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Compare Hotjar and Microsoft Clarity 
Featured Products
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (62.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
No pricing available
Hotjar
Star Rating
(339)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansMicrosoft Clarity
Star Rating
(51)4.5 out of 5
Market Segments
Small-Business (62.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Microsoft ClaritySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing intuitive heatmaps and session recordings, making it easy for users to visualize behavior and identify areas for improvement. One user noted, "What I like the most about Hotjar is how easily it highlights user behavior through heatmaps and recordings."
- Users say Microsoft Clarity stands out for its long-term storage of session recordings, which allows for more extensive analysis over time. A reviewer mentioned, "I really value using Microsoft Clarity for watching session recordings. It's great that it saves all recordings for a long time."
- Reviewers mention that Hotjar's setup process is quick and straightforward, with many users appreciating the intuitive onboarding experience. One user highlighted, "Setup is quick, and it’s something you end up using regularly to improve the website experience without guesswork."
- According to verified reviews, Microsoft Clarity offers a slightly better user experience overall, with a higher ease of use rating. Users appreciate its straightforward interface, stating, "It's rather easy to use and helps me understand how to make the user experience better."
- G2 reviewers report that Hotjar provides excellent insights into user behavior through its heatmaps, which are praised for their clarity. A user remarked, "Heatmaps clearly show what users actually click, scroll, or ignore, saving hours of analysis."
- Users say that while both tools are effective, Hotjar's quality of support is rated higher, with users feeling more satisfied with the assistance they receive. One user noted, "Hotjar has been a good partner in doing business," reflecting a positive support experience.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Microsoft Clarity
No pricing availableFree Trial
Hotjar
Free Trial is available
Microsoft Clarity
No trial information availableRatings
Meets Requirements
8.6
259
8.8
41
Ease of Use
8.9
262
9.1
43
Ease of Setup
9.0
123
9.5
27
Ease of Admin
8.9
113
9.4
18
Quality of Support
8.5
177
8.0
30
Has the product been a good partner in doing business?
8.7
100
9.4
17
Product Direction (% positive)
8.1
255
10.0
37
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
9.2
22
8.9
71
|
Verified
7.8
20
8.5
51
|
Verified
7.8
18
A/B Testing
9.1
36
|
Verified
7.2
18
8.8
36
Feature Not Available
8.8
50
|
Verified
8.1
18
8.8
36
|
Verified
7.3
16
Visitor Information
7.6
45
|
Verified
7.6
19
8.6
40
6.8
14
Agentic AI - Session Replay
8.6
6
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
8.5
18
8.2
95
7.8
16
8.6
109
8.2
17
8.1
102
7.8
17
8.9
125
8.2
17
Reporting
9.3
153
8.9
19
9.0
147
9.1
19
8.7
127
8.6
19
7.9
106
7.6
18
Categories
Categories
Shared Categories
Hotjar and Microsoft Clarity are categorized as Session Replay and Heatmap Tools
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, User Research, Software Testing, Survey, Digital Analytics, and E-Commerce Analytics
Microsoft Clarity has no unique categories
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Clarity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Computer Software
15.0%
Information Technology and Services
11.1%
Internet
9.6%
Retail
5.7%
Other
42.7%
Information Technology and Services
25.5%
Marketing and Advertising
13.7%
Computer Software
13.7%
Non-Profit Organization Management
3.9%
Higher Education
3.9%
Other
39.2%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
How can I customize the dashboard to what I would like at a very simplified high level overview?
1 Comment
MC
Hi Andrea!
Thanks for the inquiry, we currently don't support this feature. We will take this feedback into consideration for our future roadmap. Read more
What is Microsoft Clarity used for?
1 Comment
RM
To monitor the user behaviour of the website and tracking the heatmap of the entire website.Read more
Microsoft Clarity has no more discussions with answers
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