Compare Hootsuite and Twitter Ads
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Pay for Performance
Hootsuite
Star Rating
(7,129)4.3 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plans
Twitter Ads
Star Rating
(242)3.9 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Pay for Performance
Learn more about Twitter Ads
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user satisfaction, boasting a significantly higher overall score compared to Twitter Ads. Users appreciate its ability to schedule multiple posts across various accounts, making it a favorite for those managing multiple clients.
- According to verified reviews, Hootsuite's customer support is frequently highlighted as a strong point, with users noting their positive experiences and the helpfulness of representatives. In contrast, Twitter Ads has received feedback indicating that its support could be improved, with some users feeling less satisfied in this area.
- Reviewers mention that Hootsuite's implementation process is quick and intuitive, allowing users to get started without hassle. Users specifically noted the customization of performance reports as a valuable feature, while Twitter Ads, despite being easy to use, has fewer mentions of a seamless onboarding experience.
- Users say that Hootsuite provides a comprehensive set of features for campaign management, including bulk editing and batch uploading, which are particularly beneficial for businesses with extensive social media needs. Twitter Ads, while effective for creating ads, lacks some of these advanced management features.
- Reviewers highlight Hootsuite's strong performance in campaign optimization and reach, with users noting the platform's ability to effectively manage and analyze campaigns. In comparison, Twitter Ads has received mixed feedback regarding its optimization capabilities, with some users finding it less robust in this area.
- According to recent user feedback, Hootsuite's Owly GPT feature is a standout, providing users with valuable insights and assistance. Twitter Ads, while praised for its ROI and ease of creating ads, does not offer a comparable level of advanced analytics or support tools.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Hootsuite
Free Trial is available
Twitter Ads
No trial information availableRatings
Meets Requirements
8.4
6,253
7.9
213
Ease of Use
8.6
6,333
8.4
213
Ease of Setup
8.7
4,115
8.1
85
Ease of Admin
8.6
2,554
8.2
87
Quality of Support
8.1
4,694
7.4
182
Has the product been a good partner in doing business?
8.6
2,326
7.8
86
Product Direction (% positive)
8.0
6,128
6.7
209
Features by Category
Social Analytics
7.5(won by default)
2160
Not enough data
7.9(won by default)
2359
Not enough data
8.6(won by default)
2530
Not enough data
7.4(won by default)
1814
Not enough data
7.4(won by default)
2044
Not enough data
7.6(won by default)
1492
Not enough data
7.5(won by default)
1451
Not enough data
Reports & Dashboards
8.1(won by default)
2406
Not enough data
8.3(won by default)
2372
Not enough data
8.4(won by default)
2403
Not enough data
7.1(won by default)
1391
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
148
Not enough data
6.7(won by default)
158
Not enough data
6.6(won by default)
146
Not enough data
6.6(won by default)
148
Not enough data
6.7(won by default)
149
Not enough data
Content & Collaboration
9.0
2805
Not enough data
8.0
2570
Not enough data
8.0
2535
Not enough data
7.8
2408
Not enough data
8.2
2532
Not enough data
8.1
2550
Not enough data
Social Management
8.1
4597
Not enough data
8.9
5153
Not enough data
8.2
4509
Not enough data
8.4
4878
Not enough data
7.1
3477
Not enough data
8.0
2537
Not enough data
7.9
2162
Not enough data
Agentic AI - Social Media Management
6.8
281
Not enough data
7.0
278
Not enough data
7.1
304
Not enough data
7.1
278
Not enough data
7.0
273
Not enough data
7.0
275
Not enough data
7.1
269
Not enough data
Platform Interoperability
7.7
562
8.5
27
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Feature Not Available
Campaign Management
8.4
673
8.0
176
8.1
665
7.6
175
8.1
655
7.9
178
7.9
665
6.8
143
8.0
663
7.2
136
8.4
652
Feature Not Available
8.2
646
7.5
132
7.8
632
Feature Not Available
7.7
634
7.4
165
8.1
628
7.7
161
8.0
620
7.9
158
7.5
620
7.9
71
7.7
615
8.3
74
Targeting
8.1
627
8.0
177
7.8
615
8.0
160
7.9
615
8.0
166
7.8
608
7.9
166
Platform
7.7
599
7.6
111
8.3
616
Feature Not Available
8.5
611
7.6
154
8.6
611
8.2
172
8.3
600
7.7
138
8.2
597
7.3
144
8.3
600
7.4
138
8.0
587
8.0
125
8.2
592
8.1
158
Monitoring & Listening
8.1
1915
Not enough data
7.2
1508
Not enough data
8.2
715
Not enough data
8.0
682
Not enough data
7.9
674
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1355
Not enough data
8.1
1864
Not enough data
8.2
728
Not enough data
7.8
649
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Twitter Ads are categorized as Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Twitter Ads has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twitter Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
25.5%
Information Technology and Services
8.2%
Internet
6.1%
Computer Software
4.8%
Retail
3.5%
Other
51.9%
Alternatives
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
"Benefits of using twitter ads as a tool to promote my business"
2 Comments
AS
Assemble a decent standing for your itemRead more
how do i add a call button on twitter ads
2 Comments
JC
You first have to create a "direct message card" in your Twitter Ads dashboard. Calls to action buttons can then be added to this cardRead more
Twitter Ads has no more discussions with answers
