# HubSpot Content Hub, Payload CMS vs Sanity Comparison | | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 4.7 out of 5 | | **Total Reviews** | 2,011 | 59 | 915 | | **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (86.2% of reviews) | Small-Business (72.9% of reviews) | | **Entry Level Price** | $20.00 1 Core Seat Per Month | Free | Free | --- ## Top Pros & Cons ### HubSpot Content Hub Pros: - Ease of Use (135 reviews) - Content Management (90 reviews) Cons: - Limited Customization (35 reviews) - Learning Curve (30 reviews) ### Payload CMS Pros: - Community Support (3 reviews) - Ease of Use (3 reviews) Cons: - Lack of Customization (1 reviews) - Limited Community Support (1 reviews) ### Sanity Pros: - Flexibility (49 reviews) - Customizability (48 reviews) Cons: - Learning Curve (32 reviews) - Learning Difficulty (28 reviews) --- ## Ratings Comparison | Rating | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Meets Requirements** | 8.7 (1223 reviews) | 9.4 (56 reviews) | 9.0 (708 reviews) | | **Ease of Use** | 8.7 (1560 reviews) | 9.0 (56 reviews) | 8.6 (721 reviews) | | **Ease of Setup** | 8.3 (990 reviews) | 9.1 (48 reviews) | 8.7 (574 reviews) | | **Ease of Admin** | 8.7 (662 reviews) | 9.3 (47 reviews) | 9.0 (549 reviews) | | **Quality of Support** | 8.8 (1167 reviews) | 9.3 (55 reviews) | 8.9 (565 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (641 reviews) | 9.4 (35 reviews) | 9.2 (487 reviews) | | **Product Direction (% positive)** | 8.7 (1158 reviews) | 10.0 (55 reviews) | 9.3 (635 reviews) | --- ## Pricing ### HubSpot Content Hub #### Entry-Level Pricing Plan: Content Hub Starter Price: $20.00 1 Core Seat Per Month Description: A simple web content management system for growing businesses who want to leverage the CRM Platform to generate business through their website. Key Features: - Full CRM platform - Responsive drag-and-drop editor - Website themes [Browse all 3 editions](https://www.g2.com/products/hubspot-content-hub/pricing) #### Free Trial Yes ### Payload CMS #### Entry-Level Pricing Plan: Self-Hosted Price: Free Description: Get started in one-line: $ npx create-payload-app Key Features: - Completely free and open-source - GraphQL, REST, and Local APIs - Easily customizable ReactJS Admin [Browse all 4 editions](https://www.g2.com/products/payload-cms/pricing) #### Free Trial Yes ### Sanity #### Entry-Level Pricing Plan: Free forever Price: Free Description: For individuals experimenting or shipping smaller projects. Key Features: - 20 user seats included - 2 datasets (public) - Unlimited content types and locales [Browse all 3 editions](https://www.g2.com/products/sanity/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Web Content Management | Product | Score | Reviews | |---|---|---| | **HubSpot Content Hub** | 8.3/10 | 893 | | **Payload CMS** | 9.4/10 | 7 | | **Sanity** | 8.4/10 | 323 | #### Content | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Content Authoring** | 8.8 (747 reviews) | 10.0 (7 reviews) | 9.1 (314 reviews) | | **Rich Text Editor** | 8.4 (741 reviews) | 9.5 (7 reviews) | 8.8 (309 reviews) | | **Versioning** | 8.2 (595 reviews) | 10.0 (7 reviews) | 8.7 (292 reviews) | | **Plug-ins/Widgets/Apps** | 8.0 (559 reviews) | 8.8 (7 reviews) | 7.9 (277 reviews) | | **Approval Process** | Feature Not Available | 10.0 (7 reviews) | 8.2 (263 reviews) | | **Content Scheduling** | 8.7 (598 reviews) | 9.3 (7 reviews) | 8.3 (254 reviews) | | **Asset Management** | 8.3 (650 reviews) | 9.0 (7 reviews) | 8.3 (287 reviews) | | **Internal Search** | 8.2 (666 reviews) | 9.8 (7 reviews) | 8.2 (277 reviews) | | **Content Repository** | 8.5 (667 reviews) | 9.8 (7 reviews) | 8.7 (288 reviews) | #### Design | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Breadth of Pre-Built Templates** | 7.6 (657 reviews) | 8.3 (6 reviews) | 7.1 (242 reviews) | | **Mobile** | 7.9 (647 reviews) | 8.6 (7 reviews) | 7.7 (236 reviews) | | **Branding/Themes** | 8.2 (693 reviews) | 9.2 (6 reviews) | 7.9 (240 reviews) | | **Customization** | 8.0 (727 reviews) | 9.8 (7 reviews) | 9.1 (283 reviews) | #### Platform | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **User Community** | 8.5 (606 reviews) | 9.8 (7 reviews) | 8.5 (274 reviews) | | **SEO** | 8.2 (658 reviews) | 9.5 (7 reviews) | 8.5 (258 reviews) | | **Flexible Navigation Structures** | 8.2 (628 reviews) | 9.8 (7 reviews) | 8.8 (276 reviews) | | **User, Role, and Access Management** | 8.6 (692 reviews) | 9.8 (7 reviews) | 8.5 (279 reviews) | | **Enterprise Scalability** | 8.4 (568 reviews) | 9.8 (7 reviews) | 8.6 (252 reviews) | | **Internationalization** | 8.3 (464 reviews) | 9.3 (7 reviews) | 8.0 (236 reviews) | | **Dashboards and Reports** | 8.3 (723 reviews) | 8.1 (7 reviews) | 7.6 (240 reviews) | | **API / Integrations** | 8.3 (586 reviews) | 10.0 (7 reviews) | 8.9 (280 reviews) | #### Agentic AI - Web Content Management | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | | **Natural Language Interaction** | Feature Not Available | Not enough data | Not enough data | ### Digital Experience Platforms (DXP) | Product | Score | Reviews | |---|---|---| | **HubSpot Content Hub** | N/A | N/A | | **Payload CMS** | N/A | N/A | | **Sanity** | 7.7/10 | 63 | #### Analytics | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Web Analytics** | Not enough data | Not enough data | 7.0 (35 reviews) | | **Campaign Tracking** | Not enough data | Not enough data | 6.3 (33 reviews) | | **Audience Insights** | Not enough data | Not enough data | 6.1 (30 reviews) | | **Reports & Dashboards** | Not enough data | Not enough data | 6.4 (37 reviews) | | **Personalization** | Not enough data | Not enough data | 8.9 (40 reviews) | | **Marketing Automation** | Not enough data | Not enough data | 7.4 (31 reviews) | #### Content Management | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | 8.7 (46 reviews) | | **Asset Management** | Not enough data | Not enough data | 8.4 (54 reviews) | | **Portals and Sites** | Not enough data | Not enough data | 8.6 (43 reviews) | #### Design & Development | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **No-Code App Development** | Not enough data | Not enough data | Feature Not Available | | **Low-Code App Development** | Not enough data | Not enough data | Feature Not Available | | **Self-Service Capabilities** | Not enough data | Not enough data | 8.8 (48 reviews) | #### Agentic AI - Digital Experience Platforms | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### WebOps Platforms | Product | Score | Reviews | |---|---|---| | **HubSpot Content Hub** | 8.3/10 | 103 | | **Payload CMS** | N/A | N/A | | **Sanity** | 8.7/10 | 38 | #### Functionality | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Developer Tools** | 7.8 (75 reviews) | Not enough data | 9.5 (36 reviews) | | **Automation** | Feature Not Available | Not enough data | 8.8 (33 reviews) | | **Website Staging** | 8.3 (79 reviews) | Not enough data | 9.1 (35 reviews) | #### Management | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Web Content Dedication** | 8.1 (81 reviews) | Not enough data | 9.2 (34 reviews) | | **Website Hosting** | 8.4 (81 reviews) | Not enough data | 7.7 (30 reviews) | | **Role-Based Permissions** | 8.7 (92 reviews) | Not enough data | 8.9 (34 reviews) | #### Support | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **CMS Variety** | Feature Not Available | Not enough data | 7.8 (37 reviews) | | **Multi-CMS Support** | 8.4 (73 reviews) | Not enough data | 8.2 (34 reviews) | | **Compliance** | 8.5 (78 reviews) | Not enough data | 8.7 (29 reviews) | ### Headless CMS | Product | Score | Reviews | |---|---|---| | **HubSpot Content Hub** | N/A | N/A | | **Payload CMS** | 8.7/10 | 46 | | **Sanity** | 8.0/10 | 483 | #### Publishing | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Automated Publishing** | Not enough data | 8.9 (25 reviews) | 8.6 (355 reviews) | | **Multi-language** | Not enough data | 9.1 (35 reviews) | 8.1 (316 reviews) | | **AR/VR Capability** | Not enough data | 6.8 (12 reviews) | 5.7 (218 reviews) | #### Development | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Image Management** | Not enough data | 8.4 (43 reviews) | 8.4 (433 reviews) | | **Reuseable Content** | Not enough data | 9.4 (42 reviews) | 8.7 (405 reviews) | | **Unlimited Environments** | Not enough data | 8.8 (29 reviews) | 8.0 (360 reviews) | | **Form Builder** | Not enough data | 8.8 (26 reviews) | 7.3 (320 reviews) | #### Analytics | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Personalization** | Not enough data | 8.6 (40 reviews) | 8.1 (344 reviews) | | **Content Performance** | Not enough data | 9.2 (44 reviews) | 8.2 (365 reviews) | #### Agentic AI - Headless CMS | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | 8.7 (5 reviews) | ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **HubSpot Content Hub** | N/A | N/A | | **Payload CMS** | N/A | N/A | | **Sanity** | N/A | N/A | #### Headless Commerce | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Decoupling** | Not enough data | Not enough data | Not enough data | | **REST APIs** | Not enough data | Not enough data | Not enough data | | **Data Orchestration** | Not enough data | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | Not enough data | | **Extensibility** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | #### Agentic AI - E-Commerce Platforms | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Merchandising/Marketing | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Storefront Design Tools** | Not enough data | Not enough data | Not enough data | | **Product Visualization** | Not enough data | Not enough data | Not enough data | | **Recommendations / Personalization** | Not enough data | Not enough data | Not enough data | | **Promotions and Discounts** | Not enough data | Not enough data | Not enough data | | **Shopping Cart Abandonment** | Not enough data | Not enough data | Not enough data | | **Product Reviews** | Not enough data | Not enough data | Not enough data | | **SEO** | Not enough data | Not enough data | Not enough data | #### Product Catalog | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Content Management** | Not enough data | Not enough data | Not enough data | | **Product Configuration** | Not enough data | Not enough data | Not enough data | | **Product Search and Filtering** | Not enough data | Not enough data | Not enough data | | **Intangible Products** | Not enough data | Not enough data | Not enough data | #### Order Process | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Checkout Process** | Not enough data | Not enough data | Not enough data | | **Shipping Options** | Not enough data | Not enough data | Not enough data | | **Tax Display and Processing** | Not enough data | Not enough data | Not enough data | | **Payment Processing** | Not enough data | Not enough data | Not enough data | | **Order Management** | Not enough data | Not enough data | Not enough data | | **Returns / Refunds** | Not enough data | Not enough data | Not enough data | | **Inventory Management** | Not enough data | Not enough data | Not enough data | | **Multi-Channel Fulfillment** | Not enough data | Not enough data | Not enough data | #### Multi-Channel Support | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Omnichannel** | Not enough data | Not enough data | Not enough data | | **Mobile** | Not enough data | Not enough data | Not enough data | | **Social Commerce** | Not enough data | Not enough data | Not enough data | | **Customer Service** | Not enough data | Not enough data | Not enough data | | **Store Locator** | Not enough data | Not enough data | Not enough data | | **3rd-Party Store Integration** | Not enough data | Not enough data | Not enough data | | **B2B** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **APIs** | Not enough data | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | Not enough data | | **Integrations to Add-on Tools** | Not enough data | Not enough data | Not enough data | | **User Management** | Not enough data | Not enough data | Not enough data | | **Reporting / Analytics** | Not enough data | Not enough data | Not enough data | | **Security** | Not enough data | Not enough data | Not enough data | | **Multi-Site Management** | Not enough data | Not enough data | Not enough data | | **Admin Access Rights** | Not enough data | Not enough data | Not enough data | | **Test-to-Product Migration** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **Cross Browser Support** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | ### Enterprise Content Management (ECM) | Product | Score | Reviews | |---|---|---| | **HubSpot Content Hub** | N/A | N/A | | **Payload CMS** | N/A | N/A | | **Sanity** | 8.0/10 | 52 | #### Agentic AI - Enterprise Content Management (ECM) | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### File Management | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **File Type Support** | Not enough data | Not enough data | 8.5 (47 reviews) | | **Metadata** | Not enough data | Not enough data | 8.4 (47 reviews) | | **OCR Scanning** | Not enough data | Not enough data | 6.1 (35 reviews) | | **Versioning** | Not enough data | Not enough data | 8.6 (44 reviews) | | **Collaboration** | Not enough data | Not enough data | 9.0 (48 reviews) | | **Document Assembly** | Not enough data | Not enough data | 8.2 (43 reviews) | | **Form Creation** | Not enough data | Not enough data | 7.7 (42 reviews) | | **Portals and Sites** | Not enough data | Not enough data | 7.7 (40 reviews) | | **Disposition** | Not enough data | Not enough data | 7.0 (39 reviews) | | **Search** | Not enough data | Not enough data | 7.9 (46 reviews) | | **Web Interface** | Not enough data | Not enough data | 9.0 (46 reviews) | | **Mobile Apps** | Not enough data | Not enough data | 6.6 (40 reviews) | #### Workflow | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Process Automation** | Not enough data | Not enough data | 7.9 (43 reviews) | | **Conditions** | Not enough data | Not enough data | 8.0 (43 reviews) | | **Activities** | Not enough data | Not enough data | 7.9 (38 reviews) | | **Records Management** | Not enough data | Not enough data | 8.0 (39 reviews) | | **Case Management** | Not enough data | Not enough data | 7.9 (36 reviews) | #### Platform | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Internationalization** | Not enough data | Not enough data | 8.1 (40 reviews) | | **Performance and Reliability** | Not enough data | Not enough data | 8.7 (45 reviews) | | **Reporting and Auditing** | Not enough data | Not enough data | 7.8 (39 reviews) | | **System of Record Integration** | Not enough data | Not enough data | 7.3 (38 reviews) | | **APIs** | Not enough data | Not enough data | 8.9 (45 reviews) | ### Website Builder | Product | Score | Reviews | |---|---|---| | **HubSpot Content Hub** | 8.4/10 | 707 | | **Payload CMS** | N/A | N/A | | **Sanity** | N/A | N/A | #### Customizations | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Templates** | 8.0 (582 reviews) | Not enough data | Not enough data | | **Drag and Drop** | 8.4 (599 reviews) | Not enough data | Not enough data | | **HTML Input** | 8.1 (523 reviews) | Not enough data | Not enough data | | **Domain Name** | 8.7 (474 reviews) | Not enough data | Not enough data | #### Growth | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **SEO** | 8.1 (537 reviews) | Not enough data | Not enough data | | **Site Analytics** | 8.3 (549 reviews) | Not enough data | Not enough data | | **Marketing Tools** | 8.8 (589 reviews) | Not enough data | Not enough data | | **E-Commerce** | 7.7 (228 reviews) | Not enough data | Not enough data | | **Hosting** | 8.6 (430 reviews) | Not enough data | Not enough data | #### Content | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Email Integrations** | 8.8 (534 reviews) | Not enough data | Not enough data | | **Content Management** | 8.9 (606 reviews) | Not enough data | Not enough data | | **Permissions** | 8.7 (537 reviews) | Not enough data | Not enough data | | **WordPress Tool** | 7.5 (84 reviews) | Not enough data | Not enough data | #### Support | Feature | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Customer Support** | 8.7 (174 reviews) | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management) **Unique to HubSpot Content Hub (2):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Website Builder Software](https://www.g2.com/categories/website-builder) **Unique to Payload CMS (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Unique to Sanity (4):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm) --- ## Reviewer Demographics ### By Company Size | Segment | HubSpot Content Hub | Payload CMS | Sanity | |---|---|---|---| | **Small-Business** | 52.4% | 86.2% | 72.9% | | **Mid-Market** | 41.1% | 13.8% | 18.0% | | **Enterprise** | 6.5% | 0% | 9.2% | ### By Industry #### HubSpot Content Hub - **Computer Software:** 14.2% - **Marketing and Advertising:** 13.9% - **Information Technology and Services:** 11.5% - **Financial Services:** 4.5% - **Education Management:** 2.7% - **Hospital & Health Care:** 2.4% - **Higher Education:** 2.0% - **Insurance:** 1.9% - **Consulting:** 1.7% - **Non-Profit Organization Management:** 1.6% - **Other:** 43.6% #### Payload CMS - **Computer Software:** 32.8% - **Information Technology and Services:** 13.8% - **Design:** 8.6% - **Marketing and Advertising:** 6.9% - **Internet:** 5.2% - **Program Development:** 3.4% - **Information Services:** 3.4% - **Apparel & Fashion:** 1.7% - **Arts and Crafts:** 1.7% - **Automotive:** 1.7% - **Other:** 20.7% #### Sanity - **Computer Software:** 19.9% - **Information Technology and Services:** 12.2% - **Marketing and Advertising:** 6.9% - **Design:** 4.6% - **Retail:** 3.1% - **Health, Wellness and Fitness:** 2.8% - **Internet:** 2.7% - **Financial Services:** 2.2% - **Online Media:** 2.0% - **Program Development:** 2.0% - **Other:** 41.5% --- ## Alternatives ### Alternatives to HubSpot Content Hub - [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews) - [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews) - [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (807 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews) - [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews) - [Pantheon](https://www.g2.com/products/pantheon/reviews) — 4.4/5 stars (723 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9527 reviews) - [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews) ### Alternatives to Payload CMS - [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews) - [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews) - [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews) - [Prismic](https://www.g2.com/products/prismic/reviews) — 4.3/5 stars (361 reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9527 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (868 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews) ### Alternatives to Sanity - [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews) - [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) - [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (195 reviews) - [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) — 4.5/5 stars (55 reviews) - [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews) --- ## Top Discussions ### HubSpot Content Hub - Title: [Is HubSpot a CRM or CMS?](https://www.g2.com/discussions/is-hubspot-a-crm-or-cms) — 1 comment, 1 upvote > **Top comment:** "Hubspot has both a CRM and CMS functionality, which are sold as separate products. " - Title: [What is HubSpot CMS Hub?](https://www.g2.com/discussions/what-is-hubspot-cms-hub) — 1 comment > **Top comment:** "HubSpot CMS is a website builder that's powerful and easy to use." - Title: [How can you improve page speed](https://www.g2.com/discussions/how-can-you-improve-page-speed) — 1 comment, 1 upvote > **Top comment:** "Depend on how your templating system has been developed it may require a lot of effort from your devs to optimize the JS and CSS. Something that will work..." - Title: [How can I make the page pop into the other screen when I right click and open it instead of dragging it to other screen](https://www.g2.com/discussions/52148-how-can-i-make-the-page-pop-into-the-other-screen-when-i-right-click-and-open-it-instead-of-dragging-it-to-other-screen) — 1 comment, 1 upvote > **Top comment:** "Thanks for sharing such beautiful information with us. Here you can find Free cms software. You can make your website according to your requirements...." - Title: [What is the best free integration app with HubSpot CRM?](https://www.g2.com/discussions/52132-what-is-the-best-free-integration-app-with-hubspot-crm) — 1 comment, 1 upvote > **Top comment:** "Wordpress" ### Payload CMS No discussions available for this product. ### Sanity - Title: [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) — 4 comments > **Top comment:** "CMS for NextJS application" - Title: [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) — 3 comments > **Top comment:** "Sanity is a flexible, highly customizable content platform used to organize your content into categories, create logical relationships between content types,..." - Title: [Would it be possible to add to ability to create "Singles" and "Global variables"?](https://www.g2.com/discussions/would-it-be-possible-to-add-to-ability-to-create-singles-and-global-variables) — 1 comment, 1 upvote > **Top comment:** "Hi! This is actually possible today using the Structure Builder API. You can follow this tutorial to set it up:..." - Title: [What’s the best to create localized content using sanity and gatsby?](https://www.g2.com/discussions/what-s-the-best-to-create-localized-content-using-sanity-and-gatsby) — 1 comment, 1 upvote > **Top comment:** "Hi! There are many ways of localizing content, regardless of where you plan to present it. I would start by reading up on the documentation to figure out..." - Title: [Can I expect some changes to the HTTP api to be inegrated to the Sanity JS sdk?](https://www.g2.com/discussions/can-i-expect-some-changes-to-the-http-api-to-be-inegrated-to-the-sanity-js-sdk) — 1 comment, 1 upvote > **Top comment:** "Hi! Our JavaScript client has always supported full CRUD operations against our APIs. You can check out the documentation here:..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-content-hub-vs-payload-cms-vs-sanity)