Reduce your software costs by 18% overnight

Compare HubSpot Marketing Hub and Marketo Engage

See this
side-by-side comparison of HubSpot Marketing Hub vs. Marketo Engage
based on preference data from user reviews. HubSpot Marketing Hub rates 4.4/5 stars with 6,392 reviews. By contrast, Marketo Engage rates 4.1/5 stars with 2,177 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
HubSpot Marketing Hub
HubSpot Marketing Hub
(6,392)
4.4 out of 5
HubSpot Marketing Hub
Optimized for quick response
Marketo Engage
Marketo Engage
(2,177)
4.1 out of 5
Marketo Engage
Optimized for quick response
Star Rating
HubSpot Marketing Hub
HubSpot Marketing Hub
Marketo Engage
Marketo Engage
Market Segments
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business (54.7% of reviews)
Marketo Engage
Marketo Engage
Mid-Market (57.1% of reviews)
Entry Level Price
HubSpot Marketing Hub
HubSpot Marketing Hub
$0
Marketo Engage
Marketo Engage
Contact Us

HubSpot Marketing Hub vs Marketo Engage

When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Marketing Hub overall.

  • Reviewers felt that HubSpot Marketing Hub meets the needs of their business better than Marketo Engage.
  • When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Marketo Engage.
Categories
Shared Categories
HubSpot Marketing Hub
HubSpot Marketing Hub
Marketo Engage
Marketo Engage
HubSpot Marketing Hub and Marketo Engage are categorized as Marketing Automation, Account Data Management, and Account-Based Analytics
Pricing
HubSpot Marketing Hub
HubSpot Marketing Hub Pricing
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Marketo Engage
Marketo Engage Pricing
Select
Contact Us
Prime
Contact Us
Ultimate
Contact Us
Enterprise
Contact Us
Free Trial Unavailable
Ratings
Meets Requirements
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 5057
Marketo Engage
Marketo Engage
8.3
Responses: 1876
Ease of Use
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 5088
Marketo Engage
Marketo Engage
7.1
Responses: 1888
Ease of Setup
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 2548
Marketo Engage
Marketo Engage
6.5
Responses: 936
Ease of Admin
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 2671
Marketo Engage
Marketo Engage
7.6
Responses: 964
Quality of Support
HubSpot Marketing Hub
HubSpot Marketing Hub
8.8
Responses: 4818
Marketo Engage
Marketo Engage
7.3
Responses: 1773
Ease of Doing Business With
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 2623
Marketo Engage
Marketo Engage
7.6
Responses: 958
Product Direction (% positive)
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 5009
Marketo Engage
Marketo Engage
7.9
Responses: 1857
Features
Email Marketing
Building and Personalizing Emails
HubSpot Marketing Hub
HubSpot Marketing Hub
8.8
Responses: 3123
Verified Feature
Marketo Engage
Marketo Engage
8.2
Responses: 1473
Verified Feature
Sending Outbound Emails
HubSpot Marketing Hub
HubSpot Marketing Hub
8.9
Responses: 3066
Verified Feature
Marketo Engage
Marketo Engage
8.7
Responses: 1466
Verified Feature
Manage Email Deliverability
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 3072
Verified Feature
Marketo Engage
Marketo Engage
8.0
Responses: 1441
Verified Feature
Automated Email Responses
HubSpot Marketing Hub
HubSpot Marketing Hub
8.8
Responses: 2833
Verified Feature
Marketo Engage
Marketo Engage
8.5
Responses: 1376
Verified Feature
Online Marketing
Landing Pages and Forms
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 3014
Verified Feature
Marketo Engage
Marketo Engage
7.7
Responses: 1425
Verified Feature
Dynamic Content
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2575
Verified Feature
Marketo Engage
Marketo Engage
7.7
Responses: 1248
Verified Feature
A/B Testing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2279
Verified Feature
Marketo Engage
Marketo Engage
7.9
Responses: 1304
Verified Feature
Mobile Optimized
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2737
Verified Feature
Marketo Engage
Marketo Engage
7.3
Responses: 1306
Verified Feature
Search Tracking and Optimization
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2565
Verified Feature
Marketo Engage
Marketo Engage
7.3
Responses: 1081
Verified Feature
Lead Intelligence
Market Insights
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 145
Verified Feature
Marketo Engage
Marketo Engage
8.2
Responses: 218
Account-level Insights
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 161
Marketo Engage
Marketo Engage
8.1
Responses: 224
Lead Analysis
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 171
Marketo Engage
Marketo Engage
8.3
Responses: 235
Lead Management
Marketing Lead Database
HubSpot Marketing Hub
HubSpot Marketing Hub
8.6
Responses: 2911
Verified Feature
Marketo Engage
Marketo Engage
8.5
Responses: 1077
Verified Feature
Data Quality Management
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2727
Verified Feature
Marketo Engage
Marketo Engage
7.8
Responses: 977
Verified Feature
Segmentation
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 2771
Verified Feature
Marketo Engage
Marketo Engage
8.2
Responses: 1356
Verified Feature
Lead Scoring and Grading
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 2450
Verified Feature
Marketo Engage
Marketo Engage
8.3
Responses: 1319
Verified Feature
Lead Nurturing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 2765
Verified Feature
Marketo Engage
Marketo Engage
8.4
Responses: 1374
Verified Feature
Online Behavior Tracking
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 2621
Verified Feature
Marketo Engage
Marketo Engage
7.9
Responses: 1272
Verified Feature
Automated Alerts and Tasks
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 2561
Verified Feature
Marketo Engage
Marketo Engage
8.3
Responses: 1281
Verified Feature
CRM Lead Integration
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2514
Verified Feature
Marketo Engage
Marketo Engage
8.2
Responses: 1324
Verified Feature
Lead Intelligence
Market Insights
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 105
Marketo Engage
Marketo Engage
8.1
Responses: 183
Account-level Insights
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 114
Marketo Engage
Marketo Engage
8.0
Responses: 185
Lead Analysis
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 119
Marketo Engage
Marketo Engage
8.0
Responses: 198
Lead Management
Segmentation
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 172
Marketo Engage
Marketo Engage
8.4
Responses: 255
Predictive Scoring
HubSpot Marketing Hub
HubSpot Marketing Hub
7.8
Responses: 133
Marketo Engage
Marketo Engage
7.9
Responses: 227
Account Identification
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 144
Marketo Engage
Marketo Engage
8.1
Responses: 237
Campaign Management
Program Management
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2188
Verified Feature
Marketo Engage
Marketo Engage
8.3
Responses: 1333
Verified Feature
Event / Webinar Marketing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1834
Verified Feature
Marketo Engage
Marketo Engage
8.3
Responses: 1230
Verified Feature
Calendaring
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 1775
Verified Feature
Marketo Engage
Marketo Engage
7.1
Responses: 934
Verified Feature
Budgeting
HubSpot Marketing Hub
HubSpot Marketing Hub
7.4
Responses: 1196
Verified Feature
Marketo Engage
Marketo Engage
6.8
Responses: 696
Lead Management
Segmentation
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 122
Marketo Engage
Marketo Engage
8.3
Responses: 205
Predictive Scoring
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 99
Marketo Engage
Marketo Engage
7.8
Responses: 185
Account Identification
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 108
Marketo Engage
Marketo Engage
8.0
Responses: 188
Marketing Campaigns
Omni-Channel Tracking
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 151
Marketo Engage
Marketo Engage
8.3
Responses: 215
Revenue Planning
HubSpot Marketing Hub
HubSpot Marketing Hub
7.6
Responses: 114
Marketo Engage
Marketo Engage
8.0
Responses: 202
Media Attribution
HubSpot Marketing Hub
HubSpot Marketing Hub
7.8
Responses: 139
Marketo Engage
Marketo Engage
8.1
Responses: 202
Opportunity Timeline
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 137
Verified Feature
Marketo Engage
Marketo Engage
8.1
Responses: 212
Verified Feature
Customization
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 176
Marketo Engage
Marketo Engage
8.3
Responses: 240
Social
Social Listening
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 2036
Verified Feature
Marketo Engage
Marketo Engage
7.1
Responses: 495
Verified Feature
Social Sharing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 2246
Verified Feature
Marketo Engage
Marketo Engage
7.4
Responses: 546
Verified Feature
Social Campaigns
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2155
Verified Feature
Marketo Engage
Marketo Engage
7.4
Responses: 528
Verified Feature
Social Engagement
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2086
Verified Feature
Marketo Engage
Marketo Engage
7.3
Responses: 505
Verified Feature
Social Ads
HubSpot Marketing Hub
HubSpot Marketing Hub
7.8
Responses: 1394
Verified Feature
Marketo Engage
Marketo Engage
7.4
Responses: 463
Verified Feature
Marketing Campaigns
Omni-Channel Tracking
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 105
Marketo Engage
Marketo Engage
8.1
Responses: 163
Revenue Planning
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 92
Marketo Engage
Marketo Engage
8.0
Responses: 143
Media Attribution
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 101
Marketo Engage
Marketo Engage
7.9
Responses: 161
Opportunity Timeline
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 113
Marketo Engage
Marketo Engage
8.0
Responses: 159
Customization
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 140
Marketo Engage
Marketo Engage
8.0
Responses: 185
Journey Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 123
Marketo Engage
Marketo Engage
8.4
Responses: 49
Campaign Execution
Website Personalization
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 184
Marketo Engage
Marketo Engage
8.2
Responses: 222
Prioritized Accounts
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 156
Marketo Engage
Marketo Engage
8.0
Responses: 211
Trending Accounts
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 147
Marketo Engage
Marketo Engage
8.0
Responses: 200
Email Campaigns
HubSpot Marketing Hub
HubSpot Marketing Hub
9.2
Responses: 236
Marketo Engage
Marketo Engage
9.2
Responses: 55
Verified Feature
Reporting & Analytics
Basic Reporting
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2929
Verified Feature
Marketo Engage
Marketo Engage
7.6
Responses: 1368
Verified Feature
Web Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 2730
Verified Feature
Marketo Engage
Marketo Engage
7.1
Responses: 1164
Verified Feature
ROI Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
7.6
Responses: 2130
Verified Feature
Marketo Engage
Marketo Engage
7.1
Responses: 983
Verified Feature
Revenue Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
7.5
Responses: 1898
Verified Feature
Marketo Engage
Marketo Engage
7.1
Responses: 911
Verified Feature
SEO / Keyword Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
7.9
Responses: 2296
Verified Feature
Marketo Engage
Marketo Engage
6.7
Responses: 770
Verified Feature
Platform
Customization
HubSpot Marketing Hub
HubSpot Marketing Hub
7.8
Responses: 1629
Verified Feature
Marketo Engage
Marketo Engage
7.6
Responses: 673
Verified Feature
Workflow Capability
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 1631
Verified Feature
Marketo Engage
Marketo Engage
7.8
Responses: 662
Verified Feature
User, Role, and Access Management
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 1563
Verified Feature
Marketo Engage
Marketo Engage
8.3
Responses: 685
Verified Feature
Internationalization
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 906
Verified Feature
Marketo Engage
Marketo Engage
7.5
Responses: 417
Verified Feature
Sandbox / Test Environments
HubSpot Marketing Hub
HubSpot Marketing Hub
7.5
Responses: 834
Verified Feature
Marketo Engage
Marketo Engage
7.0
Responses: 423
Verified Feature
Performance and Reliability
HubSpot Marketing Hub
HubSpot Marketing Hub
8.6
Responses: 1507
Verified Feature
Marketo Engage
Marketo Engage
7.6
Responses: 674
Verified Feature
Output Document Generation
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1044
Verified Feature
Marketo Engage
Marketo Engage
7.4
Responses: 384
Integration
Data Import & Export Tools
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 1576
Verified Feature
Marketo Engage
Marketo Engage
8.0
Responses: 684
Verified Feature
Integration APIs
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1359
Verified Feature
Marketo Engage
Marketo Engage
7.9
Responses: 642
Verified Feature
Breadth of Partner Applications
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1248
Verified Feature
Marketo Engage
Marketo Engage
8.1
Responses: 581
Verified Feature
Reviewers' Company Size
Reviewers of HubSpot Marketing Hub were most often representing companies in the Small-Business segment, while reviewers for Marketo Engage were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
HubSpot Marketing Hub
HubSpot Marketing Hub
54.7%
Marketo Engage
Marketo Engage
17.6%
Mid-Market
(51-1000 emp.)
HubSpot Marketing Hub
HubSpot Marketing Hub
39.4%
Marketo Engage
Marketo Engage
57.1%
Enterprise
(> 1000 emp.)
HubSpot Marketing Hub
HubSpot Marketing Hub
5.9%
Marketo Engage
Marketo Engage
25.3%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub Industry
Marketing and Advertising
15.2%
Computer Software
14.6%
Information Technology and Services
11.5%
Internet
4.0%
Financial Services
3.7%
Other
50.9%
Marketo Engage
Marketo Engage Industry
Computer Software
26.6%
Information Technology and Services
12.5%
Marketing and Advertising
12.3%
Internet
6.3%
Financial Services
4.7%
Other
37.7%
Reviews
Most Helpful Favorable Review
HubSpot Marketing Hub
Sandra A.
Administrator in Information Technology and Services

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Marketo Engage
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
HubSpot Marketing Hub
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Marketo Engage
GM
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
How do I easily remove all duplicated contacts?
4 comments
LR
Removing duplicates needs to be done carefully in any system and it can happen as contacts can have multiple email addresses (home, business..). HubSpot...Read more
What is the best way to use the workflow tool?
4 comments
Dorothy O.
DO
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
Are you using HubSpot as an HR tool as well as a CRM?
3 comments
Andrea M.
AM
Just re-read your question. In what way is it meddling with your data when a new applicant gets in there? I presume you mean when you add a new candidate...Read more
Marketo Engage
Marketo Engage Discussions
How do I gain experience with Marketo?
3 comments
G2
Unfortunately, I’ve found it very difficult to understand how marketo works without having access to the tools. Use my has some courses on marketo...Read more
How do I get Marketo certified?
2 comments
G2
Comment deleted by user.Read more
How to improve Marketo reporting
2 comments
Aldrin Rick U.
AU
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Screenshots
HubSpot Marketing Hub
HubSpot Marketing Hub Screenshots
Marketo Engage
Marketo Engage Screenshots
Videos
HubSpot Marketing Hub
HubSpot Marketing Hub Videos
Video Preview

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo Engage
Marketo Engage Videos
Video Preview

Marketo Engage uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo Engage including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Downloads
Ask HubSpot Marketing Hub a QuestionContact HubSpot Marketing HubAsk Marketo Engage a QuestionContact Marketo Engage
Need help?
I can help.
Kate
Learning about Business Software?
Ask the community
HubSpot Marketing Hub
HubSpot Marketing Hub
Optimized for quick response
Marketo Engage
Marketo Engage
Optimized for quick response