (61 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (59 reviews) | Not enough data | 

#### Content Management

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Content Import** | 8.4 (805 reviews) | Not enough data | 
| **Content Creation** | Feature Not Available | Not enough data | 
| **Templates** | Feature Not Available | Not enough data | 
| **Advanced Search** | 8.2 (813 reviews) | Not enough data | 
| **Content Storage** | 8.3 (800 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Reporting** | 8.4 (884 reviews) | Not enough data | 
| **Alerts** | 8.4 (884 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.4 (827 reviews) | Not enough data | 
| **Content Utilization** | 8.3 (801 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Sales Training ** | 7.5 (38 reviews) | Not enough data | 
| **Sales Coaching** | 7.4 (38 reviews) | Not enough data | 
| **Sales Onboarding** | 7.7 (39 reviews) | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Cross-Functional Alignment** | 7.2 (37 reviews) | Not enough data | 
| **AI and Automation** | 7.1 (39 reviews) | Not enough data | 
| **End-to-End Customer Journey Insights** | 7.4 (38 reviews) | Not enough data | 

### Productivity Bots

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Scratchpad** | N/A | N/A |

#### Agentic AI - Productivity Bots

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Scratchpad** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Scratchpad** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

**Unique to HubSpot Sales Hub (8):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)

**Unique to Scratchpad (2):** [Productivity Bots Software](https://www.g2.com/categories/productivity-bots), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Sales Hub | Scratchpad | 
|---|---|---|
| **Small-Business** | 60.9% | 21.5% | 
| **Mid-Market** | 35.2% | 57.6% | 
| **Enterprise** | 4.0% | 21.0% | 

### By Industry

#### HubSpot Sales Hub

- **Computer Software:** 16.0%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

#### Scratchpad

- **Computer Software:** 45.5%
- **Information Technology and Services:** 19.0%
- **Financial Services:** 4.2%
- **Marketing and Advertising:** 3.1%
- **Telecommunications:** 2.3%
- **Internet:** 2.2%
- **Computer & Network Security:** 1.9%
- **Human Resources:** 1.4%
- **Accounting:** 1.2%
- **Construction:** 1.2%
- **Other:** 17.9%

---
## Alternatives

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25793 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9649 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2039 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (816 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

### Alternatives to Scratchpad

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (116 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6644 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25793 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9649 reviews)

---
## Top Discussions

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

### Scratchpad

- Title: [What's a scratchpad?](https://www.g2.com/discussions/what-s-a-scratchpad) — 8 comments
  > **Top comment:** "A sales pipeline management tool. "
- Title: [How do you get Scratchpad on Google Chrome?](https://www.g2.com/discussions/how-do-you-get-scratchpad-on-google-chrome) — 3 comments
  > **Top comment:** "Go to the Chrome Web Store: 
https://chrome.google.com/webstore/detail/scratchpad/amfkipihkmaplngfikedhgfmjndaboep?hl=en

Click install.

Recommend:..."
- Title: [What does Scratchpad do?](https://www.g2.com/discussions/what-does-scratchpad-do) — 2 comments
  > **Top comment:** "Scratchpad makes salesforce tolerable. If you are in sales or sales management you need to get it and use it. Take your updates from many clicks and..."
- Title: [Can I share my scratch pad with the other users in org](https://www.g2.com/discussions/can-i-share-my-scratch-pad-with-the-other-users-in-org) — 2 comments, 1 upvote
  > **Top comment:** "Absolutely! There is an invite button on the bottom lefthand corner. "
- Title: [How can I connect Scratchpad into other services (Slack, Confluence, Jira, Zendesk, etc), easily.](https://www.g2.com/discussions/how-can-i-connect-scratchpad-into-other-services-slack-confluence-jira-zendesk-etc-easily) — 1 comment, 1 upvote
  > **Top comment:** "Great question Craig! We designed Scratchpad to make Salesforce your primary source of truth, rather than just an aspirational statement. This means that all..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-sales-hub-vs-scratchpad)