Link copied to clipboard # HubSpot Marketing Hub vs Insightly Marketing Comparison - What are their main differences? Share [ Export ](/compare/hubspot-marketing-hub/insightly-marketing/export.csv) HubSpot Marketing HubInsightly Marketing[+ Add Product](#) Pricing **HubSpot Marketing Hub** Free Trial **$0.00** · Marketing Hub Free **Insightly Marketing** **$99.00** Per Month · Plus **Pricing Insights** from reviews Time to Implement **HubSpot Marketing Hub** 2 months Based on 2773 responses **Insightly Marketing** Not enough reviews yet Return on Investment **HubSpot Marketing Hub** 13 months Based on 2327 responses **Insightly Marketing** Not enough reviews yet Perceived Cost **HubSpot Marketing Hub** $$$$$ **Insightly Marketing** Not enough reviews yet Average Discount **HubSpot Marketing Hub** 17% **Insightly Marketing** Not enough reviews yet ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") ![Insightly Marketing](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_757d0364afd1effbea535cb62844bd90/insightly-marketing.png "Insightly Marketing") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **HubSpot Marketing Hub** [ Ease of Use (2525) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[ Email Marketing (1111) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312777&qs=pros-and-cons#reviews)[ Learning Curve (808) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[ Missing Features (786) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316183&qs=pros-and-cons#reviews) **Insightly Marketing** Not enough data Integrations **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image") ActBlue ](https://www.g2.com/products/actblue/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image") Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) **Insightly Marketing** Not enough data Screenshots **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Insightly Marketing** ![Insightly Marketing screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/144255/Insightly-marketing-journey-2020.png) **Ratings** from reviews Meets Requirements **HubSpot Marketing Hub** 8.5 8.510,157 **Insightly Marketing** 7.5 7.56 Ease of Use **HubSpot Marketing Hub** 8.6 8.612,565 **Insightly Marketing** 7.5 7.56 Ease of Setup **HubSpot Marketing Hub** 8.1 8.18,208 **Insightly Marketing** Not enough data Ease of Admin **HubSpot Marketing Hub** 8.5 8.55,123 **Insightly Marketing** Not enough data Quality of Support **HubSpot Marketing Hub** 8.7 8.79,594 **Insightly Marketing** 6.7 6.76 Has the product been a good partner in doing business? **HubSpot Marketing Hub** 8.7 8.75,039 **Insightly Marketing** Not enough data Product Direction (% positive) **HubSpot Marketing Hub** 8.8 8.89,712 **Insightly Marketing** 6.1 6.16 **Features** ratings from reviews Marketing Automation 8.4 7,968 Not enough data Account-Based Analytics 7.7 1,130 Not enough data Attribution 7.3 349 Not enough data AI Agents For Business Operations 8.0 27 Not enough data Social Media Management 7.8 2,917 Not enough data Pop-Up Builder 7.4 94 Not enough data Account Data Management 7.5 1,637 Not enough data Conversational Marketing 7.4 2,072 Not enough data Landing Page Builders 7.9 1,626 Not enough data Account-Based Orchestration Platforms 7.6 314 Not enough data Account-Based Web and Content Experiences 8.5 773 Not enough data Customer Journey Analytics 7.7 533 Not enough data Social Media Advertising 8.0 1,716 Not enough data Marketing Analytics 7.8 3,611 Not enough data User Insights Reviewers' Company Size [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% [![Insightly Marketing](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_757d0364afd1effbea535cb62844bd90/insightly-marketing.png "Insightly Marketing")](https://www.g2.com/products/insightly-marketing/reviews) Insightly Marketing Small-Business(50 or fewer emp.) 60.0% Mid-Market(51-1000 emp.) 40.0% Enterprise(\> 1000 emp.) 0% Small-Business (50 or fewer emp.) 51.0% 60.0% Mid-Market (51-1000 emp.) 42.2% 40.0% Enterprise (\> 1000 emp.) 6.8% 0% Reviewers' Industry [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.6% Information Technology and Services 11.3% Financial Services 5.1% Education Management 2.5% Other 53.0% [![Insightly Marketing](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_757d0364afd1effbea535cb62844bd90/insightly-marketing.png "Insightly Marketing")](https://www.g2.com/products/insightly-marketing/reviews) Insightly Marketing Computer Software 30.0% Publishing 10.0% Music 10.0% Medical Devices 10.0% Marketing and Advertising 10.0% Other 30.0% FAQs ## HubSpot Marketing Hub vs Insightly Marketing FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between HubSpot Marketing Hub vs Insightly Marketing? HubSpot Marketing Hub stands out for its higher reviewer satisfaction, broader feature set, and stronger support compared to Insightly Marketing. | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Insightly Marketing](https://www.g2.com/products/insightly-marketing/reviews) | | --- | --- | | 4.4/5 (14,921 reviews) | 3.5/5 (10 reviews) | | — | — | | 8.1 | — | | 8.7 | 6.7 | | Ease of Use (1,981 all-time mentions) | — | ### How do the pricing models of HubSpot Marketing Hub and Insightly Marketing compare? HubSpot Marketing Hub is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Insightly Marketing. - **HubSpot Marketing Hub:** Reviewers frequently describe HubSpot Marketing Hub as providing strong value for the features offered, though some note that costs can rise with advanced features or larger contact lists. - **Insightly Marketing:** Recent reviewers mention that Insightly Marketing offers fewer features at a similar price point to competitors, with some expressing dissatisfaction with the value received. ### What are the best alternatives to HubSpot Marketing Hub and Insightly Marketing? The top three alternatives to HubSpot Marketing Hub and Insightly Marketing are Demandbase One, ActiveCampaign, and Agentforce Marketing (formerly Salesforce Marketing Cloud). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | — | Pricing can increase with advanced features and contact growth | Ease of Use (1,981 all-time mentions) | | [Insightly Marketing](https://www.g2.com/products/insightly-marketing/reviews) | 3.5/5 (10 reviews) | — | Fewer features at similar price to competitors | Email templates and journey automation (recent reviews) | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-based marketing capabilities (recent reviews) | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Automation and ease of use (recent reviews) | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | Enterprise | — | Enterprise-grade marketing automation (recent reviews) | ### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Insightly Marketing? Buyers comparing HubSpot Marketing Hub and Insightly Marketing should prioritize automation, integrations, reporting, social media management, and website features. - **Automation:** HubSpot Marketing Hub is frequently cited for powerful automation features (495 all-time mentions); Insightly Marketing is noted for journey automation in recent reviews. - **Integrations:** HubSpot Marketing Hub integrations are mentioned in 1,586 reviews; Insightly Marketing reviewers note limited inbuilt integrations. - **Reporting:** HubSpot Marketing Hub reporting is highlighted in recent reviews; Insightly Marketing reviewers mention the need to export data for reporting. - **Social Media Management:** HubSpot Marketing Hub offers social campaign, listening, and engagement features not present in Insightly Marketing. - **Website Features:** HubSpot Marketing Hub is cited for website management and optimization features, with 1,981 all-time mentions of ease of use. ### What are the pros and cons of HubSpot Marketing Hub vs Insightly Marketing? HubSpot Marketing Hub's headline strength is its all-in-one platform and ease of use, while Insightly Marketing is noted for email templates and journey automation. - **HubSpot Marketing Hub strengths:** All-in-one platform (1,981 all-time mentions for ease of use), powerful automation (495 mentions), robust integrations (1,586 mentions), and strong reporting and analytics. - **HubSpot Marketing Hub trade-offs:** Pricing increases with advanced features and contact growth, some complexity in setup and segmentation, and occasional integration challenges with third-party CRMs. - **Insightly Marketing strengths:** Email templates and journey automation are highlighted in recent reviews, with positive feedback on ease of use for non-technical users. - **Insightly Marketing trade-offs:** Limited integrations, fewer features compared to competitors at similar price points, and reporting often requires manual exports. ### Is HubSpot Marketing Hub or Insightly Marketing better for small businesses? HubSpot Marketing Hub is the stronger fit for small businesses, with higher reviewer satisfaction and more positive sentiment in recent reviews. - **HubSpot Marketing Hub:** Small-business reviewers consistently highlight ease of use, automation, and value for money, with 1,981 all-time mentions for ease of use. - **Insightly Marketing:** Small-business reviewers note ease of use for email templates and journeys, but also mention limited features and integrations compared to competitors. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub is favored for integrations, with a much higher volume of reviewer-cited integrations and broader third-party support. - **HubSpot Marketing Hub:** 1,586 reviews mention integrations, including frequent mentions of Facebook and website form integrations. - **Insightly Marketing:** Recent reviewers note limited inbuilt integrations and express a desire for more auto-sync and app connections. ### How do HubSpot Marketing Hub and Insightly Marketing compare on customer support? HubSpot Marketing Hub scores materially higher on Quality of Support (8.7 vs 6.7), indicating stronger reviewer satisfaction with support experiences. - **HubSpot Marketing Hub:** 498 reviews mention customer support positively, with recent reviewers highlighting knowledgeable support teams and helpful onboarding, though some note variability in response times. - **Insightly Marketing:** Recent reviews describe support as generally helpful, but with lower satisfaction and occasional reports of slow or minimal assistance. ### Which is easier to implement, HubSpot Marketing Hub or Insightly Marketing? HubSpot Marketing Hub is rated higher for Ease of Setup, with an 8.1 score and frequent reviewer praise for straightforward implementation. - **HubSpot Marketing Hub:** Reviewers describe setup as easy and intuitive, with many citing a low learning curve and helpful onboarding resources. - **Insightly Marketing:** Recent reviews mention that setup is manageable for non-technical users, but some note challenges with initial configuration and limited guidance. ### Which product has better Website? HubSpot Marketing Hub is rated higher for Website features, with more robust capabilities and stronger reviewer sentiment. - **HubSpot Marketing Hub:** Website management is a frequently cited feature, with 1,981 all-time mentions for ease of use and multiple reviewer highlights of website creation, landing pages, and analytics. - **Insightly Marketing:** Website features are not highlighted in recent reviews, and no all-time mention counts are available for this area. Alternatives **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Insightly Marketing Alternatives** ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform") [ Intuit Mailchimp All-in-One... ](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews)