# HubSpot Sales Hub vs Orum Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user experience, with many praising its intuitive interface. Users appreciate how everything is clearly labeled and easy to navigate, allowing them to quickly find deals and leads, which enhances their overall productivity.
- **Users say** that Orum stands out for its efficiency in dialing, with some reporting a remarkable increase in dials per week and connect rates. The Virtual Salesfloor feature is particularly highlighted for fostering a collaborative environment, enabling teams to make calls without interruptions.
- **Reviewers mention** that HubSpot Sales Hub offers robust reporting and dashboard capabilities, making it easy for managers to track workloads and understand trends at a glance. This feature is crucial for teams looking to optimize their sales processes.
- **According to verified reviews** , Orum's ease of setup and quality of support are frequently praised, with users noting that they can quickly get started and receive helpful assistance when needed. This can be a significant advantage for teams that require a smooth onboarding experience.
- **G2 reviewers highlight** that while HubSpot Sales Hub has a strong overall satisfaction score, it sometimes faces challenges in meeting specific workflow needs, with some users mentioning configuration difficulties. This could be a consideration for teams with unique requirements.
- **Users report** that while Orum has a slightly higher star rating, the overall volume of reviews for HubSpot Sales Hub suggests a more established user base, which can provide more insights into long-term performance and reliability.



| | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 13,841 | 801 | 
| **Largest Market Segment** | Small-Business (60.8% of reviews) | Mid-Market (55.9% of reviews) | 
| **Entry Level Price** | $0.00 | No pricing available | 

---
## Top Pros & Cons

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

### Orum

Pros:
- Ease of Use (288 reviews)
- Efficiency (255 reviews)

Cons:
- Call Issues (102 reviews)
- Missing Features (68 reviews)

---
## Ratings Comparison
| Rating | HubSpot Sales Hub | Orum | 
|---|---|---|
  | **Meets Requirements** | 8.6 (10045 reviews) | 9.1 (571 reviews) | 
  | **Ease of Use** | 8.7 (10938 reviews) | 9.2 (605 reviews) | 
  | **Ease of Setup** | 8.3 (4900 reviews) | 9.2 (345 reviews) | 
  | **Ease of Admin** | 8.6 (3159 reviews) | 8.9 (101 reviews) | 
  | **Quality of Support** | 8.6 (9047 reviews) | 9.2 (541 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3111 reviews) | 9.3 (103 reviews) | 
  | **Product Direction (% positive)** | 8.7 (9596 reviews) | 9.6 (569 reviews) | 

---
## Pricing

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

### Orum

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 7615 |
| **Orum** | N/A | N/A |

#### Sales Force Automation

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Contact & Account Management** | 8.7 (6160 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.6 (6044 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.6 (6197 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.8 (4200 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 8.5 (5094 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.8 (3261 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 7.8 (3170 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 8.2 (2465 reviews) | Not enough data | 

#### Marketing Automation

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Email Marketing** | 8.7 (5419 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.5 (5063 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.7 (5262 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 8.1 (4451 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Case Management** | 8.3 (3633 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 8.1 (2465 reviews) | Not enough data | 
| **Knowledge Base** | 8.4 (3303 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 8.0 (3282 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 8.2 (3509 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Reporting** | 8.2 (5846 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.4 (6158 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.0 (4298 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Social Collaboration Features** | 8.0 (3811 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 8.1 (2460 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (4132 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Customization** | 8.0 (2957 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.3 (2600 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (2985 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.1 (2279 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.5 (1973 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.0 (2581 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.6 (3024 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (1665 reviews) | Not enough data | 

#### Integration

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (2267 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.2 (2394 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.2 (2247 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **AI Text Generation** | 7.4 (690 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (220 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (214 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (222 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (215 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (220 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (216 reviews) | Not enough data | 
| **Decision Making** | 7.2 (215 reviews) | Not enough data | 

### Team Collaboration

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Orum** | N/A | N/A |

#### Communication

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Status Updates** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Activity Feed** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Comments and Voting** | Not enough data | Not enough data | 
| **Discussions** | Not enough data | Not enough data | 
| **User Directory** | Not enough data | Not enough data | 
| **Online Status of Coworkers** | Not enough data | Not enough data | 

#### Content Management

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **File Sharing** | Not enough data | Not enough data | 
| **Document Collaboration** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Productivity Tools

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Calendar** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 
| **Multi-Language Support** | Not enough data | Not enough data | 

#### Administration

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Moderation** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Orum** | N/A | N/A |

#### Lead Generation

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 836 |
| **Orum** | N/A | N/A |

#### Lead Facilitation

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Customer-facing Chatbot** | 8.4 (525 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (621 reviews) | Not enough data | 
| **Lead Follow-up** | 8.9 (650 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.9 (656 reviews) | Not enough data | 

#### Organization

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.9 (677 reviews) | Not enough data | 
| **Data Entry** | 8.8 (664 reviews) | Not enough data | 
| **Integrations / APIs** | 8.6 (601 reviews) | Not enough data | 

#### Performance Analysis

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Coaching ** | 8.3 (554 reviews) | Not enough data | 
| **Peformance Tracking** | 8.8 (666 reviews) | Not enough data | 

#### Sales Analysis

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | 8.7 (619 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **AI Text Generation** | 8.1 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (154 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (19 reviews) | Not enough data | 
| **Decision Making** | 8.2 (19 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1884 |
| **Orum** | N/A | N/A |

#### Integrated Workflows

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Task Management** | 8.8 (1638 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.0 (1688 reviews) | Not enough data | 
| **Calls and Voice** | 8.3 (1439 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.2 (1335 reviews) | Not enough data | 
| **CRM Integration** | 8.8 (1526 reviews) | Not enough data | 
| **Calendar** | 8.7 (1388 reviews) | Not enough data | 
| **Shared Records** | 8.5 (1301 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Content Management** | 8.6 (1477 reviews) | Not enough data | 
| **Workflow Management** | 8.7 (1549 reviews) | Not enough data | 
| **Workflow Performance** | 8.6 (1521 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (1392 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### AI and Automation

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Lead Prioritization** | 8.2 (1245 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (1210 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.1 (1202 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.8 (1082 reviews) | Not enough data | 
| **Machine Learning** | 7.7 (1029 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **AI Text Generation** | 7.3 (494 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (180 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (180 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (181 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (180 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (181 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (181 reviews) | Not enough data | 
| **Decision Making** | 7.1 (183 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Orum** | 8.6/10 | 518 |

#### Dialing Options

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Preview Dialing** | Not enough data | 9.0 (456 reviews) | 
| **Progressive Dialing** | Not enough data | 8.9 (444 reviews) | 
| **Predictive Dialing** | Not enough data | Feature Not Available | 

#### Agent Tools

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | 8.2 (344 reviews) | 
| **Callback Scheduling ** | Not enough data | 8.1 (342 reviews) | 
| **Call Recording ** | Not enough data | 9.2 (453 reviews) ✓ Verified | 

#### Automation

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.5 (435 reviews) ✓ Verified | 
| **Interactive Voice Response (IVR)** | Not enough data | 8.3 (350 reviews) ✓ Verified | 
| **Call Scrubbing** | Not enough data | 8.5 (364 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (202 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (218 reviews) | 

#### AI Capabilities - Auto Dialer

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | 8.6 (205 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.5 (195 reviews) | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | 8.8 (199 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 386 |
| **Orum** | N/A | N/A |

#### Call Analytics

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Call Recording** | 8.2 (303 reviews) | Not enough data | 
| **Machine Learning** | 7.9 (269 reviews) | Not enough data | 
| **Call Analysis** | 8.0 (278 reviews) | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Customer Scoring** | Feature Not Available | Not enough data | 
| **Speech-to-Text** | 7.5 (243 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **AI Text Summarization** | 7.6 (111 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 7.5 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (24 reviews) | Not enough data | 
| **Decision Making** | 7.5 (25 reviews) | Not enough data | 

### Virtual Workspaces

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Orum** | 8.6/10 | 41 |

#### Visual Tools

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Whiteboarding** | Not enough data | Feature Not Available | 
| **Annotations** | Not enough data | Feature Not Available | 
| **Graphing** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 

#### Office Customization

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Office Decor** | Not enough data | Feature Not Available | 
| **Customized Floor Plans** | Not enough data | Feature Not Available | 
| **Personal Offices** | Not enough data | 8.6 (39 reviews) | 

#### Guest Tools

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Virtual Receptionist** | Not enough data | Feature Not Available | 
| **External Video Conferencing** | Not enough data | Feature Not Available | 
| **Guest Links** | Not enough data | 8.3 (38 reviews) | 

#### Collaboration Tools

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Simultaneous Screen Sharing** | Not enough data | Feature Not Available | 
| **Document Sharing** | Not enough data | Feature Not Available | 
| **Availability Status** | Not enough data | 8.6 (40 reviews) | 
| **Mobile Application** | Not enough data | Feature Not Available | 

#### Agentic AI - Virtual Workspaces

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (24 reviews) | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 11 |
| **Orum** | N/A | N/A |

#### Responses

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Personalization** | 8.3 (10 reviews) | Not enough data | 
| **Route To Human** | 8.5 (10 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 7.7 (10 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.1 (9 reviews) | Not enough data | 
| **Lead Generation** | 8.7 (9 reviews) | Not enough data | 
| **Document Processing** | 8.5 (9 reviews) | Not enough data | 
| **Feedback Collection** | 8.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Conversation Editor** | 8.2 (10 reviews) | Not enough data | 
| **Integration** | 8.3 (10 reviews) | Not enough data | 
| **Human-In-The-Loop** | 8.9 (9 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Independent Decision Making** | 7.8 (9 reviews) | Not enough data | 
| **Adaptive Responses** | 7.8 (9 reviews) | Not enough data | 
| **Task Execution** | 8.0 (9 reviews) | Not enough data | 
| **Problem Solving** | 7.6 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **AI Text Generation** | 9.1 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 9.0 (10 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 771 |
| **Orum** | N/A | N/A |

#### Integrations

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **MS Teams Integration** | 8.3 (523 reviews) | Not enough data | 
| **Email Integration** | 9.0 (720 reviews) | Not enough data | 
| **Zoom Integration** | 8.3 (588 reviews) | Not enough data | 
| **Google Meet Integration** | 8.4 (577 reviews) | Not enough data | 
| **Salesforce Integration** | 7.7 (487 reviews) | Not enough data | 

#### Branding & Customizatio

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Custom Booking Page** | 8.6 (627 reviews) | Not enough data | 
| **Personalized Links** | 8.7 (647 reviews) | Not enough data | 
| **Personalized Web Embed** | 8.4 (568 reviews) | Not enough data | 

#### Automatic Rules & Configurations

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Set Working Hours** | 8.7 (621 reviews) | Not enough data | 
| **Automatic Updates** | 8.9 (630 reviews) | Not enough data | 
| **Buffer Times** | 8.5 (588 reviews) | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (48 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (47 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 6.1/10 | 17 |
| **Orum** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Cross-system Integration** | 6.0 (17 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1388 |
| **Orum** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (82 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (82 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (82 reviews) | Not enough data | 

#### Incentives

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Badges** | 7.9 (770 reviews) | Not enough data | 
| **Triggers** | 8.1 (848 reviews) ✓ Verified | Not enough data | 
| **Commission Calculator** | 7.5 (719 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.3 (944 reviews) | Not enough data | 

#### Personalization

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Profiles** | 8.4 (967 reviews) | Not enough data | 
| **Custom Reports** | 8.5 (1100 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.8 (1199 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.5 (991 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Integration** | 8.6 (1022 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.4 (903 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.3 (857 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.8/10 | 2526 |
| **Orum** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (119 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (119 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (119 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (119 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (118 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (119 reviews) | Not enough data | 
| **Decision Making** | 7.0 (120 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Open Rates** | 8.7 (2097 reviews) | Not enough data | 
| **Link Activity** | 8.8 (2082 reviews) | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Email Platform Integration** | 8.8 (2135 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (2135 reviews) | Not enough data | 
| **Notifications** | 8.8 (2231 reviews) | Not enough data | 
| **Email Categorization** | Feature Not Available | Not enough data | 
| **Templates** | 8.9 (2211 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **AI Text Generation** | 7.5 (485 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1860 |
| **Orum** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (106 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (104 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (102 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (104 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (103 reviews) | Not enough data | 

#### Data Sourcing

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Data Sourcing** | 8.3 (1356 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.4 (1425 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (1289 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.6 (1545 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (1387 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Lead Scoring** | 8.1 (1345 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (1301 reviews) | Not enough data | 
| **Risk Analysis** | 7.8 (1130 reviews) | Not enough data | 
| **Live Forecasting** | 7.9 (1262 reviews) | Not enough data | 

#### Sales Management

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Live Pipeline Management** | 8.8 (1552 reviews) | Not enough data | 
| **Sales Gamification** | 7.9 (1244 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.4 (1407 reviews) | Not enough data | 
| **Activity Tracking** | 8.9 (1621 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.3/10 | 1507 |
| **Orum** | 8.9/10 | 264 |

#### Agentic AI - Outbound Call Tracking

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (63 reviews) | 8.4 (81 reviews) | 
| **Natural Language Interaction** | 7.1 (61 reviews) | 8.5 (81 reviews) | 

#### Calling

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Record Calls** | 8.6 (1190 reviews) | 9.3 (245 reviews) | 
| **Generate Location** | 8.1 (981 reviews) | 8.6 (217 reviews) | 
| **Call Types** | 8.6 (1149 reviews) | 9.0 (227 reviews) | 
| **Click-to-Call** | 8.7 (1180 reviews) | 9.2 (233 reviews) | 
| **Auto Dialer** | 7.9 (71 reviews) | 9.5 (106 reviews) | 

#### Contacts

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Personalization** | 8.7 (1255 reviews) | 8.8 (224 reviews) | 
| **Information Locater** | 8.4 (1099 reviews) | 8.7 (209 reviews) | 
| **Record Prospect Data** | 8.6 (1158 reviews) | 9.0 (222 reviews) | 

#### Insights

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Notes** | 9.0 (1345 reviews) | 9.0 (232 reviews) | 
| **Daily Summary** | 8.7 (1186 reviews) | 9.2 (222 reviews) | 
| **Automated Voicemails** | Feature Not Available | 9.0 (216 reviews) | 
| **Sorts Prospects** | 8.4 (1090 reviews) | 8.7 (212 reviews) | 
| **Automated Note Taking** | 7.6 (68 reviews) | 8.7 (94 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 1025 |
| **Orum** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (61 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (59 reviews) | Not enough data | 

#### Content Management

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Content Import** | 8.4 (804 reviews) | Not enough data | 
| **Content Creation** | Feature Not Available | Not enough data | 
| **Templates** | Feature Not Available | Not enough data | 
| **Advanced Search** | 8.2 (813 reviews) | Not enough data | 
| **Content Storage** | 8.3 (799 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Reporting** | 8.4 (883 reviews) | Not enough data | 
| **Alerts** | 8.4 (883 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.4 (826 reviews) | Not enough data | 
| **Content Utilization** | 8.3 (800 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Sales Training ** | 7.5 (38 reviews) | Not enough data | 
| **Sales Coaching** | 7.4 (38 reviews) | Not enough data | 
| **Sales Onboarding** | 7.7 (39 reviews) | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Cross-Functional Alignment** | 7.2 (37 reviews) | Not enough data | 
| **AI and Automation** | 7.1 (39 reviews) | Not enough data | 
| **End-to-End Customer Journey Insights** | 7.4 (38 reviews) | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Orum** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Orum** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

**Unique to HubSpot Sales Hub (12):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)

**Unique to Orum (2):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Virtual Workspaces](https://www.g2.com/categories/virtual-workspaces)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Sales Hub | Orum | 
|---|---|---|
| **Small-Business** | 60.8% | 28.3% | 
| **Mid-Market** | 35.2% | 55.9% | 
| **Enterprise** | 4.0% | 15.8% | 

### By Industry

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

#### Orum

- **Computer Software:** 36.5%
- **Information Technology and Services:** 21.3%
- **Computer & Network Security:** 5.5%
- **Financial Services:** 5.1%
- **Marketing and Advertising:** 4.1%
- **Human Resources:** 2.3%
- **Accounting:** 2.0%
- **Consulting:** 1.8%
- **Telecommunications:** 1.5%
- **Staffing and Recruiting:** 1.4%
- **Other:** 18.4%

---
## Alternatives

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25824 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9665 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (829 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9102 reviews)

### Alternatives to Orum

- [Nooks](https://www.g2.com/products/nooks/reviews) — 4.8/5 stars (1561 reviews)
- [Koncert](https://www.g2.com/products/koncert/reviews) — 4.6/5 stars (396 reviews)
- [PhoneBurner](https://www.g2.com/products/phoneburner/reviews) — 4.7/5 stars (285 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [ConnectAndSell](https://www.g2.com/products/connectandsell/reviews) — 4.3/5 stars (234 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2505 reviews)
- [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) — 4.3/5 stars (2387 reviews)
- [FlashIntel](https://www.g2.com/products/flashintel/reviews) — 4.6/5 stars (665 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [CloudTalk](https://www.g2.com/products/cloudtalk/reviews) — 4.4/5 stars (1845 reviews)

---
## Top Discussions

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

### Orum

- Title: [What is Orum used for?](https://www.g2.com/discussions/what-is-orum-used-for) — 4 comments
  > **Top comment:** "Automated Dialing"
- Title: [Has the learning curve, cluttered layout, and missing integrations changed how quickly you can ramp reps?](https://www.g2.com/discussions/has-the-learning-curve-cluttered-layout-and-missing-integrations-changed-how-quickly-you-can-ramp-reps) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you integrated Orum with your CRM for automated data capture? The platform ensures all call data, notes, and..."
- Title: [How are you managing notes, past context, and follow‑ups when Orum does not surface the right info at the right time?](https://www.g2.com/discussions/how-are-you-managing-notes-past-context-and-follow-ups-when-orum-does-not-surface-the-right-info-at-the-right-time) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Make sure your team understands how AI fits into their workflow. Training should focus on making AI feel seamless..."
- Title: [What is your experience with enrichment accuracy and missing mobile numbers, and how does it affect your outreach plans?](https://www.g2.com/discussions/what-is-your-experience-with-enrichment-accuracy-and-missing-mobile-numbers-and-how-does-it-affect-your-outreach-plans) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better training, you could leverage Orum's AI Coaching suite which includes Objection Detection, post-call..."
- Title: [How are you handling list imports, contact limits, and the extra steps they add to your day?](https://www.g2.com/discussions/how-are-you-handling-list-imports-contact-limits-and-the-extra-steps-they-add-to-your-day) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried Orum's AI-powered call routing that prioritizes numbers based on historical answer rates? This smart..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-sales-hub-vs-orum)