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Compare Hotjar and Insightech 
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Contact Us Per Year
Hotjar
Star Rating
(328)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansInsightech
Star Rating
(20)4.8 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansHotjar vs Insightech
When assessing the two solutions, reviewers found Hotjar easier to use. However, Insightech is easier to set up and administer. Reviewers also preferred doing business with Insightech overall.
- Reviewers felt that Insightech meets the needs of their business better than Hotjar.
- When comparing quality of ongoing product support, reviewers felt that Insightech is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Insightech over Hotjar.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Insightech
Pulse
Contact Us
Per Year
Aggregate your business performance in real-time.
- Website ROI Dashboard
- Access real-time raw data
- Marketing Dashboards
Free Trial
Hotjar
Free Trial is available
Insightech
Free Trial is available
Ratings
Meets Requirements
8.7
255
9.5
16
Ease of Use
8.9
258
8.8
16
Ease of Setup
8.9
119
9.2
10
Ease of Admin
8.9
110
9.5
7
Quality of Support
8.5
175
9.6
16
Has the product been a good partner in doing business?
8.7
97
9.8
7
Product Direction (% positive)
8.1
251
10.0
14
Features by Category
Metrics
8.7
25
8.5
8
9.1
27
8.3
8
9.0
24
7.9
7
9.1
23
8.8
7
8.8
20
9.0
8
8.6
19
8.1
8
8.7
17
8.3
8
8.9
20
8.8
8
8.9
25
9.6
8
Reporting
Feature Not Available
9.4
8
8.9
19
9.2
8
Feature Not Available
8.8
8
8.1
20
9.4
8
8.5
19
8.8
8
8.2
17
9.3
7
8.8
21
9.4
8
Other
8.0
24
7.9
8
Feature Not Available
8.6
7
Feature Not Available
7.4
7
7.6
17
8.6
7
8.1
15
8.8
7
Feature Not Available
7.6
7
Feature Not Available
8.1
6
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
9.5
7
Feature Not Available
8.6
7
8.9
139
9.4
8
8.8
139
8.5
8
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
8.8
7
8.9
71
|
Verified
9.0
7
8.5
50
|
Verified
9.0
7
A/B Testing
9.1
36
|
Verified
9.7
6
8.8
36
Not enough data
8.8
48
|
Verified
8.8
7
8.8
36
|
Verified
8.1
7
Visitor Information
7.6
45
|
Verified
8.3
7
8.6
40
7.1
7
Agentic AI - Session Replay
8.6
6
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Content Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design & Development
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
7.7
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.7
5
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
8.3
5
9.2
10
9.7
5
9.0
10
8.6
6
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
5.7
5
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Platform Basics
Not enough data
8.8
8
Not enough data
9.1
9
Platform Data
Not enough data
9.5
11
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
9.2
10
Platform Additional Functionality
Not enough data
9.5
11
Not enough data
8.2
10
Not enough data
7.1
8
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Not enough data
Reporting
9.3
152
Not enough data
9.1
145
Not enough data
8.7
126
Not enough data
7.8
105
Not enough data
Categories
Categories
Shared Categories
Hotjar and Insightech are categorized as Digital Experience Monitoring (DEM), Product Analytics, Session Replay, and Digital Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Insightech is categorized as Digital Experience Platforms (DXP) and Customer Journey Analytics
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insightech
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.1%
Computer Software
15.2%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.6%
Retail
20.0%
Logistics and Supply Chain
10.0%
Financial Services
10.0%
Design
10.0%
Sporting Goods
5.0%
Other
45.0%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
Insightech has no discussions with answers
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