# AdRoll ABM (Formerly RollWorks) vs HubSpot Marketing Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Marketing Hub excels in providing a comprehensive platform for managing various marketing activities, with users appreciating its ability to host historical data and integrate seamlessly with existing workflows. One user highlighted the ease of scheduling social media posts and managing emails all in one place.
- **Users say** that AdRoll ABM (Formerly RollWorks) offers strong audience targeting capabilities, which are particularly beneficial for companies looking to scale their go-to-market efforts. Reviewers noted that the platform helps map the prospect journey effectively, making it easier to build a sales pipeline.
- **According to verified reviews** , HubSpot Marketing Hub stands out for its user-friendly setup process, with many users mentioning how quickly they were able to get started without extensive technical support. This ease of implementation is a significant advantage for teams with limited resources.
- **Reviewers mention** that while AdRoll ABM provides useful insights into campaign engagement, some users feel that it lacks the depth of analytics found in HubSpot Marketing Hub. Users of HubSpot appreciate the detailed reporting features that allow for better lead analysis and account-level insights.
- **G2 reviewers highlight** that HubSpot Marketing Hub's quality of support is a strong point, with many users praising the responsive customer service and helpful resources available. In contrast, while AdRoll ABM also receives positive feedback for support, some users have noted that it may not be as comprehensive as HubSpot's offerings.
- **Users report** that AdRoll ABM's integration with HubSpot is a significant benefit for those already using HubSpot, allowing for a streamlined experience. However, HubSpot Marketing Hub's broader range of features and higher overall satisfaction ratings suggest it may be the better choice for teams looking for an all-in-one solution.



| | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 656 | 14,889 | 
| **Largest Market Segment** | Mid-Market (57.7% of reviews) | Small-Business (51.6% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Email Marketing (1111 reviews)

Cons:
- Learning Curve (808 reviews)
- Limited Features (730 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
  | **Meets Requirements** | 8.4 (537 reviews) | 8.5 (10009 reviews) | 
  | **Ease of Use** | 8.5 (542 reviews) | 8.6 (11698 reviews) | 
  | **Ease of Setup** | 8.3 (366 reviews) | 8.1 (7391 reviews) | 
  | **Ease of Admin** | 8.5 (266 reviews) | 8.5 (5050 reviews) | 
  | **Quality of Support** | 8.9 (516 reviews) | 8.7 (9460 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (271 reviews) | 8.7 (4968 reviews) | 
  | **Product Direction (% positive)** | 8.6 (495 reviews) | 8.8 (9601 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 7040 |

#### Email Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.8 (5679 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.9 (5511 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.6 (5428 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.8 (5175 reviews) ✓ Verified | 

#### Online Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.5 (5328 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.2 (4589 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.1 (4309 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.1 (4821 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 8.1 (4473 reviews) ✓ Verified | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.5 (5093 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.1 (4761 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.4 (4902 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.0 (4375 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.4 (4850 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.2 (4557 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.4 (4513 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.4 (4594 reviews) ✓ Verified | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (4139 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.9 (3697 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | 7.9 (3641 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.2 (2779 reviews) ✓ Verified | 

#### Social

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Listening** | Not enough data | 7.7 (3736 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 8.1 (4140 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 8.1 (4146 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 8.0 (3989 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.7 (3215 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.3 (5299 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.0 (4835 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.6 (3993 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.6 (3675 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.7 (4078 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Customization ** | Not enough data | 7.9 (3576 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.5 (3652 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.7 (3510 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.0 (2476 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.4 (2371 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (3374 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.9 (2546 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (307 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (290 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (302 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (292 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (298 reviews) | 
| **Decision Making** | Not enough data | 6.7 (296 reviews) | 

#### Integration

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (3543 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.0 (3237 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (3026 reviews) ✓ Verified | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 219 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (1331 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.2 (1266 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.2 (1190 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | Feature Not Available | 
| **Batch Uploading** | 8.3 (152 reviews) | Feature Not Available | 
| **Brand Safety** | 8.5 (128 reviews) | 8.3 (1085 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.8 (116 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.2 (149 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.7 (139 reviews) | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (1067 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.3 (1191 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.2 (1110 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.0 (1006 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.0 (983 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.3 (1163 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.2 (1310 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (1336 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.6 (1183 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.3 (1308 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.6 (1348 reviews) | 
| **Internationalization** | Feature Not Available | 8.4 (1054 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (1249 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 152 |
| **HubSpot Marketing Hub** | 7.5/10 | 1631 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | 7.7 (1154 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.6 (100 reviews) | 7.9 (1190 reviews) | 
| **Lead Analysis ** | 7.9 (81 reviews) | 8.1 (1246 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | 8.3 (112 reviews) | 8.3 (1332 reviews) | 
| **Predictive Scoring ** | 7.6 (82 reviews) | 7.5 (1155 reviews) | 
| **Account Identification ** | 8.4 (113 reviews) | 8.0 (1211 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (96 reviews) | 7.9 (1176 reviews) | 
| **Revenue Planning ** | 7.5 (76 reviews) | 7.3 (1062 reviews) | 
| **Media Attribution ** | 7.6 (88 reviews) | 7.5 (1118 reviews) | 
| **Opportunity Timeline ** | 7.8 (76 reviews) ✓ Verified | 7.8 (1104 reviews) ✓ Verified | 
| **Customization ** | 7.8 (91 reviews) | 8.1 (1267 reviews) | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | 7.8 (1155 reviews) | 
| **Prioritized Accounts ** | 8.4 (95 reviews) | 7.8 (1089 reviews) | 
| **Trending Accounts ** | 8.4 (85 reviews) | 7.7 (1033 reviews) | 
| **Email Campaigns ** | 7.4 (64 reviews) | 8.7 (1407 reviews) | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | 6.3 (90 reviews) | 
| **Cross-system Integration** | 7.3 (38 reviews) | 6.7 (90 reviews) | 
| **Adaptive Learning** | 6.9 (29 reviews) | 6.6 (89 reviews) | 
| **Proactive Assistance** | 6.7 (29 reviews) | 6.7 (90 reviews) | 
| **Decision Making** | 7.0 (30 reviews) | 6.5 (91 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 2063 |

#### Messenger

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Sequencing** | Not enough data | 8.0 (1215 reviews) ✓ Verified | 
| **AI** | Not enough data | 7.4 (1043 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | 7.9 (1258 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | 7.8 (1180 reviews) ✓ Verified | 

#### Channels

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Media** | Not enough data | 8.0 (1443 reviews) ✓ Verified | 
| **Website** | Not enough data | 8.2 (1420 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | 7.1 (840 reviews) | 
| **Voice Assistants** | Not enough data | 6.8 (737 reviews) ✓ Verified | 
| **Other** | Not enough data | 7.4 (796 reviews) ✓ Verified | 

#### Customers

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.2 (1487 reviews) ✓ Verified | 
| **Profiles** | Not enough data | 8.2 (1473 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.3 (1620 reviews) ✓ Verified | 
| **Lead Gathering** | Not enough data | 8.4 (1572 reviews) ✓ Verified | 
| **Sales Conversion** | Not enough data | 8.2 (1474 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (67 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (67 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (68 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (66 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (67 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (67 reviews) | 
| **Decision Making** | Not enough data | 6.6 (69 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 94 |

#### Design and Customization

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.8 (85 reviews) | 
| **Pop-Up Types** | Not enough data | 7.6 (83 reviews) | 
| **No-Code Customization** | Not enough data | 7.8 (85 reviews) | 
| **Mobile Optimized** | Not enough data | 7.7 (83 reviews) | 

#### Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 7.4 (80 reviews) | 
| **Triggered Campaigns** | Not enough data | 7.5 (79 reviews) | 
| **A/B Testing** | Not enough data | 7.6 (80 reviews) | 
| **Analytics** | Not enough data | 7.6 (77 reviews) | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (81 reviews) | 
| **WCM Integrations** | Not enough data | 7.1 (74 reviews) | 
| **E-Commerce Integrations** | Not enough data | 6.9 (68 reviews) | 
| **Social Media Integrations** | Not enough data | 7.5 (76 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (75 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.3/10 | 343 |

#### Attribution Modeling

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.0 (283 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 7.7 (278 reviews) | 
| **Algorithmic Attribution** | Not enough data | 7.2 (255 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.3 (249 reviews) | 
| **Offline Attribution** | Not enough data | 6.9 (246 reviews) | 
| **Custom Attribution** | Not enough data | 7.4 (259 reviews) | 

#### Agentic AI - Attribution

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (37 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (36 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (38 reviews) | 

#### Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **B2B Attribution** | Not enough data | 7.8 (255 reviews) | 
| **B2C Attribution** | Not enough data | 7.2 (236 reviews) | 
| **Marketing Channels** | Not enough data | 8.2 (282 reviews) | 
| **Integrations** | Not enough data | 8.3 (289 reviews) | 

#### Reporting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Dashboards** | Not enough data | 8.4 (312 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (295 reviews) | 
| **Custom Reporting** | Not enough data | 8.1 (301 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 45 |
| **HubSpot Marketing Hub** | 7.6/10 | 314 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | 8.5 (242 reviews) | 
| **Account Identification and Segmentation** | 8.2 (38 reviews) | 8.5 (242 reviews) | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | 8.4 (241 reviews) | 
| **Multichannel Engagement** | 9.3 (9 reviews) | 8.1 (26 reviews) | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | 8.0 (25 reviews) | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | 8.5 (41 reviews) | 8.2 (236 reviews) | 
| **Revenue Analytics** | 8.2 (33 reviews) | 7.9 (232 reviews) | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | 8.3 (257 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | 7.0 (28 reviews) | 
| **Cross-system Integration** | 7.8 (6 reviews) | 7.1 (28 reviews) | 
| **Adaptive Learning** | 7.2 (6 reviews) | 6.9 (26 reviews) | 
| **Natural Language Interaction** | 7.2 (6 reviews) | 6.5 (26 reviews) | 
| **Proactive Assistance** | 7.8 (6 reviews) | 6.9 (26 reviews) | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | 6.9 (24 reviews) | 
| **AI Personalization** | 6.7 (5 reviews) | 7.2 (24 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.5/10 | 773 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.2 (557 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.5 (639 reviews) | 

#### Platform Reporting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (655 reviews) | 
| **Dashboards** | Not enough data | 8.6 (698 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Measurement** | 8.3 (216 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |

#### Content & Collaboration

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.3 (1275 reviews) | 
| **Content Library** | Not enough data | 8.3 (1330 reviews) | 
| **Shared Inbox** | Not enough data | 8.1 (1020 reviews) | 
| **Approval Workflows** | Not enough data | 8.3 (1094 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (1408 reviews) | 
| **Content Creation** | Not enough data | 8.3 (969 reviews) | 

#### Social Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (2195 reviews) | 
| **Social Publishing** | Not enough data | 8.6 (2373 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (2107 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (2254 reviews) | 
| **Social Ads** | Not enough data | 8.0 (1675 reviews) | 
| **Campaign Planning** | Not enough data | 8.2 (956 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (325 reviews) | 

#### Agentic AI - Social Media Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (73 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (70 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (72 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (72 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (72 reviews) | 
| **Decision Making** | Not enough data | 6.9 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 529 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.1 (430 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (441 reviews) | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (438 reviews) | 
| **Trends Reporting** | Not enough data | 7.9 (436 reviews) | 
| **Dashboards** | Not enough data | 8.5 (488 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (440 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.0 (424 reviews) | 
| **Integrations** | Not enough data | 8.2 (445 reviews) | 
| **Automated Alerts** | Not enough data | 8.2 (441 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (87 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (85 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (86 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (86 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 207 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (1331 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.2 (1266 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.2 (1190 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | Feature Not Available | 
| **Batch Uploading** | 8.3 (152 reviews) | Feature Not Available | 
| **Brand Safety** | 8.5 (128 reviews) | 8.3 (1085 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.8 (116 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.2 (149 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.7 (139 reviews) | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (1067 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.3 (1191 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.2 (1110 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.0 (1006 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.0 (983 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.3 (1163 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.2 (1310 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (1336 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.6 (1183 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.3 (1308 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.6 (1348 reviews) | 
| **Internationalization** | Feature Not Available | 8.4 (1054 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (1249 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 207 |
| **HubSpot Marketing Hub** | 8.0/10 | 1712 |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | 8.0 (593 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (62 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (62 reviews) | 
| **Decision Making** | Not enough data | 7.3 (67 reviews) | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | 8.1 (1311 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (1331 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.2 (1266 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.2 (1190 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | Feature Not Available | 
| **Batch Uploading** | 8.3 (152 reviews) | Feature Not Available | 
| **Brand Safety** | 8.5 (128 reviews) | 8.3 (1085 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.8 (116 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.2 (149 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.7 (139 reviews) | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (1067 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.3 (1191 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.2 (1110 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.0 (1006 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.0 (983 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.3 (1163 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.2 (1310 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (1336 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.6 (1183 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.3 (1308 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.6 (1348 reviews) | 
| **Internationalization** | Feature Not Available | 8.4 (1054 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (1249 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 27 |

#### Responses

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (23 reviews) | 
| **Route To Human** | Not enough data | 8.9 (22 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.0 (22 reviews) | 

#### Automation - AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 7.8 (23 reviews) | 
| **Customer Interaction Automation** | Not enough data | 7.4 (24 reviews) | 
| **Lead Generation** | Not enough data | 8.0 (23 reviews) | 
| **Document Processing** | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | 7.6 (24 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (23 reviews) | 
| **Integration** | Not enough data | 8.9 (23 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.0 (22 reviews) | 

#### Autonomy -  AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Feature Not Available | 
| **Adaptive Responses** | Not enough data | 7.1 (23 reviews) | 
| **Task Execution** | Not enough data | 7.5 (23 reviews) | 
| **Problem Solving** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (24 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (24 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |

#### Page Customization

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.4 (1358 reviews) ✓ Verified | 
| **Templates** | Not enough data | 7.9 (1397 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 7.8 (1281 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.1 (1319 reviews) ✓ Verified | 

#### Page Optimization

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.1 (1185 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (1293 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.2 (1333 reviews) ✓ Verified | 
| **SEO** | Not enough data | 7.8 (1222 reviews) ✓ Verified | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.4 (756 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 8.7 (1248 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 8.5 (1245 reviews) ✓ Verified | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (349 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (85 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 208 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (1331 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.2 (1266 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.2 (1190 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | Feature Not Available | 
| **Batch Uploading** | 8.3 (152 reviews) | Feature Not Available | 
| **Brand Safety** | 8.5 (128 reviews) | 8.3 (1085 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | Feature Not Available | 
| **Frequency Capping** | 7.8 (116 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.2 (149 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.7 (139 reviews) | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (1067 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.3 (1191 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.2 (1110 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.0 (1006 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.0 (983 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.3 (1163 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.2 (1310 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (1336 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.6 (1183 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.3 (1308 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.6 (1348 reviews) | 
| **Internationalization** | Feature Not Available | 8.4 (1054 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (1249 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (77 reviews) | Not enough data | 
| **Lead Analysis ** | 7.6 (60 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (49 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (57 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | Not enough data | 
| **Revenue Planning ** | 7.3 (40 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (42 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | Not enough data | 
| **Customization ** | 8.1 (47 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 148 |
| **HubSpot Marketing Hub** | 7.7/10 | 1125 |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | 6.9 (77 reviews) | 
| **Cross-system Integration** | 7.1 (18 reviews) | 7.2 (77 reviews) | 
| **Adaptive Learning** | 6.8 (18 reviews) | 6.9 (77 reviews) | 
| **Natural Language Interaction** | 6.7 (17 reviews) | 7.1 (78 reviews) | 
| **Proactive Assistance** | 6.6 (18 reviews) | 7.1 (77 reviews) | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | 8.0 (793 reviews) | 
| **Account-level Insights ** | 8.4 (132 reviews) | 8.3 (827 reviews) | 
| **Lead Analysis ** | 7.5 (110 reviews) | 8.3 (845 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | 8.3 (126 reviews) | 8.4 (914 reviews) | 
| **Predictive Scoring ** | 7.8 (103 reviews) | 7.7 (782 reviews) | 
| **Account Identification ** | 8.4 (124 reviews) | 8.2 (853 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | 8.0 (813 reviews) | 
| **Revenue Planning ** | 7.4 (94 reviews) | 7.6 (720 reviews) | 
| **Media Attribution ** | 7.6 (110 reviews) | 7.8 (779 reviews) | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | 8.0 (775 reviews) | 
| **Customization ** | 7.5 (112 reviews) | 8.2 (890 reviews) | 
| **Journey Analytics** | 8.3 (121 reviews) | 8.1 (831 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 3571 |

#### Marketing Operations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.7 (2242 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.3 (2683 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.0 (2456 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.5 (2480 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (2878 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (3127 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.8 (2376 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.1 (2563 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (2394 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.5 (540 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (172 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (167 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (166 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to AdRoll ABM (Formerly RollWorks) (14):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to HubSpot Marketing Hub (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | HubSpot Marketing Hub | 
|---|---|---|
| **Small-Business** | 27.4% | 51.6% | 
| **Mid-Market** | 57.7% | 42.0% | 
| **Enterprise** | 14.9% | 6.5% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.3%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.1%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.5%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Internet:** 1.7%
- **Other:** 28.0%

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Non-Profit Organization Management:** 2.1%
- **Internet:** 2.0%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.2%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1477 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9111 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (894 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14762 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1358 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (329 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1477 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1071 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (641 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-marketing-hub)