# HubSpot Content Hub vs Wagtail CMS Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Content Hub excels in providing a comprehensive ecosystem for content management, with features like built-in SEO guidance and performance analytics that simplify content creation and optimization. Users appreciate how these tools help them understand the impact of their content effectively.
- **Users say** Wagtail CMS offers a fast and efficient way to manage content, with many praising its ability to create and manage workflows seamlessly. One reviewer highlighted the tool's effectiveness in handling a large number of pages, making it a solid choice for content-heavy websites.
- **Reviewers mention** that HubSpot Content Hub's user-friendly interface and personalization options significantly enhance the content creation process. The platform's ability to connect various tools within one ecosystem is frequently noted as a major advantage, streamlining workflows for users.
- **According to verified reviews** , Wagtail CMS is appreciated for its integration capabilities, allowing users to connect with multiple software applications easily. This flexibility is a key feature for those looking to manage diverse content activities without hassle.
- **G2 reviewers highlight** that while both platforms have similar ease of setup scores, HubSpot Content Hub's overall support quality stands out. Users have rated HubSpot's support higher, indicating a more responsive and helpful customer service experience compared to Wagtail CMS.
- **Users report** that Wagtail CMS, while strong in certain areas, has fewer recent reviews compared to HubSpot Content Hub, which may suggest a smaller user base or less frequent updates. This could impact the availability of community support and resources for new users.



| | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,011 | 29 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (64.3% of reviews) | 
| **Entry Level Price** | $20.00 1 Core Seat Per Month | Free | 

---
## Top Pros & Cons

### HubSpot Content Hub

Pros:
- Ease of Use (135 reviews)
- Content Management (90 reviews)

Cons:
- Limited Customization (35 reviews)
- Learning Curve (30 reviews)

### Wagtail CMS

Pros:
- Customer Support (1 reviews)
- Customization (1 reviews)

Cons:
- Bug Issues (1 reviews)
- Learning Curve (1 reviews)

---
## Ratings Comparison
| Rating | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1223 reviews) | 8.5 (23 reviews) | 
  | **Ease of Use** | 8.7 (1560 reviews) | 8.5 (23 reviews) | 
  | **Ease of Setup** | 8.3 (990 reviews) | 8.3 (11 reviews) | 
  | **Ease of Admin** | 8.7 (662 reviews) | 8.2 (14 reviews) | 
  | **Quality of Support** | 8.8 (1167 reviews) | 7.8 (17 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (641 reviews) | 8.8 (7 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1158 reviews) | 7.7 (20 reviews) | 

---
## Pricing

### HubSpot Content Hub

#### Entry-Level Pricing

Plan: Content Hub Starter

Price: $20.00 1 Core Seat Per Month

Description: A simple web content management system  for growing businesses who want to leverage the CRM Platform to generate business through their website.

Key Features:
- Full CRM platform
- Responsive drag-and-drop editor
- Website themes

[Browse all 3 editions](https://www.g2.com/products/hubspot-content-hub/pricing)

#### Free Trial

Yes

### Wagtail CMS

#### Entry-Level Pricing

Plan: Free for everyone with no license fees

Price: Free

Key Features:
- Enterprise CMS
- Free to use and modify for any purpose, including both open and closed-source code
- 100% open-source (BSD license)

[Learn more about Wagtail CMS](https://www.g2.com/products/wagtail-cms/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | 8.3/10 | 893 |
| **Wagtail CMS** | 8.0/10 | 17 |

#### Content

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Content Authoring** | 8.8 (747 reviews) | 7.8 (17 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.4 (741 reviews) | 7.4 (17 reviews) ✓ Verified | 
| **Versioning** | 8.2 (595 reviews) | 8.6 (14 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 8.0 (559 reviews) | 7.8 (12 reviews) ✓ Verified | 
| **Approval Process** | Feature Not Available | 7.9 (15 reviews) ✓ Verified | 
| **Content Scheduling** | 8.7 (598 reviews) | 7.5 (14 reviews) | 
| **Asset Management** | 8.3 (650 reviews) | 7.6 (17 reviews) ✓ Verified | 
| **Internal Search** | 8.2 (666 reviews) | 8.5 (16 reviews) ✓ Verified | 
| **Content Repository** | 8.5 (667 reviews) | 8.0 (17 reviews) ✓ Verified | 

#### Design

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (657 reviews) | 7.1 (11 reviews) | 
| **Mobile** | 7.9 (647 reviews) | 7.9 (11 reviews) | 
| **Branding/Themes** | 8.2 (693 reviews) | 8.3 (10 reviews) | 
| **Customization** | 8.0 (727 reviews) | 8.5 (14 reviews) | 

#### Platform

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **User Community** | 8.5 (606 reviews) | 7.9 (11 reviews) ✓ Verified | 
| **SEO** | 8.2 (658 reviews) | 8.3 (15 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 8.2 (628 reviews) | 7.5 (16 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (692 reviews) | 8.3 (15 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.4 (568 reviews) | 8.2 (13 reviews) | 
| **Internationalization** | 8.3 (464 reviews) | 8.3 (10 reviews) | 
| **Dashboards and Reports** | 8.3 (723 reviews) | 7.4 (9 reviews) ✓ Verified | 
| **API / Integrations** | 8.3 (586 reviews) | 8.7 (10 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | 8.3/10 | 103 |
| **Wagtail CMS** | N/A | N/A |

#### Functionality

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Developer Tools** | 7.8 (75 reviews) | Not enough data | 
| **Automation** | Feature Not Available | Not enough data | 
| **Website Staging** | 8.3 (79 reviews) | Not enough data | 

#### Management

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Web Content Dedication** | 8.1 (81 reviews) | Not enough data | 
| **Website Hosting** | 8.4 (81 reviews) | Not enough data | 
| **Role-Based Permissions** | 8.7 (92 reviews) | Not enough data | 

#### Support

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **CMS Variety** | Feature Not Available | Not enough data | 
| **Multi-CMS Support** | 8.4 (73 reviews) | Not enough data | 
| **Compliance** | 8.5 (78 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |

#### Publishing

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Automated Publishing** | Not enough data | Not enough data | 
| **Multi-language** | Not enough data | Not enough data | 
| **AR/VR Capability** | Not enough data | Not enough data | 

#### Development

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Image Management** | Not enough data | Not enough data | 
| **Reuseable Content** | Not enough data | Not enough data | 
| **Unlimited Environments** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 

#### Analytics

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Content Performance** | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### File Management

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **File Type Support** | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | 
| **OCR Scanning** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Document Assembly** | Not enough data | Not enough data | 
| **Form Creation** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | Not enough data | 
| **Disposition** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Web Interface** | Not enough data | Not enough data | 
| **Mobile Apps** | Not enough data | Not enough data | 

#### Workflow

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Process Automation** | Not enough data | Not enough data | 
| **Conditions** | Not enough data | Not enough data | 
| **Activities** | Not enough data | Not enough data | 
| **Records Management** | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | 

#### Platform

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Auditing** | Not enough data | Not enough data | 
| **System of Record Integration** | Not enough data | Not enough data | 
| **APIs** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | 8.4/10 | 707 |
| **Wagtail CMS** | N/A | N/A |

#### Customizations

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Templates** | 8.0 (582 reviews) | Not enough data | 
| **Drag and Drop** | 8.4 (599 reviews) | Not enough data | 
| **HTML Input** | 8.1 (523 reviews) | Not enough data | 
| **Domain Name** | 8.7 (474 reviews) | Not enough data | 

#### Growth

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **SEO** | 8.1 (537 reviews) | Not enough data | 
| **Site Analytics** | 8.3 (549 reviews) | Not enough data | 
| **Marketing Tools** | 8.8 (589 reviews) | Not enough data | 
| **E-Commerce** | 7.7 (228 reviews) | Not enough data | 
| **Hosting** | 8.6 (430 reviews) | Not enough data | 

#### Content

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Email Integrations** | 8.8 (534 reviews) | Not enough data | 
| **Content Management** | 8.9 (606 reviews) | Not enough data | 
| **Permissions** | 8.7 (537 reviews) | Not enough data | 
| **WordPress Tool** | 7.5 (84 reviews) | Not enough data | 

#### Support

| Feature | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Customer Support** | 8.7 (174 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to HubSpot Content Hub (2):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to Wagtail CMS (2):** [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Headless CMS Software](https://www.g2.com/categories/headless-cms)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Content Hub | Wagtail CMS | 
|---|---|---|
| **Small-Business** | 52.4% | 64.3% | 
| **Mid-Market** | 41.1% | 28.6% | 
| **Enterprise** | 6.5% | 7.1% | 

### By Industry

#### HubSpot Content Hub

- **Computer Software:** 14.2%
- **Marketing and Advertising:** 13.9%
- **Information Technology and Services:** 11.5%
- **Financial Services:** 4.5%
- **Education Management:** 2.7%
- **Hospital & Health Care:** 2.4%
- **Higher Education:** 2.0%
- **Insurance:** 1.9%
- **Consulting:** 1.7%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 43.6%

#### Wagtail CMS

- **Information Technology and Services:** 14.3%
- **Media Production:** 7.1%
- **Computer Software:** 7.1%
- **Apparel & Fashion:** 3.6%
- **Arts and Crafts:** 3.6%
- **Banking:** 3.6%
- **Business Supplies and Equipment:** 3.6%
- **Computer & Network Security:** 3.6%
- **Construction:** 3.6%
- **Consumer Electronics:** 3.6%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to HubSpot Content Hub

- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (807 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews)
- [Pantheon](https://www.g2.com/products/pantheon/reviews) — 4.4/5 stars (723 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9528 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)

### Alternatives to Wagtail CMS

- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9528 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Joomla](https://www.g2.com/products/joomla/reviews) — 4.0/5 stars (387 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)

---
## Top Discussions

### HubSpot Content Hub

- Title: [Is HubSpot a CRM or CMS?](https://www.g2.com/discussions/is-hubspot-a-crm-or-cms) — 1 comment, 1 upvote
  > **Top comment:** "Hubspot has both a CRM and CMS functionality, which are sold as separate products.  "
- Title: [What is HubSpot CMS Hub?](https://www.g2.com/discussions/what-is-hubspot-cms-hub) — 1 comment
  > **Top comment:** "HubSpot CMS is a website builder that's powerful and easy to use."
- Title: [How can you improve page speed](https://www.g2.com/discussions/how-can-you-improve-page-speed) — 1 comment, 1 upvote
  > **Top comment:** "Depend on how your templating system has been developed it may require a lot of effort from your devs to optimize the JS and CSS.
Something that will work..."
- Title: [How can I make the page  pop into the other screen when I right click and open it instead of dragging it to other screen](https://www.g2.com/discussions/52148-how-can-i-make-the-page-pop-into-the-other-screen-when-i-right-click-and-open-it-instead-of-dragging-it-to-other-screen) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for sharing such beautiful information with us.
Here  you can find Free cms software. You can make your website according to your requirements...."
- Title: [What is the best free integration app with HubSpot CRM?](https://www.g2.com/discussions/52132-what-is-the-best-free-integration-app-with-hubspot-crm) — 1 comment, 1 upvote
  > **Top comment:** "Wordpress"

### Wagtail CMS

- Title: [Is Wagtail a good CMS?](https://www.g2.com/discussions/is-wagtail-a-good-cms) — 1 comment
  > **Top comment:** "Yes! If you look online and see some of the amazing and demanding sites that are using Wagtail that's great validation. Behind the scenes technically it's..."
- Title: [What is Wagtail used for?](https://www.g2.com/discussions/what-is-wagtail-used-for) — 1 comment
  > **Top comment:** "Content management for websites "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-content-hub-vs-wagtail-cms)