# Hotjar by Contentsquare vs Mixpanel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mixpanel excels in providing a highly intuitive analytics dashboard, making it easy for users to set up and navigate. Recent feedback highlights the platform's flexibility and seamless integration with existing products, which enhances overall performance.
- **Users say** that Hotjar's heatmaps and session recordings offer valuable visual insights into user behavior, allowing for quick identification of UX and UI issues. This feature is particularly praised for its effectiveness in improving conversion rates by pinpointing areas of interest on websites.
- **Reviewers mention** that Mixpanel's advanced web analytics features, including conversion funnels and rage clicks tracking, significantly aid in understanding customer behavior. Users appreciate the depth of insights provided, which helps in making informed decisions about product improvements.
- **According to verified reviews** , Hotjar's free version is often sufficient for many small businesses, providing essential features without the need for a paid plan. This accessibility is a strong point for users who are just starting out or have limited budgets.
- **Users highlight** that while Mixpanel has a slightly lower ease of setup score, its comprehensive reporting capabilities, such as custom reports and dashboards, are highly valued. Reviewers note that these features allow for tailored analytics that meet specific business needs.
- **G2 reviewers indicate** that both platforms have strong support, but Hotjar edges out slightly with a higher quality of support rating. Users appreciate the responsiveness and helpfulness of Hotjar's support team, which can be crucial for troubleshooting and maximizing the use of the software.



| | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 342 | 1,370 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Small-Business (52.6% of reviews) | 
| **Entry Level Price** | Free | Free Per Year | 

---
## Top Pros & Cons

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Mixpanel

Pros:
- Ease of Use (96 reviews)
- Insights (81 reviews)

Cons:
- Learning Curve (37 reviews)
- Steep Learning Curve (37 reviews)

---
## Ratings Comparison
| Rating | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 8.8 (1045 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 8.5 (1055 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 8.1 (512 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | 8.6 (372 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 8.4 (802 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | 8.8 (340 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 8.6 (958 reviews) | 

---
## Pricing

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 186 |
| **Mixpanel** | 8.4/10 | 475 |

#### Metrics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.8 (279 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.8 (346 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 8.3 (295 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.9 (358 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 8.9 (356 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.5 (320 reviews) | 
| **Return** | 8.8 (18 reviews) | 8.4 (292 reviews) | 
| **Conversions** | 9.0 (21 reviews) | 8.8 (321 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 8.9 (346 reviews) | 

#### Reporting

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.8 (313 reviews) | 
| **Trending** | 9.0 (20 reviews) | 8.6 (292 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 8.4 (213 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 8.7 (335 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 8.3 (241 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 8.6 (337 reviews) | 

#### Other

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | 8.8 (331 reviews) | 
| **Site Search Reporting** | Feature Not Available | 8.2 (182 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.0 (175 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 8.3 (234 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 8.1 (181 reviews) | 
| **Promotional Messages** | Feature Not Available | 7.9 (175 reviews) | 
| **Administration Alerts** | Feature Not Available | 8.0 (185 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.1 (18 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.6 (21 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.4 (17 reviews) | 
| **Decision Making** | Feature Not Available | 7.7 (20 reviews) | 

#### Administration

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | 8.5 (280 reviews) | 
| **QA Testing** | Feature Not Available | 8.2 (247 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | 8.8 (284 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 345 |

#### User Identification

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Demographics** | Not enough data | 8.3 (256 reviews) | 
| **User Segmentation** | Not enough data | 8.8 (277 reviews) | 
| **Geolocation** | Not enough data | 8.4 (264 reviews) | 

#### Tracking & Reporting

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.2 (302 reviews) | 
| **Real-Time Insights** | Not enough data | 8.8 (290 reviews) | 
| **Attribution** | Not enough data | 8.3 (242 reviews) | 
| **Dashboard** | Not enough data | 8.9 (304 reviews) | 
| **User Path Tracking** | Not enough data | 8.6 (252 reviews) | 
| **User Activity History** | Not enough data | 8.9 (291 reviews) | 

#### Metrics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (257 reviews) | 
| **Exit Tracking** | Not enough data | 8.3 (214 reviews) | 
| **Retention** | Not enough data | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 9.0 (237 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 65 |
| **Mixpanel** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | Feature Not Available | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Participant Selection

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 

#### Insights

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.7/10 | 99 |
| **Mixpanel** | N/A | N/A |

#### User Behavior

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.8 (36 reviews) | Not enough data | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.7 (41 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Mixpanel** | 8.0/10 | 623 |

#### Product Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.6 (421 reviews) | 
| **User-Level Analytics** | Not enough data | 9.0 (539 reviews) | 
| **Segmentation** | Not enough data | 8.6 (463 reviews) | 
| **Funnels** | Not enough data | 8.8 (522 reviews) | 
| **Alerts** | Feature Not Available | 7.4 (337 reviews) | 
| **Multi-Product Analytics** | Feature Not Available | 8.3 (372 reviews) | 
| **User Scoring** | Feature Not Available | 7.5 (304 reviews) | 
| **Integrations** | Not enough data | 7.9 (382 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 5.3 (77 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.4 (79 reviews) | 
| **Adaptive Learning** | Feature Not Available | 5.8 (74 reviews) | 
| **Proactive Assistance** | Feature Not Available | 5.8 (75 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **User level Analytics** | Not enough data | 9.5 (28 reviews) | 
| **Account level Analytics** | Not enough data | 9.4 (8 reviews) | 
| **Segmentation** | Not enough data | 9.8 (15 reviews) | 
| **Funnels** | Not enough data | 9.8 (33 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Cross System integrations** | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Feature Not Available | 7.3 (5 reviews) | 
| **Integrations** | Not enough data | 8.7 (25 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **User scoring** | Feature Not Available | Not enough data | 
| **Adaptive learning** | Feature Not Available | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Feature Not Available | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 7.9/10 | 9 |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | 9.3 (110 reviews) | 
| **Dashboard** | 8.1 (9 reviews) | 8.9 (112 reviews) | 
| **Web Analytics** | 9.1 (9 reviews) | 9.0 (99 reviews) | 
| **Campaign Tracking** | 7.8 (6 reviews) | 8.8 (89 reviews) | 
| **Customer Demographics** | 8.6 (7 reviews) | 8.7 (94 reviews) | 

#### Administration

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | 8.7 (83 reviews) | 
| **A/B Testing** | 5.7 (5 reviews) | 8.3 (84 reviews) | 
| **Integrations** | 8.8 (8 reviews) | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | 7.5 (6 reviews) | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.9/10 | 10 |
| **Mixpanel** | N/A | N/A |

#### Experience

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Management

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 15 |
| **Mixpanel** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (5 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 11 |
| **Mixpanel** | N/A | N/A |

#### Survey Management

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 166 |
| **Mixpanel** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Analysis

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 

#### Reporting

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | Not enough data | 
| **Session Replays** | 9.0 (148 reviews) | Not enough data | 
| **Monitoring** | 8.7 (128 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 278 |

#### Metrics

| Feature | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (257 reviews) | 
| **Exit Tracking** | Not enough data | 8.3 (214 reviews) | 
| **Retention** | Not enough data | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 9.0 (237 reviews) | 

---
## Categories
**Shared Categories (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Hotjar by Contentsquare (7):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Mixpanel (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar by Contentsquare | Mixpanel | 
|---|---|---|
| **Small-Business** | 52.4% | 52.6% | 
| **Mid-Market** | 38.6% | 37.4% | 
| **Enterprise** | 9.1% | 10.0% | 

### By Industry

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### Mixpanel

- **Computer Software:** 25.1%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.3%
- **Marketing and Advertising:** 4.5%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.9%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2389 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (274 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1806 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)

### Alternatives to Mixpanel

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2957 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1806 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)

---
## Top Discussions

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-by-contentsquare-vs-mixpanel)