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Compare HubSpot Marketing Hub and Keap (formerly Infusionsoft)

See this
side-by-side comparison of HubSpot Marketing Hub vs. Keap (formerly Infusionsoft)
based on preference data from user reviews. HubSpot Marketing Hub rates 4.4/5 stars with 6,397 reviews. By contrast, Keap (formerly Infusionsoft) rates 4.1/5 stars with 1,051 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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HubSpot Marketing Hub
HubSpot Marketing Hub
(6,397)
4.4 out of 5
HubSpot Marketing Hub
Optimized for quick response
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
(1,051)
4.1 out of 5
Keap (formerly Infusionsoft)
Optimized for quick response
Star Rating
HubSpot Marketing Hub
HubSpot Marketing Hub
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
Market Segments
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business (54.7% of reviews)
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
Small-Business (87.4% of reviews)
Entry Level Price
HubSpot Marketing Hub
HubSpot Marketing Hub
$0
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
$79/month

HubSpot Marketing Hub vs Keap (formerly Infusionsoft)

When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Marketing Hub overall.

  • Reviewers felt that HubSpot Marketing Hub meets the needs of their business better than Keap (formerly Infusionsoft).
  • When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Keap (formerly Infusionsoft).
Categories
Shared Categories
HubSpot Marketing Hub
HubSpot Marketing Hub
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
HubSpot Marketing Hub and Keap (formerly Infusionsoft) are categorized as Marketing Automation
Pricing
HubSpot Marketing Hub
HubSpot Marketing Hub Pricing
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft) Pricing
Grow
$79/month
Pro
$149/month
Infusionsoft by Keap
$199per month
Free Trial
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Ratings
Meets Requirements
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 5058
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.2
Responses: 870
Ease of Use
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 5089
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
6.9
Responses: 878
Ease of Setup
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 2549
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
6.4
Responses: 509
Ease of Admin
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 2672
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.3
Responses: 518
Quality of Support
HubSpot Marketing Hub
HubSpot Marketing Hub
8.8
Responses: 4819
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.3
Responses: 861
Ease of Doing Business With
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 2624
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.2
Responses: 516
Product Direction (% positive)
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 5010
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.5
Responses: 866
Features
Email Marketing
Building and Personalizing Emails
HubSpot Marketing Hub
HubSpot Marketing Hub
8.8
Responses: 3124
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.2
Responses: 208
Verified Feature
Sending Outbound Emails
HubSpot Marketing Hub
HubSpot Marketing Hub
8.9
Responses: 3067
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.5
Responses: 209
Verified Feature
Manage Email Deliverability
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 3073
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.0
Responses: 205
Verified Feature
Automated Email Responses
HubSpot Marketing Hub
HubSpot Marketing Hub
8.8
Responses: 2834
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.6
Responses: 196
Verified Feature
Online Marketing
Landing Pages and Forms
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 3015
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.6
Responses: 189
Verified Feature
Dynamic Content
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2576
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.6
Responses: 163
Verified Feature
A/B Testing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2280
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
6.9
Responses: 110
Verified Feature
Mobile Optimized
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2738
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.1
Responses: 155
Verified Feature
Search Tracking and Optimization
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2566
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.5
Responses: 124
Lead Management
Marketing Lead Database
HubSpot Marketing Hub
HubSpot Marketing Hub
8.6
Responses: 2912
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.4
Responses: 181
Verified Feature
Data Quality Management
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2728
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.1
Responses: 178
Verified Feature
Segmentation
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 2772
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.4
Responses: 180
Verified Feature
Lead Scoring and Grading
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 2451
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.1
Responses: 142
Verified Feature
Lead Nurturing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 2766
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.6
Responses: 176
Verified Feature
Online Behavior Tracking
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 2622
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.7
Responses: 146
Verified Feature
Automated Alerts and Tasks
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 2562
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.3
Responses: 171
Verified Feature
CRM Lead Integration
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2515
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.3
Responses: 168
Verified Feature
Campaign Management
Program Management
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2189
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.3
Responses: 158
Verified Feature
Event / Webinar Marketing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1835
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.1
Responses: 134
Verified Feature
Calendaring
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 1776
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.6
Responses: 76
Budgeting
HubSpot Marketing Hub
HubSpot Marketing Hub
7.4
Responses: 1197
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.3
Responses: 88
Social
Social Listening
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 2037
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
6.7
Responses: 71
Social Sharing
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 2247
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.4
Responses: 94
Verified Feature
Social Campaigns
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2156
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.0
Responses: 82
Verified Feature
Social Engagement
HubSpot Marketing Hub
HubSpot Marketing Hub
8.2
Responses: 2087
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.1
Responses: 82
Verified Feature
Social Ads
HubSpot Marketing Hub
HubSpot Marketing Hub
7.8
Responses: 1395
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
6.9
Responses: 62
Verified Feature
Reporting & Analytics
Basic Reporting
HubSpot Marketing Hub
HubSpot Marketing Hub
8.3
Responses: 2930
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.8
Responses: 184
Verified Feature
Web Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 2731
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.4
Responses: 129
Verified Feature
ROI Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
7.6
Responses: 2131
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.2
Responses: 114
Verified Feature
Revenue Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
7.5
Responses: 1899
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.5
Responses: 109
Verified Feature
SEO / Keyword Analytics
HubSpot Marketing Hub
HubSpot Marketing Hub
7.9
Responses: 2297
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
6.4
Responses: 93
Platform
Customization
HubSpot Marketing Hub
HubSpot Marketing Hub
7.8
Responses: 1630
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.7
Responses: 114
Verified Feature
Workflow Capability
HubSpot Marketing Hub
HubSpot Marketing Hub
8.5
Responses: 1632
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.0
Responses: 102
Verified Feature
User, Role, and Access Management
HubSpot Marketing Hub
HubSpot Marketing Hub
8.7
Responses: 1564
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.2
Responses: 114
Verified Feature
Internationalization
HubSpot Marketing Hub
HubSpot Marketing Hub
8.0
Responses: 907
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.5
Responses: 55
Verified Feature
Sandbox / Test Environments
HubSpot Marketing Hub
HubSpot Marketing Hub
7.5
Responses: 835
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.6
Responses: 57
Verified Feature
Performance and Reliability
HubSpot Marketing Hub
HubSpot Marketing Hub
8.6
Responses: 1508
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.0
Responses: 111
Verified Feature
Output Document Generation
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1045
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
7.5
Responses: 76
Verified Feature
Integration
Data Import & Export Tools
HubSpot Marketing Hub
HubSpot Marketing Hub
8.4
Responses: 1577
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.0
Responses: 111
Verified Feature
Integration APIs
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1360
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.1
Responses: 100
Verified Feature
Breadth of Partner Applications
HubSpot Marketing Hub
HubSpot Marketing Hub
8.1
Responses: 1249
Verified Feature
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
8.0
Responses: 101
Verified Feature
Reviewers' Company Size
Reviewers of both HubSpot Marketing Hub and Keap (formerly Infusionsoft) were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
HubSpot Marketing Hub
HubSpot Marketing Hub
54.7%
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
87.4%
Mid-Market
(51-1000 emp.)
HubSpot Marketing Hub
HubSpot Marketing Hub
39.4%
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
11.1%
Enterprise
(> 1000 emp.)
HubSpot Marketing Hub
HubSpot Marketing Hub
5.9%
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
1.5%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub Industry
Marketing and Advertising
15.3%
Computer Software
14.6%
Information Technology and Services
11.5%
Internet
4.0%
Financial Services
3.7%
Other
50.9%
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft) Industry
Marketing and Advertising
18.7%
Health, Wellness and Fitness
8.2%
Real Estate
5.9%
Professional Training & Coaching
4.8%
Information Technology and Services
4.2%
Other
58.1%
Reviews
Most Helpful Favorable Review
HubSpot Marketing Hub
Sandra A.
Administrator in Information Technology and Services

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Keap (formerly Infusionsoft)
Brooke B.
User in Online Media

The all-in-one capabilities make it a dream for our start-up. We bought early on knowing we could grow into everything they have to offer. Keeping up with lead generation is snap with lead scoring, sorting out my schedule is a breeze with "My Day", and the...

Most Helpful Critical Review
HubSpot Marketing Hub
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Keap (formerly Infusionsoft)
Alfred R.
Administrator in Management Consulting

1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....

Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
How do I easily remove all duplicated contacts?
4 comments
LR
Removing duplicates needs to be done carefully in any system and it can happen as contacts can have multiple email addresses (home, business..). HubSpot...Read more
What is the best way to use the workflow tool?
4 comments
Dorothy O.
DO
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
Are you using HubSpot as an HR tool as well as a CRM?
3 comments
Andrea M.
AM
Just re-read your question. In what way is it meddling with your data when a new applicant gets in there? I presume you mean when you add a new candidate...Read more
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft) Discussions
What else should I be using to fully benefit from the platform?
3 comments
Kelsey R.
KR
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
Does InfusionSoft work with the following applications? -Google Apps? -Salesforce? -Wordpress? -any live chat type programs/applications?
1 comment
Jonathan D.
JD
Jonathan, Infusionsoft has many listings within their Marketplace. It's where all the apps, integrations, widgets are listed. For example, they have a Gmail...Read more
Integrating to Echosign?
1 comment
Casey Q.
CQ
Shoot me an email, I would love to discuss. I work with partners and I would like to better understand your use case. bwebster@adobe.comRead more
Screenshots
HubSpot Marketing Hub
HubSpot Marketing Hub Screenshots
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft) Screenshots
Videos
HubSpot Marketing Hub
HubSpot Marketing Hub Videos
Video Preview

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft) Videos
Video Preview

Keap is on a mission to simplify growth for millions of small businesses. For 19 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap and Infusionsoft by Keap products.

Downloads
HubSpot Marketing Hub
HubSpot Marketing Hub Downloads
Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft) Downloads
Ask HubSpot Marketing Hub a QuestionContact HubSpot Marketing HubAsk Keap (formerly Infusionsoft) a QuestionContact Keap (formerly Infusionsoft)
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HubSpot Marketing Hub
HubSpot Marketing Hub
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Keap (formerly Infusionsoft)
Keap (formerly Infusionsoft)
Optimized for quick response