# Hotjar vs Insightech Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar excels in providing intuitive tools for understanding user behavior, particularly through its heatmaps and session recordings. Users appreciate how these features save time and clarify UX improvements, making it a go-to for regular website analysis.
- **Users say** that Insightech stands out for its ability to facilitate qualitative research, filling gaps in user testing with features like replays, click maps, and funnels. This makes it particularly valuable for UX designers looking to gain insights without extensive user interviews.
- **Reviewers mention** that Hotjar's implementation process is quick and straightforward, with many users highlighting the ease of setup. This allows teams to start analyzing user interactions almost immediately, enhancing their ability to make data-driven decisions.
- **According to verified reviews** , Insightech's support team receives high praise for their knowledge and responsiveness. Users appreciate the personalized assistance, which helps ensure that teams fully understand how to leverage the software's capabilities.
- **G2 reviewers note** that while Hotjar has a larger user base and more reviews, Insightech boasts a higher star rating, indicating that users feel very satisfied with their experience. This suggests that Insightech may cater well to its specific market segment, despite having fewer overall reviews.
- **Users highlight** that Hotjar's features, such as session recordings, are particularly effective in identifying user drop-off points, which can significantly enhance the user experience. In contrast, Insightech's dashboard is noted for providing comprehensive analytics, but some users feel it may not be as intuitive as Hotjar's offerings.



| | Hotjar | Insightech | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 342 | 20 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Mid-Market (55.0% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | 

---
## Top Pros & Cons

### Hotjar

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Insightech

Pros:
- Analytics (2 reviews)
- Customer Support (2 reviews)

Cons:
- Dashboard Issues (1 reviews)
- Data Inaccuracy (1 reviews)

---
## Ratings Comparison
| Rating | Hotjar | Insightech | 
|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 9.5 (16 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 8.8 (16 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 9.2 (10 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | 9.5 (7 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 9.6 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | 9.8 (7 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 10.0 (14 reviews) | 

---
## Pricing

### Hotjar

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar/pricing)

#### Free Trial

Yes

### Insightech

#### Entry-Level Pricing

Plan: Pulse

Price: Contact Us Per Year

Description: Aggregate your business performance in real-time.






Key Features:
- Website ROI Dashboard
- Access real-time raw data
- Marketing Dashboards

[Browse all 2 editions](https://www.g2.com/products/insightech/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 186 |
| **Insightech** | 8.7/10 | 8 |

#### Metrics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.5 (8 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.3 (8 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 7.9 (7 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.8 (7 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 9.0 (8 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.1 (8 reviews) | 
| **Return** | 8.8 (18 reviews) | 8.3 (8 reviews) | 
| **Conversions** | 9.0 (21 reviews) | 8.8 (8 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 9.6 (8 reviews) | 

#### Reporting

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 9.4 (8 reviews) | 
| **Trending** | 9.0 (20 reviews) | 9.2 (8 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 8.8 (8 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 9.4 (8 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 8.8 (8 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 9.3 (7 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 9.4 (8 reviews) | 

#### Other

| Feature | Hotjar | Insightech | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | 7.9 (8 reviews) | 
| **Site Search Reporting** | Feature Not Available | 8.6 (7 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 7.4 (7 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 8.6 (7 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 8.8 (7 reviews) | 
| **Promotional Messages** | Feature Not Available | 7.6 (7 reviews) | 
| **Administration Alerts** | Feature Not Available | 8.1 (6 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Hotjar | Insightech | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | 9.5 (7 reviews) | 
| **QA Testing** | Feature Not Available | 8.6 (7 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | 9.4 (8 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | 8.5 (8 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 65 |
| **Insightech** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | 8.7 (26 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Participant Selection

| Feature | Hotjar | Insightech | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 

#### Insights

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Hotjar | Insightech | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.7/10 | 99 |
| **Insightech** | 8.6/10 | 8 |

#### User Behavior

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | 8.8 (7 reviews) | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | 9.0 (7 reviews) | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | 9.0 (7 reviews) | 

#### A/B Testing 

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | 9.7 (6 reviews) | 
| **Split URL Testing** | 8.8 (36 reviews) | Not enough data | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | 8.8 (7 reviews) | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | 8.1 (7 reviews) | 

#### Visitor Information

| Feature | Hotjar | Insightech | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | 8.3 (7 reviews) | 
| **Search Box** | 8.7 (41 reviews) | 7.1 (7 reviews) | 

#### Agentic AI - Session Replay

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Insightech** | N/A | N/A |

#### Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Reports & Dashboards** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Feature Not Available | 

#### Content Management

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Feature Not Available | 
| **Asset Management** | Not enough data | Feature Not Available | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Hotjar | Insightech | 
|---|---|---|
| **No-Code App Development** | Not enough data | Feature Not Available | 
| **Low-Code App Development** | Not enough data | Feature Not Available | 
| **Self-Service Capabilities** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Experience Platforms

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Insightech** | 8.9/10 | 5 |

#### Product Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 7.7 (5 reviews) | 
| **User-Level Analytics** | Not enough data | 9.0 (5 reviews) | 
| **Segmentation** | Not enough data | 9.3 (5 reviews) | 
| **Funnels** | Not enough data | 9.7 (5 reviews) | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 7.8/10 | 9 |
| **Insightech** | N/A | N/A |

#### Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | Not enough data | 
| **Dashboard** | 8.1 (9 reviews) | Not enough data | 
| **Web Analytics** | 9.1 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Customer Demographics** | 8.6 (7 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | Not enough data | 
| **A/B Testing** | 5.7 (5 reviews) | Not enough data | 
| **Integrations** | 8.8 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Hotjar | Insightech | 
|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.9/10 | 10 |
| **Insightech** | 8.1/10 | 6 |

#### Experience

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | 8.3 (5 reviews) | 
| **Session Replay** | 9.2 (10 reviews) | 9.7 (5 reviews) | 
| **Behavioral Analysis** | 9.0 (10 reviews) | 8.6 (6 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Content Management** | Feature Not Available | 5.7 (5 reviews) | 

#### Performance

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Insightech** | 8.8/10 | 11 |

#### Platform Basics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.8 (8 reviews) | 
| **Journey Optimization** | Not enough data | 9.1 (9 reviews) | 

#### Platform Data

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Journey Reporting** | Not enough data | 9.5 (11 reviews) | 
| **Trends Reporting** | Not enough data | 8.7 (9 reviews) | 
| **Dashboards** | Not enough data | 8.8 (10 reviews) | 
| **Advanced Data Filtering** | Not enough data | 9.2 (10 reviews) | 

#### Platform Additional Functionality

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Journey Mapping** | Not enough data | 9.5 (11 reviews) | 
| **Integrations** | Not enough data | 8.2 (10 reviews) | 
| **Automated Alerts** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.5/10 | 15 |
| **Insightech** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar | Insightech | 
|---|---|---|
| **AI Text Generation** | 8.1 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 11 |
| **Insightech** | N/A | N/A |

#### Survey Management

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Feature Not Available | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | N/A | N/A |
| **Insightech** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar** | 8.6/10 | 166 |
| **Insightech** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 

#### Reporting

| Feature | Hotjar | Insightech | 
|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | Not enough data | 
| **Session Replays** | 9.0 (148 reviews) | Not enough data | 
| **Monitoring** | 8.7 (128 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Hotjar (6):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [User Research Tools](https://www.g2.com/categories/user-research), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Survey Software](https://www.g2.com/categories/survey), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Insightech (2):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar | Insightech | 
|---|---|---|
| **Small-Business** | 52.4% | 20.0% | 
| **Mid-Market** | 38.6% | 55.0% | 
| **Enterprise** | 9.1% | 25.0% | 

### By Industry

#### Hotjar

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### Insightech

- **Retail:** 20.0%
- **Logistics and Supply Chain:** 10.0%
- **Financial Services:** 10.0%
- **Design:** 10.0%
- **Sporting Goods:** 5.0%
- **Pharmaceuticals:** 5.0%
- **Marketing and Advertising:** 5.0%
- **Leisure, Travel & Tourism:** 5.0%
- **Insurance:** 5.0%
- **Hospitality:** 5.0%
- **Other:** 20.0%

---
## Alternatives

### Alternatives to Hotjar

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2361 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (270 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)

### Alternatives to Insightech

- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (632 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2913 reviews)
- [Dynatrace](https://www.g2.com/products/dynatrace/reviews) — 4.5/5 stars (1363 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2361 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)

---
## Top Discussions

### Hotjar

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Insightech

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-vs-insightech)