# Hotjar by Contentsquare vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in providing a user-friendly reporting interface, making it easy for users to create both standard and self-service reports. Many users appreciate the ability to use formulas based on existing data elements to generate new fields and calculations, enhancing their data visualization capabilities.
- **Users say** that Hotjar's free version is a significant advantage, allowing users to understand customer behavior on their websites without any cost. This accessibility makes it a popular choice for small businesses looking to gain insights without a financial commitment.
- **Reviewers mention** that Looker has a strong focus on data integration and shareable dashboards, which are particularly beneficial for marketing funnel analytics. Users have highlighted how these features support their campaign reporting needs, making it a robust tool for mid-market companies.
- **According to verified reviews** , Hotjar's heatmaps and session recordings provide quick, visual insights into user behavior, helping users identify UX and UI issues effectively. This feature is praised for its ability to improve conversion rates by allowing users to make data-driven design decisions.
- **Users report** that while Looker has a slightly lower ease of use rating compared to Hotjar, it compensates with its powerful analytics capabilities. Reviewers have noted that Looker's advanced features may require a steeper learning curve, but the payoff is significant for those needing in-depth data analysis.
- **Reviewers highlight** that Hotjar's engagement tools, such as feedback surveys and session recordings, are particularly effective for small businesses. These tools allow users to gather immediate feedback and insights, which can be crucial for optimizing user experience and increasing customer satisfaction.



| | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 342 | 1,651 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Mid-Market (60.5% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Hotjar by Contentsquare | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.6 (265 reviews) | 8.7 (1136 reviews) | 
  | **Ease of Use** | 8.9 (268 reviews) | 8.3 (1142 reviews) | 
  | **Ease of Setup** | 9.0 (129 reviews) | 8.3 (618 reviews) | 
  | **Ease of Admin** | 8.9 (120 reviews) | 8.3 (432 reviews) | 
  | **Quality of Support** | 8.5 (181 reviews) | 8.6 (971 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (107 reviews) | 8.9 (411 reviews) | 
  | **Product Direction (% positive)** | 8.2 (260 reviews) | 8.7 (1063 reviews) | 

---
## Pricing

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | 8.3/10 | 791 |

#### Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Self Service 

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (628 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (649 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (620 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (598 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (650 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (521 reviews) ✓ Verified | 

#### Building Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (408 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | 8.2/10 | 755 |

#### Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (113 reviews) | 
| **Share Reports** | Not enough data | 8.5 (110 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (117 reviews) | 
| **Score Cards** | Not enough data | 8.5 (113 reviews) | 
| **Dashboards** | Not enough data | 8.7 (118 reviews) | 
| **Formats** | Not enough data | 8.3 (110 reviews) | 

#### Data Updates

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (108 reviews) | 

#### Collaboration

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (103 reviews) | 

#### Data Updates

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (144 reviews) | 
| **Email Reports** | Not enough data | 8.5 (146 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | 7.9/10 | 813 |

#### Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (295 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (265 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (335 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (311 reviews) ✓ Verified | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (41 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (42 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (41 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.8 (40 reviews) | 

#### Self Service 

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (628 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (649 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (620 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (598 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (46 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (36 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.4 (53 reviews) | 

#### Advanced Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (650 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (521 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.2 (60 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (37 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (47 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.2 (35 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.4 (36 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.3 (36 reviews) | 
| **Natural Language Queries** | Not enough data | 7.6 (37 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.4 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (408 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | 8.4/10 | 782 |

#### Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Self Service 

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (628 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (649 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (620 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (598 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Building Reports

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (408 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 186 |
| **Looker** | 8.4/10 | 325 |

#### Metrics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.8 (238 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 8.4 (224 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.3 (226 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 8.4 (215 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.3 (224 reviews) | 
| **Return** | 8.8 (18 reviews) | 8.4 (219 reviews) | 
| **Conversions** | 9.0 (21 reviews) | 8.5 (230 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 8.3 (223 reviews) | 

#### Reporting

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.4 (242 reviews) | 
| **Trending** | 9.0 (20 reviews) | Feature Not Available | 
| **Retroactive Reporting** | Feature Not Available | 8.6 (242 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 8.5 (245 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 8.1 (199 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 9.0 (254 reviews) | 

#### Other

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | 8.7 (226 reviews) | 
| **Site Search Reporting** | Feature Not Available | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.4 (201 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 8.7 (215 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 8.7 (207 reviews) | 
| **Promotional Messages** | Feature Not Available | 8.2 (179 reviews) | 
| **Administration Alerts** | Feature Not Available | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.4 (15 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.8 (15 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.8 (16 reviews) | 
| **Decision Making** | Feature Not Available | 7.9 (16 reviews) | 

#### Administration

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | 8.4 (218 reviews) | 
| **QA Testing** | Feature Not Available | 8.3 (193 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | 8.6 (239 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 65 |
| **Looker** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | Feature Not Available | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Participant Selection

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 

#### Insights

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.7/10 | 99 |
| **Looker** | N/A | N/A |

#### User Behavior

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.6 (53 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.8 (36 reviews) | Not enough data | 
| **Data Analysis** | 8.7 (55 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.7 (41 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Product Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **User Scoring** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **User scoring** | Feature Not Available | Not enough data | 
| **Adaptive learning** | Feature Not Available | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Feature Not Available | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 7.9/10 | 9 |
| **Looker** | N/A | N/A |

#### Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | Not enough data | 
| **Dashboard** | 8.1 (9 reviews) | Not enough data | 
| **Web Analytics** | 9.1 (9 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Customer Demographics** | 8.6 (7 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | Not enough data | 
| **A/B Testing** | 5.7 (5 reviews) | Not enough data | 
| **Integrations** | 8.8 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.9/10 | 10 |
| **Looker** | N/A | N/A |

#### Experience

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Management

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 15 |
| **Looker** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (5 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 11 |
| **Looker** | N/A | N/A |

#### Survey Management

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Question Types** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 166 |
| **Looker** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Analysis

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (114 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 

#### Reporting

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Heat Maps** | 9.3 (153 reviews) | Not enough data | 
| **Session Replays** | 9.0 (148 reviews) | Not enough data | 
| **Monitoring** | 8.7 (128 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Looker** | 8.2/10 | 313 |

#### Marketing Operations

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Hotjar by Contentsquare (9):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar by Contentsquare | Looker | 
|---|---|---|
| **Small-Business** | 52.4% | 19.3% | 
| **Mid-Market** | 38.6% | 60.5% | 
| **Enterprise** | 9.1% | 20.2% | 

### By Industry

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

---
## Alternatives

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2389 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (274 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1806 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1037 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (281 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3768 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

---
## Top Discussions

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-by-contentsquare-vs-looker)