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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free
Hootsuite
Star Rating
(6,644)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts. In contrast, VBOUT's Content Calendar received a slightly higher score of 9.2, indicating a more user-friendly experience for managing content.
- Reviewers mention that Hootsuite's Email Marketing capabilities are robust, with a score of 9.7, particularly highlighting its Automated Email Responses feature. However, VBOUT also shines in this area with a score of 9.6, suggesting that both platforms offer strong email marketing tools, but Hootsuite may have a slight edge in automation.
- G2 users indicate that VBOUT's Quality of Support is exceptional, scoring 9.7, which is significantly higher than Hootsuite's score of 8.1. This suggests that users may find more responsive and helpful support when using VBOUT.
- Users on G2 report that Hootsuite's Social Analytics features, while solid with a score of 8.0, do not match the performance of VBOUT, which scored 9.2. This indicates that VBOUT may provide more comprehensive insights into social media performance.
- Reviewers mention that Hootsuite's Campaign Management tools are effective, scoring 8.9, but VBOUT's features in this area, particularly Campaign Optimization, scored 8.9 as well, suggesting that both platforms are competitive, but VBOUT may offer more advanced optimization capabilities.
- Users say that Hootsuite's Lead Management features are strong, with a score of 9.0, but VBOUT's overall lead management capabilities, including Lead Scoring and Grading, scored higher at 9.3, indicating a more sophisticated approach to managing leads.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
Hootsuite
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.4
5,996
9.3
188
Ease of Use
8.6
6,073
9.0
192
Ease of Setup
8.7
3,865
9.0
109
Ease of Admin
8.7
2,540
9.0
105
Quality of Support
8.2
4,488
9.7
187
Has the product been a good partner in doing business?
8.6
2,312
9.7
103
Product Direction (% positive)
8.0
5,913
9.6
172
Features by Category
Sales Force Automation
Not enough data
9.1
13
Not enough data
8.3
8
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
7.6
9
Not enough data
8.3
10
Not enough data
7.6
9
Not enough data
7.7
8
Not enough data
8.0
9
Marketing Automation
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
9.5
14
Not enough data
8.9
12
Customer Support
Not enough data
8.8
12
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
7.9
12
Not enough data
8.8
11
Reporting & Analytics
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
8.1
8
Mobile & Social
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
8.8
10
Platform
Not enough data
9.1
18
Not enough data
8.6
18
Not enough data
9.4
17
Not enough data
8.9
14
Not enough data
8.2
12
Not enough data
8.8
15
Not enough data
9.2
17
Not enough data
8.7
15
Integration
Not enough data
8.8
17
Not enough data
8.7
18
Not enough data
9.2
16
Generative AI
Not enough data
8.3
8
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
9.3
133
|
Verified
Not enough data
9.3
128
|
Verified
Not enough data
9.3
125
|
Verified
Not enough data
9.3
120
|
Verified
Online Marketing
Not enough data
8.9
122
|
Verified
Not enough data
8.9
103
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
108
|
Verified
Not enough data
9.0
91
|
Verified
Lead Management
Not enough data
9.0
111
|
Verified
Not enough data
9.0
67
|
Verified
Not enough data
9.2
107
|
Verified
Not enough data
9.3
102
|
Verified
Not enough data
9.3
95
|
Verified
Not enough data
9.2
101
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
9.1
83
|
Verified
Campaign Management
Not enough data
8.9
65
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
9.3
87
|
Verified
Not enough data
8.3
39
Social
Not enough data
8.9
91
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
9.1
97
|
Verified
Not enough data
9.1
93
|
Verified
Not enough data
8.7
47
Reporting & Analytics
Not enough data
9.0
117
|
Verified
Not enough data
9.2
104
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.9
76
|
Verified
Not enough data
8.7
47
Platform
Not enough data
9.2
69
|
Verified
Not enough data
9.1
68
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.8
26
Not enough data
8.1
26
Not enough data
9.2
38
Not enough data
8.5
28
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.3
71
|
Verified
Not enough data
9.1
63
|
Verified
Not enough data
9.0
63
|
Verified
Social Analytics
7.5
2144
8.8(won by 1.3)
7
7.9
2351
8.8(won by 0.9)
8
8.6
2477
9.2(won by 0.6)
8
7.4
1811
8.8(won by 1.4)
7
7.4
2035
8.6(won by 1.2)
6
7.6(won by 0.3)
1485
7.3
8
7.4
1446
8.6(won by 1.2)
7
Reports & Dashboards
8.1
2385
8.9(won by 0.8)
9
8.3
2360
8.9(won by 0.6)
9
8.4
2323
9.4(won by 1.0)
8
7.1
1386
9.1(won by 2.0)
9
Agentic AI - Social Media Analytics
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
Content & Collaboration
9.0
2738
9.2
14
8.0
2568
8.8
11
8.0
2508
8.2
11
7.8
2391
8.3
11
8.2
2523
9.4
13
8.1
2513
9.0
13
Social Management
8.1
4455
9.2
13
8.9
4935
8.9
14
8.2
4466
8.9
12
8.4
4775
9.2
13
7.1
3465
8.0
11
8.0
2524
9.0
13
7.9
2140
9.3
5
Agentic AI - Social Media Management
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Not enough data
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Page Customization
Not enough data
8.5
17
Not enough data
8.4
16
Not enough data
8.6
14
Not enough data
8.8
13
Page Optimization
Not enough data
9.5
11
Not enough data
9.0
10
Not enough data
9.5
11
Not enough data
8.5
8
Integrations
Not enough data
8.9
12
Not enough data
9.3
19
Not enough data
9.5
17
Generative AI
Not enough data
7.6
7
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and VBOUT are categorized as Social Media Management and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, and Social Media Advertising
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Retail
3.5%
Financial Services
3.5%
Other
50.6%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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