# Hotjar by Contentsquare vs Matomo (Formerly Piwik) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar excels in user experience analysis, particularly with its heatmaps and session recordings, which help users easily identify where visitors hesitate or drop off. This feature is praised for saving time and making UX improvements feel practical and clear.
- **Users say** that Matomo offers a high level of customization, allowing for detailed reports and customer journey tracking. Reviewers appreciate its precision and simplicity, noting that it feels like a significant improvement over other data collection platforms.
- **According to verified reviews** , Hotjar's setup process is notably quick and intuitive, making it easy for users to start analyzing their website's performance without extensive training. This ease of implementation is a significant advantage for teams looking to get up and running swiftly.
- **Reviewers mention** that while Matomo provides independence and control over features, especially for private server implementations, some users find it less user-friendly compared to Hotjar. This can lead to a steeper learning curve for those unfamiliar with digital analytics tools.
- **G2 reviewers highlight** that Hotjar's engagement features, such as heatmaps, are particularly effective in visualizing user behavior, which helps teams make informed decisions about website improvements. This focus on real user behavior is a key strength for those prioritizing user experience.
- **Users report** that while Matomo is a powerful tool for data analysis, it sometimes struggles with ease of setup and administration compared to Hotjar. This can be a drawback for small businesses that may not have dedicated resources for managing complex analytics tools.



| | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 342 | 96 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (55.3% of reviews) | 
| **Entry Level Price** | Free | FREE download | 

---
## Top Pros & Cons

### Hotjar by Contentsquare

Pros:
- Ease of Use (14 reviews)
- Features (12 reviews)

Cons:
- Limitations (5 reviews)
- Expensive (4 reviews)

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


---
## Ratings Comparison
| Rating | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 8.0 (82 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 7.7 (53 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | 7.9 (48 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 7.7 (49 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | 8.4 (31 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 8.1 (80 reviews) | 

---
## Pricing

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 186 |
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |

#### Metrics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.5 (63 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.5 (57 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 8.8 (58 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.5 (60 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 8.2 (58 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.1 (49 reviews) | 
| **Return** | 8.8 (18 reviews) | 8.1 (51 reviews) | 
| **Conversions** | 9.0 (21 reviews) | 7.9 (47 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 7.5 (38 reviews) | 

#### Reporting

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.3 (58 reviews) | 
| **Trending** | 9.0 (20 reviews) | 8.1 (40 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 8.3 (43 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 7.9 (49 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 8.1 (37 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 8.0 (42 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 8.3 (55 reviews) | 

#### Other

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | 8.4 (55 reviews) | 
| **Site Search Reporting** | Feature Not Available | 8.5 (52 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 7.8 (41 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 8.3 (45 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 7.9 (30 reviews) | 
| **Promotional Messages** | Feature Not Available | 7.4 (22 reviews) | 
| **Administration Alerts** | Feature Not Available | 8.3 (40 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | 8.4 (39 reviews) | 
| **QA Testing** | Feature Not Available | 7.8 (34 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | 8.6 (50 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | 8.9 (54 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Content Creation

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 65 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | Feature Not Available | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Participant Selection

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 

#### Insights

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.7/10 | 99 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Behavior

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.8 (36 reviews) | Not enough data | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.7 (41 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Product Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **User Scoring** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **User scoring** | Feature Not Available | Not enough data | 
| **Adaptive learning** | Feature Not Available | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Feature Not Available | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 7.9/10 | 9 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | Not enough data | 
| **Dashboard** | 8.1 (9 reviews) | Not enough data | 
| **Web Analytics** | 9.1 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Customer Demographics** | 8.6 (7 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | Not enough data | 
| **A/B Testing** | 5.7 (5 reviews) | Not enough data | 
| **Integrations** | 8.8 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.9/10 | 10 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Experience

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Management

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 15 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (5 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 11 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Survey Management

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 166 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Analysis

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 

#### Reporting

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | Not enough data | 
| **Session Replays** | 9.0 (148 reviews) | Not enough data | 
| **Monitoring** | 8.7 (128 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |

#### Tools

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.2 (13 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (20 reviews) | 
| **Social Sharing** | Not enough data | 8.7 (15 reviews) | 

#### Metrics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 9.1 (18 reviews) | 
| **Sessions** | Not enough data | 8.9 (20 reviews) | 
| **Engagement** | Not enough data | 9.2 (19 reviews) | 
| **Return** | Not enough data | 9.0 (19 reviews) | 
| **Conversions** | Not enough data | 9.0 (17 reviews) | 
| **Search Rank** | Not enough data | 8.6 (14 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Hotjar by Contentsquare (9):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar by Contentsquare | Matomo (Formerly Piwik) | 
|---|---|---|
| **Small-Business** | 52.4% | 55.3% | 
| **Mid-Market** | 38.6% | 30.6% | 
| **Enterprise** | 9.1% | 14.1% | 

### By Industry

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

---
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- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (440 reviews)

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## Top Discussions

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-by-contentsquare-vs-matomo-formerly-piwik)