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Compare Hootsuite and Zoho Social 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$0.00
Hootsuite
Star Rating
(6,659)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansZoho Social
Star Rating
(2,844)4.6 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Zoho Social. Users appreciate its robust features for scheduling posts across multiple platforms, making it a favorite for those managing diverse social media accounts.
- Users say that Zoho Social shines in its user-friendly interface, which many find simple and straightforward. Reviewers highlight how easy it is for team members, like virtual assistants, to navigate the platform for scheduling and tracking social media activities.
- According to verified reviews, Hootsuite's implementation process is praised for being quick and intuitive. New users have reported that they can easily learn the system and take over social media management without a steep learning curve, thanks to features like the image library and scheduling tools.
- Reviewers mention that while Zoho Social offers a solid set of features, it tends to cater more towards small businesses, with a higher percentage of reviews from this segment. Users appreciate its ability to manage personal accounts effectively, but some may find it less comprehensive for larger-scale operations.
- G2 reviewers highlight that Hootsuite provides a wealth of analytics and reporting capabilities, which are crucial for businesses looking to optimize their social media strategies. Users have noted the effectiveness of its tools for analyzing post performance and scheduling optimal posting times.
- Users report that while Zoho Social has a competitive edge in ease of use, Hootsuite's extensive feature set and higher overall ratings make it a more powerful choice for those needing advanced social media management tools. Reviewers have noted the effectiveness of Hootsuite's link shortener and content planning features as significant time-savers.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Hootsuite
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,010
8.9
2,349
Ease of Use
8.6
6,087
9.2
2,363
Ease of Setup
8.7
3,876
9.3
1,618
Ease of Admin
8.6
2,544
9.2
1,496
Quality of Support
8.2
4,501
8.7
1,908
Has the product been a good partner in doing business?
8.6
2,316
9.0
1,383
Product Direction (% positive)
8.0
5,927
9.3
2,280
Features by Category
Social Analytics
7.5
2147
8.1(won by 0.6)
699
7.9
2354
8.5(won by 0.6)
896
8.6
2480
8.8(won by 0.2)
938
7.4(won by default)
1814
Feature Not Available
7.4
2038
8.5(won by 1.1)
767
7.6
1488
8.3(won by 0.7)
191
7.5
1449
8.0(won by 0.5)
182
Reports & Dashboards
8.1
2388
8.5(won by 0.4)
821
8.3
2363
8.7(won by 0.4)
807
8.4
2326
8.8(won by 0.4)
849
7.1
1389
7.9(won by 0.8)
181
Agentic AI - Social Media Analytics
6.8
148
8.3(won by 1.5)
19
6.7
147
8.2(won by 1.5)
17
6.7
146
8.2(won by 1.5)
18
6.7
148
8.1(won by 1.4)
18
6.7
148
8.3(won by 1.6)
18
Content & Collaboration
9.0
2743
9.1
515
8.0
2572
8.6
476
8.0
2512
8.8
459
7.8
2395
8.6
422
8.2
2528
8.9
443
8.1
2517
8.5
381
Social Management
8.1
4462
Feature Not Available
8.9
4945
Feature Not Available
8.2
4470
Feature Not Available
8.4
4782
Feature Not Available
7.1
3469
Feature Not Available
8.0
2528
8.8
379
7.9
2145
8.6
233
Agentic AI - Social Media Management
6.8
280
7.7
61
7.1
278
7.9
59
7.1
277
8.3
59
7.1
277
8.1
57
7.1
273
8.2
56
7.0
273
7.9
58
7.1
269
8.2
55
Platform Interoperability
7.7
564
Not enough data
Agentic AI - Social Media Advertising
7.5
60
Not enough data
7.3
59
Not enough data
7.4
60
Not enough data
7.4
61
Not enough data
7.6
60
Not enough data
7.8
61
Not enough data
Social Functionality
8.4
668
Not enough data
Campaign Management
8.4
672
Not enough data
8.1
666
Not enough data
8.1
658
Not enough data
7.9
665
Not enough data
8.1
662
Not enough data
8.4
655
Not enough data
8.2
648
Not enough data
7.8
634
Not enough data
7.7
636
Not enough data
8.1
629
Not enough data
8.0
622
Not enough data
7.5
622
Not enough data
7.7
616
Not enough data
Targeting
8.1
628
Not enough data
7.8
617
Not enough data
7.9
616
Not enough data
7.8
610
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.6
613
Not enough data
8.6
609
Not enough data
8.3
602
Not enough data
8.2
599
Not enough data
8.3
601
Not enough data
8.0
589
Not enough data
8.2
593
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Zoho Social are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
14.1%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
69.1%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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