Compare HubSpot Marketing Hub and ShortStack

At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(14,587)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
ShortStack
ShortStack
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (51.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$49.00 Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that HubSpot Marketing Hub excels in user-friendliness, with many praising its intuitive interface and drag-and-drop builder, which allows users to create visually appealing content without a steep learning curve. In contrast, while ShortStack is also noted for its ease of use, it lacks the same level of comprehensive features that HubSpot offers.
  • Users say that HubSpot Marketing Hub's automation capabilities are a standout feature, enabling users to streamline their marketing efforts effectively. Reviewers appreciate the ability to build dashboards and reports with minimal complexity, which is a significant advantage over ShortStack, where users have mentioned a more limited scope of automation tools.
  • According to verified reviews, HubSpot Marketing Hub has a much larger user base and a higher overall satisfaction score, reflecting its strong market presence and reliability. In comparison, ShortStack has received significantly fewer reviews, which may indicate a less established user experience and support network.
  • Reviewers mention that HubSpot Marketing Hub's implementation process is quick and straightforward, with many users highlighting the effective onboarding wizard that helps new users get started. ShortStack, while also easy to set up, does not have the same level of user feedback regarding its onboarding experience.
  • Users appreciate the quality of support provided by ShortStack, noting its responsiveness and helpfulness. However, HubSpot Marketing Hub also receives positive feedback for its support, with users indicating that they find it reliable, though not as highly rated as ShortStack in this area.
  • G2 reviewers highlight that HubSpot Marketing Hub is particularly beneficial for small businesses, with over half of its reviews coming from this segment. This focus on small business needs is less pronounced in ShortStack, which, while also catering to small businesses, does not have the same level of tailored features or community support.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
ShortStack
Startup
$49.00
Per Month
Browse all 4 pricing plans
Free Trial
HubSpot Marketing Hub
Free Trial is available
ShortStack
Free Trial is available
Ratings
Meets Requirements
8.5
9,791
8.7
69
Ease of Use
8.6
11,474
8.3
69
Ease of Setup
8.1
7,176
8.3
47
Ease of Admin
8.5
5,021
8.5
47
Quality of Support
8.7
9,258
9.1
61
Has the product been a good partner in doing business?
8.7
4,939
9.1
46
Product Direction (% positive)
8.9
9,428
8.8
71
Features by Category
8.0
6,810
Not enough data
Email Marketing
8.8
5600
|
Verified
Not enough data
8.9
5448
|
Verified
Not enough data
8.6
5407
|
Verified
Not enough data
8.8
5135
|
Verified
Not enough data
Online Marketing
8.5
5290
|
Verified
Not enough data
8.2
4576
|
Verified
Not enough data
8.1
4299
|
Verified
Not enough data
8.1
4813
|
Verified
Not enough data
8.1
4456
|
Verified
Not enough data
Lead Management
8.5
5038
|
Verified
Not enough data
8.1
4742
|
Verified
Not enough data
8.4
4864
|
Verified
Not enough data
8.0
4367
|
Verified
Not enough data
8.4
4818
|
Verified
Not enough data
8.2
4531
|
Verified
Not enough data
8.4
4502
|
Verified
Not enough data
8.4
4550
|
Verified
Not enough data
Campaign Management
8.2
4110
|
Verified
Not enough data
7.9
3687
|
Verified
Not enough data
7.9
3632
|
Verified
Not enough data
7.2
2774
|
Verified
Not enough data
Social
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4119
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
7.7
3204
|
Verified
Not enough data
Reporting & Analytics
8.3
5217
|
Verified
Not enough data
8.0
4826
|
Verified
Not enough data
7.6
3978
|
Verified
Not enough data
7.5
3664
|
Verified
Not enough data
7.7
4070
|
Verified
Not enough data
Platform
7.9
3533
|
Verified
Not enough data
8.5
3578
|
Verified
Not enough data
8.7
3495
|
Verified
Not enough data
8.0
2470
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3329
|
Verified
Not enough data
7.9
2543
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
296
Not enough data
6.8
287
Not enough data
6.8
290
Not enough data
6.6
289
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3523
|
Verified
Not enough data
8.0
3208
|
Verified
Not enough data
8.1
2993
|
Verified
Not enough data
Account Data ManagementHide 20 FeaturesShow 20 Features
7.5
1,624
Not enough data
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Not enough data
Not enough data
Not enough data
Campaign Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Data Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.4
2,059
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1570
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.4
94
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Not enough data
Integrations
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
341
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Not enough data
Account-Based Orchestration PlatformsHide 15 FeaturesShow 15 Features
7.6
312
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
236
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.5
773
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
7.8
2,903
Not enough data
Content & Collaboration
8.3
1276
Not enough data
8.3
1331
Not enough data
8.1
1020
Not enough data
8.3
1095
Not enough data
8.7
1409
Not enough data
8.3
969
Not enough data
Social Management
8.2
2196
Not enough data
8.6
2372
Not enough data
8.4
2106
Not enough data
8.3
2253
Not enough data
8.0
1675
Not enough data
8.2
955
Not enough data
7.3
326
Not enough data
Agentic AI - Social Media Management
6.7
74
Not enough data
6.9
70
Not enough data
7.0
72
Not enough data
6.8
69
Not enough data
7.0
72
Not enough data
7.0
72
Not enough data
6.9
74
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.7
527
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.0
1,710
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
8.0
27
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
7.9
1,617
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User-Generated ContentHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
7.7
1,120
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
3,561
Not enough data
Marketing Operations
7.7
2238
|
Verified
Not enough data
8.3
2680
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3123
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
538
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
166
Not enough data
6.6
166
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
51.5%
Mid-Market(51-1000 emp.)
42.0%
Enterprise(> 1000 emp.)
6.5%
ShortStack
ShortStack
Small-Business(50 or fewer emp.)
51.8%
Mid-Market(51-1000 emp.)
31.3%
Enterprise(> 1000 emp.)
16.9%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
ShortStack
ShortStack
Marketing and Advertising
22.9%
Hospitality
4.8%
Automotive
4.8%
Apparel & Fashion
3.6%
Publishing
3.6%
Other
60.2%
Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Demandbase One
Demandbase One
Add Demandbase One
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing...
Add Agentforce Marketing (formerly Salesforce Marketing Cloud)
Constant Contact Advanced Automation
Constant Contact Advanced...
Add Constant Contact Advanced Automation
ShortStack
ShortStack Alternatives
Wishpond
Wishpond
Add Wishpond
Gleam
Gleam
Add Gleam
ViralSweep
ViralSweep
Add ViralSweep
Landingi
Landingi
Add Landingi
Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 Comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
ShortStack
ShortStack Discussions
Can I use ShortStack for free?
1 Comment
Official Response from ShortStack
Yes! The best way to experience ShortStack is to try it before purchasing. Simply sign up for a free account and start creating unlimited contests,...Read more
Are there discounts for yearly plans?
1 Comment
Official Response from ShortStack
Yes! If you pay for a year in advance you save 55% on the Starter Plan, 42% on the Business Plan, and 20% on the Agency and Brand Plans.Read more
Is my data safe?
1 Comment
Adam H.
AH
Definitely. We run ShortStack on one of the most secure, trusted and reliable cloud computing environments available on the planet. An Approved Scanning...Read more