# Hotjar by Contentsquare vs Medallia Digital Experience Analytics (DXA) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Medallia Digital Experience Analytics (DXA) excels in providing deep insights into user behavior through features like session replays and journey analysis. Users appreciate the ability to pinpoint where customers struggle, which can lead to more effective UX improvements.
- **Users say** that Hotjar stands out for its intuitive heatmaps and session recordings, making it easy to visualize user interactions. Reviewers highlight how these features save time and clarify user behavior, allowing for practical UX enhancements without guesswork.
- **According to verified reviews** , Hotjar's ease of setup is a significant advantage, with many users noting that the quick implementation process allows them to start improving their website experience almost immediately. This contrasts with Medallia DXA, which, while powerful, may require more time to configure effectively.
- **Reviewers mention** that both products offer strong support, but Medallia DXA receives slightly higher praise for its quality of support. Users feel that the assistance provided is more aligned with their needs, particularly when navigating complex analytics.
- **G2 reviewers highlight** that while Medallia DXA is favored by enterprise users, Hotjar's appeal to small businesses is evident in its user-friendly features and free entry-level pricing. This makes Hotjar a more accessible option for smaller teams looking to enhance their digital analytics capabilities.
- **Users report** that Medallia DXA provides robust data presentation capabilities, which are particularly beneficial for generating insights. However, Hotjar's focus on practical tools like heatmaps and session recordings makes it a go-to choice for teams looking for straightforward, actionable data.



| | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 344 | 36 | 
| **Largest Market Segment** | Small-Business (52.6% of reviews) | Enterprise (50.0% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Medallia Digital Experience Analytics (DXA)

Pros:
- Analytics (1 reviews)
- Communication (1 reviews)

Cons:
- Capture Issues (1 reviews)
- Complex Configuration (1 reviews)

---
## Ratings Comparison
| Rating | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (267 reviews) | 7.8 (22 reviews) | 
  | **Ease of Use** | 9.0 (270 reviews) | 7.9 (22 reviews) | 
  | **Ease of Setup** | 9.0 (131 reviews) | 7.8 (10 reviews) | 
  | **Ease of Admin** | 8.9 (121 reviews) | 8.9 (9 reviews) | 
  | **Quality of Support** | 8.6 (183 reviews) | 8.6 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (108 reviews) | 9.5 (10 reviews) | 
  | **Product Direction (% positive)** | 8.2 (261 reviews) | 8.9 (21 reviews) | 

---
## Pricing

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

### Medallia Digital Experience Analytics (DXA)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 186 |
| **Medallia Digital Experience Analytics (DXA)** | 8.0/10 | 14 |

#### Metrics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.5 (10 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.6 (11 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 7.7 (11 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.7 (10 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 7.4 (9 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.0 (10 reviews) | 
| **Return** | 8.8 (18 reviews) | 7.7 (10 reviews) | 
| **Conversions** | 9.0 (21 reviews) | 8.2 (10 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 8.8 (11 reviews) | 

#### Reporting

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | Not enough data | 
| **Trending** | 9.0 (20 reviews) | 7.4 (9 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 7.9 (8 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 8.3 (10 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 7.6 (11 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 8.5 (9 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 6.9 (9 reviews) | 

#### Other

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | Feature Not Available | 
| **Load Time Monitoring** | Feature Not Available | 8.1 (9 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 8.5 (8 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 7.4 (7 reviews) | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | Feature Not Available | 7.6 (7 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.9 (140 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 65 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | Feature Not Available | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Participant Selection

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 

#### Insights

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.7/10 | 100 |
| **Medallia Digital Experience Analytics (DXA)** | 8.0/10 | 16 |

#### User Behavior

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | 9.0 (12 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | 8.3 (12 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.6 (54 reviews) ✓ Verified | 7.7 (13 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **Split URL Testing** | 8.8 (36 reviews) | 7.8 (6 reviews) ✓ Verified | 
| **Data Analysis** | 8.8 (56 reviews) ✓ Verified | 7.3 (10 reviews) ✓ Verified | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | 7.6 (9 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | 8.3 (8 reviews) ✓ Verified | 
| **Search Box** | 8.7 (41 reviews) | 7.7 (8 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | 7.8/10 | 10 |

#### Product Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (5 reviews) | 
| **User-Level Analytics** | Not enough data | 7.4 (7 reviews) | 
| **Segmentation** | Not enough data | 6.9 (6 reviews) | 
| **Funnels** | Not enough data | 8.3 (7 reviews) | 
| **Alerts** | Feature Not Available | 7.2 (6 reviews) | 
| **Multi-Product Analytics** | Feature Not Available | 8.3 (7 reviews) | 
| **User Scoring** | Feature Not Available | 7.7 (5 reviews) | 
| **Integrations** | Not enough data | 7.9 (8 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **User scoring** | Feature Not Available | Not enough data | 
| **Adaptive learning** | Feature Not Available | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Feature Not Available | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 7.9/10 | 9 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | Not enough data | 
| **Dashboard** | 8.1 (9 reviews) | Not enough data | 
| **Web Analytics** | 9.1 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Customer Demographics** | 8.6 (7 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | Not enough data | 
| **A/B Testing** | 5.7 (5 reviews) | Not enough data | 
| **Integrations** | 8.8 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.9/10 | 10 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Experience

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Management

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 15 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (5 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 11 |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Survey Management

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Computing

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Medallia Digital Experience Analytics (DXA)** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 167 |
| **Medallia Digital Experience Analytics (DXA)** | 8.2/10 | 15 |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Analysis

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (115 reviews) | 8.1 (12 reviews) | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | 8.9 (9 reviews) | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | 8.5 (11 reviews) | 
| **Data Quantification** | 8.1 (102 reviews) | 7.4 (12 reviews) | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | 7.6 (12 reviews) | 

#### Reporting

| Feature | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Heat Maps** | 9.3 (154 reviews) | 7.5 (12 reviews) | 
| **Session Replays** | 9.0 (149 reviews) | 8.8 (13 reviews) | 
| **Monitoring** | 8.7 (129 reviews) | 8.3 (9 reviews) | 
| **Data Segmentation** | 7.9 (106 reviews) | 8.3 (12 reviews) | 

---
## Categories
**Shared Categories (4):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Hotjar by Contentsquare (6):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing)

**Unique to Medallia Digital Experience Analytics (DXA) (1):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar by Contentsquare | Medallia Digital Experience Analytics (DXA) | 
|---|---|---|
| **Small-Business** | 52.6% | 14.7% | 
| **Mid-Market** | 38.3% | 35.3% | 
| **Enterprise** | 9.0% | 50.0% | 

### By Industry

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.8%
- **Computer Software:** 14.9%
- **Information Technology and Services:** 11.2%
- **Internet:** 9.3%
- **Retail:** 5.6%
- **Financial Services:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.1%

#### Medallia Digital Experience Analytics (DXA)

- **Telecommunications:** 14.7%
- **Insurance:** 14.7%
- **Financial Services:** 8.8%
- **Automotive:** 5.9%
- **Retail:** 5.9%
- **Oil & Energy:** 5.9%
- **Accounting:** 2.9%
- **Airlines/Aviation:** 2.9%
- **Banking:** 2.9%
- **Construction:** 2.9%
- **Other:** 32.4%

---
## Alternatives

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1052 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
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- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2393 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (276 reviews)
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- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1053 reviews)

### Alternatives to Medallia Digital Experience Analytics (DXA)

- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1052 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (276 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1807 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2393 reviews)
- [Dynatrace](https://www.g2.com/products/dynatrace/reviews) — 4.5/5 stars (1366 reviews)

---
## Top Discussions

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Medallia Digital Experience Analytics (DXA)

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-by-contentsquare-vs-medallia-digital-experience-analytics-dxa)