# Hotjar by Contentsquare vs Kissmetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Kissmetrics excels in its ability to track and analyze customer data, with users highlighting its robust features for segmentation and behavior tracking. One user noted, "Kissmetrics shines when it comes to its features," emphasizing its effectiveness in transforming data analysis.
- **Users say** that Hotjar stands out for its user-friendly interface and practical tools like heatmaps and session recordings. Reviewers appreciate how these features make it easy to visualize user behavior, with one stating, "It saves time and makes UX improvements feel very practical and clear."
- **According to verified reviews** , Kissmetrics has a strong reputation for customer support, with users praising the responsiveness and helpfulness of their service. One reviewer mentioned, "They also have great customer service and would definitely recommend" the platform.
- **Reviewers mention** that Hotjar's setup process is notably quick and intuitive, making it accessible for users who may not be tech-savvy. A user remarked, "Setup is quick, and it’s something you end up using regularly to improve the website experience without guesswork."
- **G2 reviewers highlight** that while Kissmetrics has a solid feature set, it may not always meet the specific workflow needs of all users, with some mentioning configuration challenges. This contrasts with Hotjar, which is often praised for its straightforward usability.
- **Users report** that Hotjar's analytics capabilities, particularly in understanding user engagement through heatmaps, provide actionable insights that can lead to immediate improvements in user experience. One user noted, "Session recording makes it easy to see exactly where users hesitate or drop off," showcasing its practical application in enhancing website performance.



| | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 344 | 168 | 
| **Largest Market Segment** | Small-Business (52.6% of reviews) | Small-Business (55.6% of reviews) | 
| **Entry Level Price** | Free | Free Per Month | 

---
## Top Pros & Cons

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

### Kissmetrics

**Not enough data**

---
## Ratings Comparison
| Rating | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
  | **Meets Requirements** | 8.6 (267 reviews) | 7.9 (154 reviews) | 
  | **Ease of Use** | 9.0 (270 reviews) | 7.4 (155 reviews) | 
  | **Ease of Setup** | 9.0 (131 reviews) | 6.7 (62 reviews) | 
  | **Ease of Admin** | 8.9 (121 reviews) | 7.8 (67 reviews) | 
  | **Quality of Support** | 8.6 (183 reviews) | 8.3 (135 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (108 reviews) | 8.4 (68 reviews) | 
  | **Product Direction (% positive)** | 8.2 (261 reviews) | 7.8 (155 reviews) | 

---
## Pricing

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

### Kissmetrics

#### Entry-Level Pricing

Plan: Starter

Price: Free Per Month

Description: Setup your agentic KISSmetrics workspace for free. Track up to 100,000 events per month and start analyzing your traffic

Key Features:
- Events: 100,000 per month
- Setup: automatic, scans your site and configures tracking
- AI chat: builds metrics, reports, dashboards and writes SQL from a plain-language question

[Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Additional Functionality

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 186 |
| **Kissmetrics** | 8.0/10 | 132 |

#### Metrics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (26 reviews) | 8.3 (102 reviews) | 
| **Engagement** | 9.1 (28 reviews) | 8.1 (102 reviews) | 
| **Entry and Exit Pages** | 9.0 (25 reviews) | 7.7 (94 reviews) | 
| **Standard Event Tracking** | 9.1 (24 reviews) | 8.7 (111 reviews) | 
| **Custom Event Tracking** | 8.8 (20 reviews) | 8.6 (111 reviews) | 
| **Retention** | 8.6 (19 reviews) | 8.0 (93 reviews) | 
| **Return** | 8.8 (18 reviews) | 7.7 (96 reviews) ✓ Verified | 
| **Conversions** | 9.0 (21 reviews) | 8.7 (109 reviews) | 
| **Funnels** | 9.0 (27 reviews) | 8.4 (109 reviews) | 

#### Reporting

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.0 (108 reviews) | 
| **Trending** | 9.0 (20 reviews) | 7.6 (90 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 8.0 (63 reviews) | 
| **Segmentation** | 8.1 (20 reviews) | 8.1 (100 reviews) | 
| **Mobile Reporting** | 8.6 (20 reviews) | 7.1 (57 reviews) | 
| **Unification Across Devices** | 8.2 (17 reviews) | 8.0 (66 reviews) | 
| **Custom Reports and Dashboards** | 8.9 (22 reviews) | 8.1 (107 reviews) | 

#### Other

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **User Data** | 8.1 (25 reviews) | 8.3 (105 reviews) | 
| **Site Search Reporting** | Feature Not Available | 7.6 (58 reviews) | 
| **Campaign Tracking** | 7.8 (18 reviews) | 8.2 (91 reviews) | 
| **E-Commerce** | 8.1 (15 reviews) | 7.9 (61 reviews) | 
| **Promotional Messages** | Feature Not Available | 7.4 (39 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **API / Integrations** | 8.2 (70 reviews) | 7.8 (88 reviews) | 
| **QA Testing** | Feature Not Available | 7.6 (57 reviews) | 
| **Performance and Reliability** | 8.9 (140 reviews) | 8.1 (98 reviews) | 
| **User, Role, and Access Management** | 8.9 (140 reviews) | 8.7 (98 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Kissmetrics** | 9.2/10 | 5 |

#### User Identification

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Demographics** | Not enough data | 9.0 (5 reviews) | 
| **User Segmentation** | Not enough data | 9.3 (5 reviews) | 
| **Geolocation** | Not enough data | 9.7 (5 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | 
| **Real-Time Insights** | Not enough data | 9.0 (5 reviews) | 
| **Attribution** | Not enough data | 9.0 (5 reviews) | 
| **Activity Dashboard** | Not enough data | 9.0 (5 reviews) | 
| **User Path Tracking** | Not enough data | 9.3 (5 reviews) | 
| **User Activity History** | Not enough data | 9.3 (5 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | 9.3 (5 reviews) | 
| **Retention** | Not enough data | 9.3 (5 reviews) | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | 9.7 (5 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 65 |
| **Kissmetrics** | N/A | N/A |

#### User Response Methods

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Survey** | 8.9 (49 reviews) ✓ Verified | Not enough data | 
| **Video Snippets** | 8.9 (42 reviews) ✓ Verified | Not enough data | 
| **Video Interview** | 8.8 (15 reviews) | Not enough data | 
| **Photo Submission** | Feature Not Available | Not enough data | 
| **Text/Notes** | 8.3 (31 reviews) ✓ Verified | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **In-App** | Feature Not Available | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | 8.6 (37 reviews) ✓ Verified | Not enough data | 
| **Recruitment Pool** | 9.3 (16 reviews) | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Insights

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Analytics** | 8.8 (52 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.6 (39 reviews) ✓ Verified | Not enough data | 
| **Sorting** | 8.5 (40 reviews) ✓ Verified | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **AI Text Summarization** | 7.7 (5 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **User Journeys** | Not enough data | Not enough data | 
| **Usability Testing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **For Mobile** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Unmoderated Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Software Testing Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Prototype Creation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **For Websites** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Moderated Usability Testing** | Not enough data | Not enough data | 
| **Quantitative Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Video recording/Transcriptions** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.7/10 | 100 |
| **Kissmetrics** | N/A | N/A |

#### User Behavior

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Click Tracking** | 9.0 (71 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.9 (72 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.6 (54 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (36 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.8 (36 reviews) | Not enough data | 
| **Data Analysis** | 8.8 (56 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.8 (36 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **User Identification** | 7.6 (46 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.7 (41 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Kissmetrics** | 8.1/10 | 10 |

#### Product Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.1 (9 reviews) | 
| **User-Level Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Segmentation** | Not enough data | 7.7 (10 reviews) | 
| **Funnels** | Not enough data | 8.2 (10 reviews) | 
| **Alerts** | Feature Not Available | 8.1 (9 reviews) | 
| **Multi-Product Analytics** | Feature Not Available | 9.2 (8 reviews) | 
| **User Scoring** | Feature Not Available | 8.0 (9 reviews) | 
| **Integrations** | Not enough data | 7.6 (9 reviews) | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Multi-Product Analytics** | Feature Not Available | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **User scoring** | Feature Not Available | Not enough data | 
| **Adaptive learning** | Feature Not Available | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Feature Not Available | Not enough data | 

#### Additional Functionality

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 7.9/10 | 9 |
| **Kissmetrics** | 8.7/10 | 10 |

#### Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Reports** | 7.8 (9 reviews) | 9.7 (10 reviews) | 
| **Dashboard** | 8.1 (9 reviews) | 8.7 (10 reviews) | 
| **Web Analytics** | 9.1 (9 reviews) | 9.2 (10 reviews) | 
| **Campaign Tracking** | 7.8 (6 reviews) | 9.5 (10 reviews) | 
| **Customer Demographics** | 8.6 (7 reviews) | 8.3 (9 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.8 (10 reviews) | 

#### Administration

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Data Storage** | 7.6 (7 reviews) | 8.5 (10 reviews) | 
| **A/B Testing** | 5.7 (5 reviews) | 8.2 (10 reviews) | 
| **Integrations** | 8.8 (8 reviews) | 8.2 (10 reviews) | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.9/10 | 10 |
| **Kissmetrics** | N/A | N/A |

#### Experience

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Real-Time Monitoring** | 9.0 (10 reviews) | Not enough data | 
| **Session Replay** | 9.2 (10 reviews) | Not enough data | 
| **Behavioral Analysis** | 9.0 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Management

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 
| **Budget Analysis** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Uptime Monitoring** | Feature Not Available | Not enough data | 
| **Performance Monitoring** | 8.5 (9 reviews) | Not enough data | 
| **Issue Tracking** | Feature Not Available | Not enough data | 
| **Resource Monitoring** | Feature Not Available | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 15 |
| **Kissmetrics** | N/A | N/A |

#### Feedback Management

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Tagging** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (11 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Thematic Analysis** | 8.8 (8 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (5 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.8 (7 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Online Reviews** | Feature Not Available | Not enough data | 
| **Surveys** | 8.7 (9 reviews) | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Customer Service Channels** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.0 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 11 |
| **Kissmetrics** | N/A | N/A |

#### Survey Management

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Survey Builder** | 9.3 (7 reviews) | Not enough data | 
| **Customizable Questions** | 8.3 (6 reviews) | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Question Branching** | Not enough data | Not enough data | 
| **Branding** | 8.3 (5 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (5 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | 8.6/10 | 167 |
| **Kissmetrics** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Analysis

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (115 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (95 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.6 (109 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (102 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.9 (125 reviews) | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Heat Maps** | 9.3 (154 reviews) | Not enough data | 
| **Session Replays** | 9.0 (149 reviews) | Not enough data | 
| **Monitoring** | 8.7 (129 reviews) | Not enough data | 
| **Data Segmentation** | 7.9 (106 reviews) | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Scroll Maps** | Not enough data | Not enough data | 
| **Geographic Maps** | Not enough data | Not enough data | 
| **Floor Plans & Maps** | Not enough data | Not enough data | 
| **Hover Maps** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Image Overlay** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Embeddable Widget** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Hierarchical Mapping** | Not enough data | Not enough data | 
| **Radial Mapping** | Not enough data | Not enough data | 
| **For Science** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Form Analytics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Element Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Territorial Mapping** | Not enough data | Not enough data | 
| **Embeddable** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Kissmetrics** | 9.4/10 | 5 |

#### Metrics

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | 9.3 (5 reviews) | 
| **Retention** | Not enough data | 9.3 (5 reviews) | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | 9.7 (5 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Hotjar by Contentsquare** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Variation Testing

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Not enough data | 
| **Confidence Level** | Not enough data | Not enough data | 
| **Multivariant Testing** | Not enough data | Not enough data | 

#### Reporting

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 

#### Personalization

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Administration

| Feature | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Hotjar by Contentsquare (7):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Kissmetrics (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Hotjar by Contentsquare | Kissmetrics | 
|---|---|---|
| **Small-Business** | 52.6% | 55.6% | 
| **Mid-Market** | 38.3% | 35.0% | 
| **Enterprise** | 9.0% | 9.4% | 

### By Industry

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.8%
- **Computer Software:** 14.9%
- **Information Technology and Services:** 11.2%
- **Internet:** 9.3%
- **Retail:** 5.6%
- **Financial Services:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.1%

#### Kissmetrics

- **Computer Software:** 22.6%
- **Internet:** 18.3%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 7.9%
- **Retail:** 3.7%
- **Higher Education:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **E-Learning:** 1.8%
- **Real Estate:** 1.2%
- **Publishing:** 1.2%
- **Other:** 25.6%

---
## Alternatives

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1052 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (382 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2399 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (276 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1371 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1054 reviews)

### Alternatives to Kissmetrics

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1371 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2972 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6862 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1245 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

---
## Top Discussions

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

### Kissmetrics

- Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ben,

Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hotjar-by-contentsquare-vs-kissmetrics)