# Hotjar vs PostHog Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar excels in providing intuitive tools for understanding user behavior, particularly through its **heatmaps** and **session recordings**. Users appreciate how these features save time and make UX improvements feel practical and clear, allowing for quick insights into where users hesitate or drop off.
- **Users say** that PostHog stands out for its comprehensive approach to analytics, combining **product analytics** , **session replay** , and **feature flag management** in one platform. This all-in-one functionality is praised for its value for money, making it a strong choice for teams looking to streamline their tools.
- **Reviewers mention** that while Hotjar has a slightly easier setup process, PostHog's initial implementation is also straightforward, taking just a day. Users find both platforms accessible, but Hotjar's quick onboarding is highlighted as a significant advantage for those new to analytics tools.
- **According to verified reviews** , Hotjar's user experience is enhanced by its high engagement scores, with users noting that the platform is regularly used to improve website experiences without guesswork. This consistent usage reflects its effectiveness in delivering actionable insights.
- **G2 reviewers highlight** that PostHog's analytics capabilities feel more powerful compared to other tools, with users appreciating its speed and ease of access to information. This performance is particularly beneficial for teams that rely on data-driven decisions on a daily basis.
- **Users report** that both platforms offer quality support, but Hotjar's support quality is noted as being particularly strong, with users feeling well-supported in their analytics journey. This can be a deciding factor for teams that prioritize customer service alongside product functionality.



| | Hotjar | PostHog | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 342 | 1,048 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (81.0% of reviews) | 
| **Entry Level Price** | Free 35 Daily sessions | Starting at $0.00 Per Month | 

---
## Top Pros & Cons

### Hotjar

Pros:
- Ease of Use (14 reviews)
- Features (12 reviews)

Cons:
- Limitations (5 reviews)
- Expensive (4 reviews)

### PostHog

Pros:
- Ease of Use (226 reviews)
- Easy Setup (188 reviews)

Cons:
- Learning Curve (120 reviews)
- Steep Learning Curve (95 reviews)

---
## Ratings Comparison
| Rating | Hotjar | PostHog | 
|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 8.9 (902 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 8.3 (918 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 8.9 (687 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | 8.5 (460 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 8.5 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | 8.9 (349 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 9.0 (882 reviews) | 

---
## Pricing

### Hotjar

#### Entry-Level Pricing

Plan: Observe Basic

Price: Free 35 Daily sessions

Description: Visualize user behavior with Heatmaps and see what your users see with Recordings.

Key Features:
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month

[Browse all 12 editions](https://www.g2.com/products/hotjar/pricing)

#### Free Trial

Yes

### PostHog

#### Entry-Level Pricing

Plan: Product Analytics & Data Stack

Price: Starting at $0.00 Per Month

Description: Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.

Key Features:
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis

[Browse all 4 editions](https://www.g2.com/products/posthog/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 186 |
| **PostHog** | 8.1/10 | 418 |

#### Metrics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.9 (379 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.6 (368 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 8.5 (365 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.9 (373 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 8.7 (360 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.3 (350 reviews) | 
| **Return** | 8.8 (18 reviews) | 8.3 (334 reviews) | 
| **Conversions** | 9.0 (21 reviews) | 8.3 (338 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 8.3 (345 reviews) | 

#### Reporting

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.5 (370 reviews) | 
| **Trending** | 9.0 (20 reviews) | 8.3 (342 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 8.2 (333 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 8.1 (338 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 7.8 (303 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 8.0 (299 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 8.4 (341 reviews) | 

#### Other

| Feature | Hotjar | PostHog | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | 8.6 (340 reviews) | 
| **Site Search Reporting** | Feature Not Available | 7.9 (291 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 7.9 (290 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 7.8 (276 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 7.3 (252 reviews) | 
| **Promotional Messages** | Feature Not Available | 7.2 (244 reviews) | 
| **Administration Alerts** | Feature Not Available | 7.6 (250 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (30 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (31 reviews) | 

#### Administration

| Feature | Hotjar | PostHog | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | 8.5 (299 reviews) | 
| **QA Testing** | Feature Not Available | 7.9 (264 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | 8.6 (319 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | 8.4 (308 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **PostHog** | 8.2/10 | 126 |

#### User Identification

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Demographics** | Not enough data | 7.7 (107 reviews) | 
| **User Segmentation** | Not enough data | 7.7 (105 reviews) | 
| **Geolocation** | Not enough data | 8.1 (103 reviews) | 

#### Tracking & Reporting

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.8 (109 reviews) | 
| **Real-Time Insights** | Not enough data | 8.4 (104 reviews) | 
| **Attribution** | Not enough data | 7.8 (93 reviews) | 
| **Dashboard** | Not enough data | 8.3 (111 reviews) | 
| **User Path Tracking** | Not enough data | 8.4 (102 reviews) | 
| **User Activity History** | Not enough data | 8.4 (104 reviews) | 

#### Metrics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Engagement** | Not enough data | 8.5 (106 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (99 reviews) | 
| **Retention** | Not enough data | 8.2 (106 reviews) | 
| **Return** | Not enough data | 7.8 (99 reviews) | 
| **Conversions** | Not enough data | 8.1 (101 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 65 |
| **PostHog** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | 8.7 (26 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Participant Selection

| Feature | Hotjar | PostHog | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 

#### Insights

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Hotjar | PostHog | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.7/10 | 99 |
| **PostHog** | 8.0/10 | 428 |

#### User Behavior

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | 9.0 (394 reviews) | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | 8.8 (379 reviews) | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | 7.9 (332 reviews) | 

#### A/B Testing 

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | Feature Not Available | 
| **Split URL Testing** | 8.8 (36 reviews) | 7.2 (286 reviews) | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | 8.0 (335 reviews) | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | Feature Not Available | 

#### Visitor Information

| Feature | Hotjar | PostHog | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | 8.5 (380 reviews) | 
| **Search Box** | 8.7 (41 reviews) | 7.8 (342 reviews) | 

#### Agentic AI - Session Replay

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Cross-system Integration** | 8.8 (7 reviews) | 6.5 (64 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **PostHog** | 7.6/10 | 534 |

#### Product Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (429 reviews) | 
| **User-Level Analytics** | Not enough data | 8.5 (477 reviews) | 
| **Segmentation** | Not enough data | 8.0 (425 reviews) | 
| **Funnels** | Not enough data | 8.2 (448 reviews) | 
| **Alerts** | Feature Not Available | 7.6 (382 reviews) | 
| **Multi-Product Analytics** | Feature Not Available | 7.8 (365 reviews) | 
| **User Scoring** | Feature Not Available | 7.6 (364 reviews) | 
| **Integrations** | Not enough data | 8.0 (404 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (93 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (93 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (92 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (94 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 7.8/10 | 9 |
| **PostHog** | N/A | N/A |

#### Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | Not enough data | 
| **Dashboard** | 8.1 (9 reviews) | Not enough data | 
| **Web Analytics** | 9.1 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Customer Demographics** | 8.6 (7 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | Not enough data | 
| **A/B Testing** | 5.7 (5 reviews) | Not enough data | 
| **Integrations** | 8.8 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Hotjar | PostHog | 
|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.9/10 | 10 |
| **PostHog** | N/A | N/A |

#### Experience

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **PostHog** | 8.3/10 | 202 |

#### Management

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Flag Management** | Not enough data | 8.6 (182 reviews) | 
| **Rollout & Rollback Control** | Not enough data | 8.0 (157 reviews) | 
| **Monitoring** | Not enough data | 8.5 (162 reviews) | 

#### Functionality

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Multi-Environment Control** | Not enough data | 7.7 (148 reviews) | 
| **Feature Testing** | Not enough data | 8.8 (175 reviews) | 
| **Low-Code Interface** | Not enough data | 8.3 (166 reviews) | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.5/10 | 15 |
| **PostHog** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar | PostHog | 
|---|---|---|
| **AI Text Generation** | 8.1 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 11 |
| **PostHog** | N/A | N/A |

#### Survey Management

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Feature Not Available | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **PostHog** | 7.7/10 | 124 |

#### Computing

| Feature | Hotjar | PostHog | 
|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Feature Not Available | 
| **Little to No Coding** | Not enough data | 7.7 (114 reviews) | 

#### Experimental Design

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.2 (101 reviews) | 
| **Concurrent Testing** | Not enough data | 8.0 (98 reviews) | 
| **Mobile Testing** | Not enough data | 7.5 (95 reviews) | 

#### Analytics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (116 reviews) | 
| **Heatmaps** | Not enough data | 8.0 (111 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (10 reviews) | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **PostHog** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 166 |
| **PostHog** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 

#### Reporting

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | Not enough data | 
| **Session Replays** | 9.0 (148 reviews) | Not enough data | 
| **Monitoring** | 8.7 (128 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **PostHog** | 8.1/10 | 117 |

#### Metrics

| Feature | Hotjar | PostHog | 
|---|---|---|
| **Engagement** | Not enough data | 8.5 (106 reviews) | 
| **Exit Tracking** | Not enough data | 7.9 (99 reviews) | 
| **Retention** | Not enough data | 8.2 (106 reviews) | 
| **Return** | Not enough data | 7.8 (99 reviews) | 
| **Conversions** | Not enough data | 8.1 (101 reviews) | 

---
## Categories
**Shared Categories (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Hotjar (7):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [User Research Tools](https://www.g2.com/categories/user-research), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Survey Software](https://www.g2.com/categories/survey), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to PostHog (3):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Feature Management Software](https://www.g2.com/categories/feature-management), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar | PostHog | 
|---|---|---|
| **Small-Business** | 52.4% | 81.0% | 
| **Mid-Market** | 38.6% | 17.0% | 
| **Enterprise** | 9.1% | 2.0% | 

### By Industry

#### Hotjar

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### PostHog

- **Computer Software:** 33.7%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 5.3%
- **Health, Wellness and Fitness:** 2.9%
- **Marketing and Advertising:** 2.6%
- **Education Management:** 2.5%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 1.7%
- **Retail:** 1.6%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 31.4%

---
## Alternatives

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- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (723 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1769 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2880 reviews)
- [Statsig](https://www.g2.com/products/statsig/reviews) — 4.7/5 stars (347 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)

---
## Top Discussions

### Hotjar

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### PostHog

- Title: [What is PostHog used for?](https://www.g2.com/discussions/what-is-posthog-used-for) — 1 comment
  > **Top comment:** "Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-vs-posthog)