Compare Hootsuite and Zoho Social 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$0.00
Hootsuite
Star Rating
(6,695)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansZoho Social
Star Rating
(2,878)4.6 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that Zoho Social offers a user-friendly experience, particularly with its scheduling feature that allows posts to be timed for optimal engagement. A reviewer noted, "I like Zoho Social's scheduling feature, which helps us post at times when users want to see posts," showcasing its effectiveness in audience engagement.
- Reviewers mention that Hootsuite provides robust customer support, with many users praising their representatives. One user shared, "The customer support is also great, and I appreciate the ability to customize different performance reports," indicating that Hootsuite is committed to helping users maximize their experience.
- According to verified reviews, Zoho Social shines in its ease of setup and user management, with one user stating, "The initial setup was super easy; we were up and running." This simplicity can be a significant advantage for teams looking to get started quickly without a steep learning curve.
- G2 reviewers report that Hootsuite has a slight edge in overall performance metrics, with a higher G2 Score reflecting user satisfaction. Users appreciate features like the customizable performance reports and the Owly GPT tool, which enhances their social media strategy.
- Users say that while Zoho Social is simplified and easy to use, it may lack some advanced features that Hootsuite offers. A user mentioned, "I like that Zoho Social is simplified and easy to use with a lot of functions available on one dashboard," but some may find it less comprehensive for complex social media strategies.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Hootsuite
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,034
8.9
2,360
Ease of Use
8.6
6,110
9.2
2,374
Ease of Setup
8.7
3,897
9.2
1,629
Ease of Admin
8.6
2,549
9.2
1,502
Quality of Support
8.2
4,523
8.7
1,917
Has the product been a good partner in doing business?
8.6
2,321
9.0
1,389
Product Direction (% positive)
8.0
5,948
9.3
2,290
Features by Category
Social Analytics
7.5
2146
8.1(won by 0.6)
698
7.9
2352
8.5(won by 0.6)
895
8.6
2481
8.8(won by 0.2)
939
7.4(won by default)
1812
Feature Not Available
7.4
2037
8.5(won by 1.1)
767
7.6
1486
8.3(won by 0.7)
190
7.5
1447
8.0(won by 0.5)
181
Reports & Dashboards
8.1
2388
8.5(won by 0.4)
820
8.3
2362
8.7(won by 0.4)
807
8.4
2326
8.8(won by 0.4)
850
7.1
1388
7.9(won by 0.8)
180
Agentic AI - Social Media Analytics
6.7
146
8.1(won by 1.4)
17
6.6
145
8.1(won by 1.5)
16
6.7
145
8.0(won by 1.3)
16
6.6
146
7.8(won by 1.2)
16
6.7
146
8.2(won by 1.5)
17
Content & Collaboration
9.0
2751
9.1
516
8.0
2571
8.6
475
8.0
2515
8.8
458
7.8
2397
8.6
421
8.2
2527
8.9
441
8.1
2521
8.5
381
Social Management
8.1
4482
Feature Not Available
8.9
4969
Feature Not Available
8.2
4479
Feature Not Available
8.4
4799
Feature Not Available
7.1
3471
Feature Not Available
8.0
2530
8.8
380
7.9
2149
8.6
233
Agentic AI - Social Media Management
6.8
278
7.6
59
7.1
277
7.8
57
7.1
277
8.4
60
7.1
275
8.0
54
7.1
271
8.1
53
7.0
271
7.8
55
7.1
267
8.1
52
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Zoho Social are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
14.2%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
69.1%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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