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At a Glance
Market Segments
Small-Business (67.5% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
$0.00 Per Month
No pricing available
HubSpot Data Hub
Star Rating
(567)4.5 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 4 pricing plansWorkato
Star Rating
(709)4.7 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Workato excels in its Real-Time Integration capabilities, scoring 9.1, which allows for seamless data flow across applications. In contrast, HubSpot Data Hub, with a score of 8.9, is noted for its integration but lacks the same level of immediacy, which can impact time-sensitive operations.
- Reviewers mention that Workato's Flow Designer feature, rated at 9.0, is highly intuitive and user-friendly, making it easier for teams to automate workflows. HubSpot Data Hub's Flow Designer, scoring 8.6, is functional but less flexible, leading to some frustration among users trying to customize their processes.
- G2 users highlight Workato's superior Quality of Support, with a score of 9.2, indicating that users feel well-supported and valued. In comparison, HubSpot Data Hub's support, rated at 8.8, is considered good but not as responsive, which can be a drawback for businesses needing quick assistance.
- Users on G2 report that Workato's Custom Connectors feature, scoring 8.5, allows for extensive customization, enabling businesses to tailor integrations to their specific needs. HubSpot Data Hub, with a score of 8.1, offers fewer customization options, which may limit flexibility for some users.
- Reviewers mention that Workato's Reusable Connectors feature, rated at 9.0, significantly enhances efficiency by allowing users to save and reuse integrations. HubSpot Data Hub's score of 8.3 indicates it has this feature, but users find it less robust, leading to repetitive work in some cases.
- Users say that Workato's Data Mapping capabilities, scoring 8.8, are highly praised for their ease of use and effectiveness in ensuring data accuracy across platforms. HubSpot Data Hub, with a score of 8.4, provides adequate mapping tools but lacks the advanced features that some users desire for complex data sets.
Pricing
Entry-Level Pricing
HubSpot Data Hub
Operations Hub Free
$0.00
Per Month
No credit card required
- Two way data sync
- Default field mappings
- Third-party integrations
Workato
No pricing availableFree Trial
HubSpot Data Hub
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.7
353
9.1
574
Ease of Use
8.7
464
9.0
583
Ease of Setup
8.6
338
8.9
457
Ease of Admin
8.9
200
9.0
365
Quality of Support
8.8
328
9.2
565
Has the product been a good partner in doing business?
9.1
199
9.4
362
Product Direction (% positive)
8.6
346
9.5
558
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Source Access
9.7
11
Not enough data
9.7
11
Not enough data
9.5
11
Not enough data
Data Interaction
9.7
10
Not enough data
9.5
11
Not enough data
9.4
11
Not enough data
9.3
10
Not enough data
9.3
10
Not enough data
9.8
9
Not enough data
9.7
10
Not enough data
9.5
10
Not enough data
Data Exporting
9.5
10
Not enough data
9.7
10
Not enough data
9.8
10
Not enough data
Generative AI
7.8
10
Not enough data
Management
Not enough data
7.9
116
Not enough data
8.3
123
Functionality
Not enough data
8.9
130
Not enough data
8.7
133
Not enough data
9.0
131
Not enough data
9.1
139
Not enough data
9.0
131
Functionality
8.9
43
Not enough data
9.0
41
Not enough data
Feature Not Available
Not enough data
9.0
29
Not enough data
Management
Feature Not Available
Not enough data
8.6
45
Not enough data
9.3
41
Not enough data
Feature Not Available
Not enough data
Security
8.9
30
Not enough data
Agentic AI - Cloud Migration
8.1
9
Not enough data
7.6
9
Not enough data
8.1
9
Not enough data
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Development
Not enough data
9.4
35
Not enough data
9.4
33
Not enough data
9.7
34
Not enough data
9.4
34
Collaboration
Not enough data
9.0
33
Not enough data
9.0
33
Not enough data
9.4
33
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
8.9
166
9.1
268
Feature Not Available
8.4
176
|
Verified
8.6
32
|
Verified
9.0
194
|
Verified
8.3
31
|
Verified
8.8
207
|
Verified
8.2
29
|
Verified
8.5
194
|
Verified
8.1
27
9.0
188
8.1
27
8.6
164
Management
8.7
34
|
Verified
8.7
192
|
Verified
8.7
33
|
Verified
8.7
181
|
Verified
8.6
33
|
Verified
8.9
193
|
Verified
8.5
31
|
Verified
8.8
190
|
Verified
8.3
28
8.8
164
Security
8.8
29
|
Verified
8.8
170
|
Verified
8.6
29
|
Verified
8.9
177
|
Verified
8.6
29
|
Verified
9.0
173
|
Verified
Integration Options
8.8
29
|
Verified
8.7
165
|
Verified
8.8
25
|
Verified
8.6
165
|
Verified
Feature Not Available
8.1
159
|
Verified
Feature Not Available
7.9
144
|
Verified
Deployment
8.5
24
8.7
160
8.4
26
9.0
170
Management
Not enough data
9.2
13
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
9.2
13
Functionality
Not enough data
9.2
13
Not enough data
9.0
13
Not enough data
9.2
13
Not enough data
9.5
14
Security
Not enough data
9.3
14
Not enough data
9.4
13
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
8.3
50
Not enough data
8.7
57
Not enough data
8.7
58
Not enough data
8.5
47
Not enough data
8.5
54
Not enough data
8.1
41
Not enough data
8.4
42
Not enough data
CRM Data Enrichment
8.8
51
Not enough data
9.2
54
Not enough data
8.8
46
Not enough data
8.9
50
Not enough data
8.9
41
Not enough data
Account Management
8.0
46
Not enough data
8.4
48
Not enough data
8.3
46
Not enough data
8.5
43
Not enough data
8.5
40
Not enough data
8.4
37
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.6
7
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
113
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
104
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Functionality
Not enough data
8.8
14
Not enough data
9.3
14
Not enough data
9.2
14
Governance
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.2
14
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
55
Not enough data
9.0
56
Not enough data
9.3
62
Not enough data
9.4
57
Not enough data
9.0
52
Integration & Adaptability - Process Orchestration
Not enough data
9.3
53
Not enough data
9.2
54
Not enough data
8.9
57
Not enough data
8.8
56
Not enough data
8.8
53
Not enough data
8.7
53
Not enough data
8.9
53
Not enough data
8.9
53
Customization - AI Agent Builders
Not enough data
9.0
14
Not enough data
9.0
14
Not enough data
9.3
12
Functionality - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
9.1
11
Integration - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.4
11
Not enough data
9.4
12
Not enough data
9.4
13
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
9
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
181
Not enough data
8.9
178
Not enough data
8.9
175
Not enough data
9.0
186
API Management
Not enough data
8.7
165
Not enough data
8.5
182
Not enough data
8.7
182
Not enough data
Feature Not Available
Not enough data
8.5
164
Data Integration
Not enough data
9.2
192
Not enough data
8.7
185
Not enough data
8.5
167
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.8
10
Not enough data
8.8
10
Not enough data
8.7
10
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Management
8.8
11
Not enough data
8.8
11
Not enough data
8.7
10
Not enough data
8.9
11
Not enough data
8.8
11
Not enough data
Generative AI
7.0
10
Not enough data
7.2
10
Not enough data
Categories
Categories
Unique Categories
HubSpot Data Hub is categorized as Data Preparation, Revenue Operations & Intelligence (RO&I), Cloud Migration, Stream Analytics, Data Quality, and AI Agents For Business Operations
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, Process Orchestration, Conversational Marketing, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
HubSpot Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
13.1%
Marketing and Advertising
11.7%
Real Estate
9.7%
Computer Software
9.3%
Financial Services
5.1%
Other
51.1%
Computer Software
23.1%
Information Technology and Services
19.7%
Financial Services
5.5%
Retail
3.5%
Construction
3.1%
Other
45.2%
Alternatives
Discussions
Which connectors do you support?
1 Comment
SS
PieSync currently integrates with over 200 apps and services. A full list can be found here: https://www.piesync.com/connections/Read more
What's the difference between PieSync and Zapier?
1 Comment
JH
Piesynch is designed to provide two-way sync on a continual basis between apps, where Zapier is trigger-based and performs one-off tasks between apps.Read more
Does anybody knows how to sync PieSync with Intercom?
1 Comment
AE
https://www.piesync.com/intercom/Read more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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