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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Enterprise (40.0% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,658)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansZignal Labs
Star Rating
(40)4.0 out of 5
Market Segments
Enterprise (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Zignal LabsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user satisfaction, boasting a significantly higher G2 Score compared to Zignal Labs. Users appreciate the platform's intuitive interface, making it easy for newcomers to manage social media effectively, as highlighted by feedback on its straightforward post scheduling across multiple platforms.
- According to verified reviews, Hootsuite's implementation process is praised for its simplicity, with users noting that they can quickly learn the system and take over social media management without hassle. In contrast, Zignal Labs, while effective for competitive analysis, may not offer the same level of ease for new users.
- Users say that Hootsuite provides a comprehensive suite of tools, including a link shortener and an image library, which are particularly useful for saving time and optimizing posting schedules. Zignal Labs, on the other hand, is recognized for its robust reporting capabilities, with users appreciating the variety of tools and widgets available for creating detailed reports.
- Reviewers mention that Hootsuite is favored by small businesses, with a majority of its reviews coming from this segment, indicating its suitability for users looking for accessible social media management solutions. Zignal Labs, however, tends to cater more to enterprise-level clients, which may not align with the needs of smaller organizations.
- G2 reviewers highlight that while Hootsuite has a strong overall rating for support, Zignal Labs receives high marks for its quality of support, suggesting that users may find more personalized assistance with Zignal. This could be a deciding factor for organizations that prioritize customer service in their software choices.
- According to recent user feedback, Hootsuite's social media analytics features are well-received, with users noting the effectiveness of its social measurement and reporting tools. In contrast, Zignal Labs is commended for its real-time tracking of media mentions, which is crucial for larger companies needing to monitor their brand presence across various channels.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Zignal Labs
No pricing availableFree Trial
Hootsuite
Free Trial is available
Zignal Labs
No trial information availableRatings
Meets Requirements
8.4
6,006
7.6
37
Ease of Use
8.6
6,083
7.2
37
Ease of Setup
8.7
3,873
7.4
16
Ease of Admin
8.6
2,543
8.2
16
Quality of Support
8.2
4,497
9.1
37
Has the product been a good partner in doing business?
8.6
2,315
9.1
16
Product Direction (% positive)
8.0
5,923
7.9
34
Features by Category
Social Analytics
7.5
2145
7.6(won by 0.1)
12
7.9(won by default)
2352
Feature Not Available
8.6(won by default)
2478
Feature Not Available
7.4(won by default)
1812
Feature Not Available
7.4(won by default)
2036
Feature Not Available
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Not enough data
Reports & Dashboards
8.1(tied score)
2386
8.1(tied score)
18
8.3
2361
8.5(won by 0.2)
18
8.4(won by default)
2324
Feature Not Available
7.1(won by default)
1387
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content & Collaboration
9.0
2740
Not enough data
8.0
2570
Not enough data
8.0
2510
Not enough data
7.8
2393
Not enough data
8.2
2526
Not enough data
8.1
2515
Not enough data
Social Management
8.1
4460
Not enough data
8.9
4941
Not enough data
8.2
4468
Not enough data
8.4
4778
Not enough data
7.1
3467
Not enough data
8.0
2526
Not enough data
7.9
2143
Not enough data
Agentic AI - Social Media Management
6.8
278
Not enough data
7.0
276
Not enough data
7.1
275
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
6.9
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
564
Not enough data
Agentic AI - Social Media Advertising
7.5
60
Not enough data
7.3
59
Not enough data
7.4
60
Not enough data
7.4
61
Not enough data
7.6
60
Not enough data
7.8
61
Not enough data
Social Functionality
8.4
668
Not enough data
Campaign Management
8.4
672
Not enough data
8.1
666
Not enough data
8.1
658
Not enough data
7.9
665
Not enough data
8.1
662
Not enough data
8.4
655
Not enough data
8.2
648
Not enough data
7.8
634
Not enough data
7.7
636
Not enough data
8.1
629
Not enough data
8.0
622
Not enough data
7.5
622
Not enough data
7.7
616
Not enough data
Targeting
8.1
628
Not enough data
7.8
617
Not enough data
7.9
616
Not enough data
7.8
610
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.6
613
Not enough data
8.6
609
Not enough data
8.3
602
Not enough data
8.2
599
Not enough data
8.3
601
Not enough data
8.0
589
Not enough data
8.2
593
Not enough data
Monitoring & Listening
8.1
1910
7.5
20
7.2
1508
6.8
19
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
6.5
21
8.1
1860
8.1
21
8.2
718
Not enough data
7.8
646
Not enough data
Threat Identification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Assessment
Not enough data
Not enough data
Not enough data
Not enough data
Threat Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Information
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Threat Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Zignal Labs are categorized as Social Media Listening Tools and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Zignal Labs is categorized as Protective Intelligence Platforms and Threat Intelligence
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zignal Labs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Public Relations and Communications
45.0%
Computer Software
10.0%
Marketing and Advertising
7.5%
Information Technology and Services
5.0%
Supermarkets
2.5%
Other
30.0%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What sources does Zignal cover?
1 Comment
Official Response from Zignal Labs
Zignal Labs covers the full media spectrum — Social & Digital Media, Online Media, Print Media and Broadcast — to offer the most complete list of sources and...Read more
Zignal Labs has no more discussions with answers
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