# Hotjar, Microsoft Clarity vs Heap Comparison

| | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 342 | 54 | 1,097 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (64.2% of reviews) | Mid-Market (54.1% of reviews) | 
| **Entry Level Price** | Free 35 Daily sessions | No pricing available | Free 10000 Sessions Per Month | 

---
## Top Pros & Cons

### Hotjar

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Microsoft Clarity

Pros:
- Recording (6 reviews)
- Ease of Use (5 reviews)

Cons:
- Filtering Issues (3 reviews)
- Limited Analysis (2 reviews)

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

---
## Ratings Comparison
| Rating | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 8.8 (42 reviews) | 8.6 (857 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 9.1 (44 reviews) | 8.1 (867 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 9.5 (28 reviews) | 8.5 (315 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | 9.4 (17 reviews) | 8.6 (317 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 7.9 (30 reviews) | 8.7 (680 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | 9.4 (16 reviews) | 8.8 (299 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 10.0 (38 reviews) | 8.7 (796 reviews) | 

---
## Pricing

### Hotjar

#### Entry-Level Pricing

Plan: Observe Basic

Price: Free 35 Daily sessions

Description: Visualize user behavior with Heatmaps and see what your users see with Recordings.

Key Features:
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month

[Browse all 12 editions](https://www.g2.com/products/hotjar/pricing)

#### Free Trial

Yes

### Microsoft Clarity

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 186 |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 8.3/10 | 564 |

#### Metrics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | Not enough data | 8.6 (397 reviews) | 
| **Engagement** | 9.1 (28 reviews) | Not enough data | 8.4 (365 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | Not enough data | 8.3 (327 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | Not enough data | 9.0 (398 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | Not enough data | 8.8 (391 reviews) | 
| **Retention** | 8.6 (19 reviews) | Not enough data | 8.0 (305 reviews) | 
| **Return** | 8.8 (18 reviews) | Not enough data | 8.1 (279 reviews) | 
| **Conversions** | 9.0 (21 reviews) | Not enough data | 8.7 (347 reviews) | 
| **Funnels** | 9.0 (27 reviews) | Not enough data | 8.7 (368 reviews) | 

#### Reporting

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | Not enough data | 8.6 (365 reviews) | 
| **Trending** | 9.0 (20 reviews) | Not enough data | 8.0 (293 reviews) | 
| **Retroactive Reporting** | Feature Not Available | Not enough data | 8.7 (330 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | Not enough data | 8.3 (358 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | Not enough data | 8.2 (205 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | Not enough data | 8.4 (225 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | Not enough data | 8.3 (375 reviews) | 

#### Other

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **User Data** | 8.1 (25 reviews) | Not enough data | 8.4 (339 reviews) | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 8.0 (185 reviews) | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 7.6 (192 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | Not enough data | 8.2 (214 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | Not enough data | 8.1 (149 reviews) | 
| **Promotional Messages** | Feature Not Available | Not enough data | 8.0 (45 reviews) | 
| **Administration Alerts** | Feature Not Available | Not enough data | 7.9 (47 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | Not enough data | 8.4 (274 reviews) | 
| **QA Testing** | Feature Not Available | Not enough data | 8.6 (99 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | Not enough data | 8.6 (412 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | Not enough data | 8.7 (388 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 8.3/10 | 118 |

#### User Identification

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Demographics** | Not enough data | Not enough data | 8.1 (41 reviews) | 
| **User Segmentation** | Not enough data | Not enough data | 8.6 (94 reviews) | 
| **Geolocation** | Not enough data | Not enough data | 8.5 (68 reviews) | 

#### Tracking & Reporting

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | Not enough data | 8.6 (102 reviews) | 
| **Real-Time Insights** | Not enough data | Not enough data | 8.4 (93 reviews) | 
| **Attribution** | Not enough data | Not enough data | 8.1 (80 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.1 (97 reviews) | 
| **User Path Tracking** | Not enough data | Not enough data | 8.2 (96 reviews) | 
| **User Activity History** | Not enough data | Not enough data | 8.4 (90 reviews) | 

#### Metrics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.3 (65 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 7.9 (51 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.0 (56 reviews) | 
| **Return** | Not enough data | Not enough data | 8.2 (57 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.4 (68 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 65 |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | Not enough data | 
| **Photo Submission** | 8.7 (26 reviews) | Not enough data | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **In-App** | Feature Not Available | Not enough data | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | Not enough data | 

#### Insights

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.7/10 | 99 |
| **Microsoft Clarity** | 7.8/10 | 24 |
| **Heap** | 9.1/10 | 85 |

#### User Behavior

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | 9.2 (22 reviews) | 9.4 (83 reviews) | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | 7.9 (21 reviews) | 9.0 (73 reviews) | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | 8.1 (18 reviews) | 9.0 (69 reviews) | 

#### A/B Testing 

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | 7.2 (19 reviews) | 9.1 (52 reviews) | 
| **Split URL Testing** | 8.8 (36 reviews) | Feature Not Available | 8.9 (24 reviews) | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | 8.2 (19 reviews) | 9.3 (61 reviews) | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | 7.3 (16 reviews) | 9.3 (44 reviews) | 

#### Visitor Information

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | 7.8 (20 reviews) | 9.3 (66 reviews) | 
| **Search Box** | 8.7 (41 reviews) | 6.8 (14 reviews) | 8.9 (61 reviews) | 

#### Agentic AI - Session Replay

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 8.3/10 | 413 |

#### Product Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 8.3 (299 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 8.7 (358 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (326 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.7 (351 reviews) | 
| **Alerts** | Feature Not Available | Not enough data | 7.9 (104 reviews) | 
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 8.4 (222 reviews) | 
| **User Scoring** | Feature Not Available | Not enough data | 7.8 (91 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.3 (254 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 7.8/10 | 9 |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 8.2/10 | 95 |

#### Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Reports** | 7.8 (9 reviews) | Not enough data | 8.6 (85 reviews) | 
| **Dashboard** | 8.1 (9 reviews) | Not enough data | 8.4 (87 reviews) | 
| **Web Analytics** | 9.1 (9 reviews) | Not enough data | 8.6 (83 reviews) | 
| **Campaign Tracking** | 7.8 (6 reviews) | Not enough data | 8.2 (69 reviews) | 
| **Customer Demographics** | 8.6 (7 reviews) | Not enough data | 7.8 (72 reviews) | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 7.3 (49 reviews) | 

#### Administration

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | Not enough data | 8.1 (69 reviews) | 
| **A/B Testing** | 5.7 (5 reviews) | Not enough data | 8.2 (50 reviews) | 
| **Integrations** | 8.8 (8 reviews) | Not enough data | 8.5 (65 reviews) | 

#### Generative AI

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.9/10 | 10 |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | N/A | N/A |

#### Experience

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | Not enough data | 

#### Performance

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 8.9/10 | 36 |

#### Platform Basics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 9.2 (30 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 9.2 (31 reviews) | 

#### Platform Data

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 9.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 8.7 (34 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 9.2 (33 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.9 (33 reviews) | 

#### Platform Additional Functionality

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 9.2 (33 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.9 (31 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 7.9 (15 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.5/10 | 15 |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | Not enough data | 

#### Feedback Sources

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **AI Text Generation** | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 11 |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | N/A | N/A |

#### Survey Management

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **BI Tools Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 9.2/10 | 32 |

#### Generative AI

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Survey Management

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 8.7 (18 reviews) | 
| **Survey Deployment** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **Feedback Collection** | Not enough data | Not enough data | 9.0 (26 reviews) | 
| **Device Responsiveness** | Not enough data | Not enough data | 9.3 (25 reviews) | 

#### Process Management

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **Trigger Alerts** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **Real-Time Analysis** | Not enough data | Not enough data | 9.4 (26 reviews) | 
| **Real-Time Action** | Not enough data | Not enough data | 9.3 (25 reviews) | 

#### System Management

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Security** | Not enough data | Not enough data | 9.4 (20 reviews) | 
| **System Monitoring** | Not enough data | Not enough data | 9.3 (14 reviews) | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 166 |
| **Microsoft Clarity** | 8.3/10 | 22 |
| **Heap** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analysis

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | 8.6 (19 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | 7.7 (17 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | 8.3 (18 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | 7.8 (18 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | 8.3 (18 reviews) | Not enough data | 

#### Reporting

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | 9.0 (20 reviews) | Not enough data | 
| **Session Replays** | 9.0 (148 reviews) | 9.2 (20 reviews) | Not enough data | 
| **Monitoring** | 8.7 (128 reviews) | 8.6 (19 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | 7.5 (19 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 8.2/10 | 78 |

#### Metrics

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.3 (65 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 7.9 (51 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.0 (56 reviews) | 
| **Return** | Not enough data | Not enough data | 8.2 (57 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.4 (68 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Microsoft Clarity** | N/A | N/A |
| **Heap** | 8.4/10 | 80 |

#### Variation Testing

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.5 (37 reviews) | 
| **WYSIWYG Editor** | Not enough data | Not enough data | Feature Not Available | 
| **Conversion Goal** | Not enough data | Not enough data | 8.7 (45 reviews) | 
| **Percentage of Traffic** | Not enough data | Not enough data | 8.6 (45 reviews) | 
| **Confidence Level** | Not enough data | Not enough data | 8.3 (43 reviews) | 
| **Multivariant Testing** | Not enough data | Not enough data | 8.2 (29 reviews) | 

#### Reporting

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 8.4 (64 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.2 (65 reviews) | 

#### Personalization

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | Feature Not Available | 
| **Custom Targeting** | Not enough data | Not enough data | Feature Not Available | 
| **Data Segmentation** | Not enough data | Not enough data | 8.3 (38 reviews) | 

#### Administration

| Feature | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.1 (52 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (62 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.9 (63 reviews) | 

---
## Categories
**Shared Categories (1):** [Session Replay Software](https://www.g2.com/categories/session-replay)

**Unique to Hotjar (9):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [User Research Tools](https://www.g2.com/categories/user-research), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Survey Software](https://www.g2.com/categories/survey), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Microsoft Clarity (1):** [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Heap (7):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar | Microsoft Clarity | Heap | 
|---|---|---|---|
| **Small-Business** | 52.4% | 64.2% | 34.6% | 
| **Mid-Market** | 38.6% | 26.4% | 54.1% | 
| **Enterprise** | 9.1% | 9.4% | 11.3% | 

### By Industry

#### Hotjar

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### Microsoft Clarity

- **Information Technology and Services:** 25.0%
- **Marketing and Advertising:** 13.5%
- **Computer Software:** 13.5%
- **Non-Profit Organization Management:** 3.8%
- **Financial Services:** 3.8%
- **Accounting:** 1.9%
- **Architecture & Planning:** 1.9%
- **Banking:** 1.9%
- **Computer & Network Security:** 1.9%
- **Computer Hardware:** 1.9%
- **Other:** 30.8%

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

---
## Alternatives

### Alternatives to Hotjar

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)

### Alternatives to Microsoft Clarity

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [VWO Insights - Web](https://www.g2.com/products/vwo-insights-web/reviews) — 4.2/5 stars (62 reviews)

### Alternatives to Heap

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

---
## Top Discussions

### Hotjar

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Microsoft Clarity

- Title: [What is Microsoft Clarity used for?](https://www.g2.com/discussions/what-is-microsoft-clarity-used-for) — 1 comment, 2 upvotes
  > **Top comment:** "To monitor the user behaviour of the website and tracking the heatmap of the entire website."
- Title: [How can I customize the dashboard to what I would like at a very simplified high level overview?](https://www.g2.com/discussions/how-can-i-customize-the-dashboard-to-what-i-would-like-at-a-very-simplified-high-level-overview) — 1 comment, 1 upvote
  > **Top comment:** "Hi Andrea! 

Thanks for the inquiry, we currently don't support this feature. We will take this feedback into consideration for our future roadmap. "

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-vs-microsoft-microsoft-clarity-vs-heap)