# Hootsuite vs Talkwalker by Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Talkwalker by Hootsuite. Users appreciate its seamless integration with social apps, making social marketing and scheduling easy and efficient.
- **Users say** that Hootsuite's interface is intuitive and reliable, with many highlighting its analytics capabilities. One user mentioned it provides a full picture of their social media plan, which helps maintain brand consistency.
- **According to verified reviews** , Talkwalker by Hootsuite stands out for its extensive feature set and customization options. Users have praised its cluster analysis for synthesizing key themes from large data sets, which can be particularly useful for in-depth insights.
- **Reviewers mention** that while Talkwalker by Hootsuite has a smaller user base, it offers fantastic customer support, with many users noting the responsiveness and helpfulness of support reps, which enhances the overall experience.
- **G2 reviewers highlight** that Hootsuite's ease of setup and administration is a strong point, with users noting the quick implementation process. This is contrasted with Talkwalker by Hootsuite, which, while still user-friendly, has received slightly lower marks in setup ease.
- **Users report** that both platforms provide valuable insights, but Hootsuite's higher volume of recent reviews suggests a more active user community, which can be beneficial for those seeking ongoing support and shared experiences in social media management.



| | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 7,183 | 137 | 
| **Largest Market Segment** | Small-Business (59.6% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | No pricing available | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### Talkwalker by Hootsuite

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 8.4 (6293 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 8.6 (6373 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 8.7 (4154 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 8.6 (2558 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 8.2 (4725 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2330 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6164 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Talkwalker by Hootsuite

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2903 |
| **Talkwalker by Hootsuite** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2160 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | 7.9 (2362 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | 8.6 (2540 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1814 reviews) | 6.7 (25 reviews) | 
| **Attribution** | 7.4 (2045 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 7.6 (1493 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.5 (1453 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Report Customizability** | 8.1 (2411 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 8.3 (2373 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 8.4 (2416 reviews) | 8.6 (60 reviews) | 
| **White Label** | 7.1 (1391 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (149 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (161 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (147 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (149 reviews) | Not enough data | 
| **Decision Making** | 6.7 (151 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 5439 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content & Collaboration

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Content Calendar** | 9.0 (2814 reviews) | Not enough data | 
| **Content Library** | 8.0 (2572 reviews) | Not enough data | 
| **Shared Inbox** | 8.0 (2541 reviews) | Not enough data | 
| **Approval Workflows** | 7.8 (2412 reviews) | Not enough data | 
| **Users and Permissions** | 8.2 (2534 reviews) | Not enough data | 
| **Content Creation** | 8.1 (2555 reviews) | Not enough data | 

#### Social Management

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Analytics** | 8.1 (4619 reviews) | Not enough data | 
| **Social Publishing** | 8.9 (5183 reviews) | Not enough data | 
| **Campaign Optimization** | 8.2 (4513 reviews) | Not enough data | 
| **Social Engagement** | 8.4 (4899 reviews) | Not enough data | 
| **Social Ads** | 7.1 (3478 reviews) | Not enough data | 
| **Campaign Planning** | 8.0 (2540 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.9 (2163 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (282 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (279 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (308 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (280 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (275 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (276 reviews) | Not enough data | 
| **Decision Making** | 7.1 (270 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 702 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (563 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (59 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (58 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (59 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (59 reviews) | Not enough data | 
| **Decision Making** | 7.8 (60 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Functionality** | 8.4 (667 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (674 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (665 reviews) | Not enough data | 
| **Reach** | 8.1 (655 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (665 reviews) | Not enough data | 
| **Batch Uploading** | 8.0 (663 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (651 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (646 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (631 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (634 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (628 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (620 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (619 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (615 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Targeting** | 8.1 (627 reviews) | Not enough data | 
| **Retargeting** | 7.8 (615 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (615 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (609 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **API / Integrations** | 7.7 (600 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (617 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (612 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (612 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (601 reviews) | Not enough data | 
| **Customization** | 8.2 (598 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (601 reviews) | Not enough data | 
| **Internationalization** | 8.0 (588 reviews) | Not enough data | 
| **Notifications** | 8.2 (593 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2303 |
| **Talkwalker by Hootsuite** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Measurement** | 8.1 (1917 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 7.2 (1509 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 8.2 (718 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 8.0 (684 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 7.9 (677 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 7.7 (649 reviews) | 7.7 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (60 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (59 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (60 reviews) | Not enough data | 
| **Decision Making** | 7.4 (60 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1356 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 8.1 (1867 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 8.2 (731 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 7.8 (651 reviews) | 7.8 (9 reviews) | 

---
## Categories
**Shared Categories (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Talkwalker by Hootsuite | 
|---|---|---|
| **Small-Business** | 59.6% | 37.1% | 
| **Mid-Market** | 28.7% | 36.3% | 
| **Enterprise** | 11.7% | 26.6% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.9%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### Talkwalker by Hootsuite

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1104 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6420 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (398 reviews)

### Alternatives to Talkwalker by Hootsuite

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6420 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (346 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Talkwalker by Hootsuite

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-talkwalker-by-hootsuite)