Compare Hotjar and Typeform 
Featured Products
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Free Per Month
Hotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansTypeform
Star Rating
(964)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Typeform excels in user experience, with many praising its intuitive drag-and-drop interface that makes form building straightforward, even for those who aren't tech-savvy. Users appreciate the ability to create customized forms that align with their brand, highlighting its ease of use.
- Users say Hotjar provides exceptional insights into user behavior, thanks to its combination of heatmaps, session recordings, and user feedback tools. This feature allows businesses to understand how visitors interact with their websites, which is a significant advantage for UX optimization.
- According to verified reviews, Typeform has a notably higher overall satisfaction score compared to Hotjar, indicating that users feel more positively about their experience with Typeform. This is reflected in the volume of recent reviews, with Typeform receiving significantly more feedback in the last 90 days.
- Reviewers mention that while both platforms are easy to set up, Typeform stands out with its quick implementation process. Users have highlighted how simple it is to get started, which can be a crucial factor for businesses looking to deploy solutions rapidly.
- Users appreciate that both Typeform and Hotjar offer free entry-level pricing, making them accessible for small businesses. However, Typeform's larger market presence among small businesses suggests it may be better tailored to meet the needs of this segment.
- G2 reviewers note that while Hotjar's reporting features are strong, Typeform's reporting and analytics capabilities are also well-regarded, with users finding them effective for tracking form performance and user engagement, further enhancing its usability for everyday tasks.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Typeform
FREE
Free
Per Month
Discover the possibilities of conversational forms
- 10 responses/month
- 1 user
- Unlimited typeforms
Free Trial
Hotjar
Free Trial is available
Typeform
Free Trial is available
Ratings
Meets Requirements
8.6
261
8.9
798
Ease of Use
8.9
264
9.3
809
Ease of Setup
9.0
125
9.1
524
Ease of Admin
8.9
115
9.0
432
Quality of Support
8.6
179
8.4
580
Has the product been a good partner in doing business?
8.7
102
8.8
412
Product Direction (% positive)
8.1
257
8.6
764
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
52
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.8
7
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Monitoring
Not enough data
8.5
123
Not enough data
8.6
119
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Capture
Not enough data
8.7
122
Not enough data
8.9
118
Not enough data
8.5
109
Not enough data
8.7
113
Analytics
Not enough data
8.6
113
Not enough data
8.4
114
Customization
Not enough data
9.3
119
Not enough data
9.0
118
Not enough data
8.6
113
Not enough data
8.7
115
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
9.0
264
8.3
6
9.1
264
Not enough data
8.4
253
Not enough data
8.7
250
Survey Customization
Not enough data
8.7
257
8.3
5
8.5
247
Not enough data
8.4
230
Not enough data
7.9
198
Survey Insights
8.3
5
8.4
251
Feature Not Available
7.9
190
Not enough data
8.8
238
Not enough data
8.7
219
Agentic AI - Survey
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.6
192
Not enough data
8.9
199
Not enough data
9.0
196
Not enough data
9.0
213
Additional Functionality
Not enough data
8.8
179
Not enough data
Feature Not Available
Not enough data
8.4
176
Not enough data
7.6
154
Not enough data
8.6
177
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
102
Not enough data
8.9
125
Not enough data
Reporting
9.3
153
Not enough data
9.0
147
Not enough data
8.7
127
Not enough data
7.9
106
Not enough data
Categories
Categories
Shared Categories
Hotjar and Typeform are categorized as Survey
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
Typeform is categorized as Online Form Builder and Lead Capture
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Typeform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Marketing and Advertising
11.7%
Information Technology and Services
9.4%
Computer Software
8.7%
Health, Wellness and Fitness
4.0%
Internet
3.6%
Other
62.6%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
Is it possible to set up an integration in Typeform where only the file uploads that user provide get pulled into a google sheet not the whole entry?
2 Comments
AG
I've never tried it, but I'm pretty sure Zapier can do that. Just link a new typeform entry to sheets, only retrieving the file attachment.Read more
Can we randomize the questions based on the audience?
2 Comments
MW
Hey Nishant,
you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people....Read more
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