# HubSpot Content Hub vs Squiz DXP Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Content Hub excels in overall user satisfaction, reflected in its high G2 Score of 98.81, compared to Squiz DXP's score of 50.18. Users appreciate the seamless integration of tools within HubSpot's ecosystem, which simplifies content creation and optimization.
- **Users say** that the implementation process for HubSpot Content Hub is notably smoother, with many highlighting its intuitive onboarding features. In contrast, Squiz DXP users have mentioned challenges with setup, although they do appreciate the extensive documentation available to assist them.
- **Reviewers mention** that HubSpot Content Hub provides robust SEO guidance and performance analytics, making it easier for users to understand the impact of their content. Meanwhile, Squiz DXP users value its customizable search options and flexible support, which enhance their overall experience.
- **According to verified reviews** , HubSpot Content Hub has a significantly larger user base, with 1,864 reviews compared to Squiz DXP's 26. This larger volume of feedback contributes to a more reliable understanding of user experiences and satisfaction levels.
- **Users highlight** that Squiz DXP shines in content authoring capabilities, with features like a familiar templating system and a useful Content Auditor. However, HubSpot Content Hub also offers effective content tools that streamline the creation process, making it a strong competitor in this area.
- **Reviewers note** that while Squiz DXP has received praise for its quality of support, HubSpot Content Hub's comprehensive features, including built-in SEO recommendations and personalization options, make it a more appealing choice for small businesses looking to enhance their content strategy.



| | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 2,011 | 27 | 
| **Largest Market Segment** | Small-Business (52.3% of reviews) | Mid-Market (46.2% of reviews) | 
| **Entry Level Price** | $20.00 1 Core Seat Per Month | No pricing available | 

---
## Top Pros & Cons

### HubSpot Content Hub

Pros:
- Ease of Use (135 reviews)
- Content Management (90 reviews)

Cons:
- Limited Customization (35 reviews)
- Learning Curve (30 reviews)

### Squiz DXP

**Not enough data**

---
## Ratings Comparison
| Rating | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1223 reviews) | 8.9 (25 reviews) | 
  | **Ease of Use** | 8.7 (1560 reviews) | 8.7 (25 reviews) | 
  | **Ease of Setup** | 8.3 (990 reviews) | 6.9 (18 reviews) | 
  | **Ease of Admin** | 8.7 (662 reviews) | 7.7 (19 reviews) | 
  | **Quality of Support** | 8.8 (1167 reviews) | 9.0 (24 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (641 reviews) | 8.6 (18 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1157 reviews) | 9.1 (25 reviews) | 

---
## Pricing

### HubSpot Content Hub

#### Entry-Level Pricing

Plan: Content Hub Starter

Price: $20.00 1 Core Seat Per Month

Description: A simple web content management system  for growing businesses who want to leverage the CRM Platform to generate business through their website.

Key Features:
- Full CRM platform
- Responsive drag-and-drop editor
- Website themes

[Browse all 3 editions](https://www.g2.com/products/hubspot-content-hub/pricing)

#### Free Trial

Yes

### Squiz DXP

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | 8.3/10 | 895 |
| **Squiz DXP** | 8.4/10 | 10 |

#### Content

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Content Authoring** | 8.8 (747 reviews) | 9.5 (10 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.4 (740 reviews) | 9.2 (10 reviews) ✓ Verified | 
| **Versioning** | 8.2 (595 reviews) | 9.0 (7 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 8.0 (559 reviews) | 7.8 (9 reviews) ✓ Verified | 
| **Approval Process** | Feature Not Available | 8.5 (9 reviews) ✓ Verified | 
| **Content Scheduling** | 8.7 (598 reviews) | 9.0 (8 reviews) ✓ Verified | 
| **Asset Management** | 8.3 (650 reviews) | 9.0 (8 reviews) ✓ Verified | 
| **Internal Search** | 8.2 (665 reviews) | 8.3 (10 reviews) ✓ Verified | 
| **Content Repository** | 8.5 (667 reviews) | 8.7 (9 reviews) ✓ Verified | 

#### Design

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (657 reviews) | 5.5 (7 reviews) ✓ Verified | 
| **Mobile** | 7.9 (647 reviews) | 7.7 (10 reviews) ✓ Verified | 
| **Branding/Themes** | 8.2 (694 reviews) | 8.1 (7 reviews) ✓ Verified | 
| **Customization** | 8.0 (727 reviews) | 9.3 (9 reviews) ✓ Verified | 

#### Platform

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **User Community** | 8.5 (606 reviews) | 7.4 (9 reviews) ✓ Verified | 
| **SEO** | 8.2 (658 reviews) | 8.7 (10 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 8.2 (628 reviews) | 8.5 (9 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (692 reviews) | 9.1 (9 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.4 (568 reviews) | Not enough data | 
| **Internationalization** | 8.3 (464 reviews) | 8.8 (7 reviews) | 
| **Dashboards and Reports** | 8.3 (723 reviews) | 6.9 (9 reviews) ✓ Verified | 
| **API / Integrations** | 8.3 (586 reviews) | 9.3 (9 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | N/A | N/A |
| **Squiz DXP** | N/A | N/A |

#### Analytics

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Reports & Dashboards** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 

#### Content Management

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | Not enough data | 

#### Design & Development

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **No-Code App Development** | Not enough data | Not enough data | 
| **Low-Code App Development** | Not enough data | Not enough data | 
| **Self-Service Capabilities** | Not enough data | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | 8.3/10 | 103 |
| **Squiz DXP** | N/A | N/A |

#### Functionality

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Developer Tools** | 7.8 (75 reviews) | Not enough data | 
| **Automation** | Feature Not Available | Not enough data | 
| **Website Staging** | 8.3 (79 reviews) | Not enough data | 

#### Management

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Web Content Dedication** | 8.1 (81 reviews) | Not enough data | 
| **Website Hosting** | 8.4 (81 reviews) | Not enough data | 
| **Role-Based Permissions** | 8.7 (92 reviews) | Not enough data | 

#### Support

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **CMS Variety** | Feature Not Available | Not enough data | 
| **Multi-CMS Support** | 8.4 (73 reviews) | Not enough data | 
| **Compliance** | 8.5 (78 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | N/A | N/A |
| **Squiz DXP** | N/A | N/A |

#### Publishing

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Automated Publishing** | Not enough data | Not enough data | 
| **Multi-language** | Not enough data | Not enough data | 
| **AR/VR Capability** | Not enough data | Feature Not Available | 

#### Development

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Image Management** | Not enough data | Not enough data | 
| **Reuseable Content** | Not enough data | Not enough data | 
| **Unlimited Environments** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 

#### Analytics

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Content Performance** | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Site Search Software

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | N/A | N/A |
| **Squiz DXP** | N/A | N/A |

#### Agentic AI - Site Search

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Search Experience Management - Site Search

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Query Suggestions** | Not enough data | Not enough data | 
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 
| **Natural Language** | Not enough data | Not enough data | 
| **Rankings** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 

#### Functionality - Site Search

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Federated Search** | Not enough data | Not enough data | 
| **Multi-Language Support** | Not enough data | Not enough data | 

#### Generative AI - Site Search

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Text Generation** | Not enough data | Not enough data | 
| **Text Summarization** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Content Hub** | 8.4/10 | 707 |
| **Squiz DXP** | N/A | N/A |

#### Customizations

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Templates** | 8.0 (582 reviews) | Not enough data | 
| **Drag and Drop** | 8.4 (599 reviews) | Not enough data | 
| **HTML Input** | 8.1 (523 reviews) | Not enough data | 
| **Domain Name** | 8.7 (474 reviews) | Not enough data | 

#### Growth

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **SEO** | 8.1 (537 reviews) | Not enough data | 
| **Site Analytics** | 8.3 (549 reviews) | Not enough data | 
| **Marketing Tools** | 8.8 (589 reviews) | Not enough data | 
| **E-Commerce** | 7.7 (228 reviews) | Not enough data | 
| **Hosting** | 8.6 (430 reviews) | Not enough data | 

#### Content

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Email Integrations** | 8.8 (534 reviews) | Not enough data | 
| **Content Management** | 8.9 (606 reviews) | Not enough data | 
| **Permissions** | 8.7 (537 reviews) | Not enough data | 
| **WordPress Tool** | 7.5 (84 reviews) | Not enough data | 

#### Support

| Feature | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Customer Support** | 8.7 (174 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to HubSpot Content Hub (1):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms)

**Unique to Squiz DXP (3):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Site Search Software](https://www.g2.com/categories/site-search-software)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Content Hub | Squiz DXP | 
|---|---|---|
| **Small-Business** | 52.3% | 23.1% | 
| **Mid-Market** | 41.2% | 46.2% | 
| **Enterprise** | 6.5% | 30.8% | 

### By Industry

#### HubSpot Content Hub

- **Computer Software:** 14.2%
- **Marketing and Advertising:** 13.9%
- **Information Technology and Services:** 11.5%
- **Financial Services:** 4.5%
- **Education Management:** 2.7%
- **Hospital & Health Care:** 2.5%
- **Insurance:** 1.9%
- **Higher Education:** 1.9%
- **Consulting:** 1.7%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 43.6%

#### Squiz DXP

- **Higher Education:** 26.9%
- **Education Management:** 19.2%
- **Oil & Energy:** 7.7%
- **Public Policy:** 3.8%
- **Online Media:** 3.8%
- **Music:** 3.8%
- **Marketing and Advertising:** 3.8%
- **Internet:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.8%
- **Other:** 19.2%

---
## Alternatives

### Alternatives to HubSpot Content Hub

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1010 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (994 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (838 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (587 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (617 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (419 reviews)
- [Pantheon](https://www.g2.com/products/pantheon/reviews) — 4.4/5 stars (723 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9535 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1883 reviews)

### Alternatives to Squiz DXP

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (617 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9535 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1010 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (587 reviews)
- [Joomla](https://www.g2.com/products/joomla/reviews) — 4.0/5 stars (387 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (547 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)

---
## Top Discussions

### HubSpot Content Hub

- Title: [I'm stuck trying to use the SEO recommendations feature in HubSpot CMS Hub. How do I optimize my content effectively?](https://www.g2.com/discussions/i-m-stuck-trying-to-use-the-seo-recommendations-feature-in-hubspot-cms-hub-how-do-i-optimize-my-content-effectively) — 1 comment, 1 upvote
  > **Top comment:** "Use WebCarrots first to find your true competitors, run competitive analysis, and uncover user-intent-driven content gaps. You’ll get clear topic..."
- Title: [Is HubSpot a CRM or CMS?](https://www.g2.com/discussions/is-hubspot-a-crm-or-cms) — 1 comment, 1 upvote
  > **Top comment:** "Hubspot has both a CRM and CMS functionality, which are sold as separate products.  "
- Title: [What is HubSpot CMS Hub?](https://www.g2.com/discussions/what-is-hubspot-cms-hub) — 1 comment
  > **Top comment:** "HubSpot CMS is a website builder that's powerful and easy to use."
- Title: [How can you improve page speed](https://www.g2.com/discussions/how-can-you-improve-page-speed) — 1 comment, 1 upvote
  > **Top comment:** "Depend on how your templating system has been developed it may require a lot of effort from your devs to optimize the JS and CSS.
Something that will work..."
- Title: [How can I make the page  pop into the other screen when I right click and open it instead of dragging it to other screen](https://www.g2.com/discussions/52148-how-can-i-make-the-page-pop-into-the-other-screen-when-i-right-click-and-open-it-instead-of-dragging-it-to-other-screen) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for sharing such beautiful information with us.
Here  you can find Free cms software. You can make your website according to your requirements...."

### Squiz DXP

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-content-hub-vs-squiz-dxp)