# Hootsuite, Ubermetrics Delta vs Sendible Comparison

| | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 7,217 | 40 | 904 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Mid-Market (41.0% of reviews) | Small-Business (79.7% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | € 500 Prices starting from / monthly | $25.00 Per Month | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### Ubermetrics Delta

**Not enough data**

### Sendible

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (10 reviews)

Cons:
- Instagram Integration (3 reviews)
- Instagram Limitations (3 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (6310 reviews) | 8.4 (32 reviews) | 8.7 (758 reviews) | 
  | **Ease of Use** | 8.6 (6391 reviews) | 8.4 (33 reviews) | 8.9 (762 reviews) | 
  | **Ease of Setup** | 8.7 (4174 reviews) | 7.8 (23 reviews) | 8.6 (511 reviews) | 
  | **Ease of Admin** | 8.6 (2558 reviews) | 8.8 (23 reviews) | 8.9 (491 reviews) | 
  | **Quality of Support** | 8.2 (4738 reviews) | 9.8 (33 reviews) | 9.0 (693 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2330 reviews) | 8.8 (24 reviews) | 9.1 (477 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6180 reviews) | 9.6 (32 reviews) | 9.0 (747 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Ubermetrics Delta

#### Entry-Level Pricing

Plan: Basic

Price: € 500 Prices starting from / monthly

Key Features:
- Unlimited number of users
- Full API access
- Personal Success Manager

[Browse all 2 editions](https://www.g2.com/products/ubermetrics-delta/pricing)

#### Free Trial

Yes

### Sendible

#### Entry-Level Pricing

Plan: Creator

Price: $25.00 Per Month

Description: For getting started. Grow your brand by managing your social media profiles from one place. This plan comes with 1 user and 6 social profiles and includes: 


Key Features:
- Unlimited scheduled posts
- Bulk scheduling 
- Up to 10 queues 

[Browse all 4 editions](https://www.g2.com/products/sendible/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2911 |
| **Ubermetrics Delta** | N/A | N/A |
| **Sendible** | 8.5/10 | 353 |

#### Social Analytics

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Competitor Analysis** | 7.5 (2163 reviews) | Not enough data | Feature Not Available | 
| **Follower Analysis** | 7.9 (2364 reviews) | Not enough data | 8.4 (260 reviews) | 
| **Post Performance** | 8.6 (2544 reviews) | Not enough data | 8.6 (289 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1816 reviews) | Not enough data | Feature Not Available | 
| **Attribution** | 7.4 (2048 reviews) | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | 7.6 (1494 reviews) | Not enough data | Feature Not Available | 
| **Sentiment Analysis** | 7.5 (1454 reviews) | Not enough data | Feature Not Available | 

#### Reports & Dashboards

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Report Customizability** | 8.1 (2414 reviews) | Not enough data | 8.3 (277 reviews) | 
| **Report Exporting** | 8.3 (2377 reviews) | Not enough data | 8.5 (279 reviews) | 
| **Scalability** | 8.4 (2422 reviews) | Not enough data | 8.9 (257 reviews) | 
| **White Label** | 7.1 (1392 reviews) | Not enough data | 8.1 (30 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (149 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.8 (162 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.6 (147 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.7 (150 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.7 (151 reviews) | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5454 |
| **Ubermetrics Delta** | N/A | N/A |
| **Sendible** | 8.1/10 | 635 |

#### Content & Collaboration

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Content Calendar** | 9.0 (2818 reviews) | Not enough data | 9.3 (230 reviews) | 
| **Content Library** | 8.0 (2574 reviews) | Not enough data | 8.5 (178 reviews) | 
| **Shared Inbox** | 8.0 (2543 reviews) | Not enough data | 8.5 (166 reviews) | 
| **Approval Workflows** | 7.8 (2414 reviews) | Not enough data | 8.6 (150 reviews) | 
| **Users and Permissions** | 8.2 (2535 reviews) | Not enough data | 8.9 (169 reviews) | 
| **Content Creation** | 8.1 (2557 reviews) | Not enough data | 8.8 (114 reviews) | 

#### Social Management

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Social Analytics** | 8.1 (4627 reviews) | Not enough data | 8.4 (471 reviews) | 
| **Social Publishing** | 8.9 (5196 reviews) | Not enough data | 9.2 (554 reviews) | 
| **Campaign Optimization** | 8.2 (4518 reviews) | Not enough data | 8.6 (453 reviews) | 
| **Social Engagement** | 8.4 (4906 reviews) | Not enough data | 8.6 (524 reviews) | 
| **Social Ads** | 7.1 (3480 reviews) | Not enough data | Feature Not Available | 
| **Campaign Planning** | 8.0 (2542 reviews) | Not enough data | Feature Not Available | 
| **Hashtag Capabilites** | 7.9 (2165 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (284 reviews) | Not enough data | 6.7 (6 reviews) | 
| **Multi-step Planning** | 7.1 (280 reviews) | Not enough data | 7.5 (6 reviews) | 
| **Cross-system Integration** | 7.2 (312 reviews) | Not enough data | 6.9 (7 reviews) | 
| **Adaptive Learning** | 7.1 (281 reviews) | Not enough data | 7.5 (6 reviews) | 
| **Natural Language Interaction** | 7.1 (276 reviews) | Not enough data | 7.5 (6 reviews) | 
| **Proactive Assistance** | 7.0 (277 reviews) | Not enough data | 7.5 (6 reviews) | 
| **Decision Making** | 7.1 (271 reviews) | Not enough data | 7.5 (6 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 704 |
| **Ubermetrics Delta** | N/A | N/A |
| **Sendible** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Close Ecosystem API** | 7.7 (564 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (60 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.4 (60 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (61 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.6 (60 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.8 (61 reviews) | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Social Functionality** | 8.4 (669 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Campaign Dashboard** | 8.4 (676 reviews) | Not enough data | Not enough data | 
| **Campaign Optimization** | 8.1 (667 reviews) | Not enough data | Not enough data | 
| **Reach** | 8.1 (657 reviews) | Not enough data | Not enough data | 
| **Bulk Editing** | 7.9 (667 reviews) | Not enough data | Not enough data | 
| **Batch Uploading** | 8.1 (665 reviews) | Not enough data | Not enough data | 
| **Brand Safety** | 8.4 (653 reviews) | Not enough data | Not enough data | 
| **Fraud Protection** | 8.2 (648 reviews) | Not enough data | Not enough data | 
| **Frequency Capping** | 7.8 (633 reviews) | Not enough data | Not enough data | 
| **Budget Pacing** | 7.7 (635 reviews) | Not enough data | Not enough data | 
| **Creative Optimization** | 8.1 (629 reviews) | Not enough data | Not enough data | 
| **Rich Media Capabilties** | 8.0 (621 reviews) | Not enough data | Not enough data | 
| **In-App Ads** | 7.5 (621 reviews) | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (617 reviews) | Not enough data | Not enough data | 

#### Targeting

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Targeting** | 8.1 (628 reviews) | Not enough data | Not enough data | 
| **Retargeting** | 7.8 (616 reviews) | Not enough data | Not enough data | 
| **Geo-Targeting** | 7.9 (617 reviews) | Not enough data | Not enough data | 
| **Contextual Targeting** | 7.8 (611 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **API / Integrations** | 7.8 (602 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 8.3 (618 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.5 (614 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.6 (613 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 8.3 (602 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.2 (600 reviews) | Not enough data | Not enough data | 
| **Workflow Capability** | 8.3 (603 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.0 (589 reviews) | Not enough data | Not enough data | 
| **Notifications** | 8.2 (594 reviews) | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2307 |
| **Ubermetrics Delta** | 7.9/10 | 31 |
| **Sendible** | 8.8/10 | 362 |

#### Monitoring & Listening

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Social Measurement** | 8.1 (1918 reviews) | 7.8 (24 reviews) | Feature Not Available | 
| **Influencer Identification** | 7.2 (1510 reviews) | 7.3 (23 reviews) | Feature Not Available | 
| **Brand Monitoring** | 8.2 (722 reviews) | Not enough data | Feature Not Available | 
| **Keyword Tracking** | 8.0 (685 reviews) | Not enough data | Feature Not Available | 
| **Trend Analysis** | 7.9 (679 reviews) | Not enough data | Feature Not Available | 
| **Competitor Analysis** | 7.7 (650 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | Feature Not Available | 
| **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | Feature Not Available | 
| **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | Feature Not Available | 
| **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | Feature Not Available | 
| **Decision Making** | 7.4 (61 reviews) | Not enough data | Feature Not Available | 

#### Data Management & Analysis

| Feature | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Sentiment Analysis** | 7.5 (1357 reviews) | 7.3 (25 reviews) | Feature Not Available | 
| **Social Reporting** | 8.1 (1868 reviews) | 9.1 (25 reviews) | 8.7 (289 reviews) | 
| **Alerts and Notifications** | 8.2 (732 reviews) | Not enough data | 9.1 (41 reviews) | 
| **Advanced Data Filtering** | 7.8 (652 reviews) | Not enough data | 8.6 (25 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


**Unique to Sendible (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Ubermetrics Delta | Sendible | 
|---|---|---|---|
| **Small-Business** | 59.5% | 33.3% | 79.7% | 
| **Mid-Market** | 28.7% | 41.0% | 16.2% | 
| **Enterprise** | 11.7% | 25.6% | 4.1% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

#### Ubermetrics Delta

- **Marketing and Advertising:** 20.5%
- **Public Relations and Communications:** 7.7%
- **Research:** 5.1%
- **Newspapers:** 5.1%
- **Internet:** 5.1%
- **Insurance:** 5.1%
- **Information Services:** 5.1%
- **Apparel & Fashion:** 2.6%
- **Computer Software:** 2.6%
- **Consumer Electronics:** 2.6%
- **Other:** 38.5%

#### Sendible

- **Marketing and Advertising:** 36.4%
- **Real Estate:** 3.2%
- **Information Technology and Services:** 3.2%
- **Health, Wellness and Fitness:** 2.5%
- **Internet:** 2.4%
- **Financial Services:** 2.2%
- **Writing and Editing:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Retail:** 1.9%
- **Computer Software:** 1.8%
- **Other:** 42.4%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3867 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2654 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)

### Alternatives to Ubermetrics Delta

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (724 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (347 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2654 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Sendible

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Fanbooster](https://www.g2.com/products/fanbooster/reviews) — 4.4/5 stars (312 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (185 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2918 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Ubermetrics Delta

- Title: [Can you define the term "mention"?](https://www.g2.com/discussions/mention-volume) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "At Ubermetrics we mean for “mention” the text inclusion of a monitored keyword in a post on a social media platform, blog, online media, TV or print."
- Title: [What kind of reach data do you use?](https://www.g2.com/discussions/7223-reach-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our integrated Reach value provides you with comparable data for all media channels. The integrated Reach value transparently combines social media reach on..."
- Title: [What is Virality?](https://www.g2.com/discussions/7222-virality) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "In Ubermetrics Delta, the virality score indicates that the content of that mention caught your target groups’ attention – it was shared, liked or retweeted...."

### Sendible

- Title: [How do you write the best content?](https://www.g2.com/discussions/25917-how-do-you-write-the-best-content) — 3 comments, 1 upvote
  > **Top comment:** "Laken, This blogs gives some good guidance - https://www.socialbakers.com/blog/6-essential-elements-content-marketing-campaign"
- Title: [When are you guys making an app?](https://www.g2.com/discussions/when-are-you-guys-making-an-app) — 3 comments, 3 upvotes
  > **Top comment:** "Socialbakers' Mobile Suite is here, and now. Manage all critical operational tasks, from publishing to community management and reporting.
Keep up with..."
- Title: [Is Sendible free?](https://www.g2.com/discussions/is-sendible-free) — 1 comment
  > **Top comment:** "No"
- Title: [What is Sendible?](https://www.g2.com/discussions/what-is-sendible) — 1 comment
  > **Top comment:** "Sendible is an easy way to create and schedule  multiple social media posts."
- Title: [Will the option to post stories ever be available?](https://www.g2.com/discussions/33745-will-the-option-to-post-stories-ever-be-available) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Cody,

Thanks for the question! This is currently a restriction from Instagram's API, so I'm afraid we're not allowed to offer this feature. As we are..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-ubermetrics-delta-vs-sendible)