Link copied to clipboard # Adobe Marketo Engage vs HubSpot Marketing Hub Comparison - What are their main differences? Share [ Export ](/compare/adobe-marketo-engage/hubspot-marketing-hub/export.csv) Adobe Marketo EngageHubSpot Marketing Hub[+ Add Product](#) Pricing **Adobe Marketo Engage** Free Trial **Contact Us** Per Month · Select **HubSpot Marketing Hub** Free Trial **$0.00** · Marketing Hub Free **Pricing Insights** from reviews Time to Implement **Adobe Marketo Engage** 3 months Based on 101 responses **HubSpot Marketing Hub** 2 monthsFaster Based on 2804 responses Return on Investment **Adobe Marketo Engage** 16 months Based on 67 responses **HubSpot Marketing Hub** 13 months3 months sooner Based on 2358 responses Perceived Cost **Adobe Marketo Engage** $$$$$ **HubSpot Marketing Hub** $$$$$ Average Discount **Adobe Marketo Engage** 17% **HubSpot Marketing Hub** 17% ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Adobe Marketo Engage** [ Ease of Use (193) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551625&qs=pros-and-cons#reviews)[ Automation (185) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1549863&qs=pros-and-cons#reviews)[ Learning Curve (176) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1550790&qs=pros-and-cons#reviews)[ Steep Learning Curve (135) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551684&qs=pros-and-cons#reviews) **HubSpot Marketing Hub** [ Easy To Navigate (1604) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2522877&qs=pros-and-cons#reviews)[ All-in-One Marketing Tools (980) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523692&qs=pros-and-cons#reviews)[ Steep Learning Curve (370) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312548&qs=pros-and-cons#reviews)[ High Plan Costs (270) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523564&qs=pros-and-cons#reviews) Integrations **Adobe Marketo Engage** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image") Adobe Journey Optimizer ](https://www.g2.com/products/adobe-journey-optimizer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d35bd7ed5dac9c71a644f1a99af5cff6/al-advantage.png "Product Avatar Image") AL ADVANTAGE ](https://www.g2.com/products/al-advantage/reviews)[ View all ](https://www.g2.com/products/adobe-marketo-engage/integrations) **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image") ActBlue ](https://www.g2.com/products/actblue/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) Screenshots **Adobe Marketo Engage** ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png) **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Ratings** from reviews Meets Requirements **Adobe Marketo Engage** **8.3** /10 Based on 2,803 responses **HubSpot Marketing Hub** **8.5** /10 Based on 10,200 responses Ease of Use **Adobe Marketo Engage** **7.4** /10 Based on 2,881 responses **HubSpot Marketing Hub** **8.6** /10 Based on 12,665 responses Ease of Setup **Adobe Marketo Engage** **6.9** /10 Based on 1,527 responses **HubSpot Marketing Hub** **8.1** /10 Based on 8,307 responses Ease of Admin **Adobe Marketo Engage** **7.7** /10 Based on 1,181 responses **HubSpot Marketing Hub** **8.5** /10 Based on 5,142 responses Quality of Support **Adobe Marketo Engage** **7.6** /10 Based on 2,657 responses **HubSpot Marketing Hub** **8.7** /10 Based on 9,637 responses Has the product been a good partner in doing business? **Adobe Marketo Engage** **7.7** /10 Based on 1,174 responses **HubSpot Marketing Hub** **8.7** /10 Based on 5,057 responses Product Direction (% positive) **Adobe Marketo Engage** **8.0** /10 Based on 2,608 responses **HubSpot Marketing Hub** **8.8** /10 Based on 9,747 responses **Features** ratings from reviews Marketing Automation **7.2** /10 Based on 2,164 responses **8.5** /10 Based on 7,997 responses Account-Based Analytics **8.1** /10 Based on 346 responses **7.7** /10 Based on 1,130 responses Account Data Management **8.2** /10 Based on 423 responses **7.5** /10 Based on 1,637 responses Sign up or Log in to uncover more feature rated insights from real users to improve your shopping experience. Uncover for Free Attribution Not enough data **7.3** /10 Based on 350 responses Email Tracking **7.5** /10 Based on 99 responses Not enough data Marketing Account Intelligence **8.3** /10 Based on 371 responses Not enough data Outbound Call Tracking **7.3** /10 Based on 24 responses Not enough data Sales Enablement **7.5** /10 Based on 22 responses Not enough data AI Agents For Business Operations Not enough data **8.0** /10 Based on 29 responses Social Media Management Not enough data **7.8** /10 Based on 2,918 responses Pop-Up Builder Not enough data **7.4** /10 Based on 94 responses Sales Engagement **7.5** /10 Based on 44 responses Not enough data Conversational Marketing Not enough data **7.4** /10 Based on 2,072 responses Landing Page Builders Not enough data **7.9** /10 Based on 1,627 responses Account-Based Orchestration Platforms Not enough data **7.6** /10 Based on 314 responses Account-Based Web and Content Experiences Not enough data **8.5** /10 Based on 773 responses Customer Journey Analytics Not enough data **7.7** /10 Based on 533 responses Social Media Advertising Not enough data **8.0** /10 Based on 1,716 responses Mobile Marketing **8.3** /10 Based on 140 responses Not enough data Marketing Analytics Not enough data **7.8** /10 Based on 3,611 responses ## Adobe Marketo Engage vs. HubSpot Marketing Hub: Which Is Best for You? Generated using AI Last updated October 01, 2026, based on 18,318 verified G2 reviews. ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Adobe Marketo Engage") ### Choose Adobe Marketo Engage if… - You manage **complex, branching nurture tracks** based on behavioral triggers and firmographic data. - You need **flexible automation** to build targeted campaigns and personalize follow-ups efficiently. - You want to **automate lead tracking and scoring** to reduce manual work and improve lead quality. - You require **multi-campaign and segmentation capabilities** to manage complex B2B marketing automation. - You want to **integrate marketing automation with Salesforce** for streamlined reporting and trial triggers. Show more ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "HubSpot Marketing Hub") ### Choose HubSpot Marketing Hub if… - You prefer an **intuitive, user-friendly interface** with polished drag-and-drop features for ease of use. - You want **all marketing activities centralized** on one platform to avoid stitching multiple point solutions. - You need **easy-to-use visual workflow automation** to build nurturing paths and route leads automatically. - You want **comprehensive contact management** with easy tracking and high-quality lead generation. - You seek **robust reporting and data visualization** with flexible dashboards and low learning curve. Show more User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 23.4% Mid-Market(51-1000 emp.) 51.9% Enterprise(\> 1000 emp.) 24.7% Small-Business(50 or fewer emp.) 23.4% Mid-Market(51-1000 emp.) 51.9% Enterprise(\> 1000 emp.) 24.7% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% **Reviewers' Industry** [![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews) Adobe Marketo Engage Computer Software 24.8% Information Technology and Services 13.2% Marketing and Advertising 11.9% Internet 5.4% Financial Services 4.3% Other 40.4% [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.6% Information Technology and Services 11.3% Financial Services 5.2% Education Management 2.5% Other 53.0% Alternatives **Adobe Marketo Engage Alternatives** ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach") [ Outreach ](/products/outreach/reviews) ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ## Adobe Marketo Engage vs HubSpot Marketing Hub FAQs Generated using AI Last updated: August 11, 2026 ### What is the difference between HubSpot Marketing Hub vs Adobe Marketo Engage? HubSpot Marketing Hub stands out for its ease of use and support, while Adobe Marketo Engage is favored for advanced automation and CRM integration. | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | | --- | --- | | G2 Rating (reviews): 4.4/5 (14,916 reviews) | G2 Rating (reviews): 4.1/5 (3,149 reviews) | | Largest Segment: Small-Business | Largest Segment: Mid-Market | | Ease of Setup score: 8.1 | Ease of Setup score: 6.8 | | Quality of Support score: 8.7 | Quality of Support score: 7.5 | | Top Reviewer-Cited Strength: Ease of Use (1,981 all-time mentions) | Top Reviewer-Cited Strength: Automation (185 all-time mentions) | ### How do the pricing models of HubSpot Marketing Hub and Adobe Marketo Engage compare? HubSpot Marketing Hub is rated higher for value, with reviewers expressing greater satisfaction with its pricing relative to features. - HubSpot Marketing Hub: Reviewers frequently cite strong value for money, noting that the platform provides more value than what they pay and that it replaces multiple tools, though some mention that costs can rise quickly as contact lists grow. - Adobe Marketo Engage: Reviewers highlight that while the platform is powerful and scalable, the pricing can be hard to justify for smaller teams or organizations with simpler needs, and some advanced features are gated behind higher tiers. - Switching reasons: Several reviewers mention switching to HubSpot Marketing Hub for its ease of use, lower learning curve, and better value compared to more complex or expensive platforms. ### What are the best alternatives to HubSpot Marketing Hub and Adobe Marketo Engage? The top three alternatives to HubSpot Marketing Hub and Adobe Marketo Engage are Agentforce Sales, Demandbase One, and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | | --- | --- | --- | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,916 reviews) | Small-Business | | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3,149 reviews) | Mid-Market | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,873 reviews) | Mid-Market | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,779 reviews) | Small-Business | ### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Adobe Marketo Engage? Buyers should prioritize ease of use, automation capabilities, integration options, reporting/analytics, and support quality when comparing HubSpot Marketing Hub and Adobe Marketo Engage. - Ease of Use: HubSpot Marketing Hub 8.6, Adobe Marketo Engage 7.3; 1,981 all-time mentions for HubSpot Marketing Hub, 193 for Adobe Marketo Engage. - Automation Capabilities: Adobe Marketo Engage 185 all-time mentions, HubSpot Marketing Hub 495 for powerful features. - Integration Options: HubSpot Marketing Hub 1,584 all-time mentions, Adobe Marketo Engage 131 for integrations. - Reporting/Analytics: Reviewers note HubSpot Marketing Hub offers intuitive reporting, while Adobe Marketo Engage often requires third-party BI tools for advanced analytics. - Support Quality: HubSpot Marketing Hub 8.7, Adobe Marketo Engage 7.5. ### What are the pros and cons of HubSpot Marketing Hub vs Adobe Marketo Engage? HubSpot Marketing Hub's headline strength is ease of use, while Adobe Marketo Engage excels in advanced automation and CRM integration. - HubSpot Marketing Hub strengths: Ease of Use (1,981 all-time mentions), Intuitive interface (905), Helpful support (498), Powerful features (495), User-friendly (369). - HubSpot Marketing Hub trade-offs: Reviewers note pricing increases with contact growth, limited advanced customization in lower tiers, and some integration challenges with Salesforce. - Adobe Marketo Engage strengths: Automation (185 all-time mentions), Integrations (131), Advanced segmentation and lead scoring, Robust campaign management. - Adobe Marketo Engage trade-offs: Steep learning curve (176), Complexity (100), Outdated interface (57), and slower performance (45); reviewers often mention the need for technical expertise and reliance on third-party tools for advanced reporting. ### Is HubSpot Marketing Hub or Adobe Marketo Engage better for small businesses? HubSpot Marketing Hub is the better fit for small businesses, supported by its largest segment and reviewer sentiment. - HubSpot Marketing Hub: Largest reviewer segment is Small-Business; reviewers highlight its intuitive setup, ease of use, and lower learning curve as key benefits for smaller teams. - Adobe Marketo Engage: Largest reviewer segment is Mid-Market; reviewers note its complexity and technical requirements, making it less suitable for small businesses without dedicated resources. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub is favored for integrations, with a higher all-time mention count and broader reviewer-cited integration experiences. - HubSpot Marketing Hub: 1,584 all-time mentions for integrations, with frequent references to integrations with Facebook and website forms. - Adobe Marketo Engage: 131 all-time mentions for integrations, with recent reviewers citing Qualified and Knak as notable integrations. ### How do HubSpot Marketing Hub and Adobe Marketo Engage compare on customer support? HubSpot Marketing Hub leads on Quality of Support by a margin of 1.2 points (8.7 vs 7.5), a material difference. - HubSpot Marketing Hub: Reviewers consistently praise helpful and responsive support, with 498 all-time mentions for customer support and 258 for customer service. - Adobe Marketo Engage: Reviewers describe support as adequate but less responsive, with some citing inconsistent support experiences and the need for more guided onboarding. ### Which is easier to implement, HubSpot Marketing Hub or Adobe Marketo Engage? HubSpot Marketing Hub is easier to implement, with a 1.3-point advantage in Ease of Setup (8.1 vs 6.8). - HubSpot Marketing Hub: Reviewers frequently highlight straightforward setup, intuitive onboarding, and a low learning curve, especially for small teams. - Adobe Marketo Engage: Reviewers note higher technical complexity, a steeper learning curve, and the need for technical expertise during initial setup and CRM integration. ### Which product has better AI? HubSpot Marketing Hub is more frequently cited for AI, with higher all-time mention counts and positive reviewer sentiment. - HubSpot Marketing Hub: AI features are highlighted in recent reviews, with 495 all-time mentions for powerful features and multiple reviewers praising the AI assistant and automation capabilities. - Adobe Marketo Engage: Reviewers mention AI capabilities, but note that developments are ongoing and cite fewer all-time mentions for AI-related features.