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Compare HubSpot Marketing Hub and WordPress.org 
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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,190)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansWordPress.org
Star Rating
(9,341)4.4 out of 5
Market Segments
Small-Business (72.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about WordPress.orgHubSpot Marketing Hub vs WordPress.org
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use and do business with overall. However, reviewers felt that WordPress.org is easier to set up. Both products were equally easy to administer.
- Reviewers felt that WordPress.org meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over WordPress.org.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
WordPress.org
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
WordPress.org
No trial information availableRatings
Meets Requirements
8.5
9,535
8.8
8,288
Ease of Use
8.6
11,211
8.3
8,332
Ease of Setup
8.1
6,939
8.2
4,471
Ease of Admin
8.5
4,927
8.5
4,433
Quality of Support
8.7
9,022
7.8
6,698
Has the product been a good partner in doing business?
8.7
4,846
8.5
3,829
Product Direction (% positive)
8.8
9,172
8.0
8,153
Features by Category
Email Marketing
8.8
5493
|
Verified
Not enough data
8.9
5359
|
Verified
Not enough data
8.6
5359
|
Verified
Not enough data
8.7
5065
|
Verified
Not enough data
Online Marketing
8.4
5201
|
Verified
Not enough data
8.2
4537
|
Verified
Not enough data
8.1
4259
|
Verified
Not enough data
8.1
4786
|
Verified
Not enough data
8.1
4429
|
Verified
Not enough data
Lead Management
8.5
4965
|
Verified
Not enough data
8.1
4709
|
Verified
Not enough data
8.4
4815
|
Verified
Not enough data
8.0
4323
|
Verified
Not enough data
8.4
4753
|
Verified
Not enough data
8.2
4491
|
Verified
Not enough data
8.4
4468
|
Verified
Not enough data
8.4
4469
|
Verified
Not enough data
Campaign Management
8.2
4060
|
Verified
Not enough data
7.9
3652
|
Verified
Not enough data
7.9
3602
|
Verified
Not enough data
7.2
2749
|
Verified
Not enough data
Social
7.7
3708
|
Verified
Not enough data
8.1
4112
|
Verified
Not enough data
8.1
4078
|
Verified
Not enough data
8.0
3960
|
Verified
Not enough data
7.7
3181
|
Verified
Not enough data
Reporting & Analytics
8.3
5119
|
Verified
Not enough data
8.0
4788
|
Verified
Not enough data
7.6
3937
|
Verified
Not enough data
7.5
3627
|
Verified
Not enough data
7.7
4043
|
Verified
Not enough data
Platform
8.0
3480
|
Verified
Not enough data
8.5
3510
|
Verified
Not enough data
8.7
3474
|
Verified
Not enough data
8.0
2456
|
Verified
Not enough data
7.4
2356
|
Verified
Not enough data
8.6
3302
|
Verified
Not enough data
7.9
2529
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.7
277
Not enough data
6.7
273
Not enough data
6.8
273
Not enough data
6.6
275
Not enough data
6.6
274
Not enough data
6.7
276
Not enough data
Integration
8.4
3497
|
Verified
Not enough data
8.0
3181
|
Verified
Not enough data
8.1
2969
|
Verified
Not enough data
Content
Not enough data
8.9
6839
|
Verified
Not enough data
8.5
6798
|
Verified
Not enough data
8.4
1945
Not enough data
8.6
6839
|
Verified
Not enough data
8.6
1845
Not enough data
8.5
5964
|
Verified
Not enough data
8.1
5747
|
Verified
Not enough data
8.0
6176
|
Verified
Not enough data
8.4
5960
|
Verified
Design
Not enough data
8.4
6723
|
Verified
Not enough data
8.4
6516
|
Verified
Not enough data
8.5
6791
|
Verified
Not enough data
8.5
6982
|
Verified
Platform
Not enough data
8.6
5859
|
Verified
Not enough data
8.4
6108
|
Verified
Not enough data
8.3
6163
|
Verified
Not enough data
8.6
6542
|
Verified
Not enough data
8.2
5050
|
Verified
Not enough data
8.3
4658
Not enough data
8.2
6165
|
Verified
Not enough data
8.4
5039
|
Verified
Agentic AI - Web Content Management
Not enough data
7.6
84
Not enough data
7.6
84
Lead Intelligence
7.7
1151
|
Verified
Not enough data
7.9
1185
Not enough data
8.1
1232
Not enough data
Lead Management
8.3
1323
Not enough data
7.5
1151
Not enough data
8.0
1207
Not enough data
Marketing Campaigns
7.9
1170
Not enough data
7.3
1058
Not enough data
7.5
1113
Not enough data
7.8
1099
|
Verified
Not enough data
8.1
1261
Not enough data
Campaign Execution
7.8
1151
Not enough data
7.8
1083
Not enough data
7.7
1028
Not enough data
8.7
1398
Not enough data
Agentic AI - Account Data Management
6.4
89
Not enough data
6.8
89
Not enough data
6.7
88
Not enough data
6.8
89
Not enough data
6.5
89
Not enough data
Messenger
8.0
1212
|
Verified
Not enough data
7.4
1040
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
7.8
1178
|
Verified
Not enough data
Channels
8.0
1437
|
Verified
Not enough data
8.1
1416
|
Verified
Not enough data
7.1
837
Not enough data
6.8
735
|
Verified
Not enough data
7.4
794
|
Verified
Not enough data
Customers
8.2
1484
|
Verified
Not enough data
8.2
1471
|
Verified
Not enough data
8.3
1616
|
Verified
Not enough data
8.4
1566
|
Verified
Not enough data
8.2
1472
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
66
Not enough data
6.6
65
Not enough data
6.7
66
Not enough data
6.4
65
Not enough data
6.6
65
Not enough data
6.6
66
Not enough data
6.7
67
Not enough data
Design and Customization
6.8
84
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
79
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
73
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.3
74
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
256
Not enough data
7.3
250
Not enough data
6.9
247
Not enough data
7.4
260
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.7
253
Not enough data
7.2
237
Not enough data
8.1
279
Not enough data
8.3
283
Not enough data
Reporting
8.4
308
Not enough data
8.3
294
Not enough data
8.0
298
Not enough data
Platform Basics
8.5
239
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.7
22
Not enough data
7.1
22
Not enough data
Platform Basics
8.2
557
Not enough data
8.5
638
Not enough data
Platform Reporting
8.4
655
Not enough data
8.6
698
Not enough data
Content & Collaboration
8.3(won by default)
1271
Not enough data
8.3(won by default)
1324
Not enough data
8.1(won by default)
1016
Not enough data
8.3(won by default)
1091
Not enough data
8.7(won by default)
1401
Not enough data
8.3(won by default)
962
Not enough data
Social Management
8.2(won by default)
2188
Not enough data
8.6(won by default)
2361
Not enough data
8.4(won by default)
2101
Not enough data
8.3(won by default)
2247
Not enough data
8.0(won by default)
1668
Not enough data
8.2(won by default)
948
Not enough data
7.3(won by default)
323
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
70
Not enough data
7.1(won by default)
67
Not enough data
7.2(won by default)
69
Not enough data
6.9(won by default)
67
Not enough data
7.1(won by default)
69
Not enough data
7.1(won by default)
69
Not enough data
7.0(won by default)
71
Not enough data
Platform Basics
8.1
427
Not enough data
8.0
436
Not enough data
Platform Data
8.0
431
Not enough data
7.9
429
Not enough data
8.5
479
Not enough data
8.2
434
Not enough data
Platform Additional Functionality
8.0
419
Not enough data
8.2
440
Not enough data
8.2
435
Not enough data
Agentic AI - Customer Journey Analytics
6.6
84
Not enough data
6.7
83
Not enough data
6.7
84
Not enough data
6.8
84
Not enough data
Platform Interoperability
8.0
590
Not enough data
Agentic AI - Social Media Advertising
7.2
59
Not enough data
7.4
59
Not enough data
7.2
56
Not enough data
7.2
59
Not enough data
7.2
60
Not enough data
7.5
64
Not enough data
Social Functionality
8.2
1307
Not enough data
Campaign Management
8.3
1321
Not enough data
8.2
1259
Not enough data
8.2
1186
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1081
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1112
Not enough data
8.0
1063
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1188
Not enough data
8.2
1106
Not enough data
8.0
1002
Not enough data
8.0
979
Not enough data
Platform
8.3
1156
Not enough data
8.2
1304
Not enough data
8.8
1330
Not enough data
8.8
1355
Not enough data
8.6
1179
Not enough data
8.3
1304
Not enough data
8.6
1342
Not enough data
8.4
1050
Not enough data
8.4
1244
Not enough data
Responses
9.1
23
Not enough data
9.0
22
Not enough data
8.3
22
Not enough data
Automation - AI Agents
7.6
23
Not enough data
7.5
23
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.8
23
Not enough data
Platform
8.3
23
Not enough data
8.6
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.5
23
Not enough data
7.8
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
23
Not enough data
8.1
23
Not enough data
Page Customization
8.4
1353
|
Verified
Not enough data
7.9
1391
|
Verified
Not enough data
7.8
1275
|
Verified
Not enough data
8.1
1314
|
Verified
Not enough data
Page Optimization
8.1
1179
|
Verified
Not enough data
8.0
1288
|
Verified
Not enough data
8.1
1327
|
Verified
Not enough data
7.8
1216
|
Verified
Not enough data
Integrations
7.4
752
|
Verified
Not enough data
8.7
1243
|
Verified
Not enough data
8.5
1241
|
Verified
Not enough data
Generative AI
7.2
345
Not enough data
Agentic AI - Landing Page Builders
6.5
82
Not enough data
Agentic AI - AWS Marketplace
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
788
Not enough data
8.2
823
Not enough data
8.3
839
Not enough data
Lead Management
8.4
907
Not enough data
7.7
779
Not enough data
8.1
849
Not enough data
Marketing Campaigns
8.0
811
Not enough data
7.6
717
Not enough data
7.8
777
Not enough data
8.0
773
Not enough data
8.2
884
Not enough data
8.1
827
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2226
|
Verified
Not enough data
8.3
2664
|
Verified
Not enough data
8.0
2434
|
Verified
Not enough data
8.5
2466
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2863
|
Verified
Not enough data
8.3
3101
|
Verified
Not enough data
7.8
2365
|
Verified
Not enough data
8.1
2551
|
Verified
Not enough data
8.0
2384
|
Verified
Not enough data
7.5
528
Not enough data
Agentic AI - Marketing Analytics
6.7
166
Not enough data
6.8
159
Not enough data
6.6
161
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and WordPress.org share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
WordPress.org is categorized as Web Content Management and AWS Marketplace
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WordPress.org
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
11.7%
Information Technology and Services
6.9%
Computer Software
5.8%
Higher Education
4.4%
Internet
3.7%
Other
67.5%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Is WordPress org free to use?
6 Comments
NC
Yes Wordpress.org is free to use, but you must invest in domain and hostingRead more
How the custom CSS option works ?
4 Comments
MP
First of all - ALWAYS make a child theme so that updates don't remove any customization you might make. Than you create your own style sheet and your own...Read more
Which is the best alternative to Wordpress?
4 Comments
DL
If you're looking for ease of use then it's hard to beat WordPress unless you go with a solution like Squarespace or Wix which severely limits what you can...Read more
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