# HubSpot Marketing Hub vs Ontraport Comparison - What are their main differences? 

At a Glance

Star Rating

**HubSpot Marketing Hub** [

4.4/5(14,912)

](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews)

**Ontraport** [

4.5/5(255)

](https://www.g2.com/products/ontraport/reviews#reviews)

Market Segments

**HubSpot Marketing Hub**
Small-Business (50.4% of reviews)

**Ontraport**
Small-Business (95.6% of reviews)

Pros & Cons

**HubSpot Marketing Hub**
[
Ease of Use (1981)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[
Email Marketing (1111)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312777&qs=pros-and-cons#reviews)[
Learning Curve (808)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[
Limited Features (730)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312127&qs=pros-and-cons#reviews)

**Ontraport**
[
Customer Support (10)
](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1781143&qs=pros-and-cons#reviews)[
Helpful (8)
](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1778463&qs=pros-and-cons#reviews)[
Learning Curve (6)
](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1780879&qs=pros-and-cons#reviews)[
Not Intuitive (4)
](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1780979&qs=pros-and-cons#reviews)

Entry-Level Pricing

**HubSpot Marketing Hub**
 **$0.00**

**Ontraport**
 **Starting at $83.00** Per Month

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that HubSpot Marketing Hub excels in providing a comprehensive platform for managing various marketing tasks, such as social media scheduling, landing pages, and email campaigns. Users appreciate having all their data in one place, which simplifies campaign management.
- **Users say** that Ontraport is particularly user-friendly, making it accessible for those who may not be very tech-savvy. Reviewers highlight the ease of building pages and sequences, which is a significant advantage for small business owners looking for straightforward solutions.
- **According to verified reviews** , HubSpot Marketing Hub has a notably higher G2 Score, indicating greater overall satisfaction among users. Many users commend its intuitive onboarding process, which helps new users get up to speed quickly.
- **Reviewers mention** that while Ontraport offers strong capabilities for creating complex marketing campaigns, some users find that it can be less integrated than HubSpot. For instance, HubSpot's ability to connect historical data and attachments to specific deals is frequently praised.
- **Users highlight** that HubSpot Marketing Hub's integration with existing systems is seamless, making it easier to incorporate into current workflows. This is a significant plus for teams looking to enhance their marketing efforts without extensive reconfiguration.
- **G2 reviewers note** that Ontraport provides excellent support, with many users appreciating the dedicated onboarding calls. However, some users feel that HubSpot's support, while good, could be improved in terms of responsiveness compared to Ontraport's higher ratings in this area.

Pricing

Entry-Level Pricing

**HubSpot Marketing Hub**

HubSpot Marketing Hub

Marketing Hub Free

$0.00

For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

- Forms
- Contact activity
- Contact management

[Browse all 4 pricing plans](/products/hubspot-marketing-hub/pricing)

**Ontraport**

Ontraport

Plus

Starting at $83.00

Per Month

CRM and automation essentials for growing teams

- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 10 users at $19/month each

[Browse all 7 pricing plans](/products/ontraport/pricing)

Free Trial

**HubSpot Marketing Hub**

HubSpot Marketing Hub

Free Trial is available

**Ontraport**

Ontraport

Free Trial is available

Ratings

Meets Requirements

8.5

8,231

8.6

181

Ease of Use

8.6

9,580

8.2

183

Ease of Setup

8.1

6,155

8.0

115

Ease of Admin

8.5

4,335

8.4

101

Quality of Support

8.7

7,849

9.2

180

Has the product been a good partner in doing business?

8.7

4,266

9.0

99

Product Direction (% positive)

8.9

7,894

8.2

171

Features by Category

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

8.0

7,060

8.4

108

Email Marketing

Building and Personalizing Emails

8.8(won by 0.1)

5683

|

Verified

8.7

80

|

Verified

Sending Outbound Emails

8.9

5513

|

Verified

9.1(won by 0.2)

80

|

Verified

Manage Email Deliverability

8.6(won by 0.1)

5427

|

Verified

8.5

78

|

Verified

Automated Email Responses

8.8

5179

|

Verified

9.0(won by 0.2)

79

|

Verified

Online Marketing

Landing Pages and Forms

8.5

5330

|

Verified

8.8(won by 0.3)

83

|

Verified

Dynamic Content

8.2

4588

|

Verified

8.6(won by 0.4)

66

|

Verified

A/B Testing

8.1

4310

|

Verified

8.7(won by 0.6)

50

|

Verified

Mobile Optimized

8.1

4819

|

Verified

8.3(won by 0.2)

59

|

Verified

Search Tracking and Optimization

8.1(won by 0.2)

4473

|

Verified

7.9

47

|

Verified

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

8.5

5092

|

Verified

9.0(won by 0.5)

67

|

Verified

Data Quality Management

8.1

4761

|

Verified

8.7(won by 0.6)

55

|

Verified

Segmentation

8.4

4903

|

Verified

8.9(won by 0.5)

65

|

Verified

Lead Scoring and Grading

8.0

4374

|

Verified

8.6(won by 0.6)

50

|

Verified

Lead Nurturing

8.4

4851

|

Verified

8.9(won by 0.5)

70

|

Verified

Email Tracking

8.2

4558

|

Verified

8.7(won by 0.5)

50

|

Verified

Automated Alerts and Tasks

8.4

4512

|

Verified

8.8(won by 0.4)

55

|

Verified

CRM Lead Integration

8.4

4596

|

Verified

8.5(won by 0.1)

60

|

Verified

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

8.2

4139

|

Verified

8.8(won by 0.6)

54

|

Verified

Event / Webinar Marketing

7.9

3696

|

Verified

8.4(won by 0.5)

56

|

Verified

Calendaring

7.9(won by 0.4)

3639

|

Verified

7.5

35

|

Verified

Budgeting

7.2(tied score)

2778

|

Verified

7.2(tied score)

27

|

Verified

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

7.7(won by 0.1)

3734

|

Verified

7.6

28

|

Verified

Social Sharing

8.1(won by 0.1)

4138

|

Verified

8.0

33

|

Verified

Social Campaigns

8.1(won by 0.3)

4145

|

Verified

7.8

27

|

Verified

Social Media Engagement

8.0(won by 0.3)

3987

|

Verified

7.7

27

|

Verified

Social Media Advertising

7.7(won by 0.2)

3213

|

Verified

7.5

29

|

Verified

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

8.3

5303

|

Verified

8.4(won by 0.1)

66

|

Verified

Web Analytics

8.0

4835

|

Verified

8.1(won by 0.1)

46

|

Verified

ROI Analytics

7.6

3994

|

Verified

7.8(won by 0.2)

40

|

Verified

Revenue Analytics

7.6

3674

|

Verified

8.2(won by 0.6)

41

|

Verified

SEO / Keyword Analytics

7.7(won by 0.3)

4077

|

Verified

7.4

32

|

Verified

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

7.9

3493

|

Verified

9.0(won by 1.1)

38

|

Verified

Workflow Capability

8.5

3580

|

Verified

8.9(won by 0.4)

40

|

Verified

User, Role, and Access Management

8.7

3426

|

Verified

8.9(won by 0.2)

44

|

Verified

Internationalization

8.0

2419

|

Verified

8.7(won by 0.7)

25

|

Verified

Sandbox / Test Environments

7.4

2329

|

Verified

8.7(won by 1.3)

23

|

Verified

Performance and Reliability

8.6

3300

|

Verified

9.1(won by 0.5)

41

|

Verified

Output Document Generation

7.9

2496

|

Verified

8.9(won by 1.0)

25

|

Verified

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

6.8(won by default)

307

Not enough data

Multi-step Planning

6.7(won by default)

290

Not enough data

Cross-system Integration

6.8(won by default)

302

Not enough data

Adaptive Learning

6.6(won by default)

292

Not enough data

Proactive Assistance

6.6(won by default)

298

Feature Not Available

Decision Making

6.7(won by default)

296

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.4

3470

|

Verified

8.9(won by 0.5)

44

|

Verified

Integration APIs

8.0

3179

|

Verified

8.6(won by 0.6)

49

|

Verified

Breadth of Partner Applications

8.1

2970

|

Verified

8.3(won by 0.2)

39

|

Verified

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews)

HubSpot Marketing Hub

Small-Business(50 or fewer emp.)

50.4%

Mid-Market(51-1000 emp.)

43.2%

Enterprise(\> 1000 emp.)

6.5%

[![Ontraport](https://images.g2crowd.com/uploads/product/hd_favicon/d81889e0b3e43ae6806f44db23c69d24/ontraport.svg "Ontraport")](https://www.g2.com/products/ontraport/reviews)

Ontraport

Small-Business(50 or fewer emp.)

95.6%

Mid-Market(51-1000 emp.)

3.5%

Enterprise(\> 1000 emp.)

0.9%

Small-Business

(50 or fewer emp.)

50.4%

95.6%

Mid-Market

(51-1000 emp.)

43.2%

3.5%

Enterprise

(\> 1000 emp.)

6.5%

0.9%

Reviewers' Industry

[![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews)
HubSpot Marketing Hub

Computer Software

16.7%

Marketing and Advertising

12.7%

Information Technology and Services

12.1%

Financial Services

5.0%

Internet

2.3%

Other

51.2%

[![Ontraport](https://images.g2crowd.com/uploads/product/hd_favicon/d81889e0b3e43ae6806f44db23c69d24/ontraport.svg "Ontraport")](https://www.g2.com/products/ontraport/reviews)
Ontraport

Professional Training & Coaching

18.3%

Marketing and Advertising

11.8%

Health, Wellness and Fitness

10.9%

Consulting

4.8%

Education Management

4.8%

Other

49.3%

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