# HubSpot Marketing Hub vs Ontraport Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Marketing Hub excels in providing a comprehensive platform for managing various marketing tasks, such as social media scheduling, landing pages, and email campaigns. Users appreciate having all their data in one place, which simplifies campaign management.
- **Users say** that Ontraport is particularly user-friendly, making it accessible for those who may not be very tech-savvy. Reviewers highlight the ease of building pages and sequences, which is a significant advantage for small business owners looking for straightforward solutions.
- **According to verified reviews** , HubSpot Marketing Hub has a notably higher G2 Score, indicating greater overall satisfaction among users. Many users commend its intuitive onboarding process, which helps new users get up to speed quickly.
- **Reviewers mention** that while Ontraport offers strong capabilities for creating complex marketing campaigns, some users find that it can be less integrated than HubSpot. For instance, HubSpot's ability to connect historical data and attachments to specific deals is frequently praised.
- **Users highlight** that HubSpot Marketing Hub's integration with existing systems is seamless, making it easier to incorporate into current workflows. This is a significant plus for teams looking to enhance their marketing efforts without extensive reconfiguration.
- **G2 reviewers note** that Ontraport provides excellent support, with many users appreciating the dedicated onboarding calls. However, some users feel that HubSpot's support, while good, could be improved in terms of responsiveness compared to Ontraport's higher ratings in this area.



| | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 14,916 | 255 | 
| **Largest Market Segment** | Small-Business (50.4% of reviews) | Small-Business (95.6% of reviews) | 
| **Entry Level Price** | $0.00 | Starting at $83.00 Per Month | 

---
## Top Pros & Cons

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Email Marketing (1111 reviews)

Cons:
- Learning Curve (808 reviews)
- Limited Features (730 reviews)

### Ontraport

Pros:
- Customer Support (10 reviews)
- Helpful (8 reviews)

Cons:
- Learning Curve (6 reviews)
- Not Intuitive (4 reviews)

---
## Ratings Comparison
| Rating | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
  | **Meets Requirements** | 8.5 (8234 reviews) | 8.6 (181 reviews) | 
  | **Ease of Use** | 8.6 (9583 reviews) | 8.2 (183 reviews) | 
  | **Ease of Setup** | 8.1 (6158 reviews) | 8.0 (115 reviews) | 
  | **Ease of Admin** | 8.5 (4338 reviews) | 8.4 (101 reviews) | 
  | **Quality of Support** | 8.7 (7852 reviews) | 9.2 (180 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (4269 reviews) | 9.0 (99 reviews) | 
  | **Product Direction (% positive)** | 8.9 (7896 reviews) | 8.2 (171 reviews) | 

---
## Pricing

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

### Ontraport

#### Entry-Level Pricing

Plan: Plus

Price: Starting at $83.00 Per Month

Description: CRM and automation essentials for growing teams

Key Features:
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 10 users at $19/month each

[Browse all 7 editions](https://www.g2.com/products/ontraport/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Marketing Hub** | 8.0/10 | 7062 |
| **Ontraport** | 8.4/10 | 108 |

#### Email Marketing

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (5683 reviews) ✓ Verified | 8.7 (80 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (5513 reviews) ✓ Verified | 9.1 (80 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (5427 reviews) ✓ Verified | 8.5 (78 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (5179 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 

#### Online Marketing

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Landing Pages and Forms** | 8.5 (5330 reviews) ✓ Verified | 8.8 (83 reviews) ✓ Verified | 
| **Dynamic Content** | 8.2 (4588 reviews) ✓ Verified | 8.6 (66 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (4310 reviews) ✓ Verified | 8.7 (50 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (4819 reviews) ✓ Verified | 8.3 (59 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.1 (4473 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (5092 reviews) ✓ Verified | 9.0 (67 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (4761 reviews) ✓ Verified | 8.7 (55 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (4904 reviews) ✓ Verified | 8.9 (65 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (4374 reviews) ✓ Verified | 8.6 (50 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (4851 reviews) ✓ Verified | 8.9 (70 reviews) ✓ Verified | 
| **Email Tracking** | 8.2 (4558 reviews) ✓ Verified | 8.7 (50 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (4512 reviews) ✓ Verified | 8.8 (55 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.4 (4596 reviews) ✓ Verified | 8.5 (60 reviews) ✓ Verified | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Program Management** | 8.2 (4139 reviews) ✓ Verified | 8.8 (54 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (3696 reviews) ✓ Verified | 8.4 (56 reviews) ✓ Verified | 
| **Calendaring** | 7.9 (3639 reviews) ✓ Verified | 7.5 (35 reviews) ✓ Verified | 
| **Budgeting** | 7.2 (2778 reviews) ✓ Verified | 7.2 (27 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Social Listening** | 7.7 (3734 reviews) ✓ Verified | 7.6 (28 reviews) ✓ Verified | 
| **Social Sharing** | 8.1 (4138 reviews) ✓ Verified | 8.0 (33 reviews) ✓ Verified | 
| **Social Campaigns** | 8.1 (4145 reviews) ✓ Verified | 7.8 (27 reviews) ✓ Verified | 
| **Social Media Engagement** | 8.0 (3987 reviews) ✓ Verified | 7.7 (27 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.7 (3213 reviews) ✓ Verified | 7.5 (29 reviews) ✓ Verified | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Basic Reporting** | 8.3 (5304 reviews) ✓ Verified | 8.4 (66 reviews) ✓ Verified | 
| **Web Analytics** | 8.0 (4835 reviews) ✓ Verified | 8.1 (46 reviews) ✓ Verified | 
| **ROI Analytics** | 7.6 (3994 reviews) ✓ Verified | 7.8 (40 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.6 (3674 reviews) ✓ Verified | 8.2 (41 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.7 (4077 reviews) ✓ Verified | 7.4 (32 reviews) ✓ Verified | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Customization ** | 7.9 (3495 reviews) ✓ Verified | 9.0 (38 reviews) ✓ Verified | 
| **Workflow Capability** | 8.5 (3581 reviews) ✓ Verified | 8.9 (40 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (3427 reviews) ✓ Verified | 8.9 (44 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (2419 reviews) ✓ Verified | 8.7 (25 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.4 (2329 reviews) ✓ Verified | 8.7 (23 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (3301 reviews) ✓ Verified | 9.1 (41 reviews) ✓ Verified | 
| **Output Document Generation** | 7.9 (2496 reviews) ✓ Verified | 8.9 (25 reviews) ✓ Verified | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (307 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (290 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (302 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (292 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (298 reviews) | Feature Not Available | 
| **Decision Making** | 6.7 (296 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (3470 reviews) ✓ Verified | 8.9 (44 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (3180 reviews) ✓ Verified | 8.6 (49 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (2970 reviews) ✓ Verified | 8.3 (39 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to HubSpot Marketing Hub (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)

**Unique to Ontraport (9):** [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Website Builder Software](https://www.g2.com/categories/website-builder), [CRM Software](https://www.g2.com/categories/crm), [Subscription Management Software](https://www.g2.com/categories/subscription-management), [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Marketing Hub | Ontraport | 
|---|---|---|
| **Small-Business** | 50.4% | 95.6% | 
| **Mid-Market** | 43.2% | 3.5% | 
| **Enterprise** | 6.5% | 0.9% | 

### By Industry

#### HubSpot Marketing Hub

- **Computer Software:** 16.7%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 5.0%
- **Internet:** 2.3%
- **Education Management:** 2.3%
- **Hospital & Health Care:** 2.3%
- **Higher Education:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Health, Wellness and Fitness:** 1.8%
- **Other:** 40.9%

#### Ontraport

- **Professional Training & Coaching:** 18.3%
- **Marketing and Advertising:** 11.8%
- **Health, Wellness and Fitness:** 10.9%
- **Consulting:** 4.8%
- **Education Management:** 4.8%
- **Management Consulting:** 4.4%
- **Internet:** 3.9%
- **E-Learning:** 3.5%
- **Non-Profit Organization Management:** 2.6%
- **Mental Health Care:** 2.2%
- **Other:** 32.8%

---
## Alternatives
*Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.*

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1360 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (330 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5429 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1482 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1071 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (641 reviews)

### Alternatives to Ontraport

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (651 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1071 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (368 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1087 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3149 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.8/5 stars (30 reviews)
- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)

---
## Top Discussions

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

### Ontraport

- Title: [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) — 2 comments
  > **Top comment:** "Yes, although that is a narrow description. It’s much more. "
- Title: [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) — 2 comments
  > **Top comment:** "Ontraport has a free 14 day trial. Then the basic plan is $40.00 a  month. I pay more because I have the membership site for my classes."
- Title: [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) — 2 comments
  > **Top comment:** "I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport."
- Title: [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) — 1 comment
  > **Top comment:** "I use Ontraport for everything! 
Emails, Pre-Sales, Annuncing Events, Classes, and Sales
Ontraport can be a website, newsletter and a blog too. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-marketing-hub-vs-ontraport)