Compare HubSpot Marketing Hub and Shape Software 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (60.3% of reviews)
Entry-Level Pricing
$0.00
$119.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,583)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansShape Software
Star Rating
(65)4.5 out of 5
Market Segments
Small-Business (60.3% of reviews)
Pros & Cons
Entry-Level Pricing
$119.00 Per Month
Learn more about Shape SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in ease of use, with many users praising its intuitive interface and drag-and-drop builder, making it easy to create engaging emails and landing pages without extensive technical knowledge.
- Users say that Shape Software shines in custom workflow automation, allowing businesses to streamline repetitive tasks and manage leads effectively through its robust lead capture tools, which can significantly enhance efficiency.
- According to verified reviews, HubSpot Marketing Hub is recognized for its strong automation capabilities, with users highlighting the platform's ability to build useful dashboards and reports, which simplifies tracking marketing performance.
- Reviewers mention that Shape Software offers a comprehensive suite of marketing automation tools, including email campaigns and lead scoring, which are particularly beneficial for small businesses looking to enhance their marketing efforts.
- G2 reviewers report that while HubSpot Marketing Hub has a higher overall satisfaction score, Shape Software's users appreciate its quality of support, noting that they receive prompt assistance and guidance when needed.
- Users say that HubSpot Marketing Hub's implementation process is generally quick and straightforward, which is a significant advantage for businesses looking to get up and running without delays, especially compared to the more complex setups some users experience with other platforms.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Shape Software
Software User License
$119.00
Per Month
With Shape, you don't need to decide between different product offerings. Most of our features are included in one system for an affordable month-to-month price.
- CRM
- Built-in Calling
- Text Messaging
Free Trial
HubSpot Marketing Hub
Free Trial is available
Shape Software
No trial information availableRatings
Meets Requirements
8.5
9,786
8.9
42
Ease of Use
8.6
11,469
9.3
41
Ease of Setup
8.1
7,173
7.8
13
Ease of Admin
8.5
5,021
8.2
12
Quality of Support
8.7
9,253
9.1
40
Has the product been a good partner in doing business?
8.7
4,939
8.3
12
Product Direction (% positive)
8.9
9,423
8.3
34
Features by Category
Signature Process
Not enough data
9.7
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
9.7
11
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
9.8
11
Agentic AI - E-Signature
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Scalability
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
11
Platform
Not enough data
9.8
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Sales Force Automation
Not enough data
9.1
20
Not enough data
9.3
19
Not enough data
8.8
20
Not enough data
9.3
20
Not enough data
8.9
20
Not enough data
9.0
19
Not enough data
8.9
19
Not enough data
9.0
19
Not enough data
9.0
21
Marketing Automation
Not enough data
9.1
22
Not enough data
8.8
20
Not enough data
9.0
21
Not enough data
8.9
20
Customer Support
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.1
19
Not enough data
9.0
19
Not enough data
9.0
19
Reporting & Analytics
Not enough data
9.0
20
Not enough data
9.1
21
Not enough data
9.1
19
Mobile & Social
Not enough data
8.8
20
Not enough data
9.6
17
Not enough data
9.0
19
Platform
Not enough data
8.8
12
Not enough data
8.6
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.8
12
Not enough data
8.8
12
Not enough data
8.3
13
Not enough data
8.3
13
Integration
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
9.1
11
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.8
5597
|
Verified
9.4
19
8.9
5446
|
Verified
9.7
18
8.6
5406
|
Verified
9.8
17
8.8
5132
|
Verified
9.4
18
Online Marketing
8.5
5287
|
Verified
9.4
17
8.2
4575
|
Verified
9.3
17
8.1
4298
|
Verified
9.6
16
8.1
4812
|
Verified
9.6
16
8.1
4455
|
Verified
9.4
18
Lead Management
8.5
5036
|
Verified
9.7
17
8.1
4741
|
Verified
9.8
17
8.4
4861
|
Verified
9.3
17
8.0
4366
|
Verified
9.7
16
8.4
4815
|
Verified
9.8
16
8.2
4530
|
Verified
9.2
17
8.4
4501
|
Verified
9.7
16
8.4
4547
|
Verified
9.5
18
Campaign Management
8.2
4109
|
Verified
9.3
18
7.9
3686
|
Verified
9.6
16
7.9
3631
|
Verified
9.4
18
7.2
2773
|
Verified
9.3
18
Social
7.7
3731
|
Verified
9.8
16
8.1
4136
|
Verified
9.8
16
8.1
4118
|
Verified
9.2
16
8.0
3984
|
Verified
9.8
15
7.7
3203
|
Verified
9.4
16
Reporting & Analytics
8.3
5214
|
Verified
9.8
16
8.0
4825
|
Verified
9.7
16
7.6
3977
|
Verified
9.6
16
7.5
3663
|
Verified
9.9
16
7.7
4069
|
Verified
9.6
16
Platform
7.9
3530
|
Verified
9.8
10
8.5
3576
|
Verified
10.0
10
8.7
3493
|
Verified
8.9
11
8.0
2468
|
Verified
9.7
10
7.4
2368
|
Verified
8.9
11
8.6
3327
|
Verified
10.0
9
7.9
2542
|
Verified
9.8
10
Agentic AI - Marketing Automation
6.8
296
Not enough data
6.8
287
Not enough data
6.8
290
Not enough data
6.6
289
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3521
|
Verified
9.4
11
8.0
3206
|
Verified
9.1
11
8.1
2991
|
Verified
8.9
11
Lead Intelligence
7.7
1152
|
Verified
Not enough data
7.9
1188
Not enough data
8.1
1242
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1153
Not enough data
8.0
1208
Not enough data
Marketing Campaigns
7.9
1174
Not enough data
7.3
1060
Not enough data
7.5
1116
Not enough data
7.8
1102
|
Verified
Not enough data
8.1
1265
Not enough data
Campaign Execution
7.8
1152
Not enough data
7.8
1087
Not enough data
7.7
1030
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1570
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
10.0
11
Not enough data
9.3
10
Not enough data
Not enough data
Agent Tools
Not enough data
9.8
10
Not enough data
9.2
11
Not enough data
9.4
11
Automation
Not enough data
10.0
10
Not enough data
9.3
10
Not enough data
9.3
12
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
10.0
12
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
9.9
12
Edit
Not enough data
9.5
13
Not enough data
9.9
12
Not enough data
9.4
13
Logistics
Not enough data
10.0
12
Not enough data
9.7
12
Not enough data
9.4
13
Not enough data
9.4
13
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Not enough data
Integrations
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
254
Not enough data
7.3
248
Not enough data
6.9
245
Not enough data
7.4
258
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
235
Not enough data
8.1
281
Not enough data
8.3
288
Not enough data
Reporting
8.4
309
Not enough data
8.3
294
Not enough data
8.1
300
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
236
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
557
Not enough data
8.5
639
Not enough data
Platform Reporting
8.4
655
Not enough data
8.6
698
Not enough data
Content
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
9.8
10
Not enough data
10.0
10
Collaboration
Not enough data
9.7
10
Not enough data
10.0
9
Not enough data
10.0
11
Not enough data
9.8
11
Not enough data
9.7
11
Not enough data
10.0
11
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1330
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
968
Not enough data
Social Management
8.2(won by default)
2195
Not enough data
8.6(won by default)
2371
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2252
Not enough data
8.0(won by default)
1674
Not enough data
8.2(won by default)
954
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
429
Not enough data
8.0
440
Not enough data
Platform Data
8.0
437
Not enough data
7.9
435
Not enough data
8.5
487
Not enough data
8.2
439
Not enough data
Platform Additional Functionality
8.0
423
Not enough data
8.2
443
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1358
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Not enough data
Page Optimization
8.1
1185
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
755
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
348
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
11
Customizations
Not enough data
10.0
11
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
10.0
11
Generative AI
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
9.4
11
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
10.0
10
Not enough data
Not enough data
Contacts
Not enough data
9.7
10
Not enough data
9.1
11
Not enough data
10.0
10
Insights
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
825
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
780
Not enough data
8.1
850
Not enough data
Marketing Campaigns
8.0
812
Not enough data
7.6
718
Not enough data
7.8
778
Not enough data
8.0
774
Not enough data
8.2
888
Not enough data
8.1
829
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.8
11
Not enough data
9.4
12
Not enough data
9.3
12
Tracking
Not enough data
9.7
11
Not enough data
9.8
10
Not enough data
9.8
10
Analytics
Not enough data
9.4
11
Not enough data
10.0
11
Not enough data
9.4
11
Not enough data
9.8
10
Call Routing
Not enough data
10.0
9
Not enough data
9.4
11
Not enough data
9.2
11
Administration
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
10
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2237
|
Verified
Not enough data
8.3
2679
|
Verified
Not enough data
8.0
2449
|
Verified
Not enough data
8.5
2477
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2876
|
Verified
Not enough data
8.4
3122
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
537
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
166
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Shape Software are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Shape Software is categorized as Email Template Builder, Auto Dialer, Client Portal, E-Signature, Email Tracking, Outbound Call Tracking, Inbound Call Tracking, CRM, SMS Marketing, and Lead Scoring
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shape Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Financial Services
12.1%
Accounting
10.3%
Real Estate
8.6%
Marketing and Advertising
6.9%
Banking
6.9%
Other
55.2%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Shape Software has no discussions with answers
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