Link copied to clipboard # HubSpot Marketing Hub vs Selligent Comparison - What are their main differences? Share [ Export ](/compare/hubspot-marketing-hub/selligent/export.csv) HubSpot Marketing HubSelligent[+ Add Product](#) Pricing **HubSpot Marketing Hub** Free Trial **$0.00** · Marketing Hub Free **Selligent** No pricing available **Pricing Insights** from reviews Time to Implement **HubSpot Marketing Hub** 2 months Based on 2777 responses **Selligent** Not enough reviews yet Return on Investment **HubSpot Marketing Hub** 13 months Based on 2331 responses **Selligent** Not enough reviews yet Perceived Cost **HubSpot Marketing Hub** $$$$$ **Selligent** $$$$$ Average Discount **HubSpot Marketing Hub** 17% **Selligent** Not enough reviews yet ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") ![Selligent](https://images.g2crowd.com/uploads/product/hd_favicon/d895a35d7797c58ca8b77489a12808c2/selligent.svg "Selligent") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **HubSpot Marketing Hub** [ Ease of Use (2525) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[ Email Marketing (1111) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312777&qs=pros-and-cons#reviews)[ Learning Curve (808) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[ Missing Features (786) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316183&qs=pros-and-cons#reviews) **Selligent** [ Analytics (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475063&qs=pros-and-cons#reviews)[ Analytics Expertise (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475065&qs=pros-and-cons#reviews)[ Access Restrictions (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475068&qs=pros-and-cons#reviews)[ Feature Development (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475069&qs=pros-and-cons#reviews) Integrations **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image") ActBlue ](https://www.g2.com/products/actblue/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image") Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) **Selligent** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe4e28dac041723d5e689ffae41bb0b7/playable-playable.png "Product Avatar Image") Playable ](https://www.g2.com/products/playable-playable/reviews)[ View all ](https://www.g2.com/products/selligent/integrations) Screenshots **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Selligent** No screenshot available **Ratings** from reviews Meets Requirements **HubSpot Marketing Hub** 8.5 8.510,181 **Selligent** 8.3 8.327 Ease of Use **HubSpot Marketing Hub** 8.6 8.612,589 **Selligent** 7.8 7.827 Ease of Setup **HubSpot Marketing Hub** 8.1 8.18,232 **Selligent** 7.1 7.111 Ease of Admin **HubSpot Marketing Hub** 8.5 8.55,133 **Selligent** 7.8 7.810 Quality of Support **HubSpot Marketing Hub** 8.7 8.79,618 **Selligent** 9.0 9.027 Has the product been a good partner in doing business? **HubSpot Marketing Hub** 8.7 8.75,048 **Selligent** 8.5 8.510 Product Direction (% positive) **HubSpot Marketing Hub** 8.8 8.89,732 **Selligent** 7.8 7.827 **Features** ratings from reviews Marketing Automation 8.4 7,991 8.8 27 Account-Based Analytics 7.7 1,130 Not enough data Attribution 7.3 350 Not enough data AI Agents For Business Operations 8.0 28 Not enough data Social Media Management 7.8 2,918 Not enough data Pop-Up Builder 7.4 94 Not enough data Account Data Management 7.5 1,637 Not enough data Conversational Marketing 7.4 2,072 Not enough data Landing Page Builders 7.9 1,627 Not enough data Account-Based Orchestration Platforms 7.6 314 Not enough data Account-Based Web and Content Experiences 8.5 773 Not enough data Customer Journey Analytics 7.7 533 Not enough data Social Media Advertising 8.0 1,716 Not enough data Marketing Analytics 7.8 3,611 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 15.6% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 34.4% Small-Business(50 or fewer emp.) 15.6% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 34.4% **Reviewers' Industry** [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.6% Information Technology and Services 11.3% Financial Services 5.1% Education Management 2.5% Other 53.0% [![Selligent](https://images.g2crowd.com/uploads/product/hd_favicon/d895a35d7797c58ca8b77489a12808c2/selligent.svg "Selligent")](https://www.g2.com/products/selligent/reviews) Selligent Marketing and Advertising 12.5% Retail 9.4% Internet 9.4% Automotive 6.3% Photography 6.3% Other 56.3% Alternatives **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Selligent Alternatives** ![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign") [ Adobe Campaign ](/products/adobe-campaign/reviews) ![Actito](https://images.g2crowd.com/uploads/product/hd_favicon/5abef49947a7c1624db62b3f3dcfe6a8/actito.svg "Actito") [ Actito ](/products/actito/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) ## HubSpot Marketing Hub vs Selligent FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between HubSpot Marketing Hub vs Selligent by Marigold? HubSpot Marketing Hub stands out for its higher G2 rating, larger review volume, and stronger reviewer-cited strengths, while Selligent by Marigold is noted for its analytics and reporting features but has a lower overall rating and fewer reviews. | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) | | --- | --- | | 4.4/5 (14,920 reviews) | 4.0/5 (36 reviews) | | — | — | | 8.1 | 7.1 | | 8.7 | 9.0 | | Ease of Use (1,981 all-time mentions) | Analytics and Reporting Features | ### How do the pricing models of HubSpot Marketing Hub and Selligent by Marigold compare? HubSpot Marketing Hub is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Selligent by Marigold. - **HubSpot Marketing Hub:** In recent reviews, many buyers highlight that HubSpot Marketing Hub provides strong value for the features offered, though some note that costs can rise with advanced features and larger contact lists. - **Selligent by Marigold:** Reviewers mention Selligent by Marigold as cost-effective for medium and large companies, but some cite concerns about outdated features and limited updates impacting perceived value. - **Switching reasons:** Several reviewers switched to HubSpot Marketing Hub for its all-in-one platform and ease of use, citing improved efficiency and consolidation of multiple tools. ### What are the best alternatives to HubSpot Marketing Hub and Selligent by Marigold? The top three alternatives to HubSpot Marketing Hub and Selligent by Marigold are Demandbase One, ActiveCampaign, and Adobe Campaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,920 reviews) | — | Pricing can increase with advanced features and contact growth | Ease of Use (1,981 all-time mentions) | | [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) | 4.0/5 (36 reviews) | — | Cost-effective for medium and large companies | Analytics and Reporting Features | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | — | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | — | | [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) | 4.1/5 (347 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Selligent by Marigold? Buyers comparing HubSpot Marketing Hub and Selligent by Marigold should prioritize Ease of Use, Analytics and Reporting, Feature Variety, Integrations, and Spend Management. - **Ease of Use:** HubSpot Marketing Hub scores 8.6, Selligent by Marigold 7.8; 1,981 all-time mentions for HubSpot Marketing Hub. - **Analytics and Reporting:** Selligent by Marigold is frequently cited for analytics and reporting features; HubSpot Marketing Hub is also praised for reporting but with fewer recent mentions. - **Feature Variety:** HubSpot Marketing Hub has 240 all-time mentions for feature variety; Selligent by Marigold is cited for feature variety in recent reviews. - **Integrations:** HubSpot Marketing Hub is mentioned in 1,586 reviews for integrations, with Facebook integration cited in 310 reviews; Selligent by Marigold is noted for integration capabilities in recent reviews. - **Spend Management:** Selligent by Marigold offers Spend Management, which is not available in HubSpot Marketing Hub. ### What are the pros and cons of HubSpot Marketing Hub vs Selligent by Marigold? HubSpot Marketing Hub's headline strength is its ease of use and all-in-one platform, while Selligent by Marigold is recognized for analytics and reporting capabilities. - **HubSpot Marketing Hub strengths:** Ease of Use (1,981 all-time mentions), Features (1,103), Helpful (1,014), Intuitive (905), Customer Support (498), Powerful Features (495), User-Friendly (369), Feature Variety (240). - **HubSpot Marketing Hub trade-offs:** Reviewers note that advanced features can be expensive, the platform can feel complex for simple tasks, and some integrations (notably Salesforce) may have issues. - **Selligent by Marigold strengths:** Analytics and Reporting Features, Efficiency, Feature Variety, and strong support experiences in recent reviews. - **Selligent by Marigold trade-offs:** Reviewers cite outdated user interface, limited feature development, missing features, and update issues as trade-offs. ### Is HubSpot Marketing Hub or Selligent by Marigold better for small businesses? HubSpot Marketing Hub is the better fit for small businesses, with strong reviewer sentiment highlighting ease of use and value for smaller teams. - **HubSpot Marketing Hub:** Reviewers from small businesses consistently praise its intuitive interface, ease of setup, and ability to consolidate multiple marketing tools, making it attractive for smaller organizations. - **Selligent by Marigold:** Reviewers note that Selligent by Marigold is more commonly used by medium and large companies, with fewer small-business-focused reviews and some concerns about outdated features. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub is favored for integrations, with a significantly higher number of reviewer-cited integration mentions. - **HubSpot Marketing Hub:** 1,586 reviews mention integrations, with Facebook integration cited in 310 reviews; recent reviews highlight integrations with Salesforce and Lusha. - **Selligent by Marigold:** Recent reviews mention integration capabilities, but without specific third-party tool counts or names above the publish floor. ### How do HubSpot Marketing Hub and Selligent by Marigold compare on customer support? Selligent by Marigold scores higher on Quality of Support, with a 9.0 versus HubSpot Marketing Hub's 8.7, a difference above the materiality threshold. - **HubSpot Marketing Hub:** Many reviewers praise helpful and responsive customer support, but some mention inconsistent support experiences and onboarding challenges. - **Selligent by Marigold:** Reviewers consistently highlight knowledgeable, responsive, and proactive support, with several citing strong account management and technical assistance. ### Which is easier to implement, HubSpot Marketing Hub or Selligent by Marigold? HubSpot Marketing Hub is easier to implement, with an Ease of Setup score of 8.1 compared to Selligent by Marigold's 7.1, a difference above the materiality threshold. - **HubSpot Marketing Hub:** Reviewers frequently describe straightforward setup, low learning curve, and efficient onboarding, though some note complexity with advanced features and integrations. - **Selligent by Marigold:** Reviewers report that setup requires more technical expertise and time, with some citing challenges due to an outdated interface and limited documentation. ### Which product has better Website? HubSpot Marketing Hub is rated higher for Website, the most frequently mentioned feature across both products. - **HubSpot Marketing Hub:** Reviewers highlight website management, landing page creation, and campaign tracking as core strengths; the platform is frequently cited for centralizing website and marketing activities. - **Selligent by Marigold:** Website features are less frequently mentioned, with reviewers focusing more on email and campaign management than website capabilities.