Compare Hootsuite and VBOUT 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (88.7% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
Free
Hootsuite
Star Rating
(6,698)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that VBOUT shines in its marketing automation capabilities, particularly for creating landing pages and email sequences. A reviewer noted, "absolutely the best all in one CRM for marketing automation," which may appeal to businesses looking for comprehensive marketing solutions.
- Reviewers mention that Hootsuite's customer support is a significant advantage, with many users praising the responsiveness and helpfulness of their representatives. One user shared a positive experience with their Hootsuite representative, emphasizing the value of personalized support.
- According to verified reviews, VBOUT offers a user-friendly experience, with higher ratings in ease of use and setup. Users appreciate how it "simplifies the sales funnel process," indicating that it may be a better fit for those new to social media management tools.
- G2 reviewers report that Hootsuite provides robust analytics features, allowing users to customize performance reports effectively. One user mentioned the ability to "customize different performance reports," which is crucial for businesses looking to track their social media success.
- Users say that while Hootsuite has a broader market presence and a wealth of features, VBOUT's focus on specific marketing automation tools and its free entry-level pricing make it an attractive option for small businesses. A reviewer noted that VBOUT is "regularly being updated & improved," suggesting a commitment to evolving with user needs.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
Hootsuite
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.4
6,034
9.3
188
Ease of Use
8.6
6,110
8.9
192
Ease of Setup
8.6
3,897
9.0
109
Ease of Admin
8.6
2,550
9.0
106
Quality of Support
8.2
4,523
9.7
187
Has the product been a good partner in doing business?
8.6
2,322
9.7
104
Product Direction (% positive)
8.0
5,948
9.6
172
Features by Category
Sales Force Automation
Not enough data
9.1
13
Not enough data
8.3
8
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
7.6
9
Not enough data
8.3
10
Not enough data
7.6
9
Not enough data
7.7
8
Not enough data
8.0
9
Marketing Automation
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
9.5
14
Not enough data
8.9
12
Customer Support
Not enough data
8.8
12
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
7.9
12
Not enough data
8.8
11
Reporting & Analytics
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
8.1
8
Mobile & Social
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
8.8
10
Platform
Not enough data
9.1
18
Not enough data
8.6
18
Not enough data
9.4
17
Not enough data
8.9
14
Not enough data
8.2
12
Not enough data
8.8
15
Not enough data
9.2
17
Not enough data
8.7
15
Integration
Not enough data
8.8
17
Not enough data
8.7
18
Not enough data
9.2
16
Generative AI
Not enough data
8.3
8
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
9.3
133
|
Verified
Not enough data
9.3
129
|
Verified
Not enough data
9.3
125
|
Verified
Not enough data
9.3
121
|
Verified
Online Marketing
Not enough data
8.9
123
|
Verified
Not enough data
8.9
103
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
108
|
Verified
Not enough data
9.0
91
|
Verified
Lead Management
Not enough data
9.0
111
|
Verified
Not enough data
9.0
67
|
Verified
Not enough data
9.2
107
|
Verified
Not enough data
9.3
102
|
Verified
Not enough data
9.3
95
|
Verified
Not enough data
9.2
101
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
9.1
83
|
Verified
Campaign Management
Not enough data
8.9
65
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
9.3
87
|
Verified
Not enough data
8.3
39
Social
Not enough data
8.9
91
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
9.1
97
|
Verified
Not enough data
9.1
93
|
Verified
Not enough data
8.7
47
Reporting & Analytics
Not enough data
9.0
118
|
Verified
Not enough data
9.2
104
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.9
76
|
Verified
Not enough data
8.7
47
Platform
Not enough data
9.2
69
|
Verified
Not enough data
9.1
69
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.8
26
Not enough data
8.1
26
Not enough data
9.2
39
Not enough data
8.5
28
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.3
71
|
Verified
Not enough data
9.1
63
|
Verified
Not enough data
9.0
63
|
Verified
Social Analytics
7.5
2146
8.8(won by 1.3)
7
7.9
2352
8.8(won by 0.9)
8
8.6
2481
9.2(won by 0.6)
8
7.4
1812
8.8(won by 1.4)
7
7.4
2037
8.6(won by 1.2)
6
7.6(won by 0.3)
1486
7.3
8
7.5
1447
8.6(won by 1.1)
7
Reports & Dashboards
8.1
2387
8.9(won by 0.8)
9
8.3
2361
8.9(won by 0.6)
9
8.4
2325
9.4(won by 1.0)
8
7.1
1388
9.1(won by 2.0)
9
Agentic AI - Social Media Analytics
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Not enough data
Content & Collaboration
9.0
2752
9.2
14
8.0
2571
8.8
11
8.0
2516
8.2
11
7.8
2397
8.3
11
8.2
2527
9.4
13
8.1
2521
9.0
13
Social Management
8.1
4481
9.2
13
8.9
4970
8.9
14
8.2
4477
8.9
12
8.4
4800
9.2
13
7.1
3468
8.0
11
8.0
2527
9.0
13
7.9
2147
9.3
5
Agentic AI - Social Media Management
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
670
Not enough data
8.1
664
Not enough data
8.1
656
Not enough data
7.9
663
Not enough data
8.1
660
Not enough data
8.4
653
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Page Customization
Not enough data
8.5
17
Not enough data
8.4
16
Not enough data
8.6
14
Not enough data
8.8
13
Page Optimization
Not enough data
9.5
11
Not enough data
9.0
10
Not enough data
9.5
11
Not enough data
8.5
8
Integrations
Not enough data
8.9
12
Not enough data
9.3
19
Not enough data
9.5
17
Generative AI
Not enough data
7.6
7
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and VBOUT are categorized as Social Media Management and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, and Social Media Advertising
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Financial Services
3.5%
Education Management
3.5%
Other
50.6%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
