# Hotjar vs Kissmetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Kissmetrics excels in its ability to track and analyze customer data, with users highlighting its robust features for segmentation and behavior tracking. One user noted, "Kissmetrics shines when it comes to its features," emphasizing its effectiveness in transforming data analysis.
- **Users say** that Hotjar stands out for its user-friendly interface and practical tools like heatmaps and session recordings. Reviewers appreciate how these features make it easy to visualize user behavior, with one stating, "It saves time and makes UX improvements feel very practical and clear."
- **According to verified reviews** , Kissmetrics has a strong reputation for customer support, with users praising the responsiveness and helpfulness of their service. One reviewer mentioned, "They also have great customer service and would definitely recommend" the platform.
- **Reviewers mention** that Hotjar's setup process is notably quick and intuitive, making it accessible for users who may not be tech-savvy. A user remarked, "Setup is quick, and it’s something you end up using regularly to improve the website experience without guesswork."
- **G2 reviewers highlight** that while Kissmetrics has a solid feature set, it may not always meet the specific workflow needs of all users, with some mentioning configuration challenges. This contrasts with Hotjar, which is often praised for its straightforward usability.
- **Users report** that Hotjar's analytics capabilities, particularly in understanding user engagement through heatmaps, provide actionable insights that can lead to immediate improvements in user experience. One user noted, "Session recording makes it easy to see exactly where users hesitate or drop off," showcasing its practical application in enhancing website performance.



| | Hotjar | Kissmetrics | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 342 | 168 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (55.6% of reviews) | 
| **Entry Level Price** | Free 35 Daily sessions | $299.00 Per Month | 

---
## Top Pros & Cons

### Hotjar

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Kissmetrics

**Not enough data**

---
## Ratings Comparison
| Rating | Hotjar | Kissmetrics | 
|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 7.9 (154 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 7.4 (155 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 6.7 (62 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | 7.8 (67 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 8.3 (135 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | 8.4 (68 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 7.8 (155 reviews) | 

---
## Pricing

### Hotjar

#### Entry-Level Pricing

Plan: Observe Basic

Price: Free 35 Daily sessions

Description: Visualize user behavior with Heatmaps and see what your users see with Recordings.

Key Features:
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month

[Browse all 12 editions](https://www.g2.com/products/hotjar/pricing)

#### Free Trial

Yes

### Kissmetrics

#### Entry-Level Pricing

Plan: Silver

Price: $299.00 Per Month

Description: Best for smaller businesses - up to 10,000 monthly tracked users

Key Features:
- Analyze Reports:  Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails

[Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 186 |
| **Kissmetrics** | 8.0/10 | 132 |

#### Metrics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.3 (102 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.1 (102 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 7.7 (94 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.7 (111 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 8.6 (111 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.0 (93 reviews) | 
| **Return** | 8.8 (18 reviews) | 7.7 (96 reviews) ✓ Verified | 
| **Conversions** | 9.0 (21 reviews) | 8.7 (109 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 8.4 (109 reviews) | 

#### Reporting

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.0 (108 reviews) | 
| **Trending** | 9.0 (20 reviews) | 7.6 (90 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 8.0 (63 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 8.1 (100 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 7.1 (57 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 8.0 (66 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 8.1 (107 reviews) | 

#### Other

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | 8.3 (105 reviews) | 
| **Site Search Reporting** | Feature Not Available | 7.6 (58 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 8.2 (91 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 7.9 (61 reviews) | 
| **Promotional Messages** | Feature Not Available | 7.4 (39 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | 7.8 (88 reviews) | 
| **QA Testing** | Feature Not Available | 7.6 (57 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | 8.1 (98 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | 8.7 (98 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Kissmetrics** | 9.2/10 | 5 |

#### User Identification

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Demographics** | Not enough data | 9.0 (5 reviews) | 
| **User Segmentation** | Not enough data | 9.3 (5 reviews) | 
| **Geolocation** | Not enough data | 9.7 (5 reviews) | 

#### Tracking & Reporting

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | 
| **Real-Time Insights** | Not enough data | 9.0 (5 reviews) | 
| **Attribution** | Not enough data | 9.0 (5 reviews) | 
| **Dashboard** | Not enough data | 9.0 (5 reviews) | 
| **User Path Tracking** | Not enough data | 9.3 (5 reviews) | 
| **User Activity History** | Not enough data | 9.3 (5 reviews) | 

#### Metrics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | 9.3 (5 reviews) | 
| **Retention** | Not enough data | 9.3 (5 reviews) | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | 9.7 (5 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 65 |
| **Kissmetrics** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | 8.7 (26 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Participant Selection

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 

#### Insights

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.7/10 | 99 |
| **Kissmetrics** | N/A | N/A |

#### User Behavior

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.8 (36 reviews) | Not enough data | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.7 (41 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Kissmetrics** | 8.1/10 | 10 |

#### Product Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.1 (9 reviews) | 
| **User-Level Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Segmentation** | Not enough data | 7.7 (10 reviews) | 
| **Funnels** | Not enough data | 8.2 (10 reviews) | 
| **Alerts** | Feature Not Available | 8.1 (9 reviews) | 
| **Multi-Product Analytics** | Feature Not Available | 9.2 (8 reviews) | 
| **User Scoring** | Feature Not Available | 8.0 (9 reviews) | 
| **Integrations** | Not enough data | 7.6 (9 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 7.8/10 | 9 |
| **Kissmetrics** | 8.7/10 | 10 |

#### Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | 9.7 (10 reviews) | 
| **Dashboard** | 8.1 (9 reviews) | 8.7 (10 reviews) | 
| **Web Analytics** | 9.1 (9 reviews) | 9.2 (10 reviews) | 
| **Campaign Tracking** | 7.8 (6 reviews) | 9.5 (10 reviews) | 
| **Customer Demographics** | 8.6 (7 reviews) | 8.3 (9 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.8 (10 reviews) | 

#### Administration

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | 8.5 (10 reviews) | 
| **A/B Testing** | 5.7 (5 reviews) | 8.2 (10 reviews) | 
| **Integrations** | 8.8 (8 reviews) | 8.2 (10 reviews) | 

#### Generative AI

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.9/10 | 10 |
| **Kissmetrics** | N/A | N/A |

#### Experience

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.5/10 | 15 |
| **Kissmetrics** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **AI Text Generation** | 8.1 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 11 |
| **Kissmetrics** | N/A | N/A |

#### Survey Management

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Feature Not Available | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 166 |
| **Kissmetrics** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 

#### Reporting

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | Not enough data | 
| **Session Replays** | 9.0 (148 reviews) | Not enough data | 
| **Monitoring** | 8.7 (128 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Kissmetrics** | 9.4/10 | 5 |

#### Metrics

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | 9.3 (5 reviews) | 
| **Retention** | Not enough data | 9.3 (5 reviews) | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | 9.7 (5 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Variation Testing

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Not enough data | 
| **Confidence Level** | Not enough data | Not enough data | 
| **Multivariant Testing** | Not enough data | Not enough data | 

#### Reporting

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 

#### Personalization

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Administration

| Feature | Hotjar | Kissmetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Hotjar (7):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Session Replay Software](https://www.g2.com/categories/session-replay), [User Research Tools](https://www.g2.com/categories/user-research), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Survey Software](https://www.g2.com/categories/survey)

**Unique to Kissmetrics (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar | Kissmetrics | 
|---|---|---|
| **Small-Business** | 52.4% | 55.6% | 
| **Mid-Market** | 38.6% | 35.0% | 
| **Enterprise** | 9.1% | 9.4% | 

### By Industry

#### Hotjar

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### Kissmetrics

- **Computer Software:** 22.6%
- **Internet:** 18.3%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 7.9%
- **Retail:** 3.7%
- **Higher Education:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **E-Learning:** 1.8%
- **Real Estate:** 1.2%
- **Publishing:** 1.2%
- **Other:** 25.6%

---
## Alternatives

### Alternatives to Hotjar

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)

### Alternatives to Kissmetrics

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6833 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

---
## Top Discussions

### Hotjar

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Kissmetrics

- Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ben,

Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-vs-kissmetrics)