# Hotjar, Useberry vs Fullstory Comparison

| | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 342 | 16 | 1,049 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (53.3% of reviews) | Mid-Market (43.5% of reviews) | 
| **Entry Level Price** | Free | Free | Contact Us | 

---
## Top Pros & Cons

### Hotjar

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Useberry

Pros:
- Survey Management (2 reviews)
- User Insights (2 reviews)

Cons:
- Complexity (1 reviews)
- Limitations (1 reviews)

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

---
## Ratings Comparison
| Rating | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 8.7 (15 reviews) | 8.7 (889 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 8.9 (15 reviews) | 8.3 (901 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 9.0 (12 reviews) | 8.4 (536 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | Not enough data | 8.7 (319 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 8.5 (13 reviews) | 9.0 (688 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | Not enough data | 9.0 (301 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 9.2 (15 reviews) | 8.8 (850 reviews) | 

---
## Pricing

### Hotjar

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar/pricing)

#### Free Trial

Yes

### Useberry

#### Entry-Level Pricing

Plan: Free Plan 

Price: Free

Description: Experience what Useberry has to offer at no cost! Sign up now and start your first UX study for free immediately. Share it with your own audience via link or recruit participants from our panel to take the study.

Key Features:
- 10 responses / month
- 1 seat (add up to 20)
- 1 project

[Browse all 4 editions](https://www.g2.com/products/useberry/pricing)

#### Free Trial

Yes

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 186 |
| **Useberry** | N/A | N/A |
| **Fullstory** | 7.9/10 | 341 |

#### Metrics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | Not enough data | 8.5 (271 reviews) | 
| **Engagement** | 9.1 (28 reviews) | Not enough data | 8.6 (265 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | Not enough data | 8.3 (254 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | Not enough data | 8.7 (272 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | Not enough data | 8.4 (278 reviews) | 
| **Retention** | 8.6 (19 reviews) | Not enough data | 7.8 (246 reviews) | 
| **Return** | 8.8 (18 reviews) | Not enough data | 7.7 (246 reviews) | 
| **Conversions** | 9.0 (21 reviews) | Not enough data | 8.2 (259 reviews) | 
| **Funnels** | 9.0 (27 reviews) | Not enough data | 8.5 (261 reviews) | 

#### Reporting

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | Not enough data | 8.7 (276 reviews) | 
| **Trending** | 9.0 (20 reviews) | Not enough data | 8.3 (264 reviews) | 
| **Retroactive Reporting** | Feature Not Available | Not enough data | 7.9 (263 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | Not enough data | 8.7 (268 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | Not enough data | 7.9 (235 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | Not enough data | 7.8 (241 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | Not enough data | 8.4 (264 reviews) | 

#### Other

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **User Data** | 8.1 (25 reviews) | Not enough data | 8.3 (265 reviews) | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 7.8 (232 reviews) | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 8.0 (256 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | Not enough data | 7.6 (227 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | Not enough data | 7.4 (227 reviews) | 
| **Promotional Messages** | Feature Not Available | Not enough data | 6.6 (222 reviews) | 
| **Administration Alerts** | Feature Not Available | Not enough data | 7.6 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.1 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.5 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (13 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.4 (13 reviews) | 

#### Administration

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | Not enough data | 7.5 (254 reviews) | 
| **QA Testing** | Feature Not Available | Not enough data | 7.8 (258 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | Not enough data | 8.7 (272 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | Not enough data | 8.3 (272 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | 8.5/10 | 94 |

#### User Identification

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Demographics** | Not enough data | Not enough data | 7.7 (75 reviews) | 
| **User Segmentation** | Not enough data | Not enough data | 8.5 (78 reviews) | 
| **Geolocation** | Not enough data | Not enough data | 8.8 (78 reviews) | 

#### Tracking & Reporting

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | Not enough data | 8.5 (77 reviews) | 
| **Real-Time Insights** | Not enough data | Not enough data | 9.0 (76 reviews) | 
| **Attribution** | Not enough data | Not enough data | 8.2 (75 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.8 (80 reviews) | 
| **User Path Tracking** | Not enough data | Not enough data | 8.7 (82 reviews) | 
| **User Activity History** | Not enough data | Not enough data | 8.8 (81 reviews) | 

#### Metrics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.8 (80 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 8.5 (75 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.2 (73 reviews) | 
| **Return** | Not enough data | Not enough data | 8.1 (74 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.7 (78 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 65 |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | Not enough data | 
| **Photo Submission** | 8.7 (26 reviews) | Feature Not Available | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **In-App** | Feature Not Available | Not enough data | Not enough data | 
| **In-Store** | Feature Not Available | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | Not enough data | 

#### Insights

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Feature Not Available | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.7/10 | 99 |
| **Useberry** | N/A | N/A |
| **Fullstory** | 8.2/10 | 437 |

#### User Behavior

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | Not enough data | 9.0 (378 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | Not enough data | 8.6 (356 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | Not enough data | 8.5 (380 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | Not enough data | 8.5 (357 reviews) ✓ Verified | 
| **Split URL Testing** | 8.8 (36 reviews) | Feature Not Available | 8.1 (72 reviews) | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | Not enough data | 8.3 (361 reviews) ✓ Verified | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | Not enough data | 8.2 (328 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | Feature Not Available | 8.5 (368 reviews) ✓ Verified | 
| **Search Box** | 8.7 (41 reviews) | Feature Not Available | 8.2 (366 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Cross-system Integration** | 8.8 (7 reviews) | Feature Not Available | 6.0 (24 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | 8.5/10 | 69 |

#### User Analysis

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Survey Implementation** | Not enough data | Not enough data | 8.4 (40 reviews) | 
| **Data Analysis** | Not enough data | Not enough data | 8.1 (38 reviews) | 

#### User Support

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **User Segmentation** | Not enough data | Not enough data | 8.4 (42 reviews) | 
| **Multi-Language Support** | Not enough data | Not enough data | 8.0 (36 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | Not enough data | 8.8 (38 reviews) | 

#### Walkthrough Type

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | Not enough data | 9.1 (53 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | 7.1/10 | 232 |

#### Product Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 7.8 (190 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 8.6 (205 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (199 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.4 (213 reviews) | 
| **Alerts** | Feature Not Available | Not enough data | 7.3 (197 reviews) | 
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 7.7 (175 reviews) | 
| **User Scoring** | Feature Not Available | Not enough data | 7.3 (189 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.5 (176 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (9 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.2 (9 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.9 (9 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.2 (9 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 7.8/10 | 9 |
| **Useberry** | N/A | N/A |
| **Fullstory** | 6.4/10 | 90 |

#### Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Reports** | 7.8 (9 reviews) | Not enough data | 7.8 (76 reviews) | 
| **Dashboard** | 8.1 (9 reviews) | Not enough data | 8.2 (83 reviews) | 
| **Web Analytics** | 9.1 (9 reviews) | Not enough data | 8.4 (84 reviews) | 
| **Campaign Tracking** | 7.8 (6 reviews) | Not enough data | 7.5 (78 reviews) | 
| **Customer Demographics** | 8.6 (7 reviews) | Not enough data | 7.1 (77 reviews) | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Feature Not Available | 

#### Administration

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | Not enough data | 7.8 (78 reviews) | 
| **A/B Testing** | 5.7 (5 reviews) | Not enough data | 6.7 (80 reviews) | 
| **Integrations** | 8.8 (8 reviews) | Not enough data | 7.2 (77 reviews) | 

#### Generative AI

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | 5.8 (77 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 4.8 (7 reviews) | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.9/10 | 10 |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Experience

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | Not enough data | 

#### Performance

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | Not enough data | 

### Crowd Testing Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | 9.0/10 | 13 |
| **Fullstory** | N/A | N/A |

#### Functionality

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Crowd Testing** | Not enough data | 9.1 (13 reviews) | Not enough data | 
| **Feedback Tracking** | Not enough data | 9.0 (13 reviews) | Not enough data | 
| **Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Requirements** | Not enough data | Feature Not Available | Not enough data | 
| **Logging** | Not enough data | Feature Not Available | Not enough data | 

#### Admin

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Test Analysis** | Not enough data | 9.0 (13 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | 7.3/10 | 100 |

#### Data Sourcing

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 7.4 (100 reviews) | 
| **Expandability** | Not enough data | Not enough data | 7.7 (98 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | Not enough data | 7.9 (99 reviews) | 

#### Intelligence

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 6.9 (97 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 6.8 (99 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 7.0 (96 reviews) | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.5/10 | 15 |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | Not enough data | 

#### Feedback Sources

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI Text Generation** | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 11 |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Survey Management

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **BI Tools Integration** | Feature Not Available | Feature Not Available | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Computing

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | Not enough data | 
| **AI/Machine Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | 7.6/10 | 38 |

#### Generative AI

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 6.7 (10 reviews) | 

#### Self-Service Experience

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | Not enough data | Feature Not Available | 
| **Searchable Articles** | Not enough data | Not enough data | Feature Not Available | 
| **Community Forums** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Personalization** | Not enough data | Not enough data | 7.9 (27 reviews) | 

#### Self-Service Platform

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | 8.1 (33 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.9 (32 reviews) | 
| **Artificial Intelligence** | Not enough data | Not enough data | 6.3 (25 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (27 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 166 |
| **Useberry** | N/A | N/A |
| **Fullstory** | 7.9/10 | 214 |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.2 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Analysis

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | Not enough data | 8.3 (179 reviews) | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 8.3 (172 reviews) | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 8.2 (159 reviews) | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 8.1 (171 reviews) | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 8.7 (172 reviews) | 

#### Reporting

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | Not enough data | 8.9 (189 reviews) | 
| **Session Replays** | 9.0 (148 reviews) | Not enough data | 9.3 (199 reviews) | 
| **Monitoring** | 8.7 (128 reviews) | Not enough data | 8.7 (186 reviews) | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 8.4 (173 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | 8.5/10 | 85 |

#### Metrics

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.8 (80 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 8.5 (75 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.2 (73 reviews) | 
| **Return** | Not enough data | Not enough data | 8.1 (74 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.7 (78 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Useberry** | N/A | N/A |
| **Fullstory** | 8.3/10 | 62 |

#### Variation Testing

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 7.5 (50 reviews) | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 7.0 (48 reviews) | 
| **Conversion Goal** | Not enough data | Not enough data | 8.1 (49 reviews) | 
| **Percentage of Traffic** | Not enough data | Not enough data | 8.5 (51 reviews) | 
| **Confidence Level** | Not enough data | Not enough data | 7.7 (49 reviews) | 
| **Multivariant Testing** | Not enough data | Not enough data | 7.1 (47 reviews) | 

#### Reporting

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 9.3 (55 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 9.0 (54 reviews) | 

#### Personalization

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 8.2 (52 reviews) | 
| **Custom Targeting** | Not enough data | Not enough data | 7.8 (48 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 9.0 (52 reviews) | 

#### Administration

| Feature | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.3 (48 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (47 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 9.3 (53 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 9.0 (53 reviews) | 

---
## Categories
**Shared Categories (1):** [Session Replay Software](https://www.g2.com/categories/session-replay)

**Unique to Hotjar (9):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [User Research Tools](https://www.g2.com/categories/user-research), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Survey Software](https://www.g2.com/categories/survey), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Useberry (4):** [User Research Tools](https://www.g2.com/categories/user-research), [Survey Software](https://www.g2.com/categories/survey), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Crowd Testing Tools](https://www.g2.com/categories/crowd-testing-tools)

**Unique to Fullstory (11):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar | Useberry | Fullstory | 
|---|---|---|---|
| **Small-Business** | 52.4% | 53.3% | 38.2% | 
| **Mid-Market** | 38.6% | 33.3% | 43.5% | 
| **Enterprise** | 9.1% | 13.3% | 18.3% | 

### By Industry

#### Hotjar

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### Useberry

- **Information Technology and Services:** 13.3%
- **Computer Software:** 13.3%
- **Retail:** 6.7%
- **Real Estate:** 6.7%
- **Public Relations and Communications:** 6.7%
- **Medical Devices:** 6.7%
- **Marketing and Advertising:** 6.7%
- **Logistics and Supply Chain:** 6.7%
- **Information Services:** 6.7%
- **Education Management:** 6.7%
- **Other:** 20.0%

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 11.0%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

---
## Alternatives

### Alternatives to Hotjar

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2361 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1362 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)

### Alternatives to Useberry

- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (985 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (736 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48030 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23548 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (632 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2361 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1362 reviews)

---
## Top Discussions

### Hotjar

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Useberry

No discussions available for this product.

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-vs-useberry-vs-fullstory)