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Compare Hootsuite and Zapier 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free
Hootsuite
Star Rating
(6,659)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansZapier
Star Rating
(1,757)4.5 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansHootsuite vs Zapier
When assessing the two solutions, reviewers found them equally easy to use. However, Hootsuite is easier to set up , while reviewers preferred administration and ease of doing business with Zapier overall.
- Reviewers felt that Zapier meets the needs of their business better than Hootsuite.
- When comparing quality of ongoing product support, reviewers felt that Zapier is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zapier over Hootsuite.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Hootsuite
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.4
6,010
9.0
1,474
Ease of Use
8.6
6,087
8.6
1,502
Ease of Setup
8.7
3,876
8.6
989
Ease of Admin
8.6
2,544
8.8
715
Quality of Support
8.2
4,501
8.4
1,228
Has the product been a good partner in doing business?
8.6
2,316
8.8
668
Product Direction (% positive)
8.0
5,927
8.9
1,434
Features by Category
Social Analytics
7.5(won by default)
2147
Not enough data
7.9(won by default)
2354
Not enough data
8.6(won by default)
2480
Not enough data
7.4(won by default)
1814
Not enough data
7.4(won by default)
2038
Not enough data
7.6(won by default)
1488
Not enough data
7.5(won by default)
1449
Not enough data
Reports & Dashboards
8.1(won by default)
2388
Not enough data
8.3(won by default)
2363
Not enough data
8.4(won by default)
2326
Not enough data
7.1(won by default)
1389
Not enough data
Agentic AI - Social Media Analytics
6.8(won by default)
148
Not enough data
6.7(won by default)
147
Not enough data
6.7(won by default)
146
Not enough data
6.7(won by default)
148
Not enough data
6.7(won by default)
148
Not enough data
Content & Collaboration
9.0
2743
Not enough data
8.0
2572
Not enough data
8.0
2512
Not enough data
7.8
2395
Not enough data
8.2
2528
Not enough data
8.1
2517
Not enough data
Social Management
8.1
4462
Not enough data
8.9
4945
Not enough data
8.2
4470
Not enough data
8.4
4782
Not enough data
7.1
3469
Not enough data
8.0
2528
Not enough data
7.9
2145
Not enough data
Agentic AI - Social Media Management
6.8
280
Not enough data
7.1
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
273
Not enough data
7.0
273
Not enough data
7.1
269
Not enough data
Platform Interoperability
7.7
564
Not enough data
Agentic AI - Social Media Advertising
7.5
60
Not enough data
7.3
59
Not enough data
7.4
60
Not enough data
7.4
61
Not enough data
7.6
60
Not enough data
7.8
61
Not enough data
Social Functionality
8.4
668
Not enough data
Campaign Management
8.4
672
Not enough data
8.1
666
Not enough data
8.1
658
Not enough data
7.9
665
Not enough data
8.1
662
Not enough data
8.4
655
Not enough data
8.2
648
Not enough data
7.8
634
Not enough data
7.7
636
Not enough data
8.1
629
Not enough data
8.0
622
Not enough data
7.5
622
Not enough data
7.7
616
Not enough data
Targeting
8.1
628
Not enough data
7.8
617
Not enough data
7.9
616
Not enough data
7.8
610
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.6
613
Not enough data
8.6
609
Not enough data
8.3
602
Not enough data
8.2
599
Not enough data
8.3
601
Not enough data
8.0
589
Not enough data
8.2
593
Not enough data
Development
Not enough data
9.0
639
Not enough data
8.3
350
|
Verified
Not enough data
9.0
368
|
Verified
Not enough data
9.1
373
|
Verified
Not enough data
8.5
353
|
Verified
Not enough data
8.7
336
Not enough data
8.0
313
Management
Not enough data
8.7
353
|
Verified
Not enough data
8.6
342
|
Verified
Not enough data
8.6
344
|
Verified
Not enough data
8.6
339
|
Verified
Not enough data
8.3
319
Security
Not enough data
8.7
325
|
Verified
Not enough data
8.8
328
|
Verified
Not enough data
8.7
320
|
Verified
Integration Options
Not enough data
8.7
318
|
Verified
Not enough data
8.5
312
|
Verified
Not enough data
8.1
304
|
Verified
Not enough data
8.0
290
|
Verified
Deployment
Not enough data
8.2
287
Not enough data
8.6
295
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
37
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
39
Not enough data
8.6
37
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.5
23
Not enough data
9.3
23
Not enough data
8.4
24
Not enough data
8.8
23
Not enough data
8.1
22
Not enough data
8.3
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
7.7
22
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.7
21
Governance & Compliance Controls - AI Orchestration
Not enough data
7.7
21
Not enough data
7.5
21
Not enough data
7.9
21
Not enough data
7.5
20
Not enough data
7.6
21
Agentic AI - Productivity Bots
Not enough data
8.2
97
Not enough data
8.6
95
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
Hootsuite and Zapier share no categories
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Zapier is categorized as Productivity Bots, iPaaS, API Marketplace, AI Agent Builders, and AI Orchestration
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
17.4%
Information Technology and Services
10.1%
Computer Software
9.4%
Real Estate
3.9%
Internet
3.9%
Other
55.2%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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