Compare Formstack Forms and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (46.0% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Formstack Forms
Star Rating
(470)4.3 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Formstack FormsHubSpot Marketing Hub
Star Rating
(14,608)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansFormstack Forms vs HubSpot Marketing Hub
When assessing the two solutions, reviewers found Formstack Forms easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Formstack Forms meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Formstack Forms.
Pricing
Entry-Level Pricing
Formstack Forms
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Formstack Forms
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
378
8.5
9,801
Ease of Use
8.7
383
8.6
11,486
Ease of Setup
8.7
272
8.1
7,189
Ease of Admin
8.9
270
8.5
5,024
Quality of Support
8.2
330
8.7
9,268
Has the product been a good partner in doing business?
8.7
253
8.7
4,942
Product Direction (% positive)
8.1
368
8.9
9,436
Features by Category
Email Marketing
Not enough data
8.8
5604
|
Verified
Not enough data
8.9
5453
|
Verified
Not enough data
8.6
5408
|
Verified
Not enough data
8.8
5138
|
Verified
Online Marketing
Not enough data
8.5
5292
|
Verified
Not enough data
8.2
4578
|
Verified
Not enough data
8.1
4300
|
Verified
Not enough data
8.1
4814
|
Verified
Not enough data
8.1
4459
|
Verified
Lead Management
Not enough data
8.5
5041
|
Verified
Not enough data
8.1
4744
|
Verified
Not enough data
8.4
4865
|
Verified
Not enough data
8.0
4368
|
Verified
Not enough data
8.4
4820
|
Verified
Not enough data
8.2
4533
|
Verified
Not enough data
8.4
4503
|
Verified
Not enough data
8.4
4551
|
Verified
Campaign Management
Not enough data
8.2
4112
|
Verified
Not enough data
7.9
3687
|
Verified
Not enough data
7.9
3632
|
Verified
Not enough data
7.2
2775
|
Verified
Social
Not enough data
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4120
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
7.7
3205
|
Verified
Reporting & Analytics
Not enough data
8.3
5223
|
Verified
Not enough data
8.0
4827
|
Verified
Not enough data
7.6
3979
|
Verified
Not enough data
7.5
3665
|
Verified
Not enough data
7.7
4072
|
Verified
Platform
Not enough data
7.9
3534
|
Verified
Not enough data
8.5
3583
|
Verified
Not enough data
8.7
3497
|
Verified
Not enough data
8.0
2471
|
Verified
Not enough data
7.4
2370
|
Verified
Not enough data
8.6
3331
|
Verified
Not enough data
7.9
2544
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
296
Not enough data
6.8
287
Not enough data
6.8
291
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Integration
Not enough data
8.4
3525
|
Verified
Not enough data
8.0
3210
|
Verified
Not enough data
8.1
2996
|
Verified
Lead Intelligence
Not enough data
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1258
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1571
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
67
Not enough data
6.7
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
67
Not enough data
6.6
69
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Integrations
Not enough data
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Platform Basics
Not enough data
8.5
242
Not enough data
8.5
242
Not enough data
8.4
241
Not enough data
8.1
26
Not enough data
8.0
25
Platform Data
Not enough data
8.2
236
Not enough data
7.9
232
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
28
Not enough data
7.1
28
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
7.0
25
Not enough data
7.3
25
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1311
Campaign Management
Not enough data
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Responses
Not enough data
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Automation - AI Agents
Not enough data
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Survey Management
8.9
56
Not enough data
9.1
54
Not enough data
8.1
52
Not enough data
8.3
47
Not enough data
Survey Customization
8.5
50
Not enough data
8.3
51
Not enough data
8.0
43
Not enough data
7.3
38
Not enough data
Survey Insights
8.0
49
Not enough data
7.8
38
Not enough data
8.9
52
Not enough data
8.8
49
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.6
87
Not enough data
8.7
86
Not enough data
8.6
82
Not enough data
7.7
90
Not enough data
Additional Functionality
8.2
83
Not enough data
6.8
73
Not enough data
8.7
85
Not enough data
7.2
75
Not enough data
8.5
83
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2239
|
Verified
Not enough data
8.3
2681
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2877
|
Verified
Not enough data
8.4
3123
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
538
Agentic AI - Marketing Analytics
Not enough data
6.7
171
Not enough data
6.9
167
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Formstack Forms and HubSpot Marketing Hub share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Formstack Forms
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
13.0%
Higher Education
12.6%
Education Management
6.1%
Marketing and Advertising
5.2%
Hospital & Health Care
4.8%
Other
58.3%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Does Formstack charge an extra fee for using payment processors?
2 Comments
KS
No, they do notRead more
Is formstack free?
1 Comment
IN
While formstack has a free demo option, there is no free option. For more info - https://www.formstack.com/pricing/online-formsRead more
Is there a way to submit portions of a form? For instance - when one section is complete, could that section be submitted and then remaining sections be marked as resume later?
1 Comment
ZG
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
RR
It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed.Read more
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