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Compare Hotjar and SurveySparrow 
Featured Products
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (68.7% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
$19.00
Hotjar
Star Rating
(334)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSurveySparrow
Star Rating
(2,037)4.4 out of 5
Market Segments
Small-Business (68.7% of reviews)
Pros & Cons
Entry-Level Pricing
$19.00
Browse all 8 pricing plansHotjar vs SurveySparrow
When assessing the two solutions, reviewers found SurveySparrow easier to use and do business with overall. However, reviewers felt that Hotjar is easier to set up. Both products were equally easy to administer.
- Hotjar and SurveySparrow both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that SurveySparrow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SurveySparrow over Hotjar.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
SurveySparrow
Basic
$19.00
Essential features for individuals to get started in one pack.
- 2,500 Responses
- Accept payments
- Display logic & Skip logic
Free Trial
Hotjar
Free Trial is available
SurveySparrow
Free Trial is available
Ratings
Meets Requirements
8.7
257
8.7
1,381
Ease of Use
8.9
260
9.0
1,390
Ease of Setup
9.0
121
8.9
885
Ease of Admin
8.9
111
8.9
856
Quality of Support
8.5
176
8.8
1,198
Has the product been a good partner in doing business?
8.7
98
8.9
792
Product Direction (% positive)
8.1
253
8.5
1,231
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
49
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.6
6
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basics
Not enough data
8.8
38
Not enough data
9.2
49
Not enough data
9.1
47
Not enough data
8.7
39
Content
Not enough data
8.9
45
Not enough data
9.0
44
Not enough data
9.2
48
Data
Not enough data
9.0
41
Not enough data
9.1
43
Not enough data
9.1
48
Agentic AI - Exit Interview Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
Not enough data
8.8
41
Not enough data
9.0
35
Not enough data
8.8
30
Not enough data
Feature Not Available
Customization
Not enough data
8.2
30
Not enough data
8.2
32
Not enough data
8.1
30
Not enough data
Feature Not Available
Generative AI
Not enough data
7.8
23
Not enough data
Feature Not Available
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
Feature Not Available
8.2
173
8.7
10
8.2
210
8.6
11
8.3
246
Feedback Analysis
8.8
8
8.0
60
Feature Not Available
8.2
185
8.8
7
8.4
179
Feedback Sources
Feature Not Available
8.5
195
8.7
9
9.1
288
Feature Not Available
7.9
47
Feature Not Available
8.4
181
Generative AI
8.1
6
7.4
51
8.0
5
Feature Not Available
Survey Management
9.3
7
8.9
611
8.3
6
8.8
617
Not enough data
8.5
561
Not enough data
8.7
567
Survey Customization
Not enough data
8.6
526
8.3
5
8.4
516
Not enough data
8.4
408
Not enough data
8.2
345
Survey Insights
8.3
5
8.4
546
Feature Not Available
8.2
319
Not enough data
8.6
478
Not enough data
8.5
403
Agentic AI - Survey
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.8
6
Customization
Not enough data
8.5
151
Not enough data
8.6
155
Not enough data
8.7
160
Not enough data
8.8
179
Additional Functionality
Not enough data
8.5
133
Not enough data
8.0
89
Not enough data
8.4
120
Not enough data
7.7
87
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
101
Not enough data
8.9
125
Not enough data
Reporting
9.3
153
Not enough data
9.1
146
Not enough data
8.7
126
Not enough data
7.9
106
Not enough data
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
In-House Management
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.7
169
Not enough data
8.7
217
Not enough data
8.5
138
Platform Content
Not enough data
8.9
185
Not enough data
8.9
234
Not enough data
Feature Not Available
Not enough data
8.4
136
Platform Additional Functionality
Not enough data
8.6
152
Not enough data
Feature Not Available
Not enough data
8.8
148
Not enough data
8.6
153
Platform
Not enough data
8.5
344
Not enough data
8.4
216
Not enough data
8.3
222
Not enough data
8.5
309
Not enough data
8.9
335
Not enough data
8.7
291
Not enough data
8.4
315
Not enough data
8.5
332
Categories
Categories
Shared Categories
Hotjar and SurveySparrow are categorized as Feedback Analytics and Survey
Unique Categories
Hotjar is categorized as Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
SurveySparrow is categorized as Experience Management, Exit Interview Management, Online Form Builder, Employee Engagement, and Online Reputation Management
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SurveySparrow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Computer Software
15.1%
Information Technology and Services
11.2%
Internet
9.6%
Retail
5.4%
Other
42.6%
Information Technology and Services
8.7%
Marketing and Advertising
8.0%
Computer Software
7.8%
Education Management
4.7%
Financial Services
3.4%
Other
67.4%
Alternatives
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What's the best thing about using survey sparrow?
2 Comments
VJ
easy to use, get variety of formats and can change accordingly.
better then other online surveyRead more
Survey sparrow is legitimate.
2 Comments
TR
Survey Sparrow is legal, and they don't take visitors personal information. Survey Sparrow website is very simple to understand, and one can get amazing gift...Read more
My email is no longer on the system, what can be the course of it?
2 Comments
Official Response from SurveySparrow
Hi Prince,
Happy New year, would you mind sharing the URL that you are trying to login?
This will help us locate your account and get you the...Read more
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